tourism planning and development - module handbook
TRANSCRIPT
Module Code SHI4030
Module Title Tourism, Planning & Development
School involved in delivery Applied Sciences
Name of Course BA (Hons) in Hotel Management
Module Leader Swarup Sinha
Location Institute of Hotel Management, Aurangabad (INDIA).
Module Type Tourism Core
Credit Rating 20 Credits
Module Level Honours
Learning Methods Lecture / Seminar: 48
Directed Learning 152
Pre- requisites None
Recommended Prior Study None
Co-requisites None
Professional Body Requirements None
Module Grading Graded
Barred Combination None
Module Synopsis
This module involves the identification and analysis of rapid advances of Tourism in recent years. It seeks to provide an international outlook and assessment of issues relating to the development and growth of tourism worldwide. Approaches to the management of tourism flows will be analyzed and an analysis of sustainable tourism initiatives undertaken. Various approaches to the management of tourism will be analyzed and the role of the government will be discussed with reference to the tourism policy of India. Formal assessment will comprise an individual essay and final examination.
Outline Syllabus:
Students will become familiar with the various segments of the tourism industry, its scope, size, seasonality and tourism demand. Students will learn about the impacts of tourism with respect to social, cultural and environment and will become familiar with the sustainable tourism initiatives undertaken by various organizations. The understanding of the tourism industry will encourage students to explore the facets of the business in greater depth. Students will be introduced to the models of tourism development and the role of government and tourism organization with reference to tourism plans.
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Learning Outcome:
KnowledgeOn successful completion of this module, students will be able to:1. Understand the concepts and principles related to sustainability in tourism and their
application.2. Understand and appreciate the multidisciplinary nature of the study of tourism.3. Understand the positive and negative impacts of tourism and the basic principles of carrying
capacity.4. Compare and contrast the structure, frameworks, emerging trends, issues and concerns in
tourism.
AbilityOn successful completion of this module student will be able to:5. Appraise the different definitions of tourism.6. Identify the main sources of tourist statistics and assess the reliability of data sources for
tourism.7. Describe the positive and negative impacts of tourism and identify the ways in which the
negative impacts may be minimized by effective tourism planning.8. Identify the challenges and problems that confront the development of the sector.
Assessment Strategy3000 words essay Three hour written examination
Assessment WeightingsEssay (30%) covering Learning outcome 1, 3, 7.Examination (70%) covering Learning outcome 2, 4, 5, 6, 8.
Learning StrategyLectures will develop theoretical and conceptual material. Seminars will be used to allow students to develop the material and consider case studies related to various organizations within the travel and tourism sector.
Suggested Further Reading:
COOK, ROY A.; LAURA, J., et.al, (2007), “Tourism: The Business of Travel”, Pearson Education, New Delhi.
COOPER, C., FLETCHER, J., et. al. (2005) Tourism: Principles and Practice, UK, Prentice Hall.
GOELDNER, C., & RITCHIE, J., (2006) “Tourism: Principles, Practices, Philosophies”, John Wiley & Sons, New Jersey. KEAY, JOHN. (2004) History of India, Haper Collins Publishers. MORISSON, A., RIMMINGTON, M., et.al (2005): Entrepreneurship in the Hospitality, Tourism and Leisure Industries, Elsevier Butterworth-Heinemann. VEAL, A.J., (ed.), (2006), “Research Methods for Leisure and Tourism”, 3rd ed., Pearson Education, U.K. WALL, G., MATHIESON, A., (2006), “Tourism: Change, Impacts and Opportunities”, Pearson Education, U.K.
Journals
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These are available on Ebsco and Emerald and can be accessed via the university’s Metalib site.
Newspapers and Magazines
The Times of IndiaThe Economic TimesBusiness Traveller Asia-Pacific Taste & Travel Outlook Traveller Travel +Leisure Express Travel World Tourism India
Website
www.unwto.orgwww.wttc.orgwww.tourisminindia.comwww.incredibleindia.org.www.pata.org
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SCHEME BY WEEK
WEEK NO. TOPIC Indicative Reading
1.Tourism
The Philosophical Context
BURKART, A.J. and MEDLIK, S. (1989), “Tourism: Past Present and Future”, Great Britain, Heinemann Professional Publishing.
