total licensing publishing information 2012

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PublishingInformation 2012

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Autumn/Fall 2011 Summer 2011 Spring 2011

Fall/Autumn 2011

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TAL

LIC

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UK

Summer/Fall 2011

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For licensing opportunities contact: [email protected]

The international Sensation Comes to Australia

March 2011

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Total Licensing was formed in 2003 with the objective of publishing independent, authoritative information on all aspects of licensing and merchandising worldwide.

Today, Total Licensing is the flagship magazine of a group of publications that includes a growing number of territory-specific magazines, as well as sector-specific issues such as Total Art Licensing and an online presence through Total Licensing’s co-pubished weekly online newsletter, The Total Licensing Report.

Published in both digital and print formats, Total Licensing now has more than 80,000 readers from 103 countries and the magazine’s advertisers come from more than thirty-five countries around the world.

In addition, Total Licensing is present at every relevant trade show in North America, Europe, Asia, Australasia and Latin America.

Who's who at Total Licensing

TOTAL LICENSINGEditorial Schedule Circulation Information and data Advertising Options - digital and printIndustry Comments

TOTAL LICENSING AUSTRALIAPublishing timetable Editorial and advertising options

TOTAL LICENSINGNEW EUROPEWhat is New Europe? Editorial Calendar Circulation information and data Advertising Options

TOTAL LICENSING ITALYEditorial Calendar Circulation information and data Advertising Options

TOTAL LICENSING UKPublishing timetable Editorial and advertising options

THE TOTAL LICENSING REPORTWeb advertising opportunities News submissions

TOTAL Art LicensingPublication Schedule Circulation Information Advertising Options

SUBSCRIPTION Form

4

About the Company

TOTAL LICENSING

Contents

TOTAL LICENSING

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5

WINTER 2012Print Published 20 January 2012

Digital Published 17 January 2012

KEY FEATURESToy Licensing

Movies/Entertainment 2012Video Games licensing

Music Licensing/Licensed Apps

TERRITORY SPOTLIGHTThe Middle East/Gulf States

South East Europe/The BalkansBenelux, Russia and CIS

BONUS DISTRIBUTIONAmerican International Toy Fair

British Toy & Hobby FairNuremberg Toy Fair

Licensing Show Russia and CIS(see Total Licensing New Europe)

DEADLINESEditorial: 5 December 2011Ad Material: 5 January 2012

SPRING 2012Print Published 16 March 2012Digital Published 7 March 2012

KEY FEATURESChildren’s PublishingAustralia Special issue

(See Total Licensing Australia MIP.TV Preview/TV animation

Kazachok Preview

TERRITORY SPOTLIGHTItaly (See Total Licensing Italy)

FranceNordic

BONUS DISTRIBUTIONMIP.TV

Bologna Book Fair/Licensing FairKazachok Licensing Forum

Cartoons on the Bay

DEADLINESEditorial: 16 February 2012

Ad material: 23 February 2012

SUMMER 2012Print Published 26 May 2012

Digital Published 19 May 2012

KEY FEATURESLicensing 2012 Preview

Brand updateLicensed food and drink

Celebrities and PersonalitiesFuture of Licensing roundtable

TERRITORY SPOTLIGHTLatin AmericaSouth Korea

Spain and Portugal

BONUS DISTRIBUTIONLicensing International Expo 2012

Seoul Character Fair 2012

DEADLINESEditorial: 25 April 2012

Ad material: 4 May 2012

KEY FEATURESBrand Licensing 2012 Preview

Nostalgia licensingSport Branding and Licensing

Hong Kong and Dubai PreviewsChildren’s Apparel

TERRITORY SPOTLIGHTUK Special

(See Total Licensing UK)China/Hong Kong

Japan

BONUS DISTRIBUTIONBrand Licensing 2012

MIPCOMMIP Junior

Licensing Market GermanyCharacter Licensing, DubaiHong Kong Licensing Show

DEADLINESEditorial: 20 August 2012

Ad Material: 4 September 2012

Editorial and Advertising Schedule

TOTAL LICENSING

AUTUMN 2012Print Published 28 September 2012

Digital Published 21 Sept 2012

OTHER TITLES

For detailed contents on any of the territory-specific magazines, please

click on the appropriate title:

Total Licensing New Europe

Total Licensing UK

Total Licensing Australia

Total Licensing Italy

6

TOTAL DIGITAL AND PRINT CIRCULATION: 80, 967 in 104 countries

Digital Circulation

TOTAL LICENSING

TOTAL BY REGION TOTAL BY BUSINESSEurope

N America

Asia

Latin America

Australasia

Other

35%

29%

21%

8%

5%

3%

Licensee/Mfr

Retail Buyer

Ad/Promotions

Licensing Co

Publishing

Other

39%

34%

10%

8%

6%

3%

MANUFACTURERS

Europe

N America

Asia

Latin America

Australasia

Other

31%

28%

23%

11%

6%

1%

Apparel

Toys/Games

Giftware

Accessories

DVD/Video

Infant

Housewares

Food/Drink

Toiletries

Others

22%

18%

16%

15%

10%

5%

4%

3%

3%

4%

RETAILERS/BUYERSBY REGION BY BUSINESS TYPE

Europe

N America

Asia

Latin America

Australasia

Other

33%

25%

22%

11%

6%

3%

Specialty

Dept Stores

Discount

Variety

Supermarkets

Wholesalers

Online

Mail Order

Other

23%

20%

20%

10%

10%

6%

6%

3%

2%

BY REGION BY BUSINESS TYPE

7

Print Issue Circulation

TOTAL LICENSING

TOTAL BY REGION TOTAL BY BUSINESSEurope

N America

Asia

Latin America

Australasia

Other

37%

29%

19%

7%

5%

3%

Licensee/Mfr

Retailer

Ad/Promotions

Licensing Co

Publishing

Other

36%

32%

17%

7%

5%

3%

RETAILERS/BUYERS MANUFACTURERS

Europe

N America

Asia

Latin America

Australasia

Other

39%

27%

17%

9%

6%

2%

Europe

N America

Asia

Latin America

Australasia

Other

33%

24%

18%

12%

6%

7%

BY REGION BY REGION

TRADE FAIR BONUS DISTRIBUTIONWinter issue• British Toy & Hobby Fair• Nuremberg Toy Fair• American Toy Fair• Licensing Show Russia

Spring issue• MIP-TV• Bologna Licensing Fair• Kazachok Licensing Forum• Cartoons on the Bay

Summer issue• Licensing Expo International• Seoul Character Fair

Fall/Autumn issue• Brand Licensing Europe• MIPCOM• MIPJunior• Character and Licensing Dubai• Licensing Market Germany• Hong Kong Licensing Show

Note: Trade fairs subject to additions and changes. For specific Italy, Australia, UK and New Europe information, see relevant pages.

Advertising Options - Digital

TOTAL LICENSING

Zoom and manoeuvreLive URL and email linksAutomatic picture zoomDigital post-in notesScrolling text and moving images

Issue sponsorship.Includes additional intro ad page opposite the front cover and the sponsorship message and URL link at the top of each page and spread. One exclusive sponsor per issue.

Incorporate video or flash onto ad pages within the digital issue. Video loads automatically on opening the page.

8

Advertising Options - Print

TOTAL LICENSING

TOTAL LICENSING

20

NEWS Leading independent producer and

distributor MarVista Entertainment

will offer new television program-

ming events from the Power Rangers

Samurai series, available for the first

time to buyers at this year’s M

ipcom.

Based on the successful Power Rang-

ers Samurai series, MarVista Enter-

tainment and Saban Brands are de-

buting three new television events

featuring the Samurai Rangers.

