tour & taxis - 14 & 15 march 2014
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Tour & Taxis - 14 & 15 March 2014. [PIAS] Group. Founded in 1982 by Kenny Gates and Michel Lambot Belgian company (headquarters in Brussels) Biggest independent Record Label in Europe 250 collaborators worldwide An international network. What is [PIAS] Nites ?. - PowerPoint PPT PresentationTRANSCRIPT
Tour & Taxis - 14 & 15 March 2014
[PIAS] Group
Founded in 1982 by Kenny Gates and Michel Lambot
Belgian company (headquarters in Brussels)
Biggest independent Record Label in Europe
250 collaborators worldwide
An international network
Established in 2008
Unique live music events for 500 to 15.000 people
One off locations
Paris, Amsterdam, Brussels, Madrid, Berlin, Dublin
Brand activation opportunities around artist and performances
Cutting edge technology activations
What is [PIAS] Nites ?
From the intimate [small events]
Monthly/Bi Monthly club events in established clubs
2 to 3 acts on the bill
Focus on showcasing new and emerging talents
Intimate pre-album release show by established artists
to the EXTREME [1 BIG /YEAR]
Every year in Tour & Taxis (Brussels) and other cities in Europe
Up to 10.000 people/day
Eclectic mix of artists
Special locations, incredible artists & experiences, lifetime memories
They have performed at [PIAS] Nites
45% 55% 6% 8% 7%8%
8%21%
6%9%6%
3%
8%
Target audience
Abroad: 10%
20-40 yo
Passionate about music and technology
Open-minded party people
Higher income than average
[PIAS] controls the bars
Pouring rights fully available
Strong media partners
Total value > 150 000€
Strong marketing campaigns
> 20 000€ postering investment in small and big formats
> 100 000 flyers
> 50 000 subscribers to our newsletters
Ads on Facebook, Google, YouTube, …
Pure FM and Studio Brussels broadcasting and interviewing artists live
Marketing campaigns with Fnac, Ticketnet, Sherpa, Skynet, …
Brand opportunities
[PIAS] maintains a unique relationship with the performers
Content creation and transmission
Bespoke production opportunities
Artist presence, backstage, interviews, meet & greet
Unlimited opportunities to present and activate new technologies
[PIAS] Media provides technology and music strategy for brand partners
Case Study: Vedett
What [PIAS] developpedTake a picture in the Vedett Automatic Studio and find it instantly on Facebook
Vedett briefingThink out of the box
Case Study: ING
What has [PIAS] designedCommunication with prospects before, during and after the eventOn site, subscribe on our computers in a relax zone area inside a Lion cage, get 2 free tracks and try to win a signed guitar by all artists
ING briefingGet people to subscribe to ING online bank account after the event. Make data collection an enjoyable part of the event
Other sponsor activations
VedettTake up the challenge and try to beat your friends at Vedett ping-pong !
LottoWin a VIP package and experience [PIAS] Nites like a millionaire !
Sponsor visibility
WRISTBANDS SCREENS CUPS T-SHIRTS
Extended branding opportunities including
TOKENS
VIP Area
THE PLACE TO BE for our partners, VIPs, artists and journalists.
Info & table booking : [email protected]
Sponsor Package
Price: 25 000€
Sectoral exclusivity
Logo on flyers, posters, website, mailings, …
On site visibility and/or location for activation
50 regular tickets and 20 VIP tickets / day
15% discount on extra tickets
Logo on print campaigns & 3m² banners : 10 000€
Logo on wristbands : 3000€
Logo on T-Shirts : 3000€
Ads on giant screens (min 5x / night) : 2000€
Logo on drink tokens : 2000€
Logo on 20 000 reusable cups (1 color) : 4000€
Options
Contact
PROMOTERAlexandre [email protected]+32 (0)479 47 54 94
SPONSORING MANAGERLorenzo [email protected]+32 (0)498 92 12 48