touching is believing

54
Americans go on 60 percent fewer picnics today and families dinner together 40 percent less often compared with 1965, he They are less likely to meet at clubs or go bowling in groups. Putnam has estimated that every 10-minute increase in comm likely that people will establish and maintain close social ties problem, he contends. Whereas 5 percent of U.S. households in 95 percent did a decade later. University of Toronto sociologist Barry Wellman questioned w on intimate ties means that social ties in general are fraying. decreasing, compared with previous decades, thanks to the In average person today has about 250 ties with friends and rela to see each other in person is a whole different story. Wellman praised the quality of the new study and said its resu said it does not address how core ties change in the context o see this as the end of the world but part of a larger puzzle,” he only have so much energy, and right now they are switching a We are getting a division of labor in relationships. Some peopl people give financial aid.” Putnam and Smith-Lovin said Americans may be well advised to consciously build more relationships. But they also said social institutions and social-policy makers need to pay more attention. “The current structure of workplace regulations assumes everyone works from 9 to 5, five days a week,” Putnam said. “If we gave people much more flexibility in their work life, they would use that time to spend more time with their aging mom or best friend.” The gr ow th of so cial is o la tion Robert D. Putnam, a professor of public policy at Harvard and the author of “Bowling Alone,” a book about increasing social isolation in the United States, said the new study supports what he has been saying for years to skeptical audiences in the academy. “For most of the 20th century, Americans were becoming more connected with family and friends, and there was more giving of blood and money, and all of those trend lines turn sharply in the middle ‘60s and have gone in the other direction ever since,” he said. In this world of virtual communication, without human interaction, there’s no touch in keep in touch. Thoughts on Curious Touch Paper in the paper series of promotions from Arjowiggins touching is believing

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Page 1: Touching is Believing

Americans go on 60 percent fewer picnics today and families eat dinner together 40 percent less often compared with 1965, he said. They are less likely to meet at clubs or go bowling in groups. Putnam has estimated that every 10-minute increase in commutes makes it 10 percent less likely that people will establish and maintain close social ties. Television is a big part of the problem, he contends. Whereas 5 percent of U.S. households in 1950 owned television sets, 95 percent did a decade later.University of Toronto sociologist Barry Wellman questioned whether the study’s focus on intimate ties means that social ties in general are fraying. He said people’s overall ties are actually decreasing, compared with previous decades, thanks to the Internet. Wellman has calculated that the average person today has about 250 ties with friends and relatives online, but the times that they really go to see each other in person is a whole different story.Wellman praised the quality of the new study and said its results are surprising, but he said it does not address how core ties change in the context of other relationships. “I don’t see this as the end of the world but part of a larger puzzle,” he said. “My guess is people only have so much energy, and right now they are switching around a number of networks. We are getting a division of labor in relationships. Some people give emotional aid, some people give financial aid.”Putnam and Smith-Lovin said Americans may be well advised to consciously build more relationships. But they also said social institutions and social-policy makers need to pay more attention. “The current structure of workplace regulations assumes everyone works from 9 to 5, five days a week,” Putnam said. “If we gave people much more flexibility in their work life, they would use that time to spend more time with their aging mom or best friend.”

T h e g r o w t h o f s o c i a l i s o l a t i o n

Robert D. Putnam, a professor of public policy at Harvard and the author of “Bowling Alone,”

a book about increasing social isolation in the United States, said the new study supports what he has been saying

for years to skeptical audiences in the academy. “For most of the 20th century, Americans were becoming more connected with family and friends, and there was more giving of blood and money, and all of

those trend lines turn sharply in the middle ‘60s and have gone in the other direction ever since,” he said.

In this world of virtual communication,

without human interaction, there’s no touch in keep in touch.

T h o u g h t s o n C u r i o u s T o u c h P a p e r i n t h e p a p e r s e r i e s o f p r o m o t i o n s f r o m A r j o w i g g i n s

t o u c h i n g i s b e l i e v i n g

Page 2: Touching is Believing
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Trademark of Arjowiggins

Printed in USA

PL-0502-CQ 12/2009

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T h o u g h t s o n C u r i o u s T o u c h P a p e r i n t h e p a p e r s e r i e s o f p r o m o t i o n s f r o m A r j o w i g g i n s

t o u c h i n g i s b e l i e v i n g

Page 6: Touching is Believing

During the 1990s, it was estimated that the Internet grew by 100 percent per year, with a brief

period of explosive growth in 1996 and 1997. During the first 10 years of the twenty-first century,

it has established the entirely new forms of social interactions, activities, and organizing. Social

networking sites such as MySpace, Facebook, Twitter have claimed to improve socialization and bring

people closer together. If bringing people together meant spending an average one-third of a day

staring at glowing rectangles, either by texting, facebooking, tweeting, and not involving in any form

of human interaction, I’d say we’ve been pretty successful.

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To bring the hands or fingers into contact with so as to a coming into or being in contact

give or receive a physical sensation

Touchable

Touchability

Untouchable

Touchless

Touchlessness

touch-touching-touched

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The act or state of touching; state

or fact of being touched

that sense by which anything

material is perceived by means

of physical contact

A coming into or being in contact

Close communication or

agreement, sympathy, or the like.

i.e. She’s out of touch with reality

Let’s keep in touch.

n o u n

To put the hand, finger, etc., on or into contact with (something) to feel it. He touched the iron cautiously.To come into contact with and perceive (something), as the hand or the like does.To bring (the hand, finger, etc., or something held) into contact with something. She touched a match to the papers.To give a slight tap or pat to with the hand, finger, etc.To strike or hit gently or lightly.To come into or be in contact with.To treat or affect in some way by contact.To affect with some feeling or emotion, especially tenderness, pity, gratitude, etc.

v e r b

touch-touching-touched 8+9

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American are more socially isolated today than they were two decades ago.

Americans are far more socially isolated today than they were two decades

ago, and a sharply growing number of people say they have no one in whom

they can confide, according to a comprehensive new evaluation of the

decline of social ties in the United States.

A quarter of Americans say they have no one with whom they can discuss personal troubles, more than

double the number who were similarly isolated in 1985. Overall, the number of people Americans have in

their closest circle of confidants has dropped from around three to about two.

The comprehensive new study paints a sobering picture of an increasingly fragmented America, where intimate social

ties, once seen as an integral part of daily life and associated with a host of psychological and civic benefits, are

shrinking or nonexistent. In bad times, far more people appear to suffer alone.

“That image of people on roofs after Katrina resonates with me, because those people did not know someone with a

car,” said Lynn Smith-Lovin, a Duke University sociologist who helped conduct the study. “There really is less of a safety net of close

friends and confidants.” If close social relationships support people in the same way that beams hold up buildings, more and more

Americans appear to be dependent on a single beam.

isola-tion

Page 15: Touching is Believing

American are more socially isolated today than they were two decades ago.

Compared with 1985, nearly 50 percent more people in 2004 reported that their spouse is the only person they can confide in. But if people face trouble in that relationship, or if a spouse falls sick, that means these people have no one to turn to for help.Smith -Lovin said: “We know these close ties are what people depend on in bad times,” she said. “We’re not saying people are completely isolated. They may have 600 friends on Facebook, one of the most popular networking website, and e-mail 25 people a day, but they are not discussing matters that are personally important.”The new research is based on a high-quality random survey of nearly 1,500 Americans. Telephone surveys miss people who are not home, but the General Social Survey, funded by the National Science Foundation, has a high response rate and conducts detailed face-to -face interviews, in which respondents are pressed to confirm they mean what they say. Whereas nearly three-quarters of people in 1985 reported they had a friend in whom they could confide, only half in 2004 said they could count on such support. The number of people who said they counted a neighbor as a confidant dropped by more than half, from about 19 percent to about 8 percent. The results, being published today in the American Sociological Review, took researchers by surprise because they had not expected to see such a steep decline in close social ties. Smith -Lovin said increased professional responsibilities, including working two or more jobs to make ends meet, and long commutes leave many people too exhausted to seek social, as well as family, connections. Maybe sitting around watching “Desperate Housewives” is what counts for family interaction.

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T h e g r o w t h o f s o c i a l i s o l a t i o n

Robert D. Putnam, a professor of public policy at Harvard and the

author of “Bowling Alone,” a book about increasing social isolation in the United States,

said the new study supports what he has been saying for years to skeptical audiences in the academy. “For most of the 20th century, Americans were becoming

more connected with family and friends, and there was more giving of blood and money, and all of those trend lines turn sharply in the middle ‘60s and have gone

in the other direction ever since,” he said.

Page 17: Touching is Believing

Americans go on 60 percent fewer picnics today and families eat dinner together

40 percent less often compared with 1965, he said. They are less likely to meet at

clubs or go bowling in groups.

Putnam has estimated that every 10-minute increase in commutes makes it 10 percent less likely that people

will establish and maintain close social ties. Television is a big part of the problem, he contends. Whereas 5

percent of U.S. households in 1950 owned television sets, 95 percent did a decade later.

University of Toronto sociologist Barry Wellman questioned whether the study’s focus on intimate ties means that social ties in

general are fraying. He said people’s overall ties are actually decreasing, compared with previous decades, thanks to the Internet.

Wellman has calculated that although the average person today has about 250 ties with friends and relatives online, the times that

they really go to see or talk to each other in person is a whole different story.

Wellman praised the quality of the new study and said its results are surprising, but he said it does not address how core ties

change in the context of other relationships. “I don’t see this as the end of the world but part of a larger puzzle,” he said. “My guess

is people only have so much energy, and right now they are switching around a number of networks. We are getting a division of

labor in relationships. Some people give emotional aid, some people give financial aid.”

Putnam and Smith-Lovin said Americans may be well advised to consciously build more relationships.

But they also said social institutions and social-policy makers need to pay more attention. “The

current structure of workplace regulations assumes everyone works from 9 to 5, five days a week,”

Putnam said. “If we gave people much more flexibility in their work life, they would use that time to

spend more time with their aging mom or having coffee with their best friend.”

16+17

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One third (35%) of American adult Internet users have a profile on an online

social network site, four times as many as four years ago, but still much

lower than the 65% of online American teens who use social networks

pro-The main findings on adults’ usage of social network sites come from a survey of 2,251 adults between April 8 to May 11, 2008, among a sample of adults, 18 and older. Some 328 respondents in that survey were social network users and the margin of error in that subsample is plus or minus 6 percentage points.

files

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A m o n g s o c i a l n e t w o r k u s e r s

49% use them to make new friends

24% have multiple profiles so they can keep up with friends on different sites

6% just use different sites

4% have different profiles for different parts of their personality

4% have older profiles on sites they do not use anymore

75% of online adults 18-24 have a profile on a social network site

57% of online adults 25-34 have a profile on a social network

30% of online adults 35-44 have a profile

19% of online 45 to 54 year olds have a profile

10% of online 55 to 64 year olds have a profile

7% of online adults 65 and older have a profile

89% use their online profiles to keep up with friends

57% use their profile to make plans with friends

83% have those profiles on different sites

17% have those profiles on one site

19% have multiple profiles to separate the personal and the professional

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de-prived

All of the studies agree that email is the most common usage of the Internet (except in the UCLA study, where it ties with web surfing for most

common). According to the Pew study of Pew Research Center’s Internet & American Life Project, 87% of Internet users who access the Internet

on a given day use email. People are also very dependent on email: if asked to give up email, 77% of users in the Pew study said they would

miss it and 49% said they would miss it a lot.

So how can a social technology that allows people to communicate lead to social isolation?

Robert, Kraut, primary author of the Carnegie Mellon HomeNet study, thus titled his paper “Internet Paradox: a social technology

that reduces social involvement and psychological well being.” Although researchers agree that email is the most common

usage of the Internet, and that it is used to keep in touch with friends and family, they disagree as to the types of interactions

that happen over email, and whether email communication is as meaningful as talking on the phone.

Page 23: Touching is Believing

75% of the young people surveyed said that they couldn’t live without the internet. That’s probabaly an exaggeration, but I don’t find it surprising. I’d say the same thing. Then again, I spend at least eight hours a week-day in front of a computer, doing research and checking emails. I’m going away for a week in the country at the end of the month, and the fact that I’ve been told that there’s no internet or mobile access is already weighing heavily on my mind. Being such an online advocate, I’m often asked “What’s wrong with face-to -face?”People openly share more intimate details of their lives online every day, and they are flocking to social networks and uploading and/or viewing homemade videos by the millions. Ubiquitous computing is diffusing into everyday life. Much of what goes on in daily life is more visible —more transparent —and personal data of every variety is being put on display, tracked, tagged, and added to databases. The number of mobile camera phones in use will top 1 billion in 2007; miniaturized surveillance cameras are simultaneously becoming extremely inexpensive, sophisticated, and pervasive; clothing is being designed with technology woven into the fabric; and it is expected that most surfaces can and will be used as two-way interfaces in the future.