2.Tourism
Historical Perspective
BURKART, A.J. and MEDLIK, S. (1989), “Tourism: Past Present and Future”, Great Britain, Heinemann Professional Publishing.
3.
Introduction to Tourism Planning & Development.
Strategic considerations and emergent factors.
Evaluation and appraisal of issues pertaining to Tourism Management.
COOPER, C., FLETCHER, J., et. al. (2005) Tourism: Principles and Practice, UK, Prentice Hall.
4.Tourism
Consumer Behaviour
COOPER, C., FLETCHER, J., et. al. (2005) Tourism: Principles and Practice, UK, Prentice Hall.
5.Tourism
Consumer Behaviour
COOPER, C., FLETCHER, J., et. al. (2005) Tourism: Principles and Practice, UK, Prentice Hall.
6.Tourism Entrepreneurship Significance of Feasibility Reports. Tourism Master Plan
MORISSON, A.,
RIMMINGTON, M., et.al
(2005): Entrepreneurship in
the Hospitality, Tourism and
Leisure Industries, Elsevier
Butterworth-Heinemann.
7.Tourism Destination
Environmental Impact
COOPER, C., FLETCHER, J., et. al. (2005) Tourism: Principles and Practice, UK, Prentice Hall.
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8.Tourism Destination
Environmental Impact
COOPER, C., FLETCHER, J., et. al. (2005) Tourism: Principles and Practice, UK, Prentice Hall.
9.Tourism Destination
Environmental Impact
COOPER, C., FLETCHER, J., et. al. (2005) Tourism: Principles and Practice, UK, Prentice Hall.
10.Tourism Destination
Role of Tourism in the development of the economy.
COOPER, C., FLETCHER, J., et. al. (2005) Tourism: Principles and Practice, UK, Prentice Hall.
11.Tourism Destination
Role of Tourism in the development of the economy.
COOPER, C., FLETCHER, J., et. al. (2005) Tourism: Principles and Practice, UK, Prentice Hall.
12.Tourism Destination
Responsible Tourism.
COOPER, C., FLETCHER, J., et. al. (2005) Tourism: Principles and Practice, UK, Prentice Hall.
13. Revision
14.Tourism Destination Socio Cultural Impact
COOPER, C., FLETCHER, J., et. al. (2005) Tourism: Principles and Practice, UK, Prentice Hall.
15.Tourism Destination Socio Cultural Impact
COOPER, C., FLETCHER, J., et. al. (2005) Tourism: Principles and Practice, UK, Prentice Hall.
16.Tourism Destination
Sustainable Tourism
COOPER, C., FLETCHER, J., et. al. (2005) Tourism: Principles and Practice, UK, Prentice Hall.
17.Tourism Destination
Attractions
COOPER, C., FLETCHER, J., et. al. (2005) Tourism: Principles and Practice, UK, Prentice Hall.
18.Tourism Destination
Accommodation
COOPER, C., FLETCHER, J., et. al. (2005) Tourism: Principles and Practice, UK, Prentice Hall.
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19. Revision
20.Indian Tourism An Overview
BHATIA,A.K.,International Tourism Management, Sterling Publishers Private Limited
21.Indian Tourism An Overview
BHATIA,A.K.,International Tourism Management, Sterling Publishers Private Limited
22.Development in Tourism
Future of Tourism
YEOMAN, I., (2008) Tomorrow’s Tourist: Scenarios & Trends, Elsevier
23.Development in Tourism Future of Tourism
YEOMAN, I., (2008) Tomorrow’s Tourist: Scenarios & Trends, Elsevier
24. Revision
Assessment Strategy:
NO. Issue date Return Date Weightage Comment1 30% Essay
2 Final Examination 70%
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Suggested Further Reading: BANIFACE, BRAIN G. (1988), “The Geography Of Travel & Tourism”, Heinemann
Professional Pub
BHATIA,A.K., “International Tourism”, Management, Sterling Publishers Private Limited
BURKART, A.J. and MEDLIK, S. (1989), “Tourism: Past Present and Future”, Great
Britain, Heinemann Professional Publishing.
