tourism and events queensland · douglas. a great barrier reef and a trip on the kuranda skyrail....
TRANSCRIPT
![Page 1: Tourism and Events Queensland · Douglas. a Great Barrier Reef and a trip on the Kuranda Skyrail. TEQ chief Leanne Coddington said now was the time for Queenslanders to explore their](https://reader033.vdocuments.net/reader033/viewer/2022050112/5f4995740d56d214343408c5/html5/thumbnails/1.jpg)
Tourism and Events QueenslandLeanne CoddingtonChief Executive OfficerMichael BranaghGroup Executive Marketing
![Page 2: Tourism and Events Queensland · Douglas. a Great Barrier Reef and a trip on the Kuranda Skyrail. TEQ chief Leanne Coddington said now was the time for Queenslanders to explore their](https://reader033.vdocuments.net/reader033/viewer/2022050112/5f4995740d56d214343408c5/html5/thumbnails/2.jpg)
Stepping into 2020’s Global Challenges
Brand damage from Australian
bushfires
COVID-19dampening
demand
Cluttered marketplace
Aviation capacity reduction
![Page 3: Tourism and Events Queensland · Douglas. a Great Barrier Reef and a trip on the Kuranda Skyrail. TEQ chief Leanne Coddington said now was the time for Queenslanders to explore their](https://reader033.vdocuments.net/reader033/viewer/2022050112/5f4995740d56d214343408c5/html5/thumbnails/3.jpg)
![Page 4: Tourism and Events Queensland · Douglas. a Great Barrier Reef and a trip on the Kuranda Skyrail. TEQ chief Leanne Coddington said now was the time for Queenslanders to explore their](https://reader033.vdocuments.net/reader033/viewer/2022050112/5f4995740d56d214343408c5/html5/thumbnails/4.jpg)
![Page 5: Tourism and Events Queensland · Douglas. a Great Barrier Reef and a trip on the Kuranda Skyrail. TEQ chief Leanne Coddington said now was the time for Queenslanders to explore their](https://reader033.vdocuments.net/reader033/viewer/2022050112/5f4995740d56d214343408c5/html5/thumbnails/5.jpg)
![Page 6: Tourism and Events Queensland · Douglas. a Great Barrier Reef and a trip on the Kuranda Skyrail. TEQ chief Leanne Coddington said now was the time for Queenslanders to explore their](https://reader033.vdocuments.net/reader033/viewer/2022050112/5f4995740d56d214343408c5/html5/thumbnails/6.jpg)
![Page 7: Tourism and Events Queensland · Douglas. a Great Barrier Reef and a trip on the Kuranda Skyrail. TEQ chief Leanne Coddington said now was the time for Queenslanders to explore their](https://reader033.vdocuments.net/reader033/viewer/2022050112/5f4995740d56d214343408c5/html5/thumbnails/7.jpg)
![Page 8: Tourism and Events Queensland · Douglas. a Great Barrier Reef and a trip on the Kuranda Skyrail. TEQ chief Leanne Coddington said now was the time for Queenslanders to explore their](https://reader033.vdocuments.net/reader033/viewer/2022050112/5f4995740d56d214343408c5/html5/thumbnails/8.jpg)
![Page 9: Tourism and Events Queensland · Douglas. a Great Barrier Reef and a trip on the Kuranda Skyrail. TEQ chief Leanne Coddington said now was the time for Queenslanders to explore their](https://reader033.vdocuments.net/reader033/viewer/2022050112/5f4995740d56d214343408c5/html5/thumbnails/9.jpg)
![Page 10: Tourism and Events Queensland · Douglas. a Great Barrier Reef and a trip on the Kuranda Skyrail. TEQ chief Leanne Coddington said now was the time for Queenslanders to explore their](https://reader033.vdocuments.net/reader033/viewer/2022050112/5f4995740d56d214343408c5/html5/thumbnails/10.jpg)
Immediate Domestic FocusFEB MAR APR MAY JUN FY20/21
Evolution of Brand QUEENSLAND
It’s a beautiful place for a drive holiday here
New QUEENSLAND.COM
Retail + TEQ Reverse Co-Op Retail & IMATE
![Page 11: Tourism and Events Queensland · Douglas. a Great Barrier Reef and a trip on the Kuranda Skyrail. TEQ chief Leanne Coddington said now was the time for Queenslanders to explore their](https://reader033.vdocuments.net/reader033/viewer/2022050112/5f4995740d56d214343408c5/html5/thumbnails/11.jpg)