The first celebrates the holidays with

the Rangers as they reflect upon their

first year together as a team and

learn about the true spirit of the sea-

son; the second involves a night when

the monsters from the Netherworld

gather for a party and trade war sto-

ries about their battles with the Rangers.

The final new episode is a cross-over event when the Samurai Rangers team

up with the Red Ranger to save the earth from a robotic mastermind and the

Nighlok army ever.

In the U.S. on Nickelodeon, Power Rangers Samurai has become the #1 kids

action series and ranks No 1 in its timeslot across all o

f TV with boys under

eleven. For the fourth consecutive month, Power Rangers Samurai: Rangers

Together, Samurai Forever is the #1 game on Nick.com

In the international market, Power Rangers Samurai debuted earlier this year

on Nickelodeon in Canada, Latin America, Australia, New Zealand and the

U.K. Additionally, the series has launched on YTV in Canada, France on Canal J,

Televisa in Mexico, Channel 9 in Australia and New Zealand on TV3. The series

continues to roll out across worldwide throughout 2011 and 2012.

MORE POWER RANGERS EPISODES

France Televisions Distribution are

concentrating on two key properties

this year – Lulu Vroumette and The

New Adventures of Peter Pan.

Lulu is a 3D animated series targ

et-

ing preschoolers. Based on the ad-

ventures of Lulu the tortoise and her

band of animal friends, the television

series has already been sold into more

than twenty countries to partners in-

cluding France Televisions in France,

CBeebies in the UK, ZDF in Germany,

RAI in Italy, RTP in Portugal, Al Jazeera

in the Middle East, Red Candle in In-

donesia and Channel 1 in Russia.

The New Adventures of Peter Pan

has already sold into key territories

will be on air on France 3 by Christ-

mas next year. Co-produced by DQ

Entertainment and Method Animation,

in association with France Televisions

and ZDF, the series take place it the

21st Century with all classic charac-

ters in a new look with a modern ap-

proach tothe story-telling.

PETER PAN AND

LULU FROM

FRANCE TV

The Smiley Company’s emoticon-in-

spired brand ‘Smiley World’ has part-

nered up with French hypermarket

Carrefour for their ‘Smile, it’s back

to school/work’ promotion (Souriez

c’est la rentree) throughout all their

stores.

Carrefour, who currently have over

230 hypermarkets throughout France,

have used differ-

ent SmileyWorld

icons to mark out

different sections

within their stores

and parking lots as

part of the promo-

tion. The icons also appeared on their

direct-mail and in-store catalogues, as

well as on their website and as part of a

major advertising campaign in both on

and off-line publications including daily

newspapers, billboards and radio; re-

sulting in one of the biggest promotion-

al campaigns of the year for Carrefour.

Nicolas Loufrani (CEO of The Smiley

Company) said, “I am really proud to

partner with such a fabulous retailer

and see SmileyWorld as the centre of

a promotion providing happiness to

millions of families, once again fulfill-

ing our company mission: making the

world a happier place.”

Carrefour offered

their customers a

promotional cheque

book housing 100

euros worth of of-

fers in the form of

promotional cheques

illustrated with Smiley icons which

could be used to redeem against pur-

chases. 13 million cheque books were

distributed throughout the campaign

offering 1.3billion Euros worth of pro-

motional discounts to Carrefour cus-

tomers.

SMILEY AT CARREFOUR

Nickelodeon Consumer Products

is bringing its Canadian consumer

products in-house and is opening a

new division, based in Toronto, this

October.

The new office will be headed by

Tanya Visano who has been appoint-

ed as Senior Director.

NICK OPENS

NEW CANADIAN

OFFICE

http://puppy.inmypocket.com/

TOTAL LICENSING

20

NEWS

Leading independent producer and





time to buyers at this year’s Mipcom.
















Nighlok army ever. In the U.S. on Nickelodeon, Power Rangers Samurai has become the #1 kids

action series and ranks No 1 in its timeslot across all of TV with boys under













Lulu is a 3D animated series target-





















PETER PAN AND LULU FROM FRANCE TV







stores. Carrefour, who currently have over


have used differ-ent SmileyWorld icons to mark out different sections within their stores and parking lots as part of the promo-tion. The icons also appeared on their















world a happier place.”Carrefour offered their customers a promotional cheque book housing 100 euros worth of of-fers in the form of promotional cheques







tomers.

SMILEY AT CARREFOUR





October. The new office will be headed by



NICK OPENS NEW CANADIAN OFFICEhttp://puppy.inmypocket.com/

Heavy StockEither single page (2 sides) ortwo pages (4 sides) printed on stock of 350gsm minimum.One per issue.

TOTAL LICENSING

20

NEWS Leading independent producer and





time to buyers at this year’s M

ipcom.
















Nighlok army ever.

In the U.S. on Nickelodeon, Power Rangers Samurai has become the #1 kids

action series and ranks No 1 in its timeslot across all o

f TV with boys under













Lulu is a 3D animated series targ

et-





















PETER PAN AND

LULU FROM

FRANCE TV







stores.

Carrefour, who currently have over


have used differ-

ent SmileyWorld

icons to mark out

different sections

within their stores

and parking lots as

part of the promo-

tion. The icons also appeared on their















world a happier place.”

Carrefour offered

their customers a

promotional cheque

book housing 100

euros worth of of-

fers in the form of

promotional cheques







tomers.

SMILEY AT CARREFOUR





October.

The new office will be headed by



NICK OPENS

NEW CANADIAN

OFFICE


TOTAL LICENSING

20

NEWS

Leading independent producer and





time to buyers at this year’s Mipcom.
















Nighlok army ever. In the U.S. on Nickelodeon, Power Rangers Samurai has become the #1 kids

action series and ranks No 1 in its timeslot across all of TV with boys under













Lulu is a 3D animated series target-





















PETER PAN AND LULU FROM FRANCE TV







stores. Carrefour, who currently have over


have used differ-ent SmileyWorld icons to mark out different sections within their stores and parking lots as part of the promo-tion. The icons also appeared on their















world a happier place.”Carrefour offered their customers a promotional cheque book housing 100 euros worth of of-fers in the form of promotional cheques







tomers.

SMILEY AT CARREFOUR





October. The new office will be headed by



NICK OPENS NEW CANADIAN OFFICEhttp://puppy.inmypocket.com/

GatefoldAvailable in either heavy stock or ordinary

page stock

TOTAL LICENSING

18

NEWS

ELC Russia report a major promotion featuring Bakugan through twenty of the most prominent Moscow Detskiy Mir stores (the biggest children’s chain store in Russia with 129 shops).

According to ELC, the idea is to bring fans together. Every location has a roll-up and a banner above the shelves where Bakugan products are placed and there is also a play-set in each location.ELC have signed a number of Bakugan licensees in Russia including SAKS Igrushki for toys, Noviy Disk for DVDs, Hatber for stationery, 7 Morei for accessories and Clever Company for personal hair products.

BAKUGAN IN RUSSIA

New York-based Joester Loria Group has signed apparel and accessory deals for The Collective’s Annoying Orange brand. The new signings are with Hybrid Apparel and Accessory Innovations who will develop collections aimed at youth and young men. Hybrid will include T-shirts and fleeces set to launch this October through JC Penney, Hot Topic and Rue 21. Accessory In-novations will introduce a line of cold weather products, including headwear, in time for the Holiday shopping season. They will also have bags and accessories set for next Spring. Hybrid Apparel products will include young men and

junior’s tees and fleece available at specialty re-tailers such as Hot Topic and Rue 21 this fall. JC Penney will launch the brand as a mid-tier exclu-sive in October. Both lines will be supported by multi-platform marketing campaigns.Accessory Innovations will introduce a line of headwear and cold weather accessories in time for this year’s holiday shopping season. Bags and more accessories will hit stores next spring.The lines will be supported in part by a multi-platform marketing campaign this fall.