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Step 1: Thinking about others and what they are thinking about usWe think about who we are near or who we want to talk to. If we are going to talk to someone, we

consider what information we may already know about this person or what information we can

infer based on the situation.

For example, if you want to talk to the new student in your class, you have to think about what

you may know about that student even if you have never met them before. For example, I know

they are new to the class, I know they are a student, I know they live in my community; I know

they have been in previous school environments, etc.

When we desire to communicate or “hang out” with another, or just need to communicate with

another person, we have to establish a physical presence to show the person that we desire

their company or intend to speak to them.

The reverse is also true, if we want to avoid another person, we actively avoid establishing a

physical presence. If we seek social interaction, our physical presence can include standing

close enough to the person (often about an arm’s length away in the American culture), having

our shoulders turned towards the other person(s) and keeping our body relaxed to move easily

to include other people, or to move away from a person as needed.

Step 2: Establishing a physical presenceOur physical presence is a non-verbal way to signal possible communicative intentionality. For

example, if you are thinking about me, and you want to hang out with me but you are standing

about four feet away and looking elsewhere, even if you are wishing I would talk to you, you are

failing to convince me you desire to communicate with me. If you stand four feet away from

me and attempt to converse with me, I am now confused since you have not first established

physical presence, and now I just have a weird thought about you unless the context dictates

you stand this distance from me (e.g., a physical barrier keeps you from moving closer).

One of the most consistent problems of persons with ASD and related disabilities in the school

environment is that they fail to be able to spontaneously find groups of students to work with

during group time in the classroom because they do not quickly and efficiently establish their

physical presence with desired student workmates when the teacher tells them to go find a

group to work with.

Physical presence also includes the non-verbal physical attributes of communication

including voice intensity, prosody and your ability to appear relaxed in another’s presence.

However, the decision to target these even more abstract physical communication skills

in treatment is highly dependent upon the student’s self- awareness and ability to self-

monitor their own skill set. These later named physical communication skills require

more sophisticated self-monitoring lacking in many of our school-aged students. It is this

author’s hypothesis that our language provides content around which we relate, but it is our

physicality that helps to relax and emotionally engage communicative partners.

F o u r S t e p s o f C o m m u n i c a t i o n The four steps of communication help to define how the com-municative act is heavily anchored in a synergistic process that involves the mind, the body, the eyes and language. More specifi-cally, it involves social emotional thought, the nuance of physical presence and visually processing non-verbal cues in addition to language use and interpretation. As obvious as these steps may sound to the reader, the reality is that most speech and language social treatment programs teach students to focus almost exclu-sively on their social language production, called “conversational skills” when teaching students how to be more appropriately so-cial, often working with them seated around therapy tables while practicing having conversations. The four steps of communication strongly encourage us to recognize the social communicative act as being synergistic, always involving the first three steps, but not necessarily involving the fourth.

Page 25: Touching is Believing

Step 3: “Thinking with our eyes”

As we are thinking about the person we seek to communicate with and we establish physical presence, our intention to communicate is only explicitly clear once we have established eye contact with the other person. Furthermore, our eyes help to interpret emotional responses and track shifts in thinking of our communicative partner (e.g., joint attention) while also demonstrating social expectation that we are listening to our communicative partner.While Step 2 signals possible social intent, Step 3 solidifies communicative intent. Further, as the eyes and body work in close synchronicity, observations of persons establishing communicative interactions clarify that a person will physically approach others without establishing direct eye-contact and that a new person entering a group slowly establishes eye contact only after they have established their initial physical presence in the group. There are exceptions to this scenario that also can be addressed. For example, when a person needs to communicate an urgent message, the eyes precede a person’s physical presence.Step 4: Using language to relate to others

While language is central to all socially-based communication, it is often ineffective if the first three steps are not in place. For example, if a student comes up to tell you all the details about the Titanic and talks endlessly without considering what you are thinking and approaches with awkward physical presence and without establishing eye contact, the listener cannot help but experience a weird thought about the communicator even if his information may be interesting to listen to, In fact, the lack of the speaker’s adjustment based on the perceived needs of the listener makes this a failed attempt at conversing. When communicating, language users must consider and possibly adjust their message based on the thoughts, feelings, prior knowledge, experiences, intentions, and needs of their communicative partner. Each partner has to work to regulate his or her language to meet the needs of the listener while also conveying the message that helps to add his or her own thoughts to the interaction. Effective social communication requires students to ask questions about other people, produce supportive responses, and add their own thoughts by connecting their experiences or thoughts to what other people are saying. Thus, students must have a strong language system to be able to carry out this complex dialogue.It is also important for the parent/educator/counselor to understand students can be perceived as “hanging out” with their peers if they engage well in the first three steps of communication. For highly verbal students such as those with Asperger syndrome, a strong treatment need is to teach that communication is not all about talking. The caregiver may have to spend some time with the students focusing on the first three steps while limiting student talk during their treatment time to help them become better observers of communication.

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Myspace me

20:32 pm)

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IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM

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me Meebo me Meebo me Meebo me Meebo me Meebo me Meebo me Meebo me Meebo me Meebo me Meebo me Meebo me Meebo me Meebo

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me BBM me BBM me BBM me BBM me BBM me BBM me BBM me BBM me BBM me Facebook me Facebook me Facebook me Facebook me

Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me

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Facebook me Facebook me me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook

me cebook me Tweet me Tweet me Tweet me Tweet me Tweet m me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me

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Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me

Tweet me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace

me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me

Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace

me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Mysp Myspace me Myspace me

Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace

me Myspaceace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me

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20:32 pm)Call me

Text me

Facebook me

S o r r y . G o t t a g o .

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Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebbook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Facebook me Tweet me Tweet me Tweet me Tweet me Tweet m me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Tweet me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Myspace me Mysp Myspace me 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Page 28: Touching is Believing

W h a t ’ s w r o n g w i t h f a c e - t o - f a c e ?

Many people use email to stay in touch with relatives and friends

who live far away geographically. For example, many parents use it

to communicate with children who go away to college. Here is where

the debate arises: is it better to communicate with long distance

friends by email, or does that take away from more personal types of

communication, such as phoning them?

The Pew study found that email made users feel closer to friends and family, an effect

found more with women users than men. For example, 55% of Internet users say their email exchanges

have improved their connections to family members, and 66% say the same thing for significant

friends. About 60% of users say that because of email they communicate more with significant friends

and family members. So it would seem that email improves communication with long distance family

members and friends.

However, the Carnegie Mellon study concludes that “strong ties maintained at a distance through electronic communication are likely to be

different in kind and perhaps diminished in strength compared with strong ties supported by physical proximity.” Kraut focuses on the type of

communication, and believes that faraway friends “are not embedded in the same day-to-day environment, they will be less likely to understand

the context for conversation, making conversation more difficult.”

But when physical proximity is impossible, isn’t electronic communication better than none at all? It is hard to understand Kraut’s

conclusions when faced with the fact that people seem to be emailing more with long-distance family and friends; to understand

them better, we have to look at the types of communication going on.

Page 29: Touching is Believing

Kraut’s conclusions do seem to have some validity in regard to the types of messages people write. The Pew study found that 62% of those who email relatives say that because of email they can stay in touch without having to spend as much time talking. Although the Pew study presented it as a “new line of communication,” critics of the Internet would have viewed this as a decrease in the strength of the relationship, because the communication is not as in depth. Also, email (as opposed to phone calls or chatting) is not interactive; it is a one-sided letter, albeit less formal and more convenient. The Pew study commented that, “many siblings send electronic messages to each other more often than they place phone calls…it is possible that email represents additional communication that might not otherwise occur.” But it is also possible that the convenience of email is making a more impersonal form of communication preferable to phone calls. For example, 23% of children who email their parents believe that email is too impersonal to use with their parents (as compared to 13% of parents). Users from both the Carnegie Mellon and Pew studies agreed that they preferred email to other forms of communication because of its convenience.Email is the most commonly used Internet tool, so it is important to monitor its usage. Based on the studies, it seems that email is good at increasing communication for long distance relationships, especially since it is cheaper than telephoning. But a disadvantage may be that the convenience of email makes it easy to substitute a more impersonal form of communication for other forms of communication, such as phone calls. So quantitatively, email may help communication to increase, but qualitatively it may lead to a decrease.

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communication

Communication occurs when signals carry information-bearing messages between a source (or sender) and a destination (or receiver). Although all species communicate, human communication is notable for

its precision and flexibility, a consequence of the uniquely human ability to use language. Language endows human communication system with the properties of semanticity, generativity, and displacement,

allowing people to formulate an unlimited number of meaningful novel messages that are

not tied to the immediate present. At a fundamental level verbal messages convey meanings

the speaker has encoded into the words of an utterance, but a listener who has understood

the utterance has gone beyond the literal meaning of the words and grasped the particular

sense in which the speaker intended them to be understood. In order to do so, communicators

must make their coparticipants’ perspectives part of the process of formulating and

interpreting messages. Thus any communicative exchange is implicitly a joint or collective

activity in which meaning emerges from the participants’ collaborative efforts.

Page 31: Touching is Believing

communication

Communication occurs when signals carry information-bearing messages between a source (or sender) and a destination (or receiver). Although all species communicate, human communication is notable for

its precision and flexibility, a consequence of the uniquely human ability to use language. Language endows human communication system with the properties of semanticity, generativity, and displacement,

allowing people to formulate an unlimited number of meaningful novel messages that are

not tied to the immediate present. At a fundamental level verbal messages convey meanings

the speaker has encoded into the words of an utterance, but a listener who has understood

the utterance has gone beyond the literal meaning of the words and grasped the particular

sense in which the speaker intended them to be understood. In order to do so, communicators

must make their coparticipants’ perspectives part of the process of formulating and

interpreting messages. Thus any communicative exchange is implicitly a joint or collective

activity in which meaning emerges from the participants’ collaborative efforts.

Although linguists think about language as an abstract structure — a set of principles that specify the relations between a sequence of sounds and a sequence

of meanings — to its users, what is most significant about language is its versatility as a medium for communication. The ability to communicate is vital to a species’ survival, and all animal species communicate, some in ways that are impressively proficient. But none achieve the precision and flexibility that characterizes human communication, a capacity due in large part to the

uniquely human ability to use language (Deacon, 1997; Hauser, 1996)

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Page 33: Touching is Believing

75% of 16 To 24-yeAr-olds sUrveyed sAid ThAT They coUldn’T live wiThoUT The inTerneT. if yoU Think ThAT’s An exAggerATion And sUrprising, iMAgine yoUrself hAving To visiT yoUr pArenTs in The coUnTry for A week AT The end of The MonTh. The fAcT ThAT There woUld be no internet or mobile access whatsoever is already weighing heavily on

your mind. Imagine how painful and uncomfortable it is not to spend eight

hours a day in front of a computer, unable to check e-mail or visit Facebook.

On the other hand, not seeing your parents in almost a year may not be

such a big deal in comparison.

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Page 34: Touching is Believing

lan-guage The normally developing social mind appears to come equipped with a “social radar system” that effortlessly

detects those who approach and simultaneously questions their motives and intent. Are they merely getting in

line behind us? Are they just trying to move by us? Or, do they desire to interact with us? The child with impaired

social thinking skills struggles in this regard, not noticing subtle communicative clues, nor analyzing the

communicative intent of others. We need to teach them about physical presence.

The following bullets summarize some basic ideas we can present to students to help them better understand the

role of physical presence in face-to-face social interaction.

People use physical distance as an indication of whether or not we want

to interact with them. This distance varies by country and culture. In

the U.S., the “communication zone” is about one arm’s length.

In addition to standing about one arm’s length from a person, we also

need our shoulders, hips and face turned towards the person to indicate

our communicative intent. As you approach the communication zone in

this way people start to think about you and why you are near them.

Even if you are thinking about another person and desire to

communicate with him or her, if you do not move into the person’s

communication zone he will not recognize your communicative intent.

If you stand further away and just stare at the person, he may feel he is

being “stalked.” Emotionally this is uncomfortable and may even result

in the other person calling for help from an adult, or reporting your

suspicious actions to administrators.

Page 35: Touching is Believing

The normally developing social mind appears to come equipped with a “social radar system” that effortlessly

detects those who approach and simultaneously questions their motives and intent. Are they merely getting in

line behind us? Are they just trying to move by us? Or, do they desire to interact with us? The child with impaired

social thinking skills struggles in this regard, not noticing subtle communicative clues, nor analyzing the

communicative intent of others. We need to teach them about physical presence.

The following bullets summarize some basic ideas we can present to students to help them better understand the

role of physical presence in face-to-face social interaction.

