sense of evaluation, presenting benefits in their own terms,may produce a broader understanding of the values and benefitsinvolved in developing learning and socially responsibleorganisations.

Alan ClarkeUniversity of Pannonia,

Veszprem 8201, HungaryE-mail address: clarke@turizmus.uni-pannon.hu

doi:10.1016/j.tourman.2008.10.003

Book review / Tourism Management 31 (2010) 147–153148

Tourism Management: Analysis, Behaviour and Strategy,A. Woodside, D. Martin (Eds.). CABI, Wallingford (2008). p. 528Hardback, ISBN: 978-1-84593-323-4

Woodside and Martin set their aims very high in the introduc-tion to their collection claiming that although the book ‘‘providesadvances in tourism management theory (TMT), such advancesare by-products of this book – the focus of TM is on the prize ofincreasing the reader’s wisdom and skills in sense making, decisionmaking and evaluating tourism management actions.’’(p. 1) Theeditors also promise (p. 1) ‘‘in-depth research reports that increasethe reader’s knowledge and expertise’’. These are ambitiousclaims and set a high threshold for themselves and the 26 chaptersthat follow.

The range of the book is broad as the five sections offer every-thing from high-level statistical analysis to grounded theory.There are six parts covering: Introduction to Advancing TourismManagement; Scanning and sense making; Planning; Implement-ing; Evaluating Actions/Process and Performance Outcomes; andAdministering. These titles are in themselves unhelpful as theydo not necessarily relate all that closely to the content that isincluded (or indeed explain why one chapter appears in this partic-ular section rather than that other one). For instance there areseveral chapters that actually deal with marketing but you wouldnever know this from a quick glance at the structure – similarly ifyou looked into the planning section for chapters on tourism plan-ning you would be disappointed. However this sense of disappoint-ment is not the fault of the individual chapters or their authors,which in themselves are very good, but because they do not addressthe topic of tourism planning. Actually the book is probably bestread as a series of independent contributions which occasionallyreinforce or challenge another chapter which also happens to beincluded in the book. The specific chapter titles do give you a clearindication of what you will find there and even if this makes itslighter harder for the first contact with the book, the long-termbenefits are considerable.

In a short review it is impossible to cover the materialspresented within the 27 chapters but this is a real strength of thebook. I apologise to the contributors for not mentioning them byname. There is a plethora of material here that raises issues in chal-lenging and critical ways. You will not agree with all of the authorsall of the time – why should you? There will be chapters that youthink are less useful than others. It would be too easy to say thatthe value of the book lies in those areas where you are less familiarwith the literature and the authors bring you into contact withthose areas that you are less familiar with. For me that was notalways the case, I feel comfortable with the arguments aroundwine tourism, but Chapter 15 on Wine Tourism and Consumers stillgave me pause for thought.

The book will prove invaluable to those who find themselvesleading tourism management courses, with inquisitive studentswho ask questions (or even identify dissertation topics) that fallon the edges of our comfort zones. The element of criticality is

contained within the chapters but is also evident when the authorspresent their findings and, in so doing, challenge your own,sometimes long held, views.

Does the book achieve its aims? I can only pass on my reactionsand try to explore the reasons why you can answer the questionboth positively and negatively. The book has so much in it that Iwill keep going back to it – so the editors have achieved their aimin producing a book that in one sense increases the readers’wisdom. It may irritate and it may use styles of presentation andmethodology that do not sit easily with your own preferred style –but even these chapters will prove useful as a resource over time.By coincidence, I took the book with me when I was speaking tothe Assembly of European Regions on building cultural and heri-tage tourism and the questions turned to the issue of authenticity(as they so often do). I had just had the benefit of reading Chapter10 by Rosenbaum and Wong on ‘‘When tourists desire an artificialculture: the Bali syndrome in Hawaii’’ and found myself respondingto the questions in a different way. I am sure that my interrogatorshad no knowledge of the Bali effect (and indeed they still will not)but the debate in the chapter informed how I framed my answers. Ihave a feeling that this will continue to happen as the insights fromthe different studies percolate through my thinking and will not bea simple one off.

I know that I have an idiosyncratic way of approaching my ownresearch – and be honest, all of us do! – and sometimes I feltuncomfortable with the way issues were conceptualised and thetypes of methodology adopted for their study. It is not that I donot understand the terminology or the techniques of statisticalanalysis but I have a well-established preference for qualitativeresearch – and I would have liked to see more examples ofchapter studies undertaken from this perspective. There are limitsto where survey analysis can take you (and there are times whenI realise that my own studies can benefit from quantitativeapproaches).

The final question to address is whether this collection willimpact on tourism management as Woodside and Martin hope.For me the connections to the practical concerns of everydaytourism management are less clearly elaborated than the linkagesto the academic debates. It would be interesting to introduce thesematerials to a postgraduate course of experienced managers and tosee whether and where they make the connections. The strength ofthe collection which comes from the broad range of topics consid-ered could prove to be a weakness with the manager who is lookingfor something that explicitly addresses their specific area ofconcern.