NEW LICENSES FOR ANNOYING ORANGE

With the Australian toy, hobby and nursery industry worth over $1.6 billion at retail each year, the annual Australian Toy Fair, held in Mel-bourne is an important event in the calendar. The show attracts over 200 exhibitors covering 18,000 square metres of space at the Melbourne Convention and Exhibition Centre and is the only one of its kind in Australia.As Gabby Anderson Event and Deputy General Manager explained to TL, “The fair creates a unique forum where manufacturers, distributors and importers – from small innovative companies as well as big chain outlets – come together to do business, promote products and sample the latest creative and technological innovations in Australia.”The 2012 fair will be held at the Melbourne Convention & Exhibition Centre from Tuesday 6th to Friday 9th March and will occupy 12 bays to showcase the latest trends in the toy, hobby and nursery product as well as other products for children and family leisure learning and entertainment.The Fair is organised and managed by the Australian Toy Association (ATA). Exhibitor feedback is used by the ATA to ensure that the fair is continuously improving to provide the best forum for marketing new and innovative products. In terms of exhibitors, this year’s show will highlight a diverse range of products including toys, games, hobbies, models, party supplies, jigsaws, kites, gifts, novelties, sporting goods, nursery products, videos, interac-tive peripherals, arts and crafts, playground equipment and stationery.In 2011 a total of 210 Exhibitors attended the fair, 30% were new ex-hibitors and 70% had exhibited at previous fairs.For more information, please contact Gabby Anderson, Event and Deputy General Manager. T: +61 3 9320 2600. Email: [email protected]. www.austoy.com.au

THE 2012 AUSTRALIAN TOY FAIR

Exim Licensing Group, Ledafilms and Mondo TV report that their coproduction, BondiBand, has now been sold to Disney XD Latam, Tel-evisa in Mexico, Bandeirantes in Brazil, RCN in Colombia and Venevision in Venezuela. The aim is to create one of the first Latin American animated series able to be a success in the lo-cal market as well as enjoying strong interna-tional sales. A licensing program is underway to include videogames, toys, publishing, back to school and other product lines.The series is aimed at children between the ages of six and ten and it is intended to broad-cast the series through the major television networks, on the internet and via mobile phones.The series will be ready for delivery at the be-ginning of 2012 and Exim are working to have initial products on the shelves during the year.

BONDIBAND


TOTAL LICENSING

26

NEWS

FremantleMedia Enterprises are debuting The Aquabats Super Show, a 13 x 22 minute comedy adventure series featuring fictional characters as well as fictio-nalised personas of the real members of cult classic rock band The Aquabats.Since their musical debut in 1994, The Aquabats have released 5 albums, toured the world, and have achieved a global fan following. Produced by FME and The Magic Store for The Hub, The Aquabats Super Show! premieres in the US in

Autumn this year.A further launch for Fre-mantle is Tree Fu Tom, a 26 x 22 minute landmark preschool series from Fre-mantleMedia Entrprises and Cbeebies. The fantasy action adventure series is aimed at 4-6-year olds and set in an enchanted world where movement creates magic. Tom appears to be a normal eight-year-old boy

but putting on his magic belt and performing a special sequence of action-movements known as Tree Fu transforms him into a tiny but mighty magical super-hero! Tree Fu Tom will star former Doctor Who stars David Tennant and Sophie Aldred as the voices for lead characters Tom (Aldred) and Twigs (Ten-nant). Tree Fu Tom is a co-production between CBeebies’ in-house production and FME. The series will air on CBeebies early in 2012.

AQUABATS SUPER SHOW AT MIPCOM

Universal Partnership and Licensing have signed a number of new licensees for their properties. For the US and Canada, Universal have signed Ameri-can Classics for a range of apparel fea-turing the Jurassic Park franchise and Bio-Domes for apparel using Scar-face. Universal Monsters feature on a range of collectibles from Toynami to be sold in the US and Canada will see

stationery and papergoods featuring classic Curious George from Galaxy Trading. Further afield, Cowboys & Aliens is the subject of a worldwide prop replica license from Factory En-tertainment and NECA will produce collectibles for worldwide distribution featuring ET – The Extra Terrestrial.With a second film on the horizon, Despicable Me is the subject of a worldwide website advertising deal from Goodby, Silverstein & Partners. Finally, Knight Rider is being used by Muller Dairy in the UK for advertising and classic Woody Woodpecker will feature on premiums at QSR-Bob’s Restaurant in Brazil.

SIGNINGS FROM UNIVERSAL

Barbapapa will be on show for the first time at Brand Licensing this year through TF1 Licences. Barbapapa is an famous evergreen brand targeting preschoolers (2 to 6 years old) and young adults who remember the property from childhood. TF1’s development strategy is based on nostalgia and revival trend. Barbapapa celebrated a successful 40th anniversary with more than 100 licensees through-out in Europe including over 70 in France. TF1 Licences is also developing the brand in the UK, Spain and Portugal as well as Japan where the property has achieved significant success. Major partners include H&M, Ferrero, Leblon Delienne, MLP, Jemini and Fop-papedretti. An entity of TF1 Group, TF1 Licences manages a portfolio of brands such as Franklin, with the new CGI series Franklin and Friends; Gogo’s Crazy Bones, the international collectible hit; The Octonauts, the new team of under-sea adventurers; Gaspard and Lisa; the Jungle Book; Babar and the Adventures of Badou, with the celebration of Babar’s 80 years; and vintage brand Compagnie de Californie.

BARBAPAPA AT BRAND LICENSING

Professor Balthazar, from Croatia is the star of a new iPhone game. The new game features three different levels and requires children to demonstrate their powers of observation as well as using their memories and drawing skills.The agreement was brokered by Ultralink in Zagreb, who represent Professor Balthazar. They recently signed with Croatian agency Bijela rukavica to create an iPhone app and the game which is now available through the Appstore.Professor Balthazar is a friendly scientist who handles the problems of his fellow-citizens with the help of his ‘hurly-burlytron’. The series originated between 1968 and 1972 through the Zagreb School of Animation and, over the years, it has been one of the most successful characters in Croatia.

IPHONE GAME FOR BALTHAZAR


TOTAL LICENSING

36

NEWS

Kirk Bloomgarden, SVP International Licensing at Saban Brands oversees all aspects of the Company’s internation-al consumer products business. His focus since joining the company last year has been the development and rollout of the Power Rangers Samurai and Paul Frank brands.

“We are in the midst of rolling out the global Powers Rangers program, which has had a tremendous response. The show in the USA launched in February 2011 and quickly became the number one show there.Our biggest market launch to date aside from the States has been the UK, with Bandai launching a range of merchandise. We also have excellent broadcast partners and other part-ners will be launching over the coming months.France is also a main focus for us in Western Europe. In Latin America, Nickelodeon is our main partner, and the show has been sold to other major broadcast part-ners. We’ve also signed a worldwide deal with Megabloks as well.”

Combining comedy with action-filled storylines, the all-new half-hour series Power Rangers Samurai features a new cast of Rangers and never-before-seen villains, as well as high-octane action, martial arts and advanced special ef-fects. From SCG Power Rangers LLC, an affiliate of Saban Brands, the long-running series is now heading into its 19th season. Away from Power Rangers and Saban Brands acquired the Paul Frank brand a year ago and has seen significant success over the past 12 months. The brand has been around since the late 1990s and is represented around the world by a roster of global licensing agents who represent over 120 licens-ees. The Paul Frank brand continues to ex-pand on a global scale with new licens-ing partners, new product categories, and new content initiatives, including the mobile game app, Paul Frank’s Magic Balloon, as well as a first foray into broadcast television with a new Christmas television special for the family featuring Julius and other char-acters from the Paul Frank brand. This primetime event in the spirit of ‘The Simpsons’ and with the heart of ‘Modern Family’ is designed to en-hance family entertainment and fun for viewers of all ages when it makes its debut in December of 2012.Commenting on the property, Kirk Bloomgarden said, “Paul Frank mixes a quirky irrelevant blend of humor with whole-hearted sincerety. It has real dual gender appeal and a cross demographic - from infant to adult.”