People use physical distance as an indication of whether or not we want

to interact with them. This distance varies by country and culture. In

the U.S., the “communication zone” is about one arm’s length.

In addition to standing about one arm’s length from a person, we also

need our shoulders, hips and face turned towards the person to indicate

our communicative intent. As you approach the communication zone in

this way people start to think about you and why you are near them.

Even if you are thinking about another person and desire to

communicate with him or her, if you do not move into the person’s

communication zone he will not recognize your communicative intent.

If you stand further away and just stare at the person, he may feel he is

being “stalked.” Emotionally this is uncomfortable and may even result

in the other person calling for help from an adult, or reporting your

suspicious actions to administrators.

We use our bodies as active vehicles to establish, maintain and terminate communication, but their role in communication is often

overlooked. When we want to engage, we approach to signal our communicative intent, make eye contact, orient our head and body

towards the person. Likewise, we quickly turn away or remove our body from the physical space of another when we don’t desire initial

or continued communication.When specialists teach students ways to increase their communication

skills they often focus on their verbal communication skills, neglecting the fact that virtually all face-to-face communication begins with a physical approach. Consider this: language is used

to share knowledge and experience, but our bodies help us relate at an emotional level. In any interaction our physical approach and stance is as important as the words we use! Maybe even more so! It is possible to “hang out” with others by physically maintaining

an active presence in the group, even in the absence of verbal communication. But the reverse is not true. Someone who physically

turns away or separates himself from the group will be seen as disinterested, bored or aloof, despite continued verbal exchanges.

Furthermore, the nuance of how we physically approach, maintain and exit a group impacts the impressions we form of others, and

they of us. When “hanging out”, we generally feel more comfortable around people with a relaxed physical presence. We tend to notice those with a more formal or rigid physical presence, and question

their motives. In short, we gravitate towards people who make us feel comfortable and avoid people who don’t.

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Page 36: Touching is Believing
Page 37: Touching is Believing
Page 38: Touching is Believing

If you attempt to enter the group’s communication zone but stand just outside

it (about 1.5 arms length away), people may think you are unsure about

whether you really want to interact with them. That also may make them feel

uncomfortable around you.

On the other hand, if you stand outside the communication zone and don’t look at one or more people, or move towards them,

they will have no idea you desire to communicate with them. Even if you continue to think about the person, you are not

sending any signals for their social radar system to detect. While you may get frustrated they are not coming to talk to you,

you also need to understand that you don’t appear to want to talk to them!

Once in the communication zone, subtle turns of our body can send noticeable nonverbal messages. For example:

If you enter the group talking or looking directly at someone, they may think you are trying to be too “powerful” and may feel you are not

considerate of their thoughts. (We usually enter groups looking directly at people only when we have an urgent message to convey.)

If your body is standing near others but you continually look down at the ground (even if you are listening to what they

are saying), people in the group may feel you are uncomfortable being around them. This makes them feel uncomfortable

and they may retaliate by not talking to you as much, in the present or in the future.

Page 39: Touching is Believing

t h e w a y w e t o u c h

If you are standing near others but you are very stiff in your physical presence (meaning you don’t shift your weight from hip to hip, your posture is rigid and/or you keep your hands in your pockets), once again the other person(s) may feel you are not “relating” to them and instead may think you are uptight or uncomfortable.Standing too close to others makes people feel you are “invading their space.” So does touching people when you don’t have a close personal relationship with them. Both actions may make people feel uneasy around you; they think you are not respecting them. Some may even think you are trying to flirt with them! These feelings can lead to a negative interpretation of your intentions if they are not welcomed by your communicative partner.People remember how you make them feel while in their presence. As teachers (parents or educators) of people with social learning challenges, we help our students by becoming better observers of “normal” or “expected” social behaviours in everyday life. As we collect our own “norms” we also want to observe how other people in our physical space alter our own emotions and comfort levels, whether or not verbal communication is involved.More importantly, we need to move our students away from sitting at desks or around a table when teaching social thinking and related skills and teach these concepts within real-life scenarios, recognizing that some of those will be fabricated for instruction. Give students the chance to explore how other people make them feel when moving in and out of their own physical space.

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Page 40: Touching is Believing

i n t o u c h to maintain communications with someone to maintain up-to-date knowledge about someone or something

keepremainstay

Page 41: Touching is Believing

40+41

in touch

keepremainstay

goodbye

(to someone you don’t care about)

Page 42: Touching is Believing

The cUrioUs collecTion froM Arjowiggins is prodUced eMplying responsible environMenTAl MAnAgeMenT TechniqUes. in MAnUfAcTUring The pApers, eleMenTAl chlorine-free

touch(ECF) pulps; a minimum of 20% waste in recycled sheets; and only linters (a textiles

by-product) in cotton-containing grades, are used. Most production processes are

certified to ISO14001 environmental management standards. CHP (combined head and

power) generation is adopted where appropriate, resulting in reduced greenhouse

gas emissions. And all Arjowiggins mills have continuous improvement programs

designed to increase efficiency and reduce waste.

Page 43: Touching is Believing

touchThe touching story of

one company’s search

for unexpected printing

surfaces reaches dramatic

new heights in the curious

Touch family. There’s oddly

pliable wet, which feels

damp and floppy (don’t we

all sometimes?) yet prints

superbly in four-color and

creates pages that turn

without a sound. Then

there’s strangely fuzzy

soft, textured like the skin

of a peach, a new baby

or a camembert cheese

(whichever is closest at

hand). And finally, deeply

tactile Arches, whose

pure cotton surface has

enraptured ar tists for five

centuries. Together, they

tell a story of innovation

and craftsmanship that is

tangibly inspiring.

T h e i n n o v a t i v e s i d e o f C u r i o u s T o u c h c a n b e s u m m e d u p i n t w o w o r d s : S o f t a n d W e t . S o f t h a s b e e n c o m p a r e d t o a p e a c h , a b a b y , o r t h e a f o r e m e n t i o n e d C a m e m b e r t — c h o o s e y o u r o w n m e t a p h o r i c a l s k i n . Y o u d o n ’ t n e e d t o k n o w h o w t h e e f f e c t i s a c h i e v e d ( o u r l a b t e c h n i c i a n s m u m b l e a b o u t m i c r o s p h e r e s d e f o r m i n g u n d e r p r e s s u r e ) t o k n o w a c o o l p a p e r w h e n y o u f e e l o n e . A n d n o w t h e C u r i o u s T o u c h e x p e r i m e n t c o n t i n u e s w i t h a n o d d l y p l i a b l e s h e e t w e c a l l W e t .T h e b o o k e n d t o t h e C u r i o u s T o u c h s t o r y i s A r c h e s , 1 0 0 % c o t t o n p a p e r c r e a t e d a t o u r m i l l i n F r a n c e f i v e c e n t u r i e s a g o . T r a d i t i o n a l c r a f t a n d m o d e r n a e s t h e t i c s i n t e r s e c t i n t h i s f e l t m a r k e d , m o u l d - m a d e , d e c k l e - e d g e d s h e e t u s e d b y P i c a s s o , D a l i , a n d M a t i s s e . T h e b l e n d o f p a s t a n d p r e s e n t c o n t i n u e s a s w e u s e t h e l a t e s t t e c h n o l o g i e s t o a d d a V e l o u r f i n i s h a n d a r i c h C r i m s o n b o a r d w e i g h t .

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Page 44: Touching is Believing

t e c h n i c a l o v e r v i e w

A p p l i c a t i o n s curious Touch wet is great for floppy brochures, fabric-like covers, bookmarks, calendars, musical scores, bedtime books, wrapping paper, unusual packaging, even more unusual stationery and countless other pliable ideas.S t o r a g e & H a n d l i n g curious Touch wet reacts to atmospheric conditions. store unopened for at least 24 hours. Avoid exposure to uncontrolled humidity, or excessive heat or cold. print room conditions are critical: aim for a consistent relative humidity of 45 to 55%. due to the delicate nature of the paper, handle with care.Te c h n i c a l I n f o r m a t i o n because of its special characteristics, we recommend printing on wet with fully oxidizing inks.P r i n t Te c h n i q u e s wet is suitable for offset l ithography as well as embossing , si lk-screening and foil-blocking.O f f s e t L i t h o g r a p h y for best offset litho results we only recommend printing wet with fully oxidizing inks. Use an anti-set-off spray of 25 microns for 120g weights and 35 microns for board weights. large dark areas may benefit from under-colour removal.M e t a l l i c I n k s As with any uncoated paper, the lustre effect of metallic inks may be lost.S c r e e n R u l i n g when printing on curious Touch wet, excellent results can be achieved with screen rulings of 133 to 150 lpi. however, finer rulings may be used with careful ink control, including the use of undercolour removal. stochastic screenings may also be used.B l i n d E m b o s s i n g wet is suitable for blind embossing. please take care when doing very fine or deep embossing on the 120g weight, as it may split – pre-testing is recommended. The corners of the die should be rounded off to avoid creasing or splitting.

H o t F o i l - B l o c k i n g curious Touch wet can be foil-blocked. ensure the use of a compatible film.S i l k - S c r e e n i n g U V silk-screen printing gives very acceptable results, as does conventional silk-screen printing in conjunction with drying ovens.S p o t U V Va r n i s h i n g it is possible to varnish curious Touch wet. silk-screen Uv varnishing is the recommended method to achieve good gloss results (the use of two Uv offset stations is also acceptable – a trial is recommended for visual ef fect) .ensure the sheet is sealed beforehand. lay a matt Uv varnish just to seal the surface and then use gloss Uv varnishes to get the desired ef fect . repeat varnishings may be required.S e a l i n g sealing can be used to avoid marking during further processing and handling. This is advisable if press-stable inks are used (although these are not recommended) or heavy ink coverage is required. we recommend pre-testing to ascer tain the level of quality.

F i l m L a m i n a t i o n we can’t imagine that you would want to laminate wet as the ‘floppy’ effect would be masked. however, the paper laminates easily. please note that some ‘silvering’ may occur ; to reduce it, increase laminating pressure and apply excess adhesive.F o l d i n g & C r e a s i n g due to the nature of curious Touch wet, pre-creasing the 250g weight may not be necessary (as it is with other board weights). if you do pre-crease, always fold into the bead. both grammages (120g and 250g) can be folded easily on a buckle plate or knife folding machine. for the 120g, folds across the grain may cause the paper to crack. we recommend that prominent folds be made parallel to the grain.B i n d i n g & G l u i n g it is possible to bond Touch wet sheets to themselves (duplexing) and to other materials using hot-melt or acrylictype adhesives. when using spiral and comb-type bindings, ensure that cutters are kept sharp. rounded holes perform best. wet can be saddle-stitched, section sewn and perfect bound.D e s k t o p C o m p a t i b i l i t y while curious Touch wet is not guaranteed for inkjet or laser printing, it is possible to obtain acceptable results using a laser printer (black only) or a spot colour inkjet printer. A trial is recommended. if laser printing is anticipated, please use compatible inks and other materials.

touch wettouch soft

Page 45: Touching is Believing

A p p l i c a t i o n s curious Touch soft is ideal for creating distinctive brochures, repor t covers, folders, dividers, book covers, box raps, high-end packaging, unusual attire and countless other applications that call for a very unusual and touchable surface.S t o r a g e & H a n d l i n g curious Touch soft reacts to atmospheric conditions. store unopened for at least 24 hours. Avoid exposure to uncontrolled humidity, or excessive heat or cold. print room conditions are critical; aim for a consistent relative humidity of 45 to 55%.Te c h n i c a l I n f o r m a t i o n because of its unique finish, we only recommend printing on curious Touch soft employing specialist Uv printing processes (with Uv inks).P r i n t Te c h n i q u e s soft is suitable for offset lithography – subject to the technical provisos regarding Uv inks detailed below – as well as embossing, debossing, silk-screen printing and foil-blocking. please be aware that heavy ink coverage will compromise the soft effect.O f f s e t L i t h o g r a p h y for best offset litho results we only recommend printing curious Touch soft employing specialist Uv printing processes (with Uv inks). please note that we do not recommend printing soft using tumble perfectors. we do not recommend standard offset printing on Touch soft. however, if you choose to print on a standard offset press without Uv facilities, the following tips will reduce the risk of set-off: pre-test before each print run. Always use fully oxidising inks. Use a heavy application of anti-set-off powder (minimum 35 microns). please note that this will affect the feel of the soft papers. place in small stacks (maximum 15 cm). Avoid more than two layers of ink for spot colours/pantones. Use 100% under-colour removal for images with dark areas or heavy ink coverage if four-colour printing is essential. Turn off sheet joggers. because a cer tain amount of risk is involved with standard offset printing on Touch soft, we do not guarantee the results. The preferred method that we recommend is specialist Uv offset lithography printing. if Uv inks are used, the above precautions are not necessary.M e t a l l i c I n k s due to the nature of the soft surface, the lustre effect of metallic inks will be lost. consider using foils.