Take the time to read through this collection and you will finda great deal that stimulates your thinking and on occasion will ques-tion the taken for granted assumptions that you have about anaspect of tourism management. It may not be a comfortable readbut it is challenging. I think, for those who do read through thecontributions here, that it will establish a place for itself in thedebates about many aspects of tourism and of tourism management.Good luck with it – but do not blame me if you end up shouting at

Book review / Tourism Management 31 (2010) 147–153 149

something that you read here! It is a different approach to producinga text on tourism management and one, that for me at least, is to bewelcomed in the development of our debates, our studies and ourmanagement practices.

doi:10.1016/j.tourman.2008.10.006

Transport Geographies: Mobilities, Flows and Spaces,R. Knowles, J. Shaw, I. Docherty. Blackwell, Oxford (2008).£19.99, pp. 293 (pbk), ISBN: 978 1 4051 53232

Aviation and Tourism: Implications for Leisure Travel,A. Graham, A. Papatheodorou, P. Forsyth (Eds.). Ashgate, Alder-shot (2008). £60, pp. 377 (hbk), ISBN: 97807546 71879

It is some 15 years since the first synthesis of transport andtourism was published (Page, 1994) and research on the intercon-nections between travel, tourism, personal mobility and leisurehave developed significantly since then. The principal researchareas that still underpin the transport–tourism nexus are geog-raphy, economics and the wider domain of management. Thesetwo books illustrate this relationship, since each edited collectionhas contributions from these areas. Current debates on the contri-bution of transport to climate change and the role of tourism asa contributor to environmental pollution has elevated transportand tourism to a central position in international reviews of futuremobility issues related to tourism and leisure. These two editedbooks highlight the growth in research activity around tourismand mobility, with many interesting perspectives on a broad rangeof interconnected themes.

The first book by Knowles et al. (2008) represents a long-standing interest by transport geographers in seeking to engagewith the contemporary issues associated with human mobility. Itrepresents a third contribution from the Royal GeographicalSociety/Institute of British Geographers Transport Studies Groupas a student-oriented text, following on from two highly successfultexts (i.e. Hoyle & Knowles, 1992, 1998). This book is of an equallyexcellent standard, with extremely well edited contributions fromacross the globe concisely in 14 chapters. Why this book isdeserving of a review in Tourism Management is because virtuallyevery chapter has a direct link or relevance to human mobilityrelated to tourism and leisure. The book also has two chapters onglobal air transport and transport, and tourism and leisure. Thisillustrates the central role of these issues within cognate areassuch as transport geography that underpin our spatial under-standing of tourism phenomenon. This book is compelling readingfor anyone with an interest in transport or tourism studies, witha good balance of underpinning concepts, relevant examples anda sound review of the key literature. What is more, it is probablyone of the most well-priced student texts I have seen in recentyears, at under £20. The book is well signposted for the undergrad-uate audience and equally useful for researchers, with two usefulchapters on future directions and research agendas. I am probablysomewhat biased in this review, because it is my type of book: wellwritten throughout, with excellent illustrations and detailed anal-ysis of issues. It is not mundane or pedestrian – it is coherent andwide-ranging. This is just like many of the texts I used as an under-graduate when studying geography. This book is also a testamentto the fact that there is a market for these higher level texts thatcan be used over a one semester module. The authors and editorsare to be congratulated on engaging with a wide range of issuessuch as economic development, the environment, social justice,

Alan ClarkeTourism Department, University of Pannonia,

Egyetem Utca 10, Veszprem 8201, HungaryE-mail address: clarke@turizmus.uni-pannon.hu

governance, connected cities, rural transport, inter-urban andregional transport, maritime transport and air travel. To me themost interesting chapters (aside from the air travel and tourismand leisure ones) were those which discussed individual transportpatterns. There are important research agendas to be nurturedhere. The concluding chapter on revitalised transport geographiescould equally have had a focus on tourism as the material has directrelevance to the subject area. Overall, this is a book you should havein your library if transport is your forte.

The second book, focusing on the relationship between airtravel and tourism is equally wide-ranging. It does not pack thesame punch, conceptually or in terms of its usability because itis less of a specially tailored textbook for a specific niche market– transport geography where there are a standard set of conceptsand themes to examine. In contrast, this book starts with a discus-sion of the transport–tourism linkage and then turns to aviation.There are some real gems in this book, but it does not fit togetheras a coherent, student-facing book like the Knowles et al. (2008)volume, given the breadth of aviation studies. But to be fair to theeditors, who are eminently qualified and acknowledged expertsin the field, this is a difficult area to draw together. It certainlyhas a different intended audience, such as the aviation researcher.The book spans 26 chapters organised into seven sections: leisuretravel demand; regulation and government policy; airline issues;implications for airports; economic and environmental impacts;destination case studies and conclusions. Again, I am probablybiased here because I am not an aviation researcher who special-ises in many of these themes although much of the content wasfamiliar to me. It is always difficult to edit a book to get coher-ence and consistency and this may often be a reflection of thesubject/contribution specified to each author. I found abouttwo-thirds of the chapters extremely useful, informative andbalanced. What I found less useful was the more descriptivedestination case studies which will date quickly and be overtakenby changes in statistical material and policy developments.

Nevertheless, this does fill a very big gap in the market, thougha large hardback format will mean it is relegated to library-onlypurchases unless it is produced in paperback. There is ample illus-trative material in the book and 22 pages of references as well asa glossary. Personally, I cannot fault the choice of content (asidefrom the case studies) since many of the key authors in the fieldhave contributed to the book and there is a focus on contemporaryissues like sustainability and low-cost airlines. This is certainlya book that complements those produced by Doganis and themany specialist aviation titles over which Ashgate has a virtualpublishing monopoly. So it has been produced as part of a main-stream aviation list and will certainly be marketed to, and targetedat its intended audience. From a tourism perspective, it is likely tobe supplementary reading because it is not written in a textbookformat. They are two very different books: one is transport geog-raphy focused and the other is aviation focused. I would recom-mend both of these books and I enjoyed reading them both. Inthe latter case, I probably drew too many comparisons with existingtexts on aviation to which the editors have contributed as morewide-ranging texts. This aviation book is explicitly focused on