IN CONVERSATION WITH... KIRK BLOOMGARDEN, SABAN

Greek licensing agency License-2Brand has announced a number of new representations.Nickelodeon Consumer Products has appointed License2Brand as their licensing representative for Greece, Cyprus and Malta, effective from the beginning of July. License2Brand has also been ap-pointed to represent the licensing rights of MasterChef and Junior MasterChef.Other brands represented by Li-cense2Brand are Chuggington, Pink Cookie, Maui and Sons, The Pet Po-ets Club, Flora’s Hill.“We are thrilled that our strategic approach to licensing has been rec-ognized and we have been entrusted with some of the best known inter-national brands”, said Anthe Louizos from the Athens-based agency. “De-spite the tough economic environ-ment, we are confident that the brands we represent will enjoy sub-stantial growth in the various terri-tories where we represent them.”

NEWS FROM GREECE

Kirk Bloomgarden


The Rugby Football Union (RFU) is the governing body of Rugby Union in England and is responsible for the England Rugby brand. In a Rugby World Cup year the brand’s profile is huge - the tournament is attracting more interest than ever before and is by far the biggest sporting event of the year, with a projected TV audience of over 4 billion, and is the third big-gest in total behind the Olympics and FIFA World Cup. The England Rugby

team has enjoyed strong success in recent World Cups – outright Win-ners in 2003, and Finalists in 2007. The 2015 Rugby World Cup is being held in England, which will generate sig-nificant licensing opportunities. The team also competes in the annual RBS 6 Nations tournament as well as regu-lar test matches against the Southern Hemisphere giants and has a massive following. The iconic Twickenham Sta-dium is the home of English rugby and

the 82,000-capacity venue invariably sells out for England games, The interest surrounding the team has enabled RFU licensing agency CPLG to put together an extensive programme, featuring around 35 licensees and cov-ering all the major product categories. Licensees include; Brandco Manage-ment, Danilo, HB Studios, Home Win, IMAP, Poetic Gem, Pyramid Posters, TRMG, Vision Sport Publishing and Zap, to name a handful.

RUGBY PROGRAMS GROW AHEAD OF WORLD CUP

Multi-page button ads.Small, hyperlinked ads placed on outside edge of a minimum of 20 pages. One company per issue.

Further opportunities are available including bookmarks, loose inserts, fold-out inserts, cut-outs etc. Please contact the publishers to discuss.

9

What the industry thinks.....

TOTAL LICENSING

“Total Licensing is the one stop for the latest

information as well as in-depth analysis of the global licensing industry.”

Sesame Workshop, USA

“Total Licensing has been a new discovery for

us. It has helped us ‘totally’ enter the world of licensing. Everybody who is anybody in the licensing should be in this Licensing Bible. It

makes you feel good when you know. Thank you for your great work that can be done only with a great

passion.”

Fun Factory, Serbia

“Total Licensing is an extraordinary licens-ing magazine, with great international reach, that we trust to give us the

most updated news on the licensing business from all

over the globe.ITC has been a long time partner of Total Licens-

ing. From the beginning of Total Licensing and up to today, ITC has supported the magazine as one of the most important and respected magazines in the licensing business in the world. Thanks to the ads we have been placing along these years in Total Licensing, many represen-tation agreements have been signed in Brazil by ITC with many licensors who we still have in our

portfolio today.”

ITC, Brazil

“Since our introduc-tion to the publication and associated adverts

placed within the quarterly issues during 2009 and 2010 we have been able to positively promote our brand with measurable

and quantifiable success. The circulation reach and exposure within key target markets is essential. Total Licensing truly supports this and has accelerated both the marketing and positioning of our Brand outside that of just the United Arab Emirates. It

was through Total Licensing that we built the place-

ment of agents represent-ing our brand in other

territories such as Brazil. The team and the editorial is a credit to the industry that we form a part of.”

Lammtara, UAE

“Our interactions with Total Licensing have

been warm, courteous and professional from the very first day, and their active presence at the licensing events throughout the

world makes for good busi-ness sense and constant contact. The exposure of the magazine has done immeasurable help for our business and helps

me understand territories and markets I had only a shallow understanding of

in the past.

Sun R&P, Japan“Total Licensing

fosters community within our industry,

brings intelligent, relevant, independent news, com-

ment and analysis to our desks, and provides a targeted medium for advertising our brands.”

Black & White, Greece

Material deadlines 2012

TOTAL LICENSING

Winter 2012Ad materials ........................................................................5 Jan 2012Editorial deadline ..............................................................5 Dec 2011Published (digital) ............................................................ 17 Jan 2012Published (print) ............................................................. 20 Jan 2012

Spring 2012Ad materials .................................................................... 23 Feb 2012Editorial deadline ............................................................ 16 Feb 2012Published (digital) .........................................................7 March 2012Published (print) ........................................................ 16 March 2012

Summer 2012Ad materials ......................................................................4 May 2012Editorial deadline .......................................................... 25 April 2012Published (digital) 19 May 2012Published (print) 26 May 2012

Fall/Autumn 2012Ad materials .....................................................................4 Sept 2012Editorial deadline ............................................................20 Aug 2012Published (digital) .........................................................21 Sept 2012Published (print) ............................................................27 Sept 2012

10

“...The poster child of user generated content...”

For licensing opportunities contact: [email protected]

The international Sensation Comes to Australia

March 2011

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Published each year as a stand-along magazine since 2004, Total Licensing Australia will be available early March in time for the Australian Toy & Hobby Fair in Melbourne.

Once again, through a partnership with the ATA, Total Licensing Australia will distributed throughout the show in an area of maximum traffic and visibility.

In its printed and digital formats, Total Licensing Australia will be sent to more than 3600 key Aus-tralian retailers, buyers, manufacturers, promotional companies, licensing companies and others.

In addition, over and above its Australian circulation, Total Licensing Australia will be inserted into the Spring issue of Total Licensing and will benefit from Total Licensing’s circulation and trade fair distribution (see

pages 5 and 6).

This means that the total circulation of Total Licensing Australia will be well in excess of 83,000 in 103 countries.

The Magazine and Distribution

Total Licensing Australia includes the following editorial:

• News and views from all sectors in the industry

• A major Australian Toy & Hobby Fair preview feature, plan and exhibitor listings

• Profiles of major companies and properties in the Australian marketplace

• Sector analyses including entertainment, brand, sports etc.

Deadlines:

Editorial: 28 January 2012

Advertising: 28 January 2012

Publication:Digital issue: 21 February 2012Print issue: 29 February 2012

NEWS

TOTAL LICENSING AUSTRALIA

TLA 50

Jasnor has expanded its stackable building blocks category

with the recent introduction of two new designs - Bang on

the Door and Classic Winnie the Pooh.

The Bang on the Door blocks feature artwork of the

FABric animals. Kids will learn their ABC’s with brightly

coloured letters from A-Z and simple, eas-

ily recognizable images for pre-schoolers.

The blocks also feature shapes, numbers and

colours for multi-faceted learning.