S c r e e n R u l i n g when printing on soft, excellent results can be achieved with screen rulings of 133 to 150 lpi. however, finer rulings may be used with careful ink control, including the use of under-colour removal. stochastic screenings may also be used.F e e d i n g Use small stacks at the star t of the press. before stacking, ensure there is as much air as possible between the sheets.S t a c k F e e d i n g Pa r a m e t e r s – S t r e a m F e e d e r s generate sufficient air blast to give good sheet separation to the top five or six sheets in the stack. Use plenty of air from the foot to suppor t each fed sheet as it is forwarding. have a strong, front-edge air blast to give the feeding sheet extra suppor t. position the retaining fingers on the rear of the stack 5 to 8 mm (maximum) inward from the rear edge and increase the downward tension.F e e d t a b l e ensure the feeding wheels are positioned over the feeding tapes. Adjust the solid wheels to the minimum pressure attainable while avoiding slippage. The pair of forwarding brush wheels should be positioned and tensioned to encourage a continuous forwarding action to the sheet that is being taken into the press. for systems without feeding tapes and wheels, the feed board vacuum may need to be reduced to encourage feeding. Try putting a few sheets of an alternative grade, in the appropriate weight, on the top of the stack at each star t-up to help with the initial feed. Any waste stock can be used for this purpose.M a r k i n g in order to minimise the risk of damaging the fragile surface of the sheet, take care with all sheet guides and transportation mechanisms through the press and subsequent finishing and converting equipment.B l i n d E m b o s s i n g soft is ideally suited to blind embossing. The corners of the die should be rounded off to avoid creases.H o t F o i l - B l o c k i n g curious Touch soft can be foil-blocked. however, due to the unique surface the foiled image may appear to have a matt finish. ensure the use of a compatible film.S i l k - S c r e e n i n g Uv silk-screen printing gives very acceptable results, as does conventional silk-screen printing in conjunction with drying ovens.S p o t U V Va r n i s h i n g it is possible to varnish curious Touch soft – though, to be honest, we can’t imagine a situation where you’d want to cover up the wonderful soft effect. silk-screen Uv varnishing is the only method to achieve good gloss results. ensure the sheet is spot-sealed beforehand. lay a matt Uv varnish just to seal the surface and then use gloss Uv varnishes to get the desired effect. repeat varnishings may be required.S e a l i n g All-over sealing is not recommended for the soft side of this product, although there may be benefits in sealing the untreated side to help prevent marking. we recommend pre-testing to ascer tain the level of quality.

F i l m L a m i n a t i o n we doubt that anyone would want to laminate curious Touch soft on the specially treated side, as the ‘soft’ effect would be lost. however, the untreated side laminates easily. please note that some ‘silvering’ may occur. increase laminating pressure and apply excess adhesive to help reduce silvering.F o l d i n g & C r e a s i n g To guarantee good fo ld ing re su l t s wi th the 300g product , pr ior c reas ing i s recommended us ing a c reas ing r u le and matr ix sys tem. Always fo ld in to the bead . The 120g product can be fo lded eas i ly on a buckle p la te or kn i fe fo ld ing machine .B i n d i n g & G l u i n g it is possible to bond Touch soft sheets to themselves (duplexing) and to other materials using hot-melt or acrylictype adhesives. when using spiral and comb-type bindings, ensure that cutters are kept sharp. rounded holes perform best. soft can be saddle-stitched, section sewn and perfect bound.H a n d l i n g o f E n v e l o p e s due to the special nature of Touch soft envelopes, we recommend manual labelling and hand enclosing.D e s k t o p C o m p a t i b i l i t y soft is not guaranteed for inkjet or laser compatibility. however, acceptable results can be obtained on some inkjet printers. A trial is therefore recommended. if laser printing is anticipated, use compatible inks and other materials.

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Page 46: Touching is Believing

1842

1888

1894

1907

1914

1938

1963

1974

1985

1993

2001

2004

This is believed to have been the first use of the now-famous Curious moniker — scrawled onto a sheet of experimental paper by Aberdeen mill

worker James Squibbs. Recently a cadre of upstart Oxbridge scholars has claimed that the word was meant only to be a comment on the results of

the paper experiment. However, expert curators at the Curious Museum, as well as proud descendants of the Squibbs family, reject this notion.

On a sunny Tuesday morning in May, a Mr Parker Tickles fell into a vat of pulp at the Liverpool mill. Tragically, as he struggled to

remove himself from his wrappings, Mr Tickles became entangled in the mixer. On a more positive note, the resulting paper was an

instnat success. Originally named Curious Parker Tickles in honor of his sacrifice, the product is known today as Curious Particles.

Curious Parchment was the brainchild of the English historian Anthony Froud who, in an impassioned speech to the House of Lords, demanded that a suitable parchment be introduced into

the Curious line of papers. The scheme was squashed following a backlash from the daily newspapers. Froud was later to declare: “As we advance in life, we learn the limits of our abilities.”

Curious Blotter, was an innovative sheet specially engineered to cause printing inks to bleed on contact.

Its visionary Paris-based inventor, Prof. Alban DuBois, departed the company in a fit of pique when, shortly

after the paper’s introduction, the Curious legal department deleted it from the offering.

During the Great War of 1914 -1918, the Curious Corporation proposed a way to help the troops fighting in

the trenches and at the same time dispose of sodden, fist-sized “wetballs” — the by-product of a now obsolete

papermaking process. While this innovation represented the earliest known form of paper recycling, Curious

Wetballs provoked more mirth than mayhem on the battlefield.

Annie “Mittens” Dayton, the precocious marketing whiz-kid who coined the term “Brand Flakes,” was hired to head up the product development and marketing division. Her first major success was a glittering sheet

called Curious Nuggets, now better known as Curiuos Metallics. Ms. Dayton’s meteoric rise through the corporation yielded an unprecedented compensation package and soon earned her a second nickname: “Pockets.”

During the holiday season, the Particles Man mascot was introduced with great success. Department stores had trouble keeping up with

public demand for the anatomically correct action figure. His companion Sprinle Girl was introduced in 1976 but never really connected with

Particles Man and the other mascots. Today a first-issue, mint-condition PM sells for around £300 on eBay.

Following her memorable rendition of Diana Ross’s “Touch Me in the Morning” at the Curious holiday drinks party, R&D Director Liza Martini spent two

weeks in the lab, emerging only when locksmiths were called. On her workbench were two radical new printing surfaces: one oddly soft and fuzzy, the

other a wet, droopy sheet that made no sound. Her legacy: the ground-breaking Curious Touch.

A global audience watch Live Wave: The Concert for Special Hair Products, headlined by bands such as Flock of Sea Urchins and

Durex Durex. The highlight came when rocker Biff Mullins, himself a sufferer from a follicular disorder, left Webley Stadium, crossed the

Atlantic on Concorde and reached a Philadelphia ballpark in time to sing (after consulting a set list printed on Curious Metallics).

Cheered by uneasy patients the world over, the Curious R&D team developed a paper for doctor’s examining tables that showed clearly

when someone else had already been lying on it. Thermochromic inclusions — colored flecks that vanish under body heat — are

subsequently used in currency (to stop counterfeiters) and added to the Curious Particles line as a fun, attention-getting design feature.

The Translucents Penguin was named for its curious habit of vanishing before breakfast. Although he or she is a much-loved figure with the

paper-buying public, heated debate continues to rage in ornithology circles about the proposal to add a top had to penguin who typically

appears “in the altogether.” Clothing for his friend Flexi the tapeworm has not been discussed.

The Curious alliance descended upon a mid-sized nation armed with intelligence that it was developing unusual

forms of printable materials. The team members found no evidence of methods of mass production. However, under

pressure from the global design community, they did create Curious Plastics, apparently inspired by their own rain

gear (though some say it was the shower curtains).

curi-ous paper

Curious Metalics Glittering metal-effect

Curious Particles Recycled sheets

Curious Touch Unusually tactile surfaces

Curious Translucents Renowned see-through sheets

Curious Plastics

Page 47: Touching is Believing

This is believed to have been the first use of the now-famous Curious moniker — scrawled onto a sheet of experimental paper by Aberdeen mill

worker James Squibbs. Recently a cadre of upstart Oxbridge scholars has claimed that the word was meant only to be a comment on the results of

the paper experiment. However, expert curators at the Curious Museum, as well as proud descendants of the Squibbs family, reject this notion.

On a sunny Tuesday morning in May, a Mr Parker Tickles fell into a vat of pulp at the Liverpool mill. Tragically, as he struggled to

remove himself from his wrappings, Mr Tickles became entangled in the mixer. On a more positive note, the resulting paper was an

instnat success. Originally named Curious Parker Tickles in honor of his sacrifice, the product is known today as Curious Particles.

Curious Parchment was the brainchild of the English historian Anthony Froud who, in an impassioned speech to the House of Lords, demanded that a suitable parchment be introduced into

the Curious line of papers. The scheme was squashed following a backlash from the daily newspapers. Froud was later to declare: “As we advance in life, we learn the limits of our abilities.”

Curious Blotter, was an innovative sheet specially engineered to cause printing inks to bleed on contact.

Its visionary Paris-based inventor, Prof. Alban DuBois, departed the company in a fit of pique when, shortly

after the paper’s introduction, the Curious legal department deleted it from the offering.

During the Great War of 1914 -1918, the Curious Corporation proposed a way to help the troops fighting in

the trenches and at the same time dispose of sodden, fist-sized “wetballs” — the by-product of a now obsolete

papermaking process. While this innovation represented the earliest known form of paper recycling, Curious

Wetballs provoked more mirth than mayhem on the battlefield.

Annie “Mittens” Dayton, the precocious marketing whiz-kid who coined the term “Brand Flakes,” was hired to head up the product development and marketing division. Her first major success was a glittering sheet

called Curious Nuggets, now better known as Curiuos Metallics. Ms. Dayton’s meteoric rise through the corporation yielded an unprecedented compensation package and soon earned her a second nickname: “Pockets.”

During the holiday season, the Particles Man mascot was introduced with great success. Department stores had trouble keeping up with

public demand for the anatomically correct action figure. His companion Sprinle Girl was introduced in 1976 but never really connected with

Particles Man and the other mascots. Today a first-issue, mint-condition PM sells for around £300 on eBay.

Following her memorable rendition of Diana Ross’s “Touch Me in the Morning” at the Curious holiday drinks party, R&D Director Liza Martini spent two

weeks in the lab, emerging only when locksmiths were called. On her workbench were two radical new printing surfaces: one oddly soft and fuzzy, the

other a wet, droopy sheet that made no sound. Her legacy: the ground-breaking Curious Touch.

A global audience watch Live Wave: The Concert for Special Hair Products, headlined by bands such as Flock of Sea Urchins and

Durex Durex. The highlight came when rocker Biff Mullins, himself a sufferer from a follicular disorder, left Webley Stadium, crossed the

Atlantic on Concorde and reached a Philadelphia ballpark in time to sing (after consulting a set list printed on Curious Metallics).

Cheered by uneasy patients the world over, the Curious R&D team developed a paper for doctor’s examining tables that showed clearly

when someone else had already been lying on it. Thermochromic inclusions — colored flecks that vanish under body heat — are

subsequently used in currency (to stop counterfeiters) and added to the Curious Particles line as a fun, attention-getting design feature.

The Translucents Penguin was named for its curious habit of vanishing before breakfast. Although he or she is a much-loved figure with the

paper-buying public, heated debate continues to rage in ornithology circles about the proposal to add a top had to penguin who typically

appears “in the altogether.” Clothing for his friend Flexi the tapeworm has not been discussed.

The Curious alliance descended upon a mid-sized nation armed with intelligence that it was developing unusual

forms of printable materials. The team members found no evidence of methods of mass production. However, under

pressure from the global design community, they did create Curious Plastics, apparently inspired by their own rain

gear (though some say it was the shower curtains).

Curious Metalics Glittering metal-effect

Curious Particles Recycled sheets

Curious Touch Unusually tactile surfaces

Curious Translucents Renowned see-through sheets

Curious Plastics

alloys and shimmering, light-flipping iridescents.with fibers that are pale or gleaming, or change color and disappear.floppy Wet, fuzzy Soft, and classic cotton Arches.some patterned or flecked, all in unique designer hues.go beyond paper with Mellow, a slippery, bendy sheet that feels like printable rainwear.

