Presented by:

Gyana Ranjan Swain

Btech. ITER,

S’O’A University, Orissa

Tourism promotion in Jammu & Kashmir

Kashmir lovingly known as paradise on earth.

With the snow clad mountaintops, exotic

orchards, alpine forests and many more, the

divine and delightful land of Jammu & Kashmir is

a boon to the worldwide nature lovers.

Introduction

Srinagar is aptly named the "City of Lakes".

With a mixed Hindu, Mughal and Sikh past, the city is an amalgamation of various cultural influences.

Srinagar is one of the major tourist spots of Kashmir owing to its pleasant weather and many tourist attractions, which include the iconic Dal Lake, the Mughal Gardens and the Hazratbal Shrine.

Srinagar

The city of Jammu has come to be known as the ‘City Of Temples’.

Innumerable temples and shrines, with glittering ‘shikhars’ soaring into the sky, dot the city’s skyline, creating the ambience of a holy and peaceful city.

Jammu

Ladakh is renowned for its remote mountain beauty and culture.

The highest plateau of the Indian state of Kashmir with much of it being over 3,000 m (9,800 ft).

Ladakh

The famous lake in Srinagar. It is also

connected to other lakes itself.

Well known for its approximately 500

Victorian era wooden house boats.

Covers about 18 sq.kms. in Srinagar .

The lake has some interesting flora &

fauna. The flora includes lotus flower,

water lilies and waterchestnuts

Notable birds are kingfishers and

heron.

Dal Lake

One of the holiest Hindu temple dedicated to Mata Shakti.

Situated near Katra in udhampur district.

. Million of pilgrims visit the temple every year and is the second most visited religious shrine in India, after Tirumala Venkateswara Temple.

Vaishno Devi

The holy shrine of Amaranth is dedicated to lord Shiva.

The Rig Veda describes lords existence in the hymns.

It was confirmed from the findings of the Mohenjo-

Daro and Harappa civilization that the Shiva linga was

also worshipped in the ancient India.

Baba Amaranth

On the opposite bank of the Tawi river, is situated the majestic Bahu Fort, the oldest edifice extant in the region.

Looking at this fort one can imagine the wars fought, invasions prevented, and yes, even the grandeur the royal family must have enjoyed at the time.

Forts

There is plenty of choice in J&K if one is really digging to see the beauty of the Himalayan ranges.

The major places to check out in the Kashmir region are Srinagar , Pahalgam, Gulmarg and Sonamarg.

While Srinagar is a best stop over for a week.

Hill stations in jammu & kashmir

The great Mughal historian, Abul Fazi, has chronicled for posterity the benefits of the sweet water spring of Kokernag.

This beneficent gift of nature is still regarded as having extraordinary healing powers and the sick are brought here for treatment by its waters, and solitude.

Waterfalls Of Jammu & Kashmir

Kashmir, the land of fruits and nuts is also famous for its well known for flavoursome Kashmiri Cuisines, more for the non-vegetarian dishes.

Kashmir serves the choicest selection of vegetarian and non vegetarian food in multiple flavours to suit every pocket.

Kashmir cuisine

Because of the relatively tolerable climate on the higher planes of Jammu and Kashmir, and also because of its scenic beauty and bodies of water, Jammu is a tourist attraction.

It is that place of India which is known for its extravagant hospitality and very good accommodation facility.

Accommodation

Climate is the one basic factor, which makes the state of J&K hard to resist for tourists.

The climate of J&K is just the opposite from the rest of India.

Altogether the climate of Kashmir is either very chilling or pleasant through out the year.

CLIMATE

Thanks