an exciting new media channel

TouchTaxi™ is an in taxi digital touch screen providing timely relevant information to the taxipassenger and a captive audience to the advertiser. Digital Spark has developed, implemented andproven this exciting new media platform, combining world leading technology with a strong digitalmedia proposition.

TouchTaxi™ is targeted directly at taxi passengers offering high levels of engagement via remotelyconnected interactive touch screens delivering useful and entertaining content supported by aneffective media offering.

This medium has now hit the attention of major media companies overseas with NBC and ClearChannel teaming up to deploy thousands of screens in New York City.

Buoyed by international recognition of the medium, Digital Spark has secured the real estate of 2000+Taxis in Australia directly with the taxi operators providing the ability to rapidly scale the network.

Introduction

For consumers/passengers:

TouchTaxi™ is an innovative and engaging means of accessinguseful, interesting and entertaining content based on a consumer’soccasion of use.

The range of channels provides the user with a wide variety of timelyrelevant information which they can access whether it’s watchingmovie trailers, news videos, catching up on the latest national, localor worldwide news or checking the weather across Australia.

Content can be downloaded to a mobile phone or PDA.

Every TouchTaxi™ unit is remotely connected to allow monitoring,measurement of activity and ease of updating to ensure content isalways timely and relevant.

TouchTaxi™ Benefits

For advertisers:

TouchTaxi™ is intrusive and offers a unique way ofaccessing a highly captive and attractive audience throughthe delivery of interactive ads.

The medium totally engages passengers and through it’sinteractivity suits direct response campaigns where namesand numbers can be collected.

Content downloads provide advertisers the ability to offervalue added incentives for consumers to redeem at retail.

With this facility TouchTaxi™ is perfectly suited for:- Product launches- Promotions/competitions- Presentation of features and benefits- Sampling

TouchTaxi™ Benefits

Content Channels

Latest predictions by star signHoroscopes

Current headlines and storiesHealth

A selection of movie trailersMovies

Headlines linking to brief storiesEnvironment

A selection of tasteful jokesJokes

Business news, Indices, ForeignExchange calculations

Finance

Headlines linking to brief storiesEntertainment

3 day outlook by capital cityWeather

Current headlines linking to storiesSports

Breaking news headlines linking tostories

News

TouchTaxi™ Interface

News Channel Example

news

Finance Channel Example

Finance Channel Example

Finance Channel Example

Directory Listing Example

Search byoccasionof use:

DiningCuisineRestaurantLocation

ChannelTower adnews

Proximity Marketing

RestaurantT

ProximityMarketing

GPS basedmapping

April ’08

Location

Taxi

Content Distribution

Content on the TouchTaxi™ interface can be distributed across the entire network, toindividual fleets of taxis or to an individual Taxi over a 3G network.

Content can be scheduled by day part, consumption pattern, or seasonality.

The interface is capable of downloading content to a portable device such as a mobilephone or PDA via Bluetooth.

Screen are equipped with audio and the interface can display flash embedded video, textand graphics providing rich exciting and dynamic content.

All units are equipped with GPS which will allow for proximity marketing campaigns. Forexample when a Taxi travels within a certain area – localised content would appear.

All touches to the screen are measured and reports on the number of touch throughsper campaign are provided to advertisers. Reports can be customised to the needs of theadvertiser based on their brief.

Premium Products:

The interactive nature of TouchTaxi™ provides significant flexibility for the development ofinnovative customised campaigns that can deliver immediate response and in-depthmeasurability.

Examples of how TouchTaxi™ can be used include:

- Direct response for product launches

- Entering name and phone number or email address to respond to offers or for call backs

- Survey

- Deliver geographically triggered ads based on GPS location (April ‘08)

- View demonstrations of products

- Access external data feeds eg. live sport results, no. of entries to comp., etc.

Advertising Products

The average taxi has 1900 passengers per month withthe average trip lasting 12 minutes the opportunity foradvertisers to engage with passengers is significant.

Advertising inventory consists of Banner and ChannelTower advertisements.

There are 15 run of station banner ads slots with each adrotating randomly every 15 seconds.

This delivers each banner ad at least 4 times per averagetrip.

Each channel has 4 Channel Tower advertisementsrotating randomly every 7.5 seconds.

Advertising Products

Screen Saver Banner Interactive/Mini-site

Advertising Products

Appears when screen has not been touched for 90seconds.

Up to 15 are displayed in a loop, each displaying for 15 seconds.

Appears when screen is being touched.