46+47

Page 48: Touching is Believing

in touch

in touch

to maintain communications with someone to maintain up-to-date knowledge about someone or something

keepremainstay

keepremainstay

goodbye

(to someone you don’t care about)

I n s i d e F r o n t C o v e r 111lb Touch softmilk, cover,, 4-color process, spot textured aqueous coating, and a dot-for-dot dull varnish

10+11 80lb Touch soft whipped cream, text, smooth finish, 4-color process, match silver, and a dot-for-dot dull varnish

6+7 80lb Touch soft milk, text, smooth finish, 4-color process, spot raised Uv, and a dot-for-dot varnish

12+13 80lb Touch soft milk, text, smooth finish, 4-color process, spot raised Uv, spot textured aqueous coating, and a dot-for-dot varnish

30 80lb Touch soft whipped cream, text, smooth finish; 31 80lb soft milk, 4-color process, with scratch and sniff, and a dot-for-dot dull varnish

32 80lb Touch soft milk, text; 33 soft whipped cream, text; super smooth finish, 4-color process, match silver, and a dot-for-dot dull varnish

8 80lb Touch soft whipped cream, text, smooth finish; 9 80lb soft milk, 4-color process, with scratch and sniff, and a dot-for-dot dull varnish

34+35 80lb Touch soft milk, text, smooth finish, 4-color process, match silver, and a dot-for-dot dull varnish

4+5 80lb Touch soft milk, text, smooth finish, 4-color process, match silver, and a dot-for-dot dull varnish

38+39 80lb Touch soft milk, text, smooth finish, 4-color process, and a dot-for-dot varnish

42+43 80lb Touch soft milk, text, smooth finish, 4-color process, match silver, and a dot-for-dot dull varnish

36 80lb Touch soft whipped cream, text, smooth finish; 37 80lb soft milk, 4-color process, with scratch and sniff, and a dot-for-dot dull varnish

F r e n c h F o l d 80lb Touch soft milk, text, smooth finish, 4-color process, spot raised Uv, and a dot-for-dot varnish

p r o d u c t i o n n o t e s

40 80lb Touch soft whipped cream, text, smooth finish; 41 80lb soft milk, 4-color process, with scratch and sniff, and a dot-for-dot dull varnish

Please note: Arjowiggins has endeavoured to ensure this information is correct; however, we do not accept liability for any error or omission.We reserve the right to update this information without prior notice. For further details, please contact your paper merchant.

t h e w a y w e t o u c h

If you attempt to enter the group’s communication zone but

stand just outside it (about 1.5 arms length away), people

may think you are unsure about whether you really want to

interact with them. That also may make them feel uncomfortable around you.

On the other hand, if you stand outside the communication zone and don’t look at one or more

people, or move towards them, they will have no idea you desire to communicate with them. Even if you continue to

think about the person, you are not sending any signals for their social radar system to

detect. While you may get frustrated they are not coming to talk to you, you also need to

If you are standing near others but you are very stiff in your

physical presence (meaning you don’t shift your weight from hip to

hip, your posture is rigid and/or you keep your hands in your pockets), once again the other person(s) may feel

you are not “relating” to them and instead may think you are uptight or uncomfortable.

Standing too close to others makes people feel you are “invading their space.” So does

touching people when you don’t have a close personal relationship with them. Both

actions may make people feel uneasy around you;

they think you are not respecting them. Some may

even think you are trying to flirt with them! These

feelings can lead to a negative interpretation of your

intentions if they are not welcomed by your communicative partner.

To bring the hands or fingers into contact with so as to give or receive a physical sensation a coming into or being in contact

The act or state of touching; state

or fact of being touched

that sense by which anything

material is perceived by means

of physical contact

A coming into or being in contact

Close communication or

agreement, sympathy, or the like.

She’s out of touch with reality;

Let’s keep in touch.

n o u n

To put the hand, finger, etc., on or into contact with (something) to feel it. He touched the iron cautiously.To come into contact with and perceive (something), as the hand or the like does.To bring (the hand, finger, etc., or something held) into contact with something. She touched a match to the papers.To give a slight tap or pat to with the hand, finger, etc.; strike or hit gently or lightly.To come into or be in contact with.To treat or affect in some way by contact.To affect with some feeling or emotion, esp. tenderness, pity, gratitude, etc. Their sufferings touched his heart.

v e r b

Touchable

Touchability

Untouchable

Touchless

Touchlessness

touch-touching-

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communication

Communication occurs when signals carry information-bearing messages between a source (or sender) and a destination (or receiver). Although all species communicate, human

communication is notable for its precision and flexibility, a consequence of the

uniquely human ability to use language. Language endows human communication

system with the properties of semanticity, generativity, and displacement,

allowing people to formulate an unlimited number of meaningful novel

messages that are not tied to the immediate present. At a fundamental level

verbal messages convey meanings the speaker has encoded into the words of

an utterance, but a listener who has understood the utterance has gone beyond

the literal meaning of the words and grasped the particular sense in which the

speaker intended them to be understood. In order to do so, communicators must

make their coparticipants’ perspectives part of the process of formulating and

Although linguists think about language as an abstract structure--a set of principles that specify the relations between a sequence of sounds and

a sequence of meanings--to its users, what is most significant about language is its versatility as a medium for communication. The ability

to communicate is vital to a species’ survival, and all animal species communicate, some in ways that are impressively proficient. But none achieve

the precision and flexibility that characterizes human communication, a capacity due in large part to the uniquely human ability to use language

(Deacon, 1997; Hauser, 1996)

75% OF FOURTEEn-yEAR-OLD SURVEyED SAID THAT THEy COULDn’T LIVE wITHOUT THE InTERnET. IF yOU THInk THAT’S An ExAGGERATIOn AnD SURPRISInG, IMAGInE yOURSELF HAVInG TO VISIT yOUR PAREnTS In THE COUnTRy FOR A wEEk AT THE EnD OF THE MOnTH. THE FACT THAT THERE wOULD BE no internet or mobile access whatsoever is already weighing heavily on

your mind. Imagine how painful and uncomfortable it is not to spend eight

hours a day in front of a computer, unable to check e-mail or visit facebook.

On the other hand, not seeing your parents in almost a year may not be

such a big deal in comparison.

lan-The normally developing social mind appears to come equipped with a “social radar system” that

effortlessly detects those who approach and simultaneously questions their motives and intent.

Are they merely getting in line behind us? Are they just trying to move by us? Or, do they desire to

interact with us? The child with impaired social thinking skills struggles in this regard,

not noticing subtle communicative clues, nor analyzing

the communicative intent of others. We need to teach

them about physical presence.

The following bullets summarize some basic

ideas we can present to students to help them

better understand the role of physical presence in

face-to-face social interaction.

People use physical distance as an indication

of whether or not we want to interact with

them. This distance varies by country and

culture. In the U.S., the “communication zone” is

about one arm’s length.

In addition to standing about one arm’s length

from a person, we also need our shoulders, hips

and face turned towards the person to indicate

our communicative intent. As you approach the

We use our bodies as active vehicles to establish, maintain and terminate communication, but their role in communication is often

overlooked. When we want to engage, we approach to signal our communicative intent, make eye contact, orient our head and body

towards the person. Likewise, we quickly turn away or remove our body from the physical space of another when we don’t desire initial

or continued communication.When specialists teach students ways to increase their communication skills they often focus on their verbal communication skills, neglecting

the fact that virtually all face-to-face communication begins with a physical approach. Consider this: language is used to share knowledge

and experience, but our bodies help us relate at an emotional level. In any interaction our physical approach and stance is as important

as the words we use! Maybe even more so! It is possible to “hang out” with others by physically maintaining an active presence in the group, even in the absence of verbal communication. But the reverse

is not true. Someone who physically turns away or separates himself from the group will be seen as disinterested, bored or aloof, despite

continued verbal exchanges.Furthermore, the nuance of how we physically approach, maintain

and exit a group impacts the impressions we form of others, and they of us. When “hanging out”, we generally feel more comfortable

around people with a relaxed physical presence. We tend to notice those with a more formal or rigid physical presence, and question

their motives. In short, we gravitate towards people who make us feel comfortable and avoid people who don’t.

The cUrioUs collecTion froM Arjowiggis is prodUced eMplying responsible environMenTAl MAnAgeMenT TechniqUes. in MAnUfAcTUring The pApers, eleMenTAl chlorine-free

touchThe touching story of

one company’s search

for unexpected printing

surfaces reaches dramatic

new heights in the curious

Touch family. There’s oddly

pliable wet, which feels

damp and floppy (don’t we

all sometimes?) yet prints

superbly in four-color and

creates pages that turn

without a sound. Then

there’s strangely fuzzy

soft, textured like the skin

of a peach, a new baby

or a camembert cheese

(whichever is closest at

hand). And finally, deeply

tactile Arches, whose

pure cotton surface has

enraptured ar tists for five

centuries. Together, they

tell a story of innovation

and craftsmanship that is

tangibly inspiring.

T h e i n n o v a t i v e s i d e o f C u r i o u s T o u c h c a n b e s u m m e d u p i n t w o w o r d s : S o f t a n d W e t . S o f t h a s b e e n c o m p a r e d t o a p e a c h , a b a b y , o r t h e a f o r e m e n t i o n e d C a m e m b e r t — c h o o s e y o u r o w n m e t a p h o r i c a l s k i n . Y o u d o n ’ t n e e d t o k n o w h o w t h e e f f e c t i s a c h i e v e d ( o u r l a b t e c h n i c i a n s m u m b l e a b o u t m i c r o s p h e r e s d e f o r m i n g u n d e r p r e s s u r e ) t o k n o w a c o o l p a p e r w h e n y o u f e e l o n e . A n d n o w t h e C u r i o u s T o u c h e x p e r i m e n t c o n t i n u e s w i t h a n o d d l y p l i a b l e s h e e t w e c a l l W e t .T h e b o o k e n d t o t h e C u r i o u s T o u c h s t o r y i s A r c h e s , 1 0 0 % c o t t o n p a p e r c r e a t e d a t o u r m i l l i n F r a n c e f i v e c e n t u r i e s a g o . T r a d i t i o n a l c r a f t a n d m o d e r n a e s t h e t i c s i n t e r s e c t i n t h i s f e l t m a r k e d , m o u l d - m a d e , d e c k l e -e d g e d s h e e t u s e d b y P i c a s s o , D a l i , a n d M a t i s s e . T h e b l e n d o f p a s t a n d p r e s e n t c o n t i n u e s a s w e u s e t h e l a t e s t t e c h n o l o g i e s t o a d d a V e l o u r

(ECF) pulps; a minimum of 20% waste in recycled sheets; and only linters (a textiles

by-product) in cotton-containing grades, are used. Most production processes are

certified to ISO14001 environmental management standards. CHP (combined head and

power) generation is adopted where appropriate, resulting in reduced greenhouse

gas emissions. And all Arjo Wiggins mills have continuous improvement programs

designed to increase efficiency and reduce waste.

During the 1990s, it was estimated that the Internet grew by 100 percent per year, with a brief

period of explosive growth in 1996 and 1997. During the first 10 years of the twenty-first century,

it has established the entirely new forms of social interactions, activities, and organizing. Social

networking sites such as MySpace, Facebook, Twitter have claimed to improve socialization and bring

people closer together. If bringing people together meant spending an average one-third of a day

staring at glowing rectangles, either by texting, facebooking, tweeting, and not involving any form of

human interaction, I’d say we’ve been pretty successful.

Americans go on 60 percent fewer picnics today and families eat dinner together 40 percent less often compared with 1965, he said. They are less likely to meet at clubs or go bowling in groups. Putnam has estimated that every 10-minute increase in commutes makes it 10 percent less likely that people will establish and maintain close social ties. Television is a big part of the problem, he contends. Whereas 5 percent of U.S. households in 1950 owned television sets, 95 percent did a decade later.University of Toronto sociologist Barry Wellman questioned whether the study’s focus on intimate ties means that social ties in general are fraying. He said people’s overall ties are actually decreasing, compared with previous decades, thanks to the Internet. Wellman has calculated that the average person today has about 250 ties with friends and relatives online, but the times that they really go to see each other in person is a whole different story.Wellman praised the quality of the new study and said its results are surprising, but he said it does not address how core ties change in the context of other relationships. “I

don’t see this as the end of the world but part of a larger puzzle,” he said. “My guess is people only have so much energy, and right now they are switching around a number of

networks. We are getting a division of labor in relationships. Some people give emotional aid, some people give financial aid.”Putnam and Smith-Lovin said Americans may be well advised to consciously build more relationships. But they also said social institutions and social-policy

makers need to pay more attention. “The current structure of workplace regulations assumes everyone works from 9 to 5, five days a week,” Putnam said.

“If we gave people much more flexibility in their work life, they would use that time to spend more time with their aging mom or best friend.”

