tourism queensland annual report 2008 – 2009 · results for each queensland destination. the...

Tourism Q

ueensland Annual Report 2008 –2009

Tourism QueenslandAnnual Report2008 – 2009

Central Queensland and Southern Great Barrier ReefTrevor Cox Level 1, 149 Bolsover Street Rockhampton QLD 4700 Tel: 0408 761 774

The Tropics and the Great Barrier ReefJeff Gillies Cairns Port Authority Building Cnr Spence & Grafton Streets Cairns 4870 Postal : PO Box 2358 Cairns QLD 4870 Tel: 0437 735 944 or 0419 645 955

Outback (including Gulf and Western Downs)Matt Bron The Department of State Development, Landsborough Highway Longreach QLD 4730 Postal: PO Box 210 Longreach QLD 4730 Tel: 0439 476 106

International RepresentativesUnited KingdomHills Balfour Synergy 3rd Floor, Colechurch House, 1 London Bridge Walk, London, SE1 2SX England Tel: +44 207 367 0900 Fax: +44 207 407 3810

Europec/- Tourism Queensland, global spot Oberbrunner Str. 4, 81475 Munich, Germany Tel: +49 89 7596988 80 Fax: +49 89 7596988 10

America6100 Center Drive Suite 1150 Los Angeles, CA 90045 USA Tel: +1 310 695 3250 Fax: +1 310 695 3258

Hong KongRoom 2507, 25th Floor Harbour Centre, 25 Harbour Road Wanchai Hong Kong Tel: +852 2827 4322 Fax: +852 2877 5668

ChinaRoom 3709-3710, 37th Floor CITIC Square 1168 NanJing Road West Shanghai 200041 China Tel: +86 21 5292 9668 Fax: +86 21 5292 9698

TaiwanSuite 3202, 32nd Floor International Trade Building No. 333 Keelung Road Section 1 Taipei 110 Taiwan Tel: +886 2 2723 3196 Fax: +886 2 2723 3197

Korea20th Floor, Young Poong Building 33 Seorin-dong, Chongro-ku Seoul 110-752, Korea Tel: +822 399 5767 or +82 399 5768/69 Fax: +822 399 7878

IndiaTQ Represented by Tourismatique 21 Arun Chambers, Ground Floor Tardeo, Mumbai 400034 IndiaTel: +91 22 4053 3018

JapanSuite 1301, Yurakucho Denki Building NW 7-1, Yurakucho 1 Chome Chiyoda-Ku Tokyo 100-0006 Japan Tel: +81 3 3214 4931/5521 Fax: +81 3 3211 7904

OCAT bldg, 4F T-4, 1-4-1, Minatomachi, Naniwa-ku, Osaka 556-0017 Japan Tel & Fax: +81 6 6632 5030

Singapore51 Goldhill Plaza, #16-04 Singapore 308900 Tel: +65 6 253 2811 Fax: +65 6 253 8653

Malaysia15 Jalan Wangsa 1/3 Taman Wangsa Permai Kepong 52100 Kuala Lumpur Malaysia Tel: 0011 6012 383 2093

New ZealandLevel 2, 1 Teed Street Newmarket, Auckland New Zealand Tel: +64 9 374 1780 Fax: +64 9 374 1781

30 September 2009

The Honourable Peter Lawlor MPMinister for Tourism and Fair Trading GPO Box 1141 Brisbane Q 4001

Dear Minister

I am pleased to present the Annual Report 2008–09 for Tourism Queensland.

I certify that this annual report complies with:

— the prescribed requirements of the Financial Administration and Audit Act 1977 and the Financial Management Standard 1997, and

— the detailed requirements set out in the Annual Report Guidelines for Queensland Government Agencies.

A checklist outlining the annual reporting requirements can be accessed at www.tq.com.au/annualreport08-09 and is on page 70–71.

Yours sincerely

Don Morris AO Chairman

ISSN: 1837-4107. The Queensland Government is committed to providing accessible services to Queenslanders from all culturally and linguistically diverse backgrounds. If you have difficulty understanding the annual report, you can contact us on (07) 3535 3535 and we will arrange an interpreter to effectively communicate the report to you. © State of Queensland (Tourism Queensland) 2009. Publicity Availablility Statement: Danielle Koopman, General Manager — Corporate and Government Relations Tel: 07 3535 5588 Fax: 07 3535 5438 Email: [email protected] Web: www.tq.com.au / http://www.tq.com.au/about-tq/corporate-information/corporate-information_home.cfm

Front cover: Daydream Island, ‘Best Job in the World’ final selection event, May 2009. left–right Magali Heuberger, George Karellas, Clarke Gayford, Ben Southall and Hailey Turner

Contents

02 Introduction

02 Chairman’sStatement

04 CEO’sStatement

07 Awards

08 CorporateGovernance

13 OrganisationChart

14 ExternalScrutiny

15 VisitorstoQueensland

18 StrategicDirection

19 TourismQueenslandPerformance

20 CorporatePlan2008–12

20 KeyResultAreas

21 1 Leadershipintourismcoordination,partnershipsandindustryengagement

23 2 Facilitateinvestment,infrastructureandaccessgrowththrougheffectivecoordination

24 3 InfluenceeffectivetourismworkforcedevelopmentinQueensland

25 4 EnsureindustrydevelopmentandmarketingsupportsaQueensland-stylevisitorexperience

32 5 FacilitatesustainableaccesstoanddevelopmentofQueensland’snaturalenvironmentandculture

32 6 Provideinsightsandresearchasabasisfordecision-making

33 7 Operateasaknowledgeandperformance-drivenorganisation

34 8 Maintainastreamlinedandinnovativebusinessenvironment

35 Financialsummary

38 FinancialReport

72 TourismQueenslandDirectory

MessagefromtheChairman

ThisyearhasbeenthemostprofoundlychallengingfortheentireQueenslandtourismindustryandTourismQueenslandsinceitsinceptionastheQTTC30yearsago.

Withglobaltourismexperiencingnegativegrowthforthefirsttimeinthepost-warera,TQ’sfocushas,bynecessity,beenondevelopinghighlyoriginal,‘actnow’tacticaladvertisingandpromotionalcampaignstohelpminimisethethreattoaround225,000Queenslandtourismjobsand115,467tourism-relatedbusinessesfromtheworldeconomiccrisis.

Withoutdoubt,thehighlightwasthegroundbreakingBest Job in the World campaign.

Withanestimatedglobalreachofmorethanonebillion,thecampaign’swebsitedrewvisitorsfromeveryplaceonearthexceptWesternSahara.

Moreimportantly,theBest Job in the World rocketedglobalawarenessoftheIslandsoftheGreatBarrierReef—andindeedQueensland(andAustralia)—toanunprecedentedlevel,andhasconservativelygeneratedmorethan$370millioninglobalmediacoverage,andstillcounting.

Withimitationbeingthesincerestformofflattery,theBest Job in the World inevitablyspawnedaseriesofcopycatcampaignsaroundtheworld,whichsimplyservedtofurtherreinforceglobalconsumerawarenessofQueensland’scampaignandtheIslandsoftheGreatBarrierReef.

