tourism marketing for results notebook - brochure management€¦ · very often, brochure printing...
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T h e N o t e b o o k
[email protected] BROCHURE/0861 2762 4873
T o u r i s m m a r k e t i n g f o r r e s u l t s
T o u r i s m m a r k e t i n g
f o r r e s u l t s
Man
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M a n a g e d M e a s u r e d
M o n i t o r e dT a r g e t e d
E f f e c t i v e
Name:
Contact details:
Brochure Management is Africa’s largest tourism information distribution network and was established in Cape Town in 1995. Today Brochure Management is a growing network of independently owned franchises distributing tourism information to over 4,000 sites throughout Southern Africa.
Brochure Management display sites include: Airports, Tourism Information offices, Car Hires, Hotels, Game Farms, Guest Houses, B&B’s, Golf Estates, Top Tourist attractions, Restaurants, Farm Stalls, One-Stop Garages, Shopping Centres, Action and Adventure activities and many more.
Brochures as a Marketing Tool: Brochures make the sale
Brochures are a vital part of the tourism marketing mix, speaking directly to customers at the critical point where they are making the buying decision. Brochures are therefore the major influencer of visitor behaviour – even more so than digital media!
whatwe do
B r o c h u r e s m a k e t h e s a l e
Brochure Management offers highly effective and cost-efficient advertising solutions to fit all budgets. There is flexibility to suit every budget and marketing strategy.
Brochure Management can tailor a brochure display strategy using one of our three pricing structures:
• ‘Perdisplay’siteselection:Offersclientswhowanttotailordistribution to target a very particular market. Sites are individually priced and distribution package prices will reflect the number of sites selected.
• ‘Package’:Forclientswhowishtotakelargenumberofdisplaysiteswithabroader,moregeneraldistribution.Packagepricesvary according to the grading of display sites.
• ‘Fillerpackage’:Forclientswhowishtohaveashort,sharp,broad distribution, usually for a short-term promotion or event.
pricingThe International Association of professional Brochure Distributors (IAPBD) research indicates that 53% of visitors claim that brochures are the major influencers of their plans after arrival, while only 46.54% claimed the Internet did the same.
The IAPBD research also found that 61% of visitors were influenced to some extent onwheretotravelfromabrochure,drivingawarenessoflocalattractions.Also,60%plantovisit an attraction or business as a result of picking up a brochure driving more visits for business-and83%ofleisuretravelerswouldconsideralteringtheirplansbecauseofabrochure to visit more attractions.
So brochures are highly influential at the decision-making stage in terms of driving the actual tourism product purchase.
In short, brochures form a critical part of an integrated marketing strategy and are an extremely cost-effective and highly impactful advertising solution.
How do our clients know brochures are working?
A world-class operating system ensures clients receive detailed information on the distribution, movement and replenishment of their brochures at their selected display sites.
b r o c h u r e s
f o r m a
c r i t i c a l p a r t
o f a n i n t e g r a t e d
m a r k e t i n g s t r a t e g y
Very often, brochure printing is clouded in techno-speak. Below are some common terms used in brochure design and print:
• DL–abrochuremeasuring99mmX210mm
• DDL(alsocalleddoubleDL)–abrochuremeasuring198mmX210mm
• TripleDL-abrochuremeasuring297mmX210mmdesignedinthree panelsandfoldedtoDLsize
• A4–astandardpagesizemeasuring210mmX297mmA5– astandardpagesizemeasuring210mmX148mm(halfanA4size)
• Gloss–howshinythepaperisonwhichabrochureisprinteddotsper inch, the higher the number the more intense the print
• Matt–theoppositeofgloss
• Grams–thethicknessofpaper(80grepresentscopierpaper,300g represents a single brochure that will stand upright, 350g is ideal for a businesscard)
• Jpeg–aformatinwhichphotographsandgraphicdesignissavedfor easy e-mailing
printing understanding
jargonv e r y o f t e n
p r i n t i n g i s c l o u d e d i n
t e c h n o - s p e a k
Border Wild CoastAnleenLouwEastLondon
043-726 44870822003489
Cape CoastalDianneSidneyCityFish Hoek
021-785 34550833091371
Cape TownJacquesDommisse
Cape TownWestern Cape021-510 5997
082 888 [email protected]
Central South AfricaBrad Cable
PlettenbergBay083 654 9007083 654 9009
Eastern CapePhrosnePhillips
PortElizabethEastern Cape
041-368 9898082 783 5880
Garden RouteBrad and Elke Cable
PlettenbergBay083 654 9007083 654 9007
GautengVeronicaPereriaStrubens Valley
Gauteng011 475 1004/ 1014
071 513 [email protected]
Klein KarooArenhold Hooper
Oudtshoorn08330544130833054413
LimpopoLebogangLinchiwe
Polokwane0762205274
MpumalangaLisaKlukowWest AcresMpumalanga013 741 3069082 600 [email protected]
Natal CoastCharles OxenhamCityDurban031-26329670823734215Charles@brochuremanagement.com
Natal MidlandsFrank VincentDurbanNatal Midlands082 456 9970082 456 [email protected]
Natal South CoastAllan de RocheSouthportKwazulu-Natal039 681 3298082 773 [email protected]
North West ProvinceMichellePecheyHoneydewNorthWestProvince011 958 2416Cellphone 082 494 [email protected]
Northern CapeDeirdrevanJaarsveldWorcesterNorthern Cape023 340 4321083 233 [email protected]
OverbergDirkDeVynckOnrus RiverWesternProvince082 321 1246082 321 [email protected]
West CoastDeirdrevanJaarsveldWorcesterWest Coast023-347 8888083 233 [email protected]
WinelandsBenita CampbellWorcesterWestern Cape023-347 6477082 820 [email protected]
ZululandSandraJacksonHluhluweZululand082 653 [email protected]
North - West
Northern Cape
Free State
Eastern Cape
Western Cape
KwazuluNatal
Mpumalanga
Limpopo
Gauteng
ma pterritorial
d i s t r i b u t i n g
t o u r i s m i n f o r m a t i o n
c o u n t r y w i d e
contactNational Enquiries
0861 BROCHURE / 0861 27624873National Franchise Office - Enquiries
011 646 [email protected]