With solid construction, the building blocks are

suitable for children aged 6+ months and are a valu-

able for learning tool, aiding in the development of

hand eye coordination, motor skills and problem

solving skills.The launch of Jasnor’s new Classic Winnie the

Pooh blocks coincides with the launch of the

new Winnie the Pooh plush ranges from US-

based Kids Preferred, for a complete Winnie

the Pooh story in-store. Over and above these, Jasnor’s extensive

range features licensed characters from pop-

ular children’s books and television programs

including The World of Beatrix Potter, Maisy, Ses-

ame Street, The World of Eric Carle, The Wiggles, Padding-

ton Bear and Play School. The Melbourne Toy Fair will also see Jasnor launching a

new range of Shaun the Sheep plush and accessories from

NICI.Already ranging Shaun the Sheep items from Golden Bear

UK, Jasnor believes that NICI’s range will offer customers

a more diverse collection of plush and accessories for this

character, which appeals to all ages. NICI’s range will be

available from April and as well as plush in a multitude of

sizes, the range includes a shoulder bag, wallet, cushion and

even mobile phone charms.Winnie the Pooh also makes a comeback with Jasnor’s

new plush collections. To complement their existing range

of classic literary-based properties, Jasnor is presenting

Winnie the Pooh plush and developmental toys, including

comforters, blankies and rattles, in both Classic Pooh and

Disney infant designs. Jasnor is also bringing another book character to life –

Wibbly Pig. Wibbly Pig has a strong publishing heritage. First

published March 1995, 2.2 million books have sold world-

wide. The character currently screens twice daily on ABC

2. Jasnor’s range includes a hand puppet, Beanie toys and a

Wibbly Pig plush with blanket.

JASNOR EXPAND LICENSED PRODUCT LINES

ABC Commercial has sold the children’s animation series, The Wot-

Wots to C4U Entertainment to screen on their Kids Channel, Kids 1

from March 2011 where it will be broadcast in Korean. The 52 x 10 minute series is already en-

joying success in the market with Korean

Distribution Company, Kenny & Co, plac-

ing it on Kids Talk Talk and JEI TV, with the

latter planning to dub each episode in

Korean. The WotWots was also chosen by

LG to be seen on LG televisions in LG

Global retails stores and a number of no-

table consumer electronic shows.

The WotWots are two small, puppet-like

aliens, a brother and sister, who come to

explore planet Earth in their steam pow-

ered spaceship. They land in a local zoo

and delight in discovering all the exotic creatures that live there. The

series celebrates the joy of discovery and the strange and extraordi-

nary diversity of life on the planet.

“The WotWots is one of our premium children’s brands and the

multiple sales into Korea confirms the series is excellent pre-school

education content, perfect for this territory,” said Natalie Lawley, ABC

Commercial’s Sales Manager for Asia, Australia and New Zealand.

TheWotWots was produced by Pukeko Pictures and made at Richard

Taylor’s Weta Workshop. Pukeko Pictures is a business partnership be-

tween Richard Taylor, the co-founder and creative lead of Weta Work-

shop, and children’s television creator/producer, Martin Baynton. Taylor

and Baynton previously teamed up to create Jane and the Dragon.

THE WOTWOTS SOLD INTO

SOUTH KOREA

Telecoms giant Optus, together with M&C

Saatchi Agency, have enlisted the original

Smiley logo to be the face of their new multi-

million dollar advertising campaign, ‘Happy

Days’. The ‘Happy Days’ campaign helps to pro-

mote Optus’s new direction to change the

face of their prepaid phones and uses Smiley

as the new face of Optus animals. The cam-

paign launches Optus’s new pre-paid mobile

phone daily offers, from $1 a day. The campaign, which launched recently, sees

the original Smiley logo incorporated into a

multi-channel advertising campaign including

TV, on-line, print media, in-store POS and

product packaging and outdoor advertising.

The campaign has been organised and im-

plemented by the M&C Saatchi Agency on

behalf of Optus.Nick Russo (Group Account Director, M&C

Saatchi Sydney) said, “M&C Saatchi Sydney

and Optus launched and exciting new cam-

paign - Happy Days. It announces that Optus

has changed the face of prepaid and through

Smiley, it adds a very contemporary feel to a

creative idea that is simple and visually inter-

esting. The work is fresh and has been well

received by all.”

SMILEY IS THENEW FACE OF OPTUS


Advertising in the issue, (which of course includes the printed and digital issues), is priced competi-tively to allow the Australian industry maximum publicity, both in their home market and into 103 countries.

Discounts on rate card are available for multiple pages and an advertisement in the magazine in-cludes both the print and digital issues.

Special options, including gatefolds, heavystock and button ads are available in the printed issue. In terms of the digital issue, a number of options are available including the addition of video or Flash.

These options are as per Total Licensing

The 2011 Australian Toy Hobby and

Nursery Fair will be held at the Mel-

bourne Convention & Exhibition

Centre from Thursday 10th to Sunday

13th March and will showcase the lat-

est trends in toy, hobby and nursery

products as well as other products

for children and family leisure, learn-

ing and entertainment.

As usual, the Fair will be open for

business from 8.30 a.m. to 6.00 p.m.

daily, with an early close at 4.00 p.m.

on the Sunday.

The only one of its kind in Australia,

the Fair successfully brings together a

vast array of manufacturers, distribu-

tors and retailers—from small inno-

vative companies through to chain

outlets—along with the latest crea-

tive and technological innovations in

Australia and from around the world.

Last year, visitors attended from every

state in Australia as well as from New

Zealand, North America, Europe and

Asia. In addition to buyers and manu-

facturers, there are always visitors

from promotional, marketing and ad-

vertising companies.

The Fair provides an opportunity

for buyers to view and order a wide

range of products that includes toys,

games, hobbies, models, party supplies,

jigsaws, kites, gifts, novelties, sporting

goods, nursery products, videos, in-

teractive peripherals, arts and crafts,

playground equipment and stationery.

In all, the Australian Toy Hobby and

Nursery Fair provides a world stand-

ard environment to display, promote,

demonstrate and sell toys, games,

hobbies, nursery product and licenses

from around the world to retailers,

wholesalers, media, government, pro-

moters, marketers and more.

NEW FOR 2011!

ATA Industry Awards Night

Thursday 10 March - 6pm - 9pm

Coinciding with the fair the Industry

Awards Night will be an exciting oc-

casion recognising and celebrating the

leaders in the Australian toy games

and nursery industries.

The Awards will comprise the ATA’s

Product of the Year, as well as Toy and

Hobby Retailer and GfK award win-

ners. The function will be held in the

auditorium foyer of the MCEC and

following the ceremony, guests will

attend a cocktail party and celebrate

the achievements and initiatives of

their peers.

Last year’s winners include a number

of licensed products including Paper

Jamz from Hunter Products which

won 2010 Boys Toy of the Year, Zhu

Zhu Zhu Pets the New Generation,

again from Hunter Products which

won the Girls Toy of the Year. The

2010 Girls Licensed Product of the

Year was awarded to Moose Enter-

prise for their Beados Disney Fairies

Super Studio and the Boys Licensed

Product of the Year went to Lego

Australia for their Lego Harry Pot-

ter Hogwarts Castle. The Preschool

Licensed Product of the Year went to

RC2 for their Wooden Thomas Early

Engineers Busy Day on Sodor Round-

house Set – which also won overall

Licensed Product of the Year. Overall,

Paper Jamz from Hunter Products

won 2010 Toy of the Year.

THE ATA HELPING CHILDREN

Each year the ATA organise a toy col-

lection for charity. This takes place,

as always, on the last day of the Fair

and the Exhibitors donate toys to this

annual toy collection. In 2010 the

recipient of the toys was Variety, the

Children’s Charity. The purpose of

Variety is to provide life opportunities

through the provision of equipment,

experiences and community support

for special needs children.