TheBest Jobcampaignisalsocontinuingtoreelinawards,mostnotablystealingtheshowattheworld’smostprestigiousadvertisingawards,theCannesLionsInternationalAdvertisingFestival,bywinningmoreoftheultimateGrandPrixawardsthananyothercampaignintheFestival’s55-yearhistory.

NoneofthiswouldhavebeenpossiblewithoutthecreativityanddedicationoftheteamatTourismQueensland.Behindthedeceptivelysimplecampaignwasacomplex,globalexecutionthattooktheTQteamintouncharteredwaters.ThesignificantchallengesofexecutingTQ’sfirsttrulyglobalcampaign(copingwithalmost35,000entriesfrom202countrieswasinitselfamassivelydemandingtask)wasdeliveredwithgreatprofessionalismandahealthydoseofQueenslandirreverenceandfun.

Thetoppriority,ofcourse,isconvertingthisphenomenalglobalawarenessintocruciallyneededsalesfortheQueenslandtourismindustry.

Earlyresultshavebeenencouraging,withparticularlystrongresponsefromEurope,theUSAanddomestically.

WhiletheBest Job in the World campaignstolethespotlight,in2009TourismQueenslandranitsmostsuccessfuldomesticretailcampaignyet.TheUnreal Dealscampaign,inpartnershipwithSunloverHolidays,generatedmorethan$6.5millionintotalsalesforQueensland,whichtranslatedintoanestimatedvisitorexpenditureofupto$16.5million.

The$1millioncampaignpromoted‘thebestdealsonthebestQueenslandholidays’withmorethan130tourismoperatorsparticipating.

Additionally,atthetimeofwriting,TourismQueenslandwasjustlaunchingitsmajorHey hey this is Queensland!domesticcampaignwhichwehaveeveryconfidencewillstronglydeliverforQueenslandtourismoperators.

NoneofthiswouldbepossiblewithoutthecontinuedsupportoftheQueenslandGovernment.OnbehalfoftheTQboard,IthankPremierAnnaBlighandTourismMinisterPeterLawlorforrecognisingthecrucialroletourismplaysintheQueenslandeconomy,particularlythroughoutregionalQueensland.

TheGovernment’srecentlyannouncedadditionalfundingof$36millionoverthreeyearswillallowTourismQueenslandtostrategicallytargetthosemarketsmostlikelytodeliverimmediateresults,andtoenableearlyresumptionofthehistoricallystronggrowthandprosperityoftheQueenslandtourismindustry.

DonMorrisAOChairman

2

Introduction

3Tourism Queensland Annual Report 2008 – 2009

MessagefromtheCEO

In2008–09TourismQueenslandworkedatacrackingpace,honingitsoperationsandstrategicdirectiontodeliverstrongresultsfortheQueenslandtourismindustryinthesemosttestingoftimes.

FollowingtheQueenslandTourismNetworkReviewwedeployedsevenzonedirectorstotheregions.Thesedirectorsprovideon-the-groundsupport,strengtheningourrelationshipwithlocalindustry.Theyalsosharpenourresponsivenesstotheneedsofeachregion.ThezonedirectorsareanimportantlocaltouchstonetoensureTourismQueensland’sdomesticandinternationalmarketingcampaigns,industrydevelopmentandproductdevelopmentinitiativesdeliverresultsforeachQueenslanddestination.

TheQueenslandGovernment’s$4millionTourismAssistancePackageprovidedtheimpetustoruntwolargeretailcampaignsinthedomesticmarketaswellasasuiteofinternationalactivityincludingnegotiatingsupportfortheintroductionofimportantnewairlineroutes.The$1millionToo Easyinterstatecampaigntranslatedintothesaleofmorethan16,000roomnightsandanestimatedvisitorexpenditureofapproximately$9.5million.TheHome Growncampaignwasaheavilysubsidiseddirectcall-to-actioncampaignthatdrovetensofthousandsofconsumerstoQueenslandtourismoperators’websitesandwasverywellreceivedbyindustry.ThesuccessofthesecampaignshasTourismQueenslandmoreconvincedthaneverthatweareontherighttrackwithlarge,retailcampaignsthatcanpackapunch.

Internationally,$700,000oftheTourismAssistancePackagewasdeployedtoarangeofsales-basedactivitiesthatdrewanadditional$2.1millionincooperativeinvestmentfromourinternationalindustrypartnersintheUK,GermanyandtheUSandhelpedmaintaininternationalvisitorexpenditureinQueensland.Theglobalfinancialcrisis(nottomentiontheoilspillandswineflu)iscertainlyputtingtheQueenslandtourismindustrytothetest.Strategicallyweareplanningastrongdomesticfocusin2009–10giventhemarketintelligencethatconsumersareholidayingclosertohomeinuncertaineconomictimes.Thecampaignswillcontinuetoberetail-drivenofferinggreatvalueQueenslandexperiences.TourismQueenslandismaintainingmarketpresenceinQueensland’skeyinternationalsourcemarkets.ActivityinNewZealand—ourlargestinternationalmarketandnearestneighbour—willbestrengthenedandweareplanningabiggermarketpresenceinChinaasitisthemarketwiththestrongestgrowthpotentialinthenearfuture.

TourismQueenslandisamotivatedandproductiveteam.EverystaffmemberisveryawarethatQueenslandtourismjobsandlivelihoodsareonthelineinthecurrentoperatingenvironment.Weareworkingtogethermorecollaboratively,drawingonthestrengthsofeachareatoensureourprojectsandinitiativesarethemosteffectivetheycanbe.LastyearIthoughtwecouldn’tsurpassastaffsatisfactionrateof88percentbutIampleasedtoreportthatthisyearwehavepeakedat97percent.IwishtoreassureyouthatallourenergyandenthusiasmwillbedirectedtosupportingtheQueenslandtourismindustrythroughtheseverychallengingtimes.

AnthonyHayesChief Executive Officer

4

5TourismQueenslandAnnualReport2008–2009

TQteamwithBenSouthallandBreWatkins,WhitehavenBeach6

Ceremony Award Organisation For/team

2007WebMarketingAssociationAwards

TravelStandardofExcellence

WebMarketingAssociation QueenslandHolidays

2007WebMarketingAssociationAwards

OutstandingWebsiteAward WebMarketingAssociation WhereElseButQueensland

AustralianInteractiveMediaIndustryAssociation(AIMIA)awards

BestTourismorTravelcategory

AustralianInteractiveMediaIndustryAssociation

EyeonQ

OZcars ‘BestAustraliacampaigntargetedtoaluxuryaudience’

