touching stories: designing digital magazines for the ipad (matt carlson)
TRANSCRIPT
Cover
Good Morning
Two Matthews
We both have a checkered past
We are both magazine junkies
We are iPad App design veterans
We are both hooked on tablets
And boy does that hurt
Why do tablets matter
15000000
28000000
movement
10
30/30/40
ava
“I’m just learning all these things from the screen”
Perfect for publishers
Perfect for publishers
Our story begins
6 week challenge
Opportunity
Risk
The ingredients for “Apple Surprise”
Describing the Process
Swarm
Be the swarm
3 Paths
The App
The Reader
Interactive Content Modules
The Store
The finish line (not really the finish line)
The tools (whiteboards, paper prototypes, ears, hands)
Dueling Whiteboards image
Paper Prototypes
Listen & Translate
Jazz Hands & Gesture Maps
Layers of Interactivity diagram
Content Evolution diagram
Considerations
The Goods
The Goods
The Goods
The Goods
The Goods
The Goods
The Goods
The Goods
The Goods
The Goods
The Goods
The Goods
The Goods
Big Takeaway
{newsstand stats}
Why the RIAA misses the 90s
Why the RIAA misses the 90s
Really!?
New Magazine
Customized
Smart
Thanks! Matthew Carlson (Hot)twitter: @dreamjar& Matthew Davis (Zinio)twitter:@matdvs
See this presentation on line:http://bit.ly/gLm0Cs