Variety also acts as an umbrella or-

ganisation, providing support to many

other children’s groups and charities

as well as raising funds for its own

initiatives. In 2010, as a result of ex-

hibitors generosity, over $6000 worth

of goods were donated to needy chil-

dren via Variety’s programs.

CHARITY GOLF DAY

Over and above the Toy Fair, the

ATA also organise an annual Toy

Trade Charity Golf Day. The 2011

Toy Charity Golf Day will be held

on Monday 9th May at Kingswood

Golf Club, Dingley, Melbourne.

The ATA’s annual Golf Day raises

funds for the Wheelchairs for Kids

Charity which raises much needed

funds to buy wheelchairs and medi-

cal equipment for children in need.

There are opportunities available to

either sponsor a hole or play on the

day.

Contact the ATA office on 03 9320

2600 for further information.


TLA 78

For information about

the Australian Toy

Hobby & Nursery

Fair, visit

www.toyfair.com.au

CO

UN

TDO

WN



TLA 44

Brand new to Stella Projects’ ever

growing portfolio is the internation-

ally recognised Tatty Teddy. Originally

launched in 1995 by Carte Blanche

the Me to You brand - synonymous

with Tatty Teddy’s distinctive grey fur

and blue nose - quickly rose to be-

ing their internal #1 brand and has

remained there ever since.

In an ever changing and demanding

world, the Me to You core sentiments

of friendship, love and trust are key

to the success and longevity of this

enduring brand.

Tatty Teddy is loved by his fans for his

gentle vulnerability and his messages

of love and friendship. His timeless

illustrations are popular with young

and old alike, communicating warmth

and happiness, and touching people’s

lives all over the globe, in all situa-

tions.

With retail sales in excess of $1 bil-

lion a year, the successful brand can

already be seen in over 70 countries

around the world.

In the UK Me to You/Tatty Teddy has

iconic status with:-

• Over40millionM

etoYou

cards sold annually.

• Over60millionbe

arssold

since launch.

• Anaverageof1

6,000pieceso

f

plush sold every day

• UKapparelalo

neworth£50

million at retail

Categories now range across clothing,

jewellery, publishing, stationery, tex-

tiles, toiletries, cakes, chocolates and

much, much more.

Tatty Teddy has a long association with

Australia and

New Zealand t

hrough

the distribution partnership with Russ

Berrie who are leaders in the gift in-

dustry, specializing in plush, baby, gift,

garden, seasonal, impulse, licensed

products (Barbie Pets, Coca-Cola,

Harley-Davidson), pop-up cards and

more. John Sands distribute the ex-

tensive range of Me to You greeting

cards through more than 3,000 retail-

ers and have recently had great suc-

cess through Big W.

Current distribution for

this little grey bear

has been through

the indepen-

dent gift,

cards and

newsagencies

with a solid

turnover in excess of

$2 million per annum.

Richard Edmondson, Commercial Di-

rector at Carte Blanche, said: “It is im-

portant for the future growth of the

brand that we continually look at how

we manage and promote the brand

and work with partners who can help

achieve our strategic objective of mak-

ing Me to You a truly global brand.

“Through our relationship with Stella

Projects, we are confident of develop-

ingMetoYoufurth

erinAustralia

and

New Zealand in

to new produ

ct cat-

egories.”

Complementing this strategy Stella

Projects are delighted to announce

that the Me to You – Tatty Teddy gift

and card range will be introduced into

David Jones later this year as a con-

cept module similar to the ones cre-

ated for Clintons in the UK.

The core demographic for this lovable

brand is girls 5 - 15 years old and ne-

gotiations are well underway with new

licensing partners across apparel, pub-

lishing, accessories and foods. Stella

Projects believe that with the wealth

of existing product from international

there is a massive opportunity to de-

liver a strong Tatty Teddy licensing

program over the next few years.

“Me to You is one of the fastest

growing non-media based brands

in the world” (Source: Global Li-

censing Directory)

For further licensing infor-

mation contact: louise@

stellaprojects.com

Fact File...• Firsta

ppearedon

cardsin1995

• MetoYouPlush

andGifting

rangedebute

d1997

• 2004Keycate

gorieslicense

d

UK/Europe

• TopUKretail

representatio

n:Marks&

Spencer,NewLook,

Tesco,Clintons

TattyTeddy x

Concept visual

Contents

Advertising Options and Deadlines


TLA 38

It’s been a busy year for Stella Projects

who continue to grow their portfolio

of properties with brands that very

much complement the existing range,

together with securing a raft of new

deals across their existing licenses.

In addition, Stella Projects have

strengthened their brand team with

the recent appointment of Anna West-

ley who has spent the past five years

working on The Fairies.

Grahame Grassby said, “I am delighted

that Anna has joined our highly skilled

Stella team and brings with her a

wealth of experience and understand-

ing of childrens brands. Her role at

Stella Projects is Brand Manager and

together with the Stella Projects

team and ZhuZhu Pets® and Kung

Zhu® licensees, has helped launch a

very successful and smooth roll-out

of the ZhuZhu Pets® and Kung Zhu®

licenses.”

Mr Moon is brand new

pre-school TV show sched-

uled for broadcast on ABC 1

and TVNZ in New Zealand

mid-2011.

It is based on a charming se-

ries of books by British author

and illustrator Kate Veale.

The series comprises 52 x 11’ stun-

ning hi-definition episodes and fol-

lows the intergalactic adventures of

Mr Moon, whose job is to light up the

night sky every evening so his friend

Sunny can rest.

Mr Moon’s playground is the sky above

us all and his adventures flow from his

encounters with the real wonders of

the universe—from constellations to

galaxies to black holes.

Stella Projects have just announced

the appointment of Roadshow Home

Entertainment to represent the DVD

rights in Australia and New Zealand

for this series.

Dinosauritis has been devised by

Australia’s best selling preschool au-

thor and illustrator Jeannette Rowe.

Dinosauritis is a brand-new book se-

ries designed specially for pre-school-

ers bitten by the dinosaur bug. Dino-

sauritis combines imaginative dinosaur

stories, real dinosaur facts, interactive

activities, with games and jokes into

age appropriate formats.

Domo is one of the internet’s big-

gest sensations continues to amass an

ever-growing fan base.

Last year Domo had 8 out of the 10

best-selling gifts in the Facebook store

and in the US the plush toys are selling

out as fast as they are supplied to all

the independent toy and gift stores.

It is Stella Projects’ intention to build

an exciting licensee portfolio that cap-

tures the very essence of this urban

pop culture icon, not only by mirror-

ing opportunities already successfully

created in the U.S. but generating new

and innovative retail and publicity con-

cepts through extensive social media.

Prepare for DOMO-nation!

Tatty Teddy

Originally launched in 1995 by Carte

Blanche, the Me to You brand - syn-

onymous with Tatty Teddy’s distinctive

grey fur and blue nose - quickly rose

to being their internal #1 brand and

has remained there ever since.

In an ever changing and demanding

world, the Me to You core sentiments

of friendship, love and trust are key to

the success and longevity of this en-

during brand.

With retail sales in excess of $1 bil-

lion a year, the successful brand can

already be seen in over 70 countries

around the world.

The children’s and family

entertainment company

with a difference

NEW

PROPERTIES

New properties,

new deals

and a new

member of

the team for

Stella Projects

11

CLICK HERE

Thirty-five countries with a population of over 510 million people, make up New Europe including:

AlbaniaArmeniaAustriaAzerbaijanBelarusBosnia/HerzegovinaBulgariaCroatiaCyprusCzech RepublicEstoniaGeorgiaGreece

HungaryIsraelKazakhstanKyrgyzstanLatviaLebanonLithuaniaRepublic of Macedonia

MaltaMoldovaMontenegroPolandRomaniaRussiaSerbiaSlovakia

SloveniaTajikistanTurkeyTurkmenistanUkraineUzbekistan

What is New Europe?