TourismAustralia TQLondon

OZcars Australiacampaigninanin-storeretailenvironment

TourismAustralia TQLondon

OneShowAwards BestofShow TheOneShow BestJobintheWorld

15thannualCommunicatorAwards

WinnerMarketingEffectiveness

InternationalAcademyofVisualArts

XCOMMedia’s‘AftertheRain’recoverycampaign


WinnerInteractiveandtheOnlineAdvertisingandMarketing

InternationalAcademyofVisualArts



WinnerViralMarketing InternationalAcademyofVisualArts


2009GourmetTravellerAward

BestTourismInnovator GourmetTraveller BestJobintheWorld

CannesLionsInternationalAdvertisingFestival

GrandPrix—PR CannesLions BestJobintheWorld


GrandPrix—DirectMarketing

CannesLions BestJobintheWorld


GrandPrix—Cyber CannesLions BestJobintheWorld


MediaGoldLion—Travel,entertainment&leisure



PRLion—Trave,tourismandleisure



PRLion—bestuseoftheinternet,digitalmedia&socialmedia



DirectMarketingGoldLion—Travel,entertainment&leisure



DirectMarketingGoldLion—Trafficbuilding


Corroboree2008 TheOpalAwardforExcellence—BestStateTourismOrganisation

USAussieSpecialisttravelagents

TQAmerica

CIMTIGTravelMarketingAwards

SilverstandardRunnerUpAwardforBestUseofViralCommunication

CIMTIG Koala-pult–TQLondon

Awards


Mr Shane O’ReillyShaneistheManagingDirectorofNationalParkPtyLtdthecompanythatownsandoperatesO’Reilly’sRainforestRetreat,MountainVillasandLostWorldSpaaswellasCanungraValleyVineyards.Hehasextensivelystudiedthetheoryandprinciplesbehindsuccessfulmulti-generationalfamily-ownedbusinessesandoverthepastdecadehasledO’Reilly’sthroughsignificantchangeandgrowth.Shane’sformaltertiarystudieshavebeeninbusiness,humanresourcemanagementandcompanydirectorshipandhehasworkedinthehospitalityindustryinmanagementinbothAustraliaandSouthAfrica.ShaneisinvolvedinanumberoflocaltourismbodieswithintheScenicRimaswellasbeingtheQueenslandTourismDirectoronthefederallyappointedGondwanaWorldHeritageCommitteethatoverseestheWorldHeritageParksbetweenBarringtonTopsandLamington.

Ms Ann Sherry AOAnn’scareerinmanagementandmorerecentlyasachiefexecutiveinthetourismindustryhasearnedhertwoOrdersofAustralia;thefirstanAustralianGovernmentCentenaryMedalforexpandingbankingservicestoAboriginalandotherdisadvantagedcommunitiesin2001,followedbyanOrderofAustraliaforcorporategovernanceanddiversitymanagementin2004.CurrentlyAnnisChiefExecutiveOfficerofCarnivalAustraliaglobalcruisecompany,oneofthelargestvacationcompaniesintheworldwithaportfolioof11distinctbrandscomprisedoftheleadingcruiseoperatorsinNorthAmerica,EuropeandAustralia.

Mr Grant CassidyGrantisaleadingtourismandhospitalityowner/operatorinCentralQueenslandspecialisinginaccommodationandfoodandbeverage.Granthasastrongmediaandmarketingbackgroundhavinghada15yearcommercialradiocareer,workinginBrisbane,CentralQueensland,Mackay,theWhitsundaysandCairns.GrantisChairmanofCapricornTourism,DeputyChairmanofRockhamptonGirlsGrammarSchoolandisamemberoftheCouncilofCentralQueenslandUniversity.

CorporateGovernance

TourismQueensland’sfunctionsTourismQueenslandisestablishedundertheTourism Queensland Act 1979andisastatutorybodyundertheStatutory Bodies Financial Agreements Act 1982andtheFinancial Administration and Audit Act 1977.Thefunctionsandpowersofthecorporationareoutlinedinsections13and14oftheTourism Queensland Act.

BoardAppointmentTheChairmanandtheboardmembersareappointedbytheGovernorinCouncilandareresponsibletotheMinisterforTourism.Asat1July2009,TourismQueensland’sBoardwascomprisedofeightmembersandtheDirector-GeneraloftheDepartmentofEmployment,EconomicDevelopmentandInnovation.

BoardMembers’ProfilesMr Don Morris AOChairmanDonhasspenthiscareerinadvertisingandcommunications.AsManagingDirectorofD’arcyMacManus&MasiusAdvertisinghejoinedMojoAustraliain1979asoneofthreefoundingprincipalsandshareholders.Donlaterchairedthecompanyuntilhisretirementin1995.In1989,hewasappointedinauguralDeputyChairmanofTheTourismTaskforce.HejoinedtheboardofdirectorsoftheAustralianTouristCommissionin1993andservedtwotermsasChairman.In2002,hewasappointedanOfficerintheOrderofAustraliaforservicestotourism.

Ms Julie McGloneDeputyChairmanJuliehasbeeninvolvedintourismmarketingsincethemid

‘80swhenshejoinedtheAustralianTouristCommissionasManagerofInternationalPublicationsandFilms.HerworkwonseveralPATAawards.Juliehasworkedastraveleditor

fortheAustralian Women’s WeeklyandaseditoroftheRuralPresslifestyletitle,FridayMagazine.SheisapastmemberoftheExecutiveCommitteeoftheAustralianSocietyofTravelWritersandwinnerofthePeregrineResponsibleTourismTravelWritingAward.Juliecurrentlyrunsherownmediaandmarketingcommunicationsconsultancy.

8

Ms Pamela Hardgrave PamelalivesandworksonLillydaleFarmstay,afamily-runbusinessthatisamemberofEcotourismAustralia’saccreditationschemeandcurrentlyholdsAdvancedEcotourismstatus.Sheisco-ownerofabeefcattlepropertyandadirectorLillydale,oneQueensland’selite‘HallofFame’tourismawardwinners.Pamisawell-knowntourismidentityandactivememberofthetourismindustryandlocalScenicRimcommunityinsouth-eastQueensland.ATelstraBusinessWomen’sAwardwinner,shewasrecentlyrecognisedforleadershipintheAussieHostProgram,thefirstbusinessinQueenslandtoattainthismilestone.

Mr Tony BakerTonyisQuicksilverManagingDirector,apioneeringreeftourismoperator,whichisAustralia’sleadingGreatBarrierReefcruisecompanyandoneofNorthQueensland’slargestprivateemployers.TonywasformerlytheGroup’sGeneralManagerofCorporateServicesandiscurrentlyChairoftheAustralianMarineParkTourismOperators

(AMPTO)andaboardmemberoftheAllianceofSustainableTourism.HealsositsonGBRMPA’sTourismReefRecreationAdvisoryCommittee.Tonyhasanextensivebackgroundintourism,specificallytourandattractionbasedproductsinQueensland.

Mr Peter Savof Peter’sknowledgeandinvolvementinthetourismaccommodationsectorisextensive,havingworkedinthisindustryforalmost20years.CurrentlyPeterisintheroleofGeneralManager—HotelsattheAnthonyJohnGroup,anaward-winningQueenslandbasedpropertydeveloper.TheGroup’snewHotelsDivisionwaslaunchedin2006tobuildacollectionofhigh-end,boutiquehotels.TheEmporiumHotelinBrisbane,whichopenedinJune2007beingthefirst,hasalreadywonsixindustryawards,includingBestSmallLuxuryHotel,GourmetTravellerTravelAwardsAustralia2009.PeterhasaMasterofCommercialLawandaMasterofBusinessAdministration.