T h e g r o w t h o f s o c i a l i s o l a t i o n

Robert D. Putnam, a professor of public policy at Harvard and the author of

“Bowling Alone,” a book about increasing social isolation in the United States, said the new study supports

what he has been saying for years to skeptical audiences in the academy. “For most of the 20th century, Americans were becoming more connected with family and friends, and there

was more giving of blood and money, and all of those trend lines turn sharply in the middle ‘60s and have gone in the other direction ever since,” he said.

In this world of virtual communication,

without human interaction, there’s

no touch in keep in touch.

T h o u g h t s o n T o u c h P a p e r f r o m t h e t h i n k o n p a p e r s e r i e s o f p r o m o t i o n s f r o m C u r i o u s o f A r j o w i g g i n s

t o u c h i n g i s b e l i e v i n g

Trademark of Arjowiggins

T h o u g h t s o n T o u c h P a p e r f r o m t h e t h i n k o n p a p e r s e r i e s o f p r o m o t i o n s f r o m C u r i o u s o f A r j o w i g g i n s

t o u c h i n g i s b e l i e v i n g

Printed in USA

PL-0502-CQ 12/2009

F r o n t C o v e r 111lb Touch softmilk, cover, smooth finish, 80lb Touch soft milk; 4-color process, spot textured aqueous coating, and a dot-for-dot dull varnish

Page 49: Touching is Believing

Curious \ Touch Wet ArcticSoft MilkSoft Whipped Cream

Americans go on 60 percent fewer picnics today and families eat dinner together 40 percent less

often compared with 1965, he said. They are less likely to meet at clubs or go bowling in groups.

Putnam has estimated that every 10-minute increase in commutes makes it 10 percent less likely that people will

establish and maintain close social ties. Television is a big part of the problem, he contends. Whereas 5 percent of U.S. households in 1950 owned television sets, 95 percent did a decade later.

University of Toronto sociologist Barry Wellman questioned whether the study’s focus on intimate ties means that social ties

in general are fraying. He said people’s overall ties are actually decreasing, compared with previous

decades, thanks to the Internet. Wellman has calculated that the average person

today has about 250 ties with friends and relatives online, but the times that they

really go to see each other in

T h o u g h t s o n T o u c h P a p e r f r o m t h e t h i n k o n p a p e r s e r i e s o f p r o m o t i o n s f r o m C u r i o u s o f A r j o w i g g i n s

I n s i d e B a c k C o v e r 111lb Touch soft milk, cover, smooth finish; Right 80lb Touch soft milk; 4-color process, spot textured aqueous coating, and a dot-for-dot dull varnish

16+17 80lb Touch soft milk, text, smooth finish, 4-color process, spot raised Uv, and a dot-for-dot varnish

18+19 80lb Touch soft milk, text, smooth finish, 4-color process, spot raised Uv, match silver, spot textured aqueous coating, and a dot-for-dot varnish

20+21 80lb Touch soft milk, text, smooth finish, 4-color process, and a dot-for-dot varnish

B a c k C o v e r 111lb Touch soft milk, text, smooth finish, 4-color process, and a dot-for-dot varnish

22+23 80lb Touch soft whipped cream, text, smooth finish, 4-color process, match silver, and a dot-for-dot dull varnish

14+15 80lb Touch soft milk, text, smooth finish, 4-color process, match silver, and a dot-for-dot dull varnish

28+29 80lb Touch soft milk, text, smooth finish, 4-color process, spot raised Uv, and a dot-for-dot varnish

26+27 80lb Touch soft milk, text, smooth finish, 4-color process, spot raised Uv, spot textured aqueous coating, and a dot-for-dot varnish

48+49 80lb Touch soft milk, text, smooth finish, 4-color process, and a dot-for-dot varnish

44+45 80lb Touch soft milk, text, smooth finish, 4-color process, spot raised Uv, match silver, spot textured aqueous coating, and a dot-for-dot varnish

24+25 80lb Touch soft milk, text, smooth finish, 4-color process, and a dot-for-dot varnish

46+47 80lb Touch soft milk, text, smooth finish, 4-color process, spot raised Uv, and a dot-for-dot varnish

FontsProgramDesigner

Cholla Slab\Centaur MT\Blender

InDesign CS3\Illustrator CS3\Photoshop CS3

Tran Huynh [GR330] 12/2009

t e c h n i c a l o v e r v i e w

A p p l i c a t i o n s curious Touch wet is great for floppy brochures, fabric-like covers, bookmarks, calendars, musical scores, bedtime books, wrapping paper, unusual packaging, even more unusual stationery and countless other pliable ideas.S t o r a g e & H a n d l i n g curious Touch wet reacts to atmospheric conditions. store unopened for at least 24 hours. Avoid exposure to uncontrolled humidity, or excessive heat or cold. print room conditions are critical: aim for a consistent relative humidity of 45 to 55%. due to the delicate nature of the paper, handle with care.Te c h n i c a l I n f o r m a t i o n because of its special characteristics, we recommend printing on wet with fully oxidizing inks.P r i n t Te c h n i q u e s wet is suitable for offset l ithography as well as embossing , si lk-screening and foil-blocking.O f f s e t L i t h o g r a p h y for best offset litho results we only recommend printing wet with fully oxidizing inks. Use an anti-set-off spray of 25 microns for 120g weights and 35 microns for board weights. large dark areas may benefit from under-colour removal.M e t a l l i c I n k s As with any uncoated paper, the lustre effect of metallic inks may be lost.S c r e e n R u l i n g when printing on curious Touch wet, excellent results can be achieved with screen rulings of 133 to 150 lpi. however, finer rulings may be used with careful ink control, including the use of undercolour removal. stochastic screenings may also be used.B l i n d E m b o s s i n g wet is suitable for blind embossing. please take care when doing very fine or deep embossing on the 120g weight, as it may

A p p l i c a t i o n s curious Touch soft is ideal for creating distinctive brochures, repor t covers, folders, dividers, book covers, box raps, high-end packaging, unusual attire and countless other applications that call for a very unusual and touchable surface.S t o r a g e & H a n d l i n g curious Touch soft reacts to atmospheric conditions. store unopened for at least 24 hours. Avoid exposure to uncontrolled humidity, or excessive heat or cold. print room conditions are critical; aim for a consistent relative humidity of 45 to 55%.Te c h n i c a l I n f o r m a t i o n because of its unique finish, we only recommend printing on curious Touch soft employing specialist Uv printing processes (with Uv inks).P r i n t Te c h n i q u e s soft is suitable for offset lithography – subject to the technical provisos regarding Uv inks detailed below – as well as embossing, debossing, silk-screen printing and foil-blocking. please be aware that heavy ink coverage will compromise the soft effect.O f f s e t L i t h o g r a p h y for best offset litho results we only recommend printing curious Touch soft employing specialist Uv printing processes (with Uv inks). please note that we do not recommend printing soft using tumble perfectors. we do not recommend standard offset printing on Touch soft. however, if you choose to print on a standard offset press without Uv facilities, the following tips will reduce the risk of set-off: pre-test before each print run. Always use fully oxidising inks. Use a heavy application of anti-set-off powder (minimum 35 microns). please note that this will affect the feel of the soft papers. place in small stacks (maximum 15 cm). Avoid more than two layers of ink for spot colours/pantones. Use 100% under-colour removal for images with dark areas or heavy ink coverage if four-colour printing is essential. Turn off sheet joggers. because a cer tain amount of risk is involved with standard offset printing on Touch soft, we do not guarantee the results. The preferred method that we recommend is specialist Uv offset lithography printing. if Uv inks are used, the above precautions are not necessary.M e t a l l i c I n k s due to the nature of the soft surface, the lustre effect of metallic inks will be lost. consider using foils.

S c r e e n R u l i n g when printing on soft, excellent results can be achieved with screen rulings of 133 to 150 lpi. however, finer rulings may be used with careful ink control, including the use of under-colour removal. stochastic screenings may also be used.F e e d i n g Use small stacks at the star t of the press. before stacking, ensure there is as much air as possible between the sheets.S t a c k F e e d i n g Pa r a m e t e r s – S t r e a m F e e d e r s generate sufficient air blast to give good sheet separation to the top five or six sheets in the stack. Use plenty of air from the foot to suppor t each fed sheet as it is forwarding. have a strong, front-edge air blast to give the feeding sheet extra suppor t. position the retaining fingers on the rear of the stack 5 to 8 mm (maximum) inward from the rear edge and increase the downward tension.F e e d t a b l e ensure the feeding wheels are positioned over the feeding tapes. Adjust the solid wheels to the minimum pressure attainable while avoiding slippage. The pair of forwarding brush wheels should be positioned and tensioned to encourage a continuous forwarding action to the sheet that is being taken into the press. for systems without feeding tapes and wheels, the feed board vacuum may need to be reduced to encourage feeding. Try putting a few sheets of an alternative grade, in the appropriate weight, on the top of the stack at each star t-up to help with the initial feed. Any waste stock can be used for this purpose.M a r k i n g in order to minimise the risk of damaging the fragile surface of the sheet, take care with all sheet guides and transportation mechanisms through the press and subsequent finishing and converting equipment.B l i n d E m b o s s i n g soft is ideally suited to blind embossing. The corners of the die should be rounded off to avoid creases.H o t F o i l - B l o c k i n g curious Touch soft can be foil-blocked. however, due to the unique surface the foiled image may appear to have a matt finish. ensure the use of a compatible film.S i l k - S c r e e n i n g Uv silk-screen printing gives very acceptable results, as does conventional silk-screen printing in conjunction with drying ovens.S p o t U V Va r n i s h i n g it is possible to varnish curious Touch soft – though, to be honest, we can’t imagine a situation where you’d want to cover up the wonderful soft effect. silk-screen Uv varnishing is the only method to achieve good gloss results. ensure the sheet is spot-sealed beforehand. lay a matt Uv varnish just to seal the surface and then use gloss Uv varnishes to get the desired effect. repeat varnishings may be required.S e a l i n g All-over sealing is not recommended for the soft side of this product, although there may be benefits in sealing the untreated side to help prevent marking. we recommend pre-testing to ascer tain the level of quality.

split – pre-testing is recommended. The corners of the die should be rounded off to avoid creasing or splitting.

H o t F o i l - B l o c k i n g curious Touch wet can be foil-blocked. ensure the use of a compatible film.S i l k - S c r e e n i n g U V silk-screen printing gives very acceptable results, as does conventional silk-screen printing in conjunction with drying ovens.S p o t U V Va r n i s h i n g it is possible to varnish curious Touch wet. silk-screen Uv varnishing is the recommended method to achieve good gloss results (the use of two Uv offset stations is also acceptable – a trial is recommended for visual ef fect) .ensure the sheet is sealed beforehand. lay a matt Uv varnish just to seal the surface and then use gloss Uv varnishes to get the desired ef fect . repeat varnishings may be required.S e a l i n g sealing can be used to avoid marking during further processing and handling. This is advisable if press-stable inks are used (although

these are not recommended) or heavy ink coverage is required. we recommend pre-testing to ascer tain the level of quality.

F i l m L a m i n a t i o n we can’t imagine that you would want to laminate wet as the ‘floppy’ effect would be masked. however, the paper laminates easily. please note that some ‘silvering’ may occur ; to reduce it, increase laminating pressure and apply excess adhesive.F o l d i n g & C r e a s i n g due to the nature of curious Touch wet, pre-creasing the 250g weight may not be necessary (as it is with other board weights). if you do pre-crease, always fold into the bead. both grammages (120g and 250g) can be folded easily on a buckle plate or knife folding machine. for the 120g, folds across the grain may cause the paper to crack. we recommend that prominent folds be made parallel to the grain.B i n d i n g & G l u i n g it is possible to bond Touch wet sheets to themselves (duplexing) and to other materials using hot-melt or acrylictype adhesives. when using spiral and comb-type bindings, ensure that cutters are kept sharp. rounded holes perform best. wet can be saddle-stitched, section sewn and perfect bound.D e s k t o p C o m p a t i b i l i t y while curious Touch wet is not guaranteed for inkjet or laser printing, it is possible to obtain acceptable results using a laser printer (black only) or a spot colour inkjet printer. A trial is recommended. if laser printing is anticipated, please use compatible inks and other materials.

