MARKETING OF TOURISM

WHAT IS TOURISM MARKETING ?

Tourism occur when you leave your normal surrounding where you live and work to go to another environment to engage in activities there, regardless of how far or close it is.

Marketing is communicating value of the service or product to customer, for the purpose of selling that product or service.

Tourism marketing is the application of marketing concept in travel an tourism industry.

DIFFERENT TYPES OF TOURISM

There are numerous type of tourism all over the world. Some of them are as follows:

1. Adventurous tourism

2. Medical tourism

3. Pilgrimage tourism

4. Cultural tourism

5. Eco-tourism

6. Heritage tourism

7. Yoga tourism & etc.

FEATURES OF TOURISM MARKETING

Enticing people to visit an exotic tropical destination, even in time of economic recession

VISUAL MEDIUM: Gives a clear idea of what is expected before stepping foot into new

location.

SEASONALITY: Marketing efforts are significantly different depending on the time of year.

LIFESTYLE & DEMOGRAPHICS: Shows how their destination fits with

customer lifestyle.

COLLABORATION: Works with other companies in order to satisfy needs of tourist.

IMPORTANCE OF MARKETING TOURISM

The industry of tourism is one of the most important for the world economy.

RAISING AWARENESS

MOTIVATING CONSUMER

PROMOTING IMAGE

CONVINCING CONSUMER OF HOSPITALITY

GENERATING BUZZ

BENEFITTING LOCAL COMMUNTIES & MUCH MORE

THANK YOU