Dr Peter Lynch Peterisprincipalofdcilyncon,aBrisbane-basedprofessionalservicesconsultancy,andalsoactsasanindependentcompanydirector.Hehashands-onmarketingexperienceattheresearcher,productmanager,andmarketingdirectorlevelsincludingexposuretoproductcategoriesincludingfood,financialservices,accounting,legal,projecthomes,transportandresortislands.

Mr Peter Henneken PeterHennekenistheDirector-GeneraloftheDepartmentofEmployment,EconomicDevelopmentandInnovation.PeterwaspreviouslytheDirector-GeneraloftheDepartmentofEmploymentandIndustrialRelations.Hehasalonginterestinthelabourmarketanditsimpactonthelivesofworkingpeople,andhasworkedinallareasoflabourmarketpolicyandregulation.PeterwasappointedasamemberoftheQSuperBoardinDecember2007.HeiscurrentlytheChairoftheBuildingandConstructionIndustry(PortableLongServiceLeave)BoardandtheContractCleaningIndustry(PortableLongServiceLeave)Board.

BoardPerformanceTourismQueenslandhasinplaceaformalandtransparentprocessforassessingandevaluatingtheperformanceofTourismQueensland’sBoardofDirectors,includingindividualdirectors.

Betweenboardmeetings,thereisregularcontactbetweentheChairmanandChiefExecutiveOfficertodiscussmajorpolicyandoperationalmatters,especiallywhensuchmattersarethesubjectofboardinterest,orlikelytobecomeso.

TheChairmanalsomeetswithseniormanagementtodiscussstrategyandoperationalissues.RegularboardpapersinformboardmembersofcurrentandforthcomingstrategicissuesforTourismQueensland’soperationandperformance.Thesepaperscontaintheyear-to-datefinancialperformance.

BoardCommitteesTobetterconcentrateonstrategyandperformancemanagementmatters,theTourismQueenslandBoardhasdelegatedcertaindutiestoboardcommittees.Eachcommitteehasitsowncharterdefiningitsroleandresponsibilities.


AuditCommitteeTheprimaryroleofthiscommitteeistoassisttheBoardofDirectorstofulfilcorporategovernanceresponsibilitiesoverseeingTourismQueensland’sfinancial,operationalandriskmanagementcontrolenvironment.From28Februaryto30June2009,theBoardconsideredAuditCommitteematters.Duringtheyear,issuesaddressedbythecommitteeandthefullboardincluded:

— Reviewingannualfinancialstatementsandreportspriortoboardconsideration

— Reviewingandassessingmanagementreports,internalauditreportsandexternalauditreportsonmattersimpactingthefinancialstatements

— Auditplanning—reviewingandapprovingtheinternalauditplanandagreeingareasoffocusandapproach

— Reviewinginternalandexternalauditreportsandwhereweaknessesincontrolsorprocedureswereidentified,assessingwhethermanagement’sactionstoimprovecontrolsorprocedureswereadequateandappropriate.

— Trackingimplementationofagreedinternalandexternalauditrecommendations

— Reviewingtheriskregister

— Extendingthetermoftheoutsourcedinternalauditfunction

— Assessingindependenceofinternalandexternalauditfunctions.

TheAuditCommitteehasthreemembers:twoboardmembersandonememberappointedbytheDirector-GeneraloftheDepartment.TheChiefExecutiveOfficer,theExecutiveDirectorBusinessPerformanceandPlanning,theDirectorFinanceandtheinternalandexternalauditorsattendAuditCommitteemeetingsasrequestedbythecommittee.Thecommitteealsoholdsdiscussionswiththeauditorswithoutmanagementattending.

CommercialLicenceCommitteeThemembersofthiscommitteewereMrDonMorris,TourismQueenslandBoardChairman;thethenDirector-GeneraloftheformerDepartmentofTourism,FairTradingandWineIndustryDevelopment,BobMcCarthy;TourismQueenslandChiefExecutiveOfficer;TourismQueenslandExecutiveDirectorBusinessPerformanceandPlanningandaQueenslandTreasuryrepresentative.Atitsmeetingof26November2008,theboarddecidedthatthiscommitteewasnolongerrequiredastheQueenslandGovernmenthadterminatedthelicenceearly.

InternalauditInternalauditisresponsibleforadvisingalllevelsofmanagementandtheauditcommitteeonTourismQueensland’sinternalcontrolsystemsandmanagementofbusinessrisk.

InternalauditworkswithmanagementandtheauditcommitteetoalignitsauditprogramwithtourismQueensland’sstrategicriskprofile.

During2008–09,internalauditconductedauditsofcontractmanagementandmediaandmarketingcontracts.

RemunerationCommitteeThiscommitteeensuresthatappropriateremunerationpoliciesaredesignedtomeettheneedsofthecorporationandtoenhancecorporateandindividualperformance.Ithasthreemembers:ChairmanDonMorris,DeputyChairmanJulieMcGlone,and,untilFebruary2009,ChrisWhite.MrTonyBakerwasappointedtothiscommitteeon11August2009.Duringtheyear,thecommitteemetoncewithallmembersinattendance.

CodeofconductTheCodeofConductisintendedtogivestaffaframeworktoensuretheorganisationmaintainsitsprofessionalstandards.ItoutlinestheexpectationsofallstaffandprovidesinformationontheethicalvaluesandbehaviourrequiredinTourismQueensland’sdailybusinessactivities.Adherencetothesevaluesisfundamentaltobuildingarelationshipoftrustbetweenindustry,governmentandthecommunity.

Thecodeappliestoallstaff(whethertheyarebasedintheBrisbaneheadoffice,regionalQueenslandofficesorinternationaloffices),includingtheChairman,boardmembers,contractorsandtheiremployees.Ifthecodeisnotfollowed,performancefeedbackwillensue,withtheoutcomeofthisfeedbackrangingfromcounsellingtoterminationofemployment.

RiskmanagementTourismQueenslandhasanorganisation-wideriskmanagementframework,includingariskmanagementpolicyandariskregister.TheAuditCommitteereviewstheriskmanagementframework,therisksidentifiedandtheirmanagementtoassesswhethermanagement’smitigationprocessesareadequateandappropriate.Thecommitteereviewstherelevanceandcompletenessoftherisksidentified.RiskmanagementisalsomonitoredandconfirmedbytheBoard.