F i l m L a m i n a t i o n we doubt that anyone would want to laminate curious Touch soft on the specially treated side, as the ‘soft’ effect would be lost. however, the untreated side laminates easily. please note that some ‘silvering’ may occur. increase laminating pressure and apply excess adhesive to help reduce silvering.F o l d i n g & C r e a s i n g To guarantee good fo ld ing re su l t s wi th the 300g product , pr ior c reas ing i s recommended us ing a c reas ing r u le and matr ix sys tem. Always fo ld in to the bead . The 120g product can be fo lded eas i ly on a buckle p la te or kn i fe fo ld ing machine .B i n d i n g & G l u i n g it is possible to bond Touch soft sheets to themselves (duplexing) and to other materials using hot-melt or acrylictype adhesives. when using spiral and comb-type bindings, ensure that cutters are kept sharp. rounded holes perform best. soft can be saddle-stitched, section sewn and perfect bound.H a n d l i n g o f E n v e l o p e s due to the special nature of Touch soft envelopes, we recommend manual labelling and hand enclosing.D e s k t o p C o m p a t i b i l i t y soft is not guaranteed for inkjet or laser compatibility. however, acceptable results can be obtained on some inkjet printers. A trial is therefore recommended. if laser printing is anticipated, use compatible inks and other materials.

touch wettouch soft

W h a t ’ s w r o n g w i t h f a c e - t o - f a c e ?

Kraut’s conclusions do seem to have some validity in regard to the types of messages people write. The Pew study found that 62% of those who email relatives say that

because of email they can stay in touch without having to spend as much time talking.

Although the Pew study presented it as a “new line of communication,” critics of the Internet would

have viewed this as a decrease in the strength of the relationship, because the communication is not as in

depth. Also, email (as opposed to phone calls or chatting) is not interactive; it is a one-sided letter, albeit

less formal and more convenient.

The Pew study commented that, “many siblings send electronic messages

to each other more often than they place phone calls…it is possible that email represents

additional communication that might not otherwise occur.” But it is also possible that the

convenience of email is making a more impersonal form of communication preferable to

phone calls. For example, 23% of children who email their parents believe that email is too

Many people use email to stay in touch with relatives and

friends who live far away geographically. For example,

many parents use it to communicate with children who

go away to college. Here is where the debate arises: is

it better to communicate with long distance friends by

email, or does that take away from more personal types of

communication, such as phoning them?

The Pew study found that email made users feel closer to friends and family, an effect

found more with women users than men. For example, 55% of Internet users say

their email exchanges have improved their connections to family members, and 66%

say the same thing for significant friends. About 60% of users say that because of

email they communicate more with significant friends and family members. So it would seem that email improves

communication with long distance family members and friends.

However, the Carnegie Mellon study concludes that “strong ties maintained at a distance through electronic communication

are likely to be different in kind and perhaps diminished in strength compared with strong ties supported by physical

proximity.” Kraut focuses on the type of communication, and believes that faraway friends “are not

embedded in the same day-to-day environment, they will be less likely to understand the context for

conversation, making conversation more difficult.”

But when physical proximity is impossible, isn’t electronic communication better than none at

all? It is hard to understand Kraut’s conclusions when faced with the fact that people seem to

be emailing more with long-distance family and friends; to understand them better, we have to

look at the types of communication going on.American are more socially isolated today than they were two decades ago.

Americans are far more socially isolated today than they were

two decades ago, and a sharply growing number of people say

they have no one in whom they can confide, according to a comprehensive new evaluation of

the decline of social ties in the United States.

A quarter of Americans say they have no one with whom they can discuss personal troubles, more than

double the number who were similarly isolated in 1985. Overall, the number of people Americans have in

their closest circle of confidants has dropped from around three to about two.

The comprehensive new study paints a sobering picture of an increasingly fragmented America, where intimate

Compared with 1985, nearly 50 percent more people in 2004 reported that their spouse is the only person they can confide in. But if people face trouble in that

relationship, or if a spouse falls sick, that means these people have no one to turn to for help.

Smith-Lovin said: “We know these close ties are what people depend on in bad times,” she said.

“We’re not saying people are completely isolated. They may have 600 friends on Facebook, one of the

most popular networking website, and e-mail 25 people a day, but they

are not discussing matters that are personally important.”

The new research is based on a high-quality random survey of nearly 1,500 Americans. Telephone

surveys miss people who are not home, but the General Social Survey, funded by the National

Science Foundation, has a high response rate and conducts detailed face-to-face interviews, in which

Americans go on 60 percent fewer picnics today and families

eat dinner together 40 percent less often compared with 1965,

he said. They are less likely to meet at clubs or go bowling in groups.

Putnam has estimated that every 10-minute increase in commutes makes it 10 percent less likely that people will

establish and maintain close social ties. Television is a big part of the problem, he contends. Whereas 5 percent of

U.S. households in 1950 owned television sets, 95 percent did a decade later.

University of Toronto sociologist Barry Wellman questioned whether the study’s focus on intimate ties means

that social ties in general are fraying. He said people’s overall ties are actually

decreasing, compared with previous decades, thanks to the Internet. Wellman

has calculated that the average person today has about 250 ties with friends and

relatives online, but the times that they really go to see each

other in person is a whole different story.

Wellman praised the quality of the new study and said its

results are surprising, but he said it does not address how

core ties change in the context of other relationships. “I

T h e g r o w t h o f s o c i a l i s o l a t i o n

Robert D. Putnam,

a professor of

public policy at Harvard and the author

of “Bowling Alone,” a book about increasing social isolation in the United States,

said the new study supports what he has been

saying for years to skeptical audiences in

the academy. “For most of the 20th century,

Americans were becoming more connected

with family and friends, and there was more

One third (35%) of American adult internet users have a profile

on an online social network site, four times as many as four

years ago, but still much lower than the 65% of online American

teens who use social networks

pro-The main findings on adults’ usage of social network sites come from a survey of 2,251 adults between April 8 to May 11, 2008, among a sample of adults, 18 and older. Some 328 respondents in that survey were social network users and the margin of error in that subsample is plus or minus 6 percentage points.

files

A m o n g s o c i a l n e t w o r k u s e r s

19% have multiple profiles to separate the personal and the professional6% just use different sites4% have different profiles for different parts of their personality4% have older profiles on sites they do not use anymore

75% of online adults 18-24 have a profile on a social network site

57% of online adults 25-34 have a profile on a social network

30% of online adults 35-44 have one

19% of online 45 to 54 year olds have a profile

10% of online 55 to 64 year olds have a profile

7% of online adults 65 and older have a profile

89% use their online profiles to keep up with friends

57% use their profile to make plans with friends49% use them to make new friends

83% have those profiles on different sites

17% have those profiles on one site

24% have multiple profiles so they can keep up with friends on different sites

de-prived

75% of the young people surveyed said that they couldn’t live without the internet. That’s probabaly an exaggeration, but I don’t find it surprising. I’d say the same thing. Then again, I spend at least eight hours a week-day in front of a computer, I studied multimedia, and I work for an online charity. I’m going away for a week in the country at the end of the month, and the fact that I’ve been told that there’s no internet or mobile access is already weighing heavily on my mind. Being such an online advocate, I’m often asked “What’s wrong with face-to-face?”People openly share more intimate details of their lives online every day, and they are flocking to social networks and uploading and/or viewing homemade videos by the millions. Ubiquitous computing is diffusing into everyday life. Much of what goes on in daily life is more visible—more transparent—and personal data of every variety is being put on display, tracked, tagged, and added to databases. The number of mobile camera phones in use will top 1 billion in 2007; miniaturized surveillance cameras are simultaneously becoming extremely inexpensive, sophisticated, and pervasive; clothing is being designed with technology woven into the fabric; and it is expected that most surfaces can and will be used as two-way interfaces in the future.

All of the studies agree that email is the most common usage of the Internet (except in the UCLA study, where it ties with web surfing for most common). According to the Pew study, 87% of Internet users who access the Internet on a given day

use email. People are also very dependent on email: if asked to give up email, 77% of users in the Pew study said they would

miss it and 49% said they would miss it a lot.

So how can a social technology that allows people to communicate lead to social isolation?

Kraut, primary author of the Carnegie Mellon HomeNet study, thus titled his paper “Internet Paradox: a social

technology that reduces social involvement and psychological well being.” Although researchers agree that

email is the most common usage of the Internet, and that it is used to keep in touch with friends and family,

they disagree as to the types of interactions that happen over email, and whether email communication

is as meaningful as talking on the phone.

Step 3: “Thinking with our eyes”

As we are thinking about the person we seek to communicate with and we establish physical presence, our intention to communicate is only explicitly clear once we have established eye contact with the other person. Furthermore, our eyes help to interpret emotional responses and track shifts in thinking of our communicative partner (e.g., joint attention) while also demonstrating social expectation that we are listening to our communicative partner.While Step 2 signals possible social intent, Step 3 solidifies communicative intent. Further, as the eyes and body work in close synchronicity, observations of persons establishing communicative interactions clarify that a person will physically approach others without establishing direct eye-contact and that a new person entering a group slowly establishes eye contact only after they have established their initial physical presence in the group. There are exceptions to this scenario that also can be addressed. For example, when a person needs to communicate an urgent message, the eyes precede a person’s physical presence.Step 4: Using language to relate to others

While language is central to all socially-based communication, it is often ineffective if the first three steps are not in place. For example, if a student comes up to tell you all the details about the Titanic and talks endlessly without considering what you are thinking and approaches with awkward physical presence and without establishing eye contact, the listener cannot help but experience a weird thought about the communicator even if his information may be interesting to listen to, In fact, the lack of the speaker’s adjustment based on the perceived needs of the listener makes this a failed attempt at conversing. When communicating, language users must consider and possibly adjust their message based on the thoughts, feelings, prior knowledge, experiences, intentions, and needs of their communicative partner. Each partner has to work to regulate his or her language to meet the needs of the listener while also conveying the message that helps to add his or her own thoughts to the interaction. Effective social communication requires students to ask questions about other people, produce supportive responses, and add their own thoughts by connecting their experiences or thoughts to what other people are saying. Thus, students must have a strong language system to be able to carry out this complex dialogue.It is also important for the parent/educator/counselor to understand students can be perceived as “hanging out” with their peers if they engage well in the first three steps of communication. For highly verbal students such as those with Asperger syndrome, a strong treatment need is to teach that communication is not all about talking. The caregiver may have to spend some time with the students focusing on the first three steps while limiting student talk during their treatment time to help them become better observers of communication.

Step 1: Thinking about others and what they are thinking about usWe think about who we are near or who we want to talk to. If we are going to talk to someone,

we consider what information we may already know about this person or what information

we can infer based on the situation.

For example, if you want to talk to the new student in your class, you have to think about what

you may know about that student even if you have never met them before. For example, I know

they are new to the class, I know they are a student, I know they live in my community; I know

they have been in previous school environments, etc.

When we desire to communicate or “hang out” with another, or just need to communicate with

another person, we have to establish a physical presence to show the person that we desire

their company or intend to speak to them.

The reverse is also true, if we want to avoid another person, we actively avoid establishing a

physical presence. If we seek social interaction, our physical presence can include standing

close enough to the person (often about an arm’s length away in the American culture), having

our shoulders turned towards the other person(s) and keeping our body relaxed to move easily

to include other people, or to move away from a person as needed.

Step 2: Establishing a physical presenceOur physical presence is a non-verbal way to signal possible communicative intentionality.

For example, if you are thinking about me, and you want to hang out with me but you are

standing about four feet away and looking elsewhere, even if you are wishing I would

talk to you, you are failing to convince me you desire to communicate with me. If you

stand four feet away from me and attempt to converse with me, I am now confused since

you have not first established physical presence, and now I just have a weird thought

about you unless the context dictates you stand this distance from me (e.g., a physical

barrier keeps you from moving closer).

One of the most consistent problems of persons with ASD and related disabilities in the

school environment is that they fail to be able to spontaneously find groups of students to

work with during group time in the classroom because they do not quickly and efficiently

establish their physical presence with desired student workmates when the teacher tells

them to go find a group to work with.

Physical presence also includes the non-verbal physical attributes of communication

including voice intensity, prosody and your ability to appear relaxed in another’s presence.

However, the decision to target these even more abstract physical communication skills in

treatment is highly dependent upon the student’s self- awareness and ability to self-monitor

their own skill set. These later named physical communication skills require more

sophisticated self-monitoring lacking in many of our school-aged students. It is this author’s

hypothesis that our language provides content around which we relate, but it is our physicality

that helps to relax and emotionally engage communicative partners.

F o u r S t e p s o f C o m m u n i c a t i o n The four steps of communication help to define how the communicative act is heavily anchored in a synergistic process that involves the mind, the body, the eyes and language. More specifically, it involves social emotional thought, the nuance of physical presence and visually processing non-verbal cues in addition to language use and interpretation. As obvious as these steps may sound to the reader, the reality is that most speech and language social treatment programs teach students to focus almost exclusively on their social language production, called “conversa-tional skills” when teaching students how to be more appropriately social, often working with them seated around therapy tables while practicing having conversations. The four steps of communication strongly encourage us to recognize the social communicative act as being synergistic, always involving the first three steps, but not necessarily involving the fourth.

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S o r r y . G o t t a g o .