TOTAL LICENSING NEW EUROPEBILINGUAL EDITION

ENGLISH/RUSSIAN

Circulation and Publication

Total Licensing New Europe will be published four times a year in digital formats with a minimum of one issue published in print and digital.

Each issue of Total Licensing New Europe will be distributed to a minimum of 12,000 readers within the New Europe region.

Readers will include major retailers, buyers, manu-facturers, licensing professionals and senior industry individuals.

In addition, Total Licensing New Europe will be distributed to the readership of Total Licensing which totals over 80,000 in 104 countries.

For more information on this

Reader Business Categories

Apparel

Toys and Games

Toiletries

Giftware

Accessories

DVD and Video

Infant Products

Housewares

Food and Drink

Promotions

12

CLICK HERE

Editorial Calendar

TOTAL LICENSING NEW EUROPEBILINGUAL EDITION

ENGLISH/RUSSIAN

WINTER 2012Published 16 January 2012

LEAD FEATURELICENSING IN RUSSIA

FEATURESNuremberg Toy Fair Preview

Education Part 1: Basics of LicensingToy Licensing

The Big Interview

TERRITORY SPOTLIGHTRussia & CIS

DEADLINESEditorial: 9 December 2011Ad Material: 5 January 2012

SPRING 2012Published 5 March 2012

LEAD FEATURELICENSING SHOW RUSSIA

FEATURESToys and Kids Fair Moscow Preview

Education Part 2: A Guide to LicensingBrand and Art Licensing

The Big Interview

TERRITORY SPOTLIGHTRussia & CIS

DEADLINESEditorial: 6 February 2012

Ad Material: 20 February 2012

SUMMER 2012Published 16 July 2012

LEAD FEATURELICENSING EXPO VEGAS REVIEW

FEATURESEducation Part 3: Legal aspects of licensing

Character and Entertainment LicensingThe Big Interview

TERRITORY SPOTLIGHTPoland and Central Europe

DEADLINESEditorial: 18 June 2012 Ad Material: 2 July 2012

AUTUMN/FALL 2012Published 29 September 2012

LEAD FEATUREBRAND LICENSING EUROPE

FEATURESNuremberg Toy Fair Preview

Edication Part 4: International opportunitiesSports Licensing

The Big Interview

TERRITORY SPOTLIGHTTurkey and Southern Europe

DEADLINESEditorial: 1 September 2012

Ad Material: 15 September 2012

13

The objective of the magazine

TOTAL LICENSINGITALY

Brand new for 2012, Total Licensing Italy is intended to highlight the best of ‘Made in Italy’ both to its domestic market and, importantly, to overseas markets.

Following extensive research in the marketplace, it was clear that the Italian market wanted a magazine that was inde-pendent and authoritative and one that would not only highlight their domestic activities but had the ability to take their brands into other markets. Published in Italian and English, Total Licensing Italy is designed specifically to create dialog between all aspects of the Italian licensing marketplace and overseas markets and contents and editorial will be designed to cater for this. Each issue will focus on different aspects of the business and spotlight brands, licensed products, retail and specialist services - all key components of successful licensing.

Launching in March 2012, Total Licensing Italy will provide:

• Authentic and independent information and data• A dialogue between companies involved in licensed products with specific sections dedicated to licensors and agents, licensees etc.• An unrivalled international profile for Italian brands• Unparalleled readership both in Italy and around the world.

ReadershipEach printed issue of Total Licensing Italy will be sent to 5000 certified Italian individuals, free of charge.

The print issue will also be bound into the relevant edition of Total Licensing and will be published in print and digital formats, reaching Total Licensing’s network of more than 80,000 in 104 countries.

The magazine will also enjoy extensive bonus distribution at key international trade fairs. It will also be distributed at specific Italian trade shows not covered by the International trade fair list.

The launch and schedulesTotal Licensing Italy will be launched in March 2012 at the Bologna Licensing Trade Fair, where copies will be distrib-uted to visitors and attendees, over and above the circula-tion detailed above.

It will also be available digitally, ahead of the Bologna Fair to allow readers to see comprehensive and detailed pre-view information ahead of their Fair visit.

The second issue will be published in late September with bonus distribution at Brand Licensing Europe in London.

From 2013, the magazine will be published four times each year - January, March, June and September.

March 2012

Editorial: 16 Feb 2012Ad reservation: 16 Feb 2012Ad materials: 23 Feb 2012

Publication:Digital issue: 7 March 2012Print issue: 16 March 2012

September 2012

Editorial: 20 Aug 2012Ad reservation: 20 Aug 2012Ad materials: 4 Sept 2012

PublicationDigital issue: 21 Sept 2012Print issue: 28 Sept 2012

2012 Deadlines:

14

CLICK HERE

CLICK HERE

Contents and Editorial

TOTAL LICENSINGITALY

March 2012Digital published: 7 March 2012Print published 16 March 2012

KEY FEATURESBologna Licensing Fair Preview

MAGAZINE SECTIONSBrands

Art and DesignFashionSports

EntertainmentAutomotive

SPOTLIGHTLicensee profiles

Case StudiesProperty highlights

Interviews/Market research

Sept 2012Digital published 21 Sept 2012Print published 28 Sept 2012

KEY FEATURES/SECTORSItaly at Brand Licensing Europe

MAGAZINE SECTIONSBrands

Art and DesignFashionSports

EntertainmentAutomotive

SPOTLIGHTRetailer profiles

Case StudiesProperty highlights

‘Made in Italy’ is characterised by style, design, art, brands, fashion, sports, entertainment and more.

Total Licensing Italy will include a specific section on each major sector, including interviews, best practices and case histories.

There will also be specific data and research on the Italian, European and world markets as well as licensee and retailer profiles and in-depth studies.

The key philosophy behind the editorial is to help Italian brands and licensing agents acquire meaningful dialogue in foreign markets and to help them grow their businesses both at home and overseas.

Advertising

Advertisers taking space in Total Licensing Italy will enjoy the benefits of their advertisement in both the printed issue and the digital version.

Packages are available for multiple ads as well as for those companies advertisement across several of Total Licensing’s publications.

A number of special options are available for the print issue, including gatefolds, heavy

stock, button ads etc. Full details can be found by clicking here.

On the digital side all advertisements are URL linked and options include issue sponsorship and the addition of video on the advertisement (see example opposite) and click above for more information.

Limited cover and premium positions are also available.

15

CLICK HERE

The Magazine and Distribution

TOTAL LICENSING UK

Total Licensing UK launched at Brand Licensing Europe in September 2011, responding to a market need for specific information, data and features focusing on the important British licensing market-place.

As a stand-alone magazine, the issue is distributed to more than 4,000 retail-ers and manufacturers in the UK and, in addition, it is widely distributed at

Brand Licensing Europe in London.

Total Licensing UK also forms part of Total Licensing’s Autumn/Fall issue and, as such, is distributed, in print and digital formats, to over 80,000 readers in 104 countries around the world.

The print issue has bonus distribution at MIP Junior and MIP TV, The Dubai Licensing Fair, The

Hong Kong Licensing Show and Licensing Market in Germany.

The digital issue of the magazine is published a full three weeks ahead of Brand Licensing Europe, with the print issue out at least two weeks ahead of the show, giving all readers time to preview what’s on show at BLE and to make appointments with exhibitors. The digital version is fully hyperlinked.