10

BoardMeetingsduring2008–09

Name Position Eligibletoattend Attended Appointmentdate Enddate

DonMorris AO Chairman 6 6 10December2004Chairmansince21July2007

Termexpired10December2008

Reappointed23December2008

31May2011

JulieMcGlone DeputyChairman

6 5 26April2005DeputyChairmansince31May2007

Termexpired10December2008

Reappointed23December2008

31May2011

GrantCassidy Member 5 5 15March2007 10December2008

Reappointed8January2009

28February2009

Reappointed1July2009

30June2011

ShaneO’Reilly Member 5 5 15March2007 10December2008


28February2009

Reappointed1July2009

30June2011

KayleenCollins Member 5 4 15March2007 10December2008


28February2009

LynGregson Member 5 5 15March2007 10December2008


28February2009

PeterHenneken Member 0 0 Director-Generalfrom26March2009

current

BobMcCarthy Member 5 4 AppointedtoDirector-GeneralPositionSeptember2007

Director-Generaluntil26March2009

AppointedasD-G’sdelegateon31March2009

1June2009

BryanCoulter 1asBobMcCarthy’srepresentative

1 AppointedasD-G’sdelegateon1June2009

resigned17July2009

SarinaRusso Member 4 1 26April2002 Termended28February2009

ChrisWhite Member 4 4 10December2004 10December2008

Reappointed8January2009 Resigned12February2009

PeterLynch Member 0 0 Appointed1July2009 30June2011

PeterSavoff Member 0 0 Appointed1July2009 30June2011

PamHardgrave Member 0 0 Appointed1July2009 30June2011

TonyBaker Member 0 0 Appointed1July2009 30June2011

AnnSherryAO Member 0 0 Appointed1July2009 30June2011


Auditcommitteemeetings


ChrisWhite Chairman 2 2 10July2007 12February2009

KayleenCollins Member 2 2 10July2007 28February2009

LaurieLongland Member 2 1 6July2007 Noenddate

GrantCassidy Member 0 0 11August2009 30June2011

PeterLynch Member 0 0 11August2009 30June2011

Remunerationcommitteemeetings


DonMorris Chairman 1 1 10December2004 31May2011

JulieMcGlone Member 1 1 26April2005 31May2011

ChrisWhite Member 1 1 10December2004 Resigned12February2009

TonyBaker Member 0 0 11August2009 30June2011

SeniorExecutivesAnthony HayesAnthonywasappointedChiefExecutiveOfficerinSeptember2007.HejoinedTourismQueenslandasExecutiveDirectorInternationalOperationsinMay2005withresponsibilityforTourismQueensland’sinternationalofficesandtheinternationaloperationsteambasedinBrisbane.BeforejoiningTourismQueensland,AnthonyhadalongcareerinmanagementwithQantaswhichincludedheadinguptheairline’sGermanandAustrianoperations.

Steve McRobertsStevewasappointedExecutiveDirectorMarketinginOctober2004withresponsibilityforsettingthestrategicdirectionofTourismQueensland’smarketingactivities.Stevehashigh-levelexpertiseinglobalbrandingthroughhisinvolvementinsomeofAustralia’slargestbrandcampaigns.Hehasabackgroundinsalesandmarketinghavingheldseniorsalesand

marketingmanagementrolesoverthepastdecadewithCarltonUnitedBreweries.

Leanne CoddingtonLeanneisExecutiveDirectorDestinationsandoverseesthedestinationsgroup.ShejoinedTourismQueenslandin1996andhasheldavarietyofpositionsincludingExecutiveDirectorStrategicServicesandExecutiveDirectorHumanResources.ShepreviouslyheldseniormanagementpositionswithHyattHotelsinMelbourneandCanberra.

Michelle ClarkeMichelleistheExecutiveDirectoroftheBusinessPerformanceandPlanninggroupandjoinedTQinNovember2007afterthreeyearsatSuncorpTreasurywhereshewasresponsibleforstrategyandfinance.Michelle’sbackgroundincludescorporatefinance,financialmanagementandprojectmanagementinvariousroleswithinQueenslandTreasuryCorporation.

Wendy HarchWendywasappointedExecutiveDirectorInternationalinJanuary2009.Wendyhasalongcareerinthetourismindustry.ShewaspreviouslyTourismQueensland’sRegionalDirector,China,HongKongandTaiwanandpriortoTourismQueenslandsheworkedforaJapaneseinboundtouroperatorontheGoldCoast.

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OrganisationChart

MiniSTER fOR TOuRiSM

TQ BOARD

CHiEf ExECuTivE OffiCER

MARkETinG GROuP

DESTinATiOnS GROuP

BuSinESS PERfORMAnCE AnD

PLAnninG GROuP

inTERnATiOnAL GROuP

inDuSTRy innOvATiOn

inTERnATiOnAL OPERATiOnS

AviATiOn AnD ECOnOMiCS AMERiCAS

STRATEGy AnD RESEARCH

DESTinATiOn PLAnninG AnD

DESiGn

HOnG kOnG, CHinA AnD TAiWAn

BuSinESS SOLuTiOnS AnD TECHnOLOGy

GOLD COAST AnD HinTERLAnD

EuROPE

LEGAL AnD RECORDS MAnAGEMEnT

finAnCE AnD OPERATiOnS

BRiSBAnE AnD SOuTH EAST

QuEEnSLAnD COunTRy

JAPAn

SunSHinE COAST AnD fRASER COAST

kOREA, inDiA, GuLf COunTRiES, RuSSiAn

AnD inBOunD

WHiTSunDAyS, iSLAnDS Of THE

GREAT BARRiER REEf AnD MACkAy

nEW zEALAnD AnD THE PACifiC

CEnTRAL QuEEnSLAnD AnD SOuTHERn GREAT

BARRiER REEf

SOuTH EAST ASiA

THE TROPiCS AnD THE GREAT BARRiER REEf

uk, iRELAnD AnD nORDiC REGiOn

OuTBACk (inCLuDinG GuLf AnD

WESTERn DOWnS)

BRAnD AnD MARkETinG SERviCES

MARkET ACTivATiOn AnD PuBLiCiTy

DiGiTAL MARkETinG

PEOPLE AnD LEADERSHiP

CORPORATE AnD GOvERnMEnT RELATiOnS


ExternalScrutinyTourismQueenslandwasthesubjectoffourexternalreviewsduring2008–09:

TheQueenslandTourismNetworkReviewbytheStaffordGroupwhichrecommended:

— TourismQueenslandandtheregionaltourismorganisationsmorecloselyalign

— Thenumberoftourismregionsberationalised

— Therearemoreopportunitiesforcoresupport

— Moresupportbeprovidedtolocaltourismorganisationsandindustryatalocallevel

— Partnershipswithlocalgovernmentandlocaltourismbusinessesbestrengthened

— Theroleofthe(former)DepartmentofTourism,RegionalDevelopmentandIndustrybemoreclearlydefined.

AsaresultoftheMinister’sresponsetothereview,TourismQueenslandimplementedthefollowing:

— Sevennewtourismzoneswerecreated

— TourismQueenslandregionaliseditsdestination-focusedresources,appointingaZoneDirectorwithineachzonetoworkcloselywithlocalindustryandstakeholders

— TourismQueenslandfine-tuneditsdirectionandfocusintegratingsomespecialistmarketactivitiesintomainstreamdestinationactivityandtransferringleadresponsibilityforpolicyandinfrastructureprojectstothedepartment.

FormerTourismMinisterDesleyBoyleMPsubsequentlydirectedtheTourismQueenslandChairmantoconductanindependentreviewofTourismQueensland’soperations.ThisreviewwasconductedbyDavidWilliams.HisrecommendationswerepresentedtoMinisterBoyleinFebruary2009.TherecommendationswereconsideredbytheMinisterandTourismQueenslandChairmanandincorporatedintoTQ’s2009–10corporateplanningasappropriate.Thisprocessisongoing.

TourismQueenslandwasalsoincludedin:“BrokeringBalance:APublicInterestMapforQueenslandGovernmentBodies”bySimoneWebbeandPatrickWeller,publishedinMarch2009.ThisreviewrecommendedthatTourismQueenslandbeabolishedanditsfunctionstransferredtoasuitabledepartment.InAprilthePremierannouncedthatTourismQueenslandwouldnotbeabolishedandwouldremainastatutorybody.