1842

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This is believed to have been the first use of the now-famous Curious moniker—scrawled onto a sheet of experimental paper by

Aberdeen mill worker James Squibbs. Recently a cadre of upstart Oxbridge scholars has claimed that the word was meant only

to be a comment on the results of the paper experiment. However, expert curators at the Curious Museum, as

well as proud descendants of the Squibbs family, reject this notion.

On a sunny Tuesday morning in May, a Mr Parker Tickles fell into a vat of pulp

at the Liverpool mill. Tragically, as he struggled to remove himself from his

wrappings, Mr Tickles became entangled in the mixer. On a more positive note, the

resulting paper was an instnat success. Originally named Curious Parker Tickles

in honor of his sacrifice, the product is known today as Curious Particles.

Curious Parchment was the brainchild of the English historian Anthony Froud who, in an impassioned speech to the House of

Lords, demanded that a suitable parchment be introduced into the Curious line of papers. The scheme was squashed following a backlash from

the daily newspapers. Froud was later to declare: “As we advance in life, we learn the limits of our abilities.”

Curious Blotter, was an innovative sheet specially engineered to cause printing inks to bleed on contact. Its visionary Paris-based

inventor, Prof. Alban DuBois, departed the company in a fit of pique when, shortly after the paper’s introduction, the

Curious legal department deleted it from the offering.

During the Great War of 1914-1918, the Curious Corporation proposed a way to help the troops fighting in the trenches and at the same

time dispose of sodden, fist-sized “wetballs” —the by-product of a now obsolete papermaking process.

While this innovation represented the earliest known form of paper recycling, Curious Wetballs provoked

more mirth than mayhem on the battlefield.

curi-ous pa-

Curious Metalics Glittering metal-effect

Curious Particles Recycled sheets

Curious Touch Unusually tactile surfaces

Curious Translucents Renowned see-through sheets

Curious Plastics

alloys and shimmering, light-flipping iridescents.with fibers that are pale or gleaming, or change color and disappear.floppy Wet, fuzzy Soft, and classic cotton Arches.some patterned or flecked, all in unique designer hues.go beyond paper with Mellow, a slippery, bendy sheet that feels like printable rainwear.

I n s i d e F r o n t C o v e r 111lb Touch softmilk, cover,, 4-color process, spot textured aqueous coating, and a dot-for-dot dull varnish

I n s i d e B a c k C o v e r 111lb Touch soft milk, cover, smooth finish; Right 80lb Touch soft milk; 4-color process, spot textured aqueous coating, and a dot-for-dot dull varnish

10+11 80lb Touch soft whipped cream, text, smooth finish, 4-color process, match silver, and a dot-for-dot dull varnish

6+7 80lb Touch soft milk, text, smooth finish, 4-color process, spot raised Uv, and a dot-for-dot varnish

12+13 80lb Touch soft milk, text, smooth finish, 4-color process, spot raised Uv, spot textured aqueous coating, and a dot-for-dot varnish

28 80lb Touch soft whipped cream, text, smooth finish; 29 80lb soft milk, 4-color process, with scratch and sniff, and a dot-for-dot dull varnish

30 80lb Touch soft milk, text; 31 soft whipped cream, text; super smooth finish, 4-color process, match silver, and a dot-for-dot dull varnish

8 80lb Touch soft whipped cream, text, smooth finish; 9 80lb soft milk, 4-color process, with scratch and sniff, and a dot-for-dot dull varnish

32+33 80lb Touch soft milk, text, smooth finish, 4-color process, match silver, and a dot-for-dot dull varnish

16+17 80lb Touch soft milk, text, smooth finish, 4-color process, spot raised Uv, and a dot-for-dot varnish

18+19 80lb Touch soft milk, text, smooth finish, 4-color process, spot raised Uv, match silver, spot textured aqueous coating, and a dot-for-dot varnish

20+21 80lb Touch soft milk, text, smooth finish, 4-color process, and a dot-for-dot varnish

B a c k C o v e r 111lb Touch soft milk, text, smooth finish, 4-color process, and a dot-for-dot varnish

4+5 80lb Touch soft milk, text, smooth finish, 4-color process, match silver, and a dot-for-dot dull varnish

22+23 80lb Touch soft whipped cream, text, smooth finish, 4-color process, match silver, and a dot-for-dot dull varnish

14+15 80lb Touch soft milk, text, smooth finish, 4-color process, match silver, and a dot-for-dot dull varnish

26+27 80lb Touch soft milk, text, smooth finish, 4-color process, spot raised Uv, and a dot-for-dot varnish

F r e n c h F o l d 80lb Touch soft milk, text, smooth finish, 4-color process, spot raised Uv, spot textured aqueous coating, and a dot-for-dot varnish

36+37 80lb Touch soft milk, text, smooth finish, 4-color process, and a dot-for-dot varnish

42+43 80lb Touch soft milk, text, smooth finish, 4-color process, match silver, and a dot-for-dot dull varnish

44+45 80lb Touch soft milk, text, smooth finish, 4-color process, spot raised Uv, match silver, spot textured aqueous coating, and a dot-for-dot varnish

24+25 80lb Touch soft milk, text, smooth finish, 4-color process, and a dot-for-dot varnish

34 80lb Touch soft whipped cream, text, smooth finish; 35 80lb soft milk, 4-color process, with scratch and sniff, and a dot-for-dot dull varnish

46+47 80lb Touch soft milk, text, smooth finish, 4-color process, spot raised Uv, and a dot-for-dot varnish

40+4180lb Touch soft milk, text, smooth finish, 4-color process, spot raised Uv, and a dot-for-dot varnish

p r o d u c t i o n n o t e s

38 80lb Touch soft whipped cream, text, smooth finish; 39 80lb soft milk, 4-color process, with scratch and sniff, and a dot-for-dot dull varnish

Please note: ArjoWiggins has endeavoured to ensure this information is correct; however, we do not accept liability for any error or omission.We reserve the right to update this information without prior notice. For further details, please contact your paper merchant.

FontsProgramDesigner

Cholla Slab\Centaur MT\Blender

InDesign CS3\Illustrator CS3\Photoshop CS3

Tran Huynh [GR330] 12/2009

touch soft

t h e w a y w e t o u c h

W h a t ’ s w r o n g w i t h f a c e - t o - f

The act or state of To put the hand, finger, etc., on or into contact with (something) to feel it. He touched the iron cautiously.To come into contact with and perceive

touch-touching-

cuous

alloys1and1

75161of1the1young1people1surveyed1said1that1they1couldn t1live1Then1againd1T1spend1at1least1eight1hours1a1weekeday1in1front1of1a1computerd1T h e g r o w t h o f s o c i a l i s o l a t i o n

One third (35%) of American adult internet users have a profile on an

pro-The main findings on adults’ usage of social network sites come from a survey of 2,251 adults between April 8 to

files

A m o n g s o c i a l

de-prived

75% of the young people surveyed said that they couldn’t live without the internet. That’s probabaly an exaggeration, but I don’t find it surprising. I’d say the same thing. Then again, I spend at least eight hours a week-day in front of a computer, I studied multimedia, and I work for an online charity. I’m going away for a week in the country at the end of the month, and the fact that I’ve been told that there’s no internet or mobile access is already weighing heavily on my mind. Being such an online advocate, I’m often asked “What’s wrong with face-to-face?”People openly share more intimate details

Step 3: “Thinking with our eyes”As we are thinking about the person we seek to communicate with and we establish physical presence, our intention to communicate is only explicitly clear once we have established eye contact with the other person. Furthermore, our eyes help to interpret emotional responses and track shifts in thinking of our communicative partner (e.g., joint attention) while also demonstrating social expectation that we are listening to our communicative partner.While Step 2 signals possible social intent, Step 3 solidifies communicative intent. Further, as the eyes and body work in close synchronicity, observations of persons establishing communicative interactions clarify that a person will physically approach others without establishing direct eye-contact and that a new person entering a group slowly establishes eye contact only after they have established their initial physical presence in the group. There are exceptions to this scenario that also can be addressed. For example, when a person needs to communicate an urgent message, the eyes precede a person’s physical presence.Step 4: Using language to relate to othersWhile language is central to all socially-based communication, it is often ineffective if the first three steps are not in place. For example, if a student

Step 1: Thinking about others and what they are thinking about usWe think about who we are near or who we want to talk to. If we are going to talk to someone, we consider what information we may already know about this person or what information we can infer based on the situation. For example, if you want to talk to the new student in your class, you have to think about what you may know about that student even if you have never met them before. For example, I know they are new to the class, I know they are a student, I know they live in my community; I know they have been in previous school environments, etc.When we desire to communicate or “hang out” with another, or just need to communicate with another person, we have to establish a physical presence to show the person that we desire their company

F o u r S t e p s o f C o m m u n i c The four steps of communica-tion help to define how the commu-nicative act is heavily anchored in a synergistic process that involves the mind, the body, the eyes and language.

e IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping

e IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me IM me me IM me IM me IM me IM me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping me Ping 20:32 pm)

S o r r y . G o t t a g o .

communication

Although linguists think about language as an abstract structure--a set of principles that specify the relations between a sequence of sounds and a sequence of meanings--to its users, what is most significant about language is its versatility

75% OF FOURTEEn-yEAR-OLD SURVEyED SAID THAT THEy COULDn’T LIVE wITHOUT THE InTERnET. IF yOU THInk THAT’S An no internet or mobile access whatsoever is already weighing

We use our bodies as active vehicles to establish, maintain and terminate

in touch

in touch The cUrioUs collecTion froM Arjowiggis is prodUced eMplying responsible

touchThe

T h e i n n o v a t i v e s i d e o f C u r i o u s T o u c h c a n b e s u m m e d u p i n t w o w o r d s : S o f t a n d W e t . S o f t h a s b e e n c o m p a r e d t o a p e a c h , a b a b y , o r t h e a f o r e m e n t i o n e d C a m e m b e r t —c h o o s e y o u r o w n m e t a p h o r i c a l s k i n . Y o u d o n ’ t n e e d t o k n o w h o w t h e e f f e c t i s a c h i e v e d ( o u r l a b t e c h n i c i a n s m u m b l e a b o u t m i c r o s p h e r e s d e f o r m i n g u n d e r p r e s s u r e ) t o k n o w a c o o l p a p e r w h e n

(ECF) pulps; a minimum of 20% waste in recycled sheets; and curi-ous

Curious Metalics Glittering alloys and shimmering, light-flipping iridescents.with fibers that are pale or

During the 1990s, it was estimated that the Internet grew by 100 percent per year, with a brief period

Wet ArcticSoft MilkSoft Whipped

T h e g r o w t h o f s o c i a l i s o l a t i o n

In this world of virtual

communication, without human

interaction, there’s no touch in keep

in touch.

T h o u g h t s o n T o u c h P a p e r f r o m t h e t h i n k o n p a p e r s e r i e s o f p r o m o t i o n s f r o m C u r i o u s o f A r j o w i g g i n s

t o u c h i n g i s b e l i e v i n g

t o u c h i n g i s b e l i e v i n g

Cover 111lb Touch softmilk, cover, smooth finish, 80lb Touch soft milk; 4-color process, spot textured aqueous coating, and a dot-for-dot dull varnish

48+49

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If you do not find information necessary to plan your project, please call us at 1-888-488-6742, or visit our website at curiouscollection.com.

If you do not find information necessary to plan your project, please call us at 1-888-488-6742, or visit our website at curiouscollection.com.

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Curious \ Touch Wet ArcticSoft MilkSoft Whipped Cream

Americans go on 60 percent fewer picnics today and families eat dinner together 40 percent less often compared with 1965, he said. They are less likely to meet at clubs or go bowling in groups. Putnam has estimated that every 10-minute increase in commutes makes it 10 percent less likely that people will establish and maintain close social ties. Television is a big part of the problem, he contends. Whereas 5 percent of U.S. households in 1950 owned television sets, 95 percent did a decade later.University of Toronto sociologist Barry Wellman questioned whether the study’s focus on intimate ties means that social ties in general are fraying. He said people’s overall ties are actually decreasing, compared with previous decades, thanks to the Internet. Wellman has calculated that the average person today has about 250 ties with friends and relatives online, but the times that they really go to see each other in person is a whole different story.Wellman praised the quality of the new study and said its results are surprising, but he said it does not address how core ties change in the context of other relationships. “I don’t see this as the end of the world but part of a larger puzzle,” he said. “My guess is people only have so much energy, and right now they are switching around a number of networks. We are getting a division of labor in relationships. Some people give emotional aid, some people give financial aid.”Putnam and Smith-Lovin said Americans may be well advised to consciously build more relationships. But they also said social institutions and social-policy makers need to pay more attention. “The current structure of workplace regulations assumes everyone works from 9 to 5, five days a week,” Putnam said. “If we gave people much more flexibility in their work life, they would use that time to spend more time with their aging mom or best friend.”