COOK, ROY A.; LAURA, J., et.al, (2007), “Tourism: The Business of Travel”, Pearson
Education, New Delhi.
COOPER, C., FLETCHER, J., et. al. (2005), “Tourism: Principles and Practice”, UK,
Prentice Hall.
DRUCKER, P. (1985), “Innovation and Entrepreneurship, Practice and Principles”,
Harper & Row.
GOELDNER, C., & RITCHIE, J., (2006), “Tourism: Principles Practices, Philosophies”,
John Wiley & Sons, New Jersey.
HERREMANA, I., (ed), (2006), “Cases in Sustainable Tourism: An Experiential
Approach to Making Decisions”, The Haworth Hospitality Press, New York.
KEAY, JOHN. (2004), “History of India”, Haper Collins Publishers.
MORISSON, A., RIMMINGTON, M., et.al (2005), “Entrepreneurship in the Hospitality,
Tourism and Leisure Industries”, Elsevier Butterworth-Heinemann.
VEAL, A.J., (ed.), (2006), “Research Methods for Leisure and Tourism”, 3rd ed., Pearson
Education, U.K.
WALKER, J. R., (2007),”Introduction to Hospitality Management”, Prentice Hall, USA.
WALL, G., MATHIESON, A., (2006), “Tourism: Change, Impacts and Opportunities”,
Pearson Education, U.K.
YEOMAN, I., (2008), “Tomorrow’s Tourist: Scenarios & Trends”, Elsevier.
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TOURISM PLANNING & DEVELOPMENT Year III (2010-2011)
ASSIGNMENT
This is an essay-based assignment
The environment, whether it is natural or artificial, is the most fundamental ingredient of the tourism product. However, as soon as tourism activity takes place, the environment is inevitably changed or modified either to facilitate tourism or through the tourism production process.” (Cooper et. al, 2005)
Discuss:
The essay should contain an analysis of the environmental impacts which tourism may have at the destination as well as an assessment of the claim being made. You have to give specific examples to support your views.
ASSESSMENT CRITERIA1. Approach 15%2. Content (Analysis) 50% 3. Critique 15% 4. Conclusion/Bibliography 20%
IMPORTANT: Late submission will attract penalty.Please keep a copy of your submitted work.
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Year ThreeModule/Unit Tourism Planning & DevelopmentFaculty Swarup SinhaIssue Date 30th August
2010Return Date 28th February
2011Weightage 30%
Instructions to the students:1. This is an individual effort.2. All assignments must be typed and submitted through Blackboard.3. Use illustration / models wherever applicable. 4. The assignment must be between 3000 words.5. You will submit a document at the end of the project.
ASSIGNMENT EVALUATION AND FEEDBACK – DEGREE
Student’s Name/Number
Pathway: 4 Year BA (Hons) in Hotel Management
Year: Three
Module: Tourism Planning & DevelopmentModule Code: SHI4030 Date: On Time:
Assessor: Swarup Sinha Late:Mitigation Received:
Grade
ContentExcellent Good Satisfactory Poor/Weak Unsatisfactory
Knowledge of the subject
Understanding of underlying
principles
Relevant application
Evaluation/critical analysis
Use of relevant source
material
Structure and Presentation Excellent Good Satisfactory Poor/Weak Unsatisfactory
Source material
acknowledged
Produced in correct format
Logical flow/style
Spelling, punctuation and
grammar
Learning Outcomes Achieved Not AchievedAbility to produce a well structured and well written essay.
Ability to reference effectively
An understanding of the importance of the consideration of the environmental impacts of
tourism in tourism planning and development
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