Eachyear,anexternalauditofthefinancialreportsisconducted.AsthedelegateoftheAuditor-GeneralofQueensland,WHKHorwathissuedanunqualifiedauditreportforTourismQueensland’sfinancialstatementsfor2008–09on13August2009.

14

Outback(includingGulfandWesternDowns)

TheTropicsandtheGreatBarrierReef

Whitsundays,IslandsoftheGreatBarrierReefandMackay

CentralQueenslandandSouthernGreatBarrierReef

SunshineCoastandFraserCoast

BrisbaneandSouthEastQueenslandCountry

GoldCoastandHinterland

VisitorstoQueensland

Tourismcontributes$8.8billiontotheQueenslandeconomyandaccountsfor4.5%ofQueensland’sGrossStateProduct(GSP).

Overnightinterstatevisitors(35.5%)contributedmosttotourismGSPinQueensland,followedbyovernightintrastatevisitors(28%)andinternationalvisitors(20.6%).

In2008–09theQueenslandtourismindustryfacedsomemajorchallengesincludingtheimpactoftheglobalfinancialcrisis,anoilspillinMoretonBayandtheadventoftheH1N1‘swineflu’virus.

IntheyearendingJune2009,domesticovernightvisitorstoQueenslandtotalled16.1million,domesticdayvisitorstotalled31.4millionandinternationalvisitorstotalled2million.

(Source:Tourism Satellite Accounts,2006–08;Queensland;National Visitor Survey,YearendedJune2009;andInternational Visitor Survey,YearendedJune2009)

VisitorExpenditureTotalexpenditurebyvisitorstoQueensland:

$18.6 billion(down3%comparedwithyearendedJune2008)

Expenditurebydomesticovernightvisitors:$11.4 billion(down9%)

Expenditurebyinternationalvisitors:$4.0 billion(up0.2%)

Expenditurebydayvisitors:$3.2 billion(down0.3%)Source:TourismResearchAustralia,yearendedJune2009

TotalexpenditureinQueensland

0

3

6

9

12

15

Domesticovernightvisitors Internationalvisitors Domesticdayvisitors

11.4

4.03.2

$bill

ion

Accommodation(yearendJunedatanotavailableattimeofpublishing)

Therewere17,985,451roomnightsoccupiedinQueenslandestablishmentsintheyearendedMarch2009,a2%declinefromtheyearendedMarch2008.Source: Survey of Tourist Accommodation, year ended March 2009)

Averageroomoccupancyrates–totalestablishments

0

10%

20%

30%

40%

50%

60%

70%

80%

Mac

kay

Bris

bane

Nor

ther

n

Gol

dCo

ast

Fitz

roy

Suns

hine

Coa

st

Bun

dabe

rg

Dar

ling

Dow

ns

Out

back

TNQ

Fras

erC

oast

Whi

tsun

days


DomesticVisitorsVisitorstoQueenslandrepresented24%ofalldomesticvisitorsinAustraliaintheyearendedJune2009.VisitornightsinQueenslandrepresented26%ofthetotaldomesticvisitornightsinAustraliaintheyearendedJune2009(down0.7%).

DomesticvisitornightsinQueenslandtotalled67.6millionintheyearendedJune2009(down11%),including31.4millioninterstatevisitornights(down16%)and36.2intrastatevisitornights(down5%).(Source: National Visitor Survey, year ended June 2009)

Purposeofvisitfordomesticovernightvisitors

Holiday VFR Business Other

Brisbane GoldCoast SunshineCoast TNQ0

10%

20%

30%

40%

50%

60%

70%

Domesticholidayvisitors

Queensland NewSouthWales Victoria

2.4

4.9

2.8

7.3

1.9

5.5

Interstate Intrastate

0

2

4

6

8

10

12

Num

bero

fhol

iday

vis

itors

(mill

ions

)

InternationalVisitorsIntheyearendedJune2009,internationalvisitorstoQueenslandrepresented40%ofallinternationalvisitorsinAustralia.Atotalof39.9millioninternationalvisitornightswerespentinQueensland(up2%),whichequatesto23%ofthetotalinternationalvisitornightsspentinAustralia(down1.3%).

Ofthe2.0millioninternationalvisitorstoQueensland,405,000(20%werefromNewZealand(down4%).

OthersignificantmarketsincludedtheUK(12%),Japan(12%)theUnitedStates(8%)andChina(7%).(Source: International Visitor Survey, year ended June 2009)

Internationalholidayvisitors

Totalinternationalholidayvisitors %ofTotal

QLD 1,454,000 52.2

NSW 1,525,000 54.8

VIC 747,000 26.8

TotalAustralia 2,785,000 100.0

(State by state percentages can total more than 100% as visitors can travel to more than one state)

Internationalholidayvisitors

0

0.5

1.0

1.5

2.0

2.5

3.0

Num

bero

fint

erna

tiona

lhol

iday

vis

itors

(mill

ions

)

NewSouthWalesQueensland Victoria

TotalAustralia

1.451.53

0.75

2.79

16

Queenslandinternationalsourcemarkets

NewZealand 405,000

UnitedKingdom 250,000

Japan 238,000

Europe(excl.UK&Germany)234,000

USA 157,000

China 138,000

Germany 80,000

Korea 65,000

Canada 53,000

Taiwan 49,000

Singapore 45,000

Malaysia 41,000

HongKong 35,000

India 30,000

OtherAsia 24,000

Indonesia 14,000

Thailand 8,000

OtherCountries 148,000

Total 2,012,000

Queensland’stopinternationalsourcemarkets

Europe(excl.UK&Germany)Japan

UnitedKingdom

NewZealand USA China

405,000

250,000 238,000 234,000

157,000 138,000

0

1

2

3

4

5

Num

bero

fint

erna

tiona

lhol

iday

vis

itors

(000

,000

)

Outlookfor2009–10

SinceSeptember2008,theglobalfinancialhasimpactedallindustriesincludingtourism.

TheTourismForecastingCommitteeestimatesthat,onanationallevel,therewillbea4%fallininternationalarrivalsto5,365,000anda3.9%fallindomesticvisitornightsto261millionin2009.Thedeclineininternationalvisitorarrivalssuggeststheinboundtourismsegmentislikelytofaceitsworstcalendaryearperformancesince1989,wheninboundtravelfell7.5%duetothepilotstrike.Thisforecastalsoassumesamuchworseperformancethan2003(down2.0%,duetoSevereAcuteRespiratorySyndrome)andin1998(down3.5%,primarilyduetotheAsianFinancialCrisis).

TheTourismForecastingCommitteeindicatesthat,whiletheexpectedrecoveryineconomicconditionsin2010willsupportdomestictourism,theassociatedincreaseinthevalueoftheAustraliandollaraswellashighercostsofpetrolandairfaresmaysubdueanyupswing.