TOTAL LICENSINGUK 2012

EDITORIAL FEATURES

KEY FEATURESBrand Licensing in-depth Preview

UK Entertainment UpdateUK Property Profiles

UK Licensing RoundtableBrand and Corporate Licensing

British Sports LicensingLicensee and retail spotlight

BONUS DISTRIBUTIONBrand Licensing 2012 plus insertioninto Autumn 2012 issue giving bonus

distribution at:MIPCOMMIPJunior

Dubai Licensing FairHong Kong Licensing ShowLicensing Market Germany

TOTAL LICENSING

UK 32

THE

2011

SHO

W

When Brand Licensing Europe once

again opens its doors at Olympia this

October it will be the culmination

of excitement and interest that has

been building in the event over recent

months.

Bucking the trend of many shows,

Brand Licensing has grown substan-

tially over the last two years. Last

year’s show attracted 16% more visi-

tors than 2009 and a significant jump

in overseas visitors – up 37% on the

previous year.

As a result of the success of the event,

last year the organisers took the deci-

sion to add a further day to the event

making it a three-day show. A brave

decision in times when many trade

fairs are having a tough time. However,

it was, without a shadow of a doubt,

the right decision.

The 2010 show was busy throughout

and there’s every reason to expect the

2011 show to be even busier!

Astonishingly, the show is now in its

13th year and, by April, more than 80%

of the show floor had already been

sold, despite the floor area increasing

to occupy more of Olympia’s Grand

Hall.

But there’s very much more to Brand

Licensing than just exhibition space.

A series of high profile seminars and

conferences are set to take place and

a focus will, undoubtedly, be on this

year’s Big Interview with Howard

Rothman, President of Lucas Licens-

ing. Star Wars consumer products

have generated a reported $23 billion

over the last three decades and Roth-

man will discuss his work with the

Star Wars brand, the keys to

its longevity and plans for its

future.

From a property more than

thirty years old to one that

is absolutely new and its cre-

ator, Michael Acton Smith,

CEO and founder of Mind

Candy, the UK-based social

online gaming company be-

hind children’s phenomenon

Moshi Monsters.

Smith is the driving force

behind one of the biggest

children’s licensing success

stories at the moment. In

less than three years since

its launch, Moshi Monsters

– an online community of

adoptable pet monsters for

children - has attracted al-

most 50 million users glob-

ally. Currently half of all chil-

dren in the UK aged 6-12

have a Moshi Monster and

in the US the figure stands

at one in five children in that

age group and growing rapidly. Acton

Smith’s keynote is part of the Licens-

ing Academy program which includes

seminars on royalties, audits, negotiat-

ing contracts and information on pro-

ducing a successful licensed App.

In addition, The License This! Chal-

lenge will again take place. Judged

by a panel including Andrew Kerr of

Aoh!k Commercial, Patricia de Wilde

of Marathon Media and Oliver Dyer

of Skew Studio, the challenge is open

to any new creative idea with its roots

in publishing, art and design, television

or digital media.

Moving on, BLE will again featuring the

Retail Menoring programme with re-

tail giants Sainsbury’s and Mothercare

confirmed for the second year in a

row.

The programme is designed to help

junior and assistant buyers attending

the show understand the complexities

of the licensing industry and navigate

their way around the floor. Guid-

ance will be given on legal, technical

and financial issues, as well as industry

terminology and who owns the rights

for which brands. The objective of the

programme is to ultimately help retail-

ers make well-informed decisions at

the show and ensure they do not miss

any relevant opportunities.

Finally, Brand Licensing will again play

host to the Screening Suite. As we go

to press, no information is available on

companies taking part but last year’s

participants, who took space to high-

light their upcoming programmes in-

cluded Dreamworks, Lucasfilm, Twen-

tieth Century Fox and Sony.

Brand Licensing Europe is open

from 9am to 5pm on Tuesday 18 and

Wednesday 19 and between 9am and

4pm on Thursday 20 October.

For information, visit

www.brandlicensing.eu

Fall/Autumn 2011

TO

TAL

LIC

ENSI

NG

UK

Advertising in the issue, (which of course includes the printed and digital issues), is priced competitively to allow the UK industry maximum publicity, both in their home market and into 103 coun-tries.

Discounts on rate card are available for multiple pages and an advertisement in the magazine includes both the print and digital issues.

Special options, including gatefolds, heavystock and button ads are available in the printed issue. In terms of the digital issue, a number of options are available including the addition of video or Flash.

These options are as per Total Licensing.

Deadlines:

Editorial: 20 August 2012

Advertising: 4 September 2012

Publication:Digital issue: 21 September 2012Print issue: 28 September 2012

Advertising Options and Deadlines

16

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TOTAL LICENSING REPORTThe

The Total Licensing Report is a weekly digest of news, co-pub-lished by Total Licensing and Adventure Publishing in the USA.

The newsletter includes news from right around the world and is distributed to Total Licensing’s readership of 80,000 in 103 countries as well as Adventure Publishing’s (The Licensing Book) database.

AdvertisingAdvertising is available in the following formats:

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EditorialProvide news for inclusion directly to the editors,(Rest of World) Becky Ash ([email protected])(USA) Bryan Joiner ([email protected]

Subscriptions, free of charge, via www.totallicensing.com

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Total Art Licensing is a the only truly worldwide magazine for the growing art and design licensing industries. The magazine has been published since 2003 and has become an essential guide for companies looking to take an art-based license as well as a reference for artists looking for trending information.Published in both print and digital formats in January and May, Total Art Licensing covers all aspects of art and design licensing and is distributed to key decision-making buyers, manufacturers and retailers in over 50 countries.The readership has been carefully created to provide art licensors and agents with an audience that not only matches their business needs but also helps them expand and grow their art programs into new territories and sectors. Editorially, each issue includes in-depth features, news, statistics and developments from all art-based sectors including design, fine art, photography and others.

The magazine for the art and design licensing sectors

TOTAL Art Licensing

Readership

Print Readership per issue (11,400)

Buyers/Retailers 48%

Manufacturers 46%

Others 6%

Manufacturers 53%

Buyers/Retailers 40%

Others 7%

Digital Readership per issue (21,450)

Specialty 29%

Dept Store 22%

Variety 14%

Ecommerce 13%

Mail order 10%

Discount 8%

Others 4%

Retailers and Buyers

Apparel 22%

Stationery 20%

Giftware 18%

Housewares 14%

Publishing 11%

Toys/Games 9%

Others 6%

Manufacturers

Winter/Spring issueAtlanta Gift Mart

Hong Kong Licensing ShowNew York Gift Fair

Bologna Licensing Trade Fair

Summer/Fall issueSurtex

Licensing International ExpoBrand Licensing EuropeLicensing Show Dubai

Bonus Distribution

18

Advertising

TOTAL Art Licensing

Display advertising ranges from a third page up to a cover, a full page or a double-page spread.

All full page advertisements are placed on right hand pages in the front section of each issue (ahead of the Galleries).

In addition to their advertisement, all display advertisers are entitled to the equivalent size of editorial, free of charge. For example, a full page advertisement on a right hand page will also have a full page of editorial on the opposite left hand page. A half page advertisement will be entitled to a half page of editorial, and so on.

Total Art Licensing Gallery

The Total Art Gallery has been created to cater for individu-als or smaller companies that want the best-possible low-cost publicity options. The Galleries are positioned within their own section in the magazine with two on each page.

Some individuals book a single Gallery, others book two either alongside each other or in different parts of the Gallery sec-tion.

Gallery participants have two options:

Option A. Participants can provide finished artwork to occupy the entire Gallery space (192mm/7.55 inches by 121mm/4.76 inches). Mechanical specs are sent out on receipt of booking.

Option B. For those not wanting to create artwork for the Gallery. Participants provide two high resolution images, plus full contact details and a maximum of 200 words of editorial. We will then create the Gallery and forward it to the adver-tiser for approval.

EDITORIAL AND ADVERTISING DEADLINES

Winter issue: 1st December 2011

Summer issue: 1st April 2012

19

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