Up to 15 are displayed in a loop, each displaying for 15 seconds.

When a ‘screen saver’ or‘banner’ is touched, thepassenger is taken to a mini-site which providesMultiple interactive pages.

Channel Tower Interactive mini-site

Appears when channel buttonhas been touched

Up to 4 are randomly displayedin a loop, each displaying for7.5 seconds.

When a Channel Tower ad is touched, thepassenger is taken toa mini-site which providesMultiple interactive pages.

CHANNELTOWER

Advertising Products

Channel Sponsorship

Advertising Products

10 Sponsored channelopportunities Sponsor branding

Sponsor brandingon Buttons

Case Study

Campaign:American Express

American Expressleveraged the environmentof the taxi to deliver aclever and relevantcampaign showcasingThe benefits of theAmerican Express Card.

The campaign invitedinteraction deliveringa deeper experiencewith the audience byshowcasing uses forthe card.

The following case studies provide examples of the innovative ways in which the medium can be used.

Campaign:McDonaldsDeli Choices

McDonalds choseTouchTaxi™ to helplaunch their Deli Choicesmenu to a healthconscious audiencewith a secondary aim ofencouraging immediateaction as passengersapproached McDonaldsrestaurants.

Case Study

Campaign:Australian Open IBM

IBM chose TouchTaxi™to deliver a technicallyinnovative campaignwhilst leveragingtheir sponsorship of theAustralian Open Tennis.

The campaign deliveredtimetables togetherwith frequently updatedmatch results andstatistics.

Case Study

Campaign:Lexus GS450

TouchTaxi™ wasselected to deliver aninteractive experiencehighlighting the featuresof the benefits of thehybrid sports car toa captive and welltargeted audience.

Case Study

About Digital Spark

TouchTaxi™ parent, Digital Spark, is a specialist Digital Mediacompany established to develop and commercialise innovativedigital screen media networks.

Digital Spark’s well rounded team combine a rare blend of skills inmedia, technology and design. In addition to creating Touch Taxi,these skills have driven the development of a number ofinnovative networks including:

ihub, a world first large format outdoor touch screen productcombining print and bluetooth facilities;

A cultural installation on Sandridge Bridge, a gateway toMelbourne;

And retail screen networks, including Chemist Warehouse TV,Australia’s largest pharmacy screen network.

Figures do not include rural and small towns. For purposes of discussion we will use the average of 1000 fares per cab per month,12 minutes for the average fare and an average of 1900 passengers per month.

Audience Source

33,016,30013100017,604Average/Total

497,8001315na17.74262ACT

773,300118na11407TAZ

3,097,000119na111,690WA

2,196,400157.855514.951,156SA

5,795,000117.5109217.23,050QLD

8,597,5002011.566720.34,525VIC

12,059,300107127417.136,347NSW

Passengers/month*Time/fareAve Km/fare# Fares/month$ FareTaxisState

Australian Taxi Industry

*Based on an average of 1.9 passengers per fare. Source ATIA state andTerritory statistics as at December 2006

The City of New York recently mandated that all Taxi Cabs operating in the city be equipped withinformation screens. US free to air and Cable Channels have entered into relationships with screenproviders to provide content and advertising onto the interactive screens in the 10,000 New YorkCity Cabs. For Example NBC and ClearChannel formed a Joint Venture, NY10.

Digital Spark will be entering the US market on the West Coast in early 2008 with an initial roll outof a 4000+ Taxi networks in Los Angeles, San Diego and Las Vegas.

International expansion

Contacts

For further information please contact:

Foster Rebecchi Marion LeddySales Director Sales Manager,Digital Spark Pty Ltd Reddy Media Level 12 0412 279 647468 St Kilda Rd marion@reddymedia.com.auMELBOURNE VIC 3004 (03) 9866 5422 Dennis Rawlusyk0418 263 297 Chief Technical Officerfoster@digitalspark.com.au Digital Spark Pty Ltd

0413 934 595 dennis@digitalsprk.com.au

www.digitalspark.com.au

Campaign:BMW 1 Series

TouchTaxi™ wasselected to launch theBMW 1 series to arelevant and captiveaudience in aninnovative way.

Case Study

Campaign: Telstra Bigpond 3G

TouchTaxi™ provided anideal environment for Telstra to showcasetheir mobile 3G productin an interactive way.

Case Study

Campaign: Snow TV

Chose TouchTaxi™ topromote the ski slopesby delivering updatedinformation on liftsoperating and snowconditions by resort.

Case Study