Growthininternationalvisitorarrivalsisexpectedtoresumein2010withinternationalvisitorarrivalsforecasttobe5,529,000(+3.1%).Source: Tourism Forecasting Committee Forecast 2009, Issue 1


StrategicDirection

18

Tourism Queensland Performance

OverviewTourism Queensland contributes to the Queensland Government’s TowardQ2 ambition of Strong — Creating a diverse economy powered by bright ideas. It maintains a network of international offices and works closely with Queensland’s regional tourism organisations, government agencies, industry and the community to:

— provide industry leadership to ensure the ongoing development of a strong and sustainable tourism industry in Queensland

— deliver effective tourism marketing to grow leisure visitation, length of stay and expenditure in all of the state’s destinations particularly for the benefit of Queensland’s economy and job creation

— further develop tourism destinations by identifying new and enhanced tourism experiences and products as well as through increased presence in each tourism zone.

Review of Performance— promoted Queensland internationally through furthering

trade relationships and aviation partnerships and public relations, media, digital and consumer marketing activities. A key highlight was the delivery of the second stage of the Islands of the Great Barrier Reef campaign via The Best Job in the World initiative

— coordinated domestic marketing campaigns for Queensland’s destinations. Key highlights included thevToo Easy interstate campaign and the Home Grown direct to operator campaign delivered under the Queensland Tourism Assistance Package

— continued to support the growth of Queensland’s international and domestic aviation access and capacity by approaching Jetstar, Continental Micronesia, Cathay Pacific, China Airlines, Qantas, V Australia, Virgin Blue and Viva Macau. This activity was assisted by the Queensland Tourism Assistance Package

— executed the outcomes of the Tourism Network Review by implementing new zone teams and increasing Tourism Queensland’s regional presence

— during the year the licence of Tourism Queensland’s former commercial division, Sunlover Holidays, to the AOT Group was cashed out, and the intellectual property sold to AOT Group.

Future Developments— increase retail/tactical activity in domestic markets

— maintain a strong international presence whilst increasing the focus on Chinese and New Zealand markets

— continue to implement the global brand strategy through marketing activity, strategic brand direction and management, the identification of the global target audience, alignment to source markets, experience identification and addressing product gaps

— focus on industry development via increased regional presence and assistance to smaller operators.

Tourism Queensland Notes

2008–09 Target/Est.

2008–09 Est. Actual

2009–10 Target/Est.

Value of media and publicity generated by Tourism Queensland’s activities in domestic and international markets

1 $370 million $574 million $348 million

Value of cooperative investment in marketing campaigns 10.8 million 10.3 million 10.2 million

Number of Queensland Tourism Strategy initiatives implemented 54 54 58

Number of unique visitors to Tourism Queensland’s websites 1 6.1 million 13.4 million 6.75 million

Number of subscribers to email database for market activity 400,000 410,000 450,000

State Contribution ($000) 49,070 46,853 43,536

Other Revenue ($000) 14,428 23,504 11,449

Total Cost ($000) 63,498 70,357 54,985

Any variance between figures in the 2008–09 Queensland State Budget Service Delivery Statements — Department of Tourism, Regional Development and Industry and this document is the result of estimated actuals published prior to the end of 2008–09


TourismQueenslandCorporatePlan2008–2012

OurVisionAsagloballeaderindestinationmanagement,ourvisionistobethechampionofworld’sbestpracticeinsustainabletourism.

OurTargetMarketsTourismQueensland(TQ)focusesontheholidayandvisitingfriendsandrelativesmarketswithafocusoninternational,interstate,andintrastatemarkets.

WhoWeAreWearetheleadcreativeorganisationfortourisminQueenslandandagloballeaderindestinationmanagement.

TourismQueenslandCorporatePlan2008–2012asagreedon01July2008.

WhatwedoSpecifically,ourchallengesincludehowto:

— CapitaliseonourglobalreputationasamustseepartofanAustralianholidayandexpandtheconsumers’knowledgeofdestinationswithinQueensland

— Mitigatetheimpactsofshocksontheindustrythroughsustainabledevelopment

— Facilitatetheinvestmentinindustrydevelopmentandtourism-relatedinfrastructurethatmeetstheneedsoftheconsumersandthegrowingQueenslandpopulation

— CountertheincreasingoverseastravelbyAustralians— MinimisetheimpacttoQueenslandoftheglobal

contractionofaviationservicesduetoincreasedoilpricesandlatedeliveryoflargeraircraft.

OurResponsibilityandFunctionsOurprimaryresponsibilityistofacilitatethepromotion,marketinganddevelopmentoftourismandtraveltoandwithinQueensland.

Ourfunctionsare:— tofacilitatethepromotionandmarketing,domestically

andinternationally,oftourismandtravel— tofacilitatethedevelopmentofthetouristandtravelindustry— tofacilitatethemakingoftourismandtravelarrangements— tofacilitatetheprovisionoftourismandtravel

informationservices,and— toprepareaStatetouristandindustrystrategicmarketing

planinextensiveconsultationwiththetouristindustry,thegeneralcommunityandappropriatedepartments.

TourismQueensland’s8KeyResultAreas

1 Weprovideleadershipintourismcoordination,partnershipsandindustryengagement

2 Wefacilitateinvestment,infrastructureandaccessgrowththrougheffectivecoordination

3 WeinfluenceeffectivetourismworkforcedevelopmentinQueensland

4WeensureindustrydevelopmentandmarketingsupportsaQueensland-stylevisitorexperience

5WefacilitatesustainableaccesstoanddevelopmentofQueensland’snaturalenvironmentandculture

6 Weprovideinsightsandresearchasthebasisfordecision-making

7 Weoperateasaknowledgeandperformance-drivenorganisation

8 Wemaintainastreamlinedandinnovativebusinessenvironment

OverarchingStrategiesfor2009–10— Increaseleisurevisitorexpenditureforall

Queenslandzones

— Implementthenewmarketingstrategy(globalbrandstrategy)

— Focusonbigandsmallindustryoperators

— Brandedretailfocus

— Consolidatesourcemarkets(maintain,groworexplore).

20

kEy RESuLT AREAS

1.Weprovideleadershipintourismcoordination,partnershipsandindustryengagement.

QueenslandTourismStrategyTheQueenslandTourismStrategy(QTS),launchedin2006,outlinespriorityprojectsforstakeholdersandagenciestoundertakeoverthenextdecadetogrowtourismacrossthestate.

38ofthe56QTSactionsledbyTourismQueenslandinthefirstfouryearactionplanhavebeencompletedandanother10areontrackforcompletionwithintheallocatedtimeframe,whilesevenfaceminordelays.Oneactionwasdiscontinued,supersededbyotherinitiativesdeliveredin2008–09.

FollowingarecentQueenslandGovernmentannouncementthat$36millionhadbeenallocatedoverthreeyearsfrom2009/10tosupporttheQueenslandtourismindustry,areviewofthenextthreeyearQueenslandTourismStrategyactionplaniscurrentlyunderway.Thereviewaimstoensuretheactionsunderthestrategyremainrelevantandresponsivetoindustryneedsandshiftsintheglobaltourismenvironment.

ForacopyoftheQTSvisit:www.qldtourismstrategy.com.au

DestinationmanagementTourismQueenslandprovidesstrategicindustryleadershipthroughitsdestinationmanagementapproach.TourismQueenslandcoordinatesstakeholdersintheplanning,development,marketingandapplicationofresourcestogrowtourismineachQueenslanddestinationforthebenefitofthelocaltourismindustryandthewidercommunity.

