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Tourism balance of payments and long-term strategies Module 713 – International Tourism exchanges

Instructor: Dr. James N. Holleran

10.10.2013

Magalie Baechler, Stéphanie Chappuis, Alicia Etter, Joanne Straub

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Table of content• Introduction

• International BOP

• Case study UK

• Swiss Tourism BOP

• Long Term Strategies of Switzerland

• LT strategies of other countries:

• South Africa

• Domestic Tourism Growth Strategy 2012 – 2020

• Conclusion

• Sources

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International BOP

•Significant surplus

•Revenue>expenditure

•Popular destinations

•Domestic tourism

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International BOP

• Deficit

• “Worst 3”

• Case study UK

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UK BOP

• 70s

• Temporary surplus

Fewer people travelling

Weaker pound

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Swiss Tourism Balance of Payment

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Long Term Strategies of Switzerland

• Renovation and sustainability

• SCH credits

• Break the seasonality

• ST investments + domestic tourism

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Long-term strategies of other countries: South Africa

• Holiday packages

• Domestic travel community

• Social medias

http://www.whalecottage.com/blog/cape-town/sa-tourism-shot-left-domestic-tourism-campaign-off-beat-not-going-anywhere/

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Domestic Tourism Growth Strategy 2012 – 2020

•«Explore your own country and be the envy of the world»

•Beauty of their land

•Rich culture and heritage

•Warmth and hospitality of their fellow citizens

•2012: 13,9 mio domestic travelers http://faeriehazel.blogspot.ch/2013/01/choosing-between-paradises-tasmania-vs.htmlhttp://faeriehazel.blogspot.ch/2013/01/choosing-between-paradises-tasmania-vs.html

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Conclusion

• Positive BOP

• Importance of domestic tourism

• “Stay longer and spend more!”

• Switzerland:

• improve sustainability

• Renovation

• South Africa promotion

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List of referencesClare Inkson, Lynn Minnaert. (2012). Tourism Management: An Introduction. London

http://www.resonanceco.com/Library/domestic-tourism-growth-strategy-2012-2020/

http://www.southafrica.net/media/en/news/entry/press-release-its-a-new-era-for-domestic-tourism-in-south-africa

Swiss Federal Council. (2013). Rapport sur la situation structurelle du tourisme suisse et sur la stratégie du Conseil fédéral pour l'avenir. Bern.

Swiss Federal Department of the Interior. (2013, June 12). Swiss Statistics. Retrieved from Swiss Statistics: http://www.bfs.admin.ch/bfs/portal/fr/index/themen/10/01/new/nip_detail.html?gnpID=2013-260

http://www.thejourneytourism.com/case-studies/strategy-and-planning/towards-domestic-tourism-strategy-south-africa