Evolving Brand Queensland
![Page 12: Tourism and Events Queensland · Douglas. a Great Barrier Reef and a trip on the Kuranda Skyrail. TEQ chief Leanne Coddington said now was the time for Queenslanders to explore their](https://reader033.vdocuments.net/reader033/viewer/2022050112/5f4995740d56d214343408c5/html5/thumbnails/12.jpg)
![Page 13: Tourism and Events Queensland · Douglas. a Great Barrier Reef and a trip on the Kuranda Skyrail. TEQ chief Leanne Coddington said now was the time for Queenslanders to explore their](https://reader033.vdocuments.net/reader033/viewer/2022050112/5f4995740d56d214343408c5/html5/thumbnails/13.jpg)
TRAVEL IS CHANGING
![Page 14: Tourism and Events Queensland · Douglas. a Great Barrier Reef and a trip on the Kuranda Skyrail. TEQ chief Leanne Coddington said now was the time for Queenslanders to explore their](https://reader033.vdocuments.net/reader033/viewer/2022050112/5f4995740d56d214343408c5/html5/thumbnails/14.jpg)
Consumer
Purpose
Competitor
![Page 15: Tourism and Events Queensland · Douglas. a Great Barrier Reef and a trip on the Kuranda Skyrail. TEQ chief Leanne Coddington said now was the time for Queenslanders to explore their](https://reader033.vdocuments.net/reader033/viewer/2022050112/5f4995740d56d214343408c5/html5/thumbnails/15.jpg)
Evolving Competitor SetExperiential to Transformational
Come down for air 100% pure Go HawaiiLet Hawaii Happen
Endless DiscoveryMemories in the
making
Super naturalWild at heart
For glowing hearts SO Sri LankaAuthentically
Sri Lankan
![Page 16: Tourism and Events Queensland · Douglas. a Great Barrier Reef and a trip on the Kuranda Skyrail. TEQ chief Leanne Coddington said now was the time for Queenslanders to explore their](https://reader033.vdocuments.net/reader033/viewer/2022050112/5f4995740d56d214343408c5/html5/thumbnails/16.jpg)
Our Future High Value Traveller
65%
![Page 17: Tourism and Events Queensland · Douglas. a Great Barrier Reef and a trip on the Kuranda Skyrail. TEQ chief Leanne Coddington said now was the time for Queenslanders to explore their](https://reader033.vdocuments.net/reader033/viewer/2022050112/5f4995740d56d214343408c5/html5/thumbnails/17.jpg)
How travelling can help…
“Travelling, today and in the future, enables people to escape the monotony of the everyday, it’s a little portal into a new and different world, to become a new, more enriched person. To be awakened, feel enlivened and transformed.” — Clinical Psychologist
![Page 18: Tourism and Events Queensland · Douglas. a Great Barrier Reef and a trip on the Kuranda Skyrail. TEQ chief Leanne Coddington said now was the time for Queenslanders to explore their](https://reader033.vdocuments.net/reader033/viewer/2022050112/5f4995740d56d214343408c5/html5/thumbnails/18.jpg)
![Page 19: Tourism and Events Queensland · Douglas. a Great Barrier Reef and a trip on the Kuranda Skyrail. TEQ chief Leanne Coddington said now was the time for Queenslanders to explore their](https://reader033.vdocuments.net/reader033/viewer/2022050112/5f4995740d56d214343408c5/html5/thumbnails/19.jpg)
A place that will floor you with diverse and rich epic wonder. Where people leave restored and renewed. A place that will change you, and eventually, the world.
![Page 20: Tourism and Events Queensland · Douglas. a Great Barrier Reef and a trip on the Kuranda Skyrail. TEQ chief Leanne Coddington said now was the time for Queenslanders to explore their](https://reader033.vdocuments.net/reader033/viewer/2022050112/5f4995740d56d214343408c5/html5/thumbnails/20.jpg)
Travel For Good
WorldSelfTravel is good for the worldTravel is good for you as person
![Page 21: Tourism and Events Queensland · Douglas. a Great Barrier Reef and a trip on the Kuranda Skyrail. TEQ chief Leanne Coddington said now was the time for Queenslanders to explore their](https://reader033.vdocuments.net/reader033/viewer/2022050112/5f4995740d56d214343408c5/html5/thumbnails/21.jpg)