In2008–09,followingtherecommendationsoftheQueenslandTourismNetworkReview,TourismQueenslanddeployedadirectortoeachofseventourismzonesthroughouttheState.ThesedirectorsprovideindustrysupportandmarketintelligencetoensureTourismQueensland’sactivitiesareresponsivetotheneedsofthedifferentdestinationswithinQueensland.

GovernmentrelationsTourismQueenslandworkscloselywiththeDepartmentofEmployment,EconomicDevelopmentandInnovationaswellasothergovernmentagenciestoensureaholisticresponsetotourismindustryneeds.

TourismQueenslandprovidesinformationandadvicetothedepartmentandMinisterforTourismabouttourismindustryissuesandTourismQueenslandactivities.

RepresentingQueenslandindustryTourismQueenslandledandactivelyparticipatedinkeytourismindustryforumsincludingtheAustralianStandingCommitteeonTourism(ASCOT),DestinationAustraliaMarketingAlliance(DAMA)andtheNationalTourismIncidentResponseGroup(NTIRG).

2008–09PerformanceReport


ConversationswithTQIn2008–09TourismQueenslandheldaseriesofworkshopswithtourismoperatorsinQueensland’smajordestinationstoensureTourismQueensland’splanneddestinationactivityfor09–10wasresponsivetolocalindustryneeds.

CrisisresponseTourismQueenslandhostedtimelyindustrybriefingsonissuesincludingtheemergenceofH1N1(swineflu)andtheMoretonBayoilspill.TourismQueenslandsubsequentlyledthe$750,000Looking Better than Evercampaign,supportedbyQueensland’stourismindustry,toregainmarketconfidenceintheaffecteddestinationsofMoretonBay,theSunshineCoastandFraserCoast.

QueenslandTourismAwardsTourismQueenslandproducedthe2008QueenslandTourismAwardsinpartnershipwiththeQueenslandTourismIndustryCouncil,whichcoordinatestheentryandjudgingprocess.HeldattheBrisbaneConventionandExhibitionCentre,theeventattractedmorethan900guestsandcelebratedtheachievementsoftheQueenslandtourismindustry.

PublicationsTourismQueenslandproducesavarietyofpublicationstokeepindustryinformedofthelatestnews,opportunitiesandissues.Theseincludeaweeklyemailnewsletter,Tourism on Q,distributedtomorethan5200industrymembersandStats on Q,providinganalysisofthelatesttourismresearchdata.

TourismQueenslandprovidescomprehensiveinformationonitscorporatewebsite(www.tq.com.au),whichincludesadedicatedresearchsection,tourismnewsandindustryinformationandreferrals.

TourismQueenslandalsoworkstokeepthecommunityabreastoftourismindustryissuesandnewsthroughregularmediareleases.

G’day! Enjoy your stay!TheG’day! Enjoy your stay!communityengagementcampaignencouragedQueenslanderstomakevisitorsfeelwelcometoincreaseword-of-mouthrecommendationofQueenslanddestinations.In2008–09communityserviceannouncementmediaplacementswereestimatedtobeworth$521,000.

22

kEy RESuLT AREAS

2.Wefacilitateinvestment,infrastructureandaccessgrowththrougheffectivecoordination.

TourismOpportunityPlansTourismQueenslandhasbeenworkinginpartnershipwithregionaltourismorganisationstodevelopTourismOpportunityPlans(TOPs),formerlyknownasRegionalTourismInvestmentandInfrastructurePlans.TOPsidentifysustainabletourismproductdevelopmentopportunitiesforeachregionandassociatedinfrastructurerequirements.

ThefollowingTOPshavebeencompleted:

— Whitsundays/Mackay

— Brisbane

ThefollowingTOPsaredueforcompletionin2009/10:

— TropicalNorthQueensland

— FraserCoast/Bundaberg

— SouthEastQueenslandCountry

— GoldCoast

— CentralQueensland

— TownsvilleNorthQueensland

— Queensland’sOutback(includingGulfandWesternDowns)

— SunshineCoast

AviationTourismQueenslandworkstomaintainanddevelopthefrequencyandcapacityofdomesticandinternationalaviationservicestoQueenslanddestinations.Thisisachievedbypresentingdetailedbusinesscasestoairlines,cooperativemarketing,providinginputtotheQueenslandGovernmentAviationSteeringCommittee,gatheringmarketandindustryintelligenceanddevelopingeffectivepartnerships.

Throughout2008–09,globaleconomicchallengesandtheoutbreakofInfluenzaA(H1N1)impactedheavilyontheairlineandtourismindustries.Demandforairservicesdeclineddomesticallyandinternationally,puttingpressureonairlinestofillseats.Inlinewiththisfallindemand,airlinesmadeadjustmentstotheirnetworksglobally,resultingincapacityreductionsinsomeservicestoQueensland.

TourismQueenslandnegotiatedwithdomesticandinternationalairlinesinabidtomaintaincurrentlevelsofcapacityandimproveairaccesstoQueensland’stourismdestinations.In2008–09thisfocuswassupportedthroughtheallocationof$1.5million,undertheQueenslandGovernment’sTourismAssistancePackage,toencourageairlinestorestorewithdrawnroutesandsupportnewservicesthroughcooperativemarketingincentives.Additionally,throughtheQueenslandInvestmentIncentiveScheme(QIIS),TourismQueenslandaccessedcooperativemarketingfundsfromtheQueenslandGovernmenttoencourageinternationalairlinestoestablishnewroutesintoQueensland.

Despitethetougheconomicconditions,internationalcapacitytoQueenslandgrewbyfivepercentyearonyearduringtheNorthernSummerschedulingperiod(April–October2009).

Keyinternationalroutedevelopmentsuccessesfor2008–09included:

— ThelaunchofVAustralia’sthreetimesweeklyLosAngeles-BrisbaneserviceinApril2009

— ThecommencementofdailyreturnflightsbyJetstarbetweenAucklandandtheGoldCoastinApril2009

— AnincreasefromtwotofourflightsperweekontheContinentalMicronesiaGuamtoCairnsroutefromMarch2009

— AseconddailyservicebetweenDubaiandBrisbaneoperatednon-stopbyEmiratesfromFebruary2009

— OperationofsixcharterflightsbyQantasontheHongKongtoCairnsrouteduringthe2009ChineseNewYearperiod

— OperationoffivecharterflightsbyChinaAirlinestoBrisbaneandCairnsduringthe2009ChineseNewYearperiod

— NewdailyJetstarservicesbetweenOsakaandtheGoldCoastandTokyoandtheGoldCoastwerelaunchedinOctober2008andDecember2008respectively,followingthecessationofJetstarservicesfromOsakaandNagoyatoCairns

— ThecessationofQantasservicesfromTokyotoCairnsandBrisbaneinDecember2008andsubsequentintroductionofdailyJetstarservicesbetweenTokyoandCairns

— IncreasedcapacityonCathayPacific’sBrisbaneservicesfromNovember2008

— NewflightsbetweenBrisbaneandtheSolomonIslands,SamoaandPapuaNewGuