[Pick the date] [Edition 1, Volume 1]

The name Pasar Besar Siti Khadijah (SitiKhadijah Central Market) is a must-visittourism attraction amongst both local andforeign tourists, as part of their compulsoryitinerary when visiting the historical city ofKota Bharu. Famous as shopping heavenamong visitors for its unique hexagonal-shaped building with a dome and colourfulpodium, it is also the only place to get alltypes of souvenirs, in the form of food likekeropok (fish cracker), serunding (driedchicken/meatfloss), a myriad oflocal handicraftsincludingclothing, as wellas householditems to bebrought home as areminder of theirtrip. A feast to thefive senses, one can enjoy the colourfularray of silk batik and songket (localtraditional costume) on display, the taste ofthe (very affordable) Kelantan’s delight, thebargaining and haggling episodes, the smellof the fresh catch of the day, and the fineworkmanship of the handicrafts sold.

For the locals, it is very much part of theirdaily lives, as a place to get their daily needs,and meet their friends, to exchange littleanecdotes, making the shopping experiencericher and more meaningful. The market isseen as the soul of the city,

where people from every walk of life, wouldgo to, albeit with different reasons. It is alsoa place that holds family traditions, ofknowledge and skills, which are handeddown from one generation to another, in theform of small and medium businessenterprises. It tells the stories of how tradeis looked upon as a way of life rather than athing to do for living, and the market as anextension of home instead of a workplace.Adjacent to the market is the Masjid

Bara’ah (whichmeans the

market’smosque) forMuslims toperform theirprayer. Themosque isconnected to themarket, with

religious teachings are conveyed to thepeople in the market. Speakers are

provided almost everywhere inside themarket for people to gain knowledge while

carrying out their trade activities.

Pasar Besar Siti Khadijah is the symbol of atrade culture that is unique to Kelantan. Oneof the most prominent characters of themarket is its women domination, both astraders as well as customers. Acknowledgedby the international community, particularlythe Europeans and the Chinese, this has beenmentioned in

chronicles, travel journals as well asexpedition reports, from three centuries ago.This is also a factor that earns the market thenamesake of Prophet Muhammad’s (PBUH)beloved wife, Khadijah binti Khuwailid, whowas herself a successful merchant withtrading convoys in many parts of the ArabPeninsula. The diligence and their activeinvolvement in trade has been one of thereasons for the term ‘Kelantanese women’to be recognized as much more than just ademographic description, but rather, as asocio-cultural concept, encompassing asystem of value, custom, trust, morale andconduct. Trading is considered a Sunnah andencouraged as the most honest livelihood inIslam. In running business, Islam teaches usto sell quality products, offer fair price,speak kindly and practice honesty – thetrademark that Pasar Khadijah traders isknown for, and much preferred by thevisitors.

Today, Pasar Besar Siti Khadijah continuesto flourish as an Islamic marketplace, notonly in terms of its trading culture andattitude of the Muslim traders, halal productsoffered, but also in terms of its image, whichis reflected in its unique architecture thatresonates with the way of life of the peopleof Kota Bharu. Islamic teachings arepractised and blended with the local culture,giving a unique travel experience to tourists.

WORDS BY NOORIDAYU AHMAD YUSUF & HASNINA HASSAN, PHOTO BY RZLEY KOTA BHARU, MALAYSIA

PASAR BESAR SITI KHADIJAH: AN INTERPRETATIONOF ISLAMIC TOURISM IN KOTA BHARU

TOURISM Thank you to Nina Hassan, one of the Kota Bharu delegates to ourconference in Shinshiro, for this article about tourism in her city, focusing on

the famous Pasar Besar Siti Khadijah (central market) as a symbol of localtrade culture and the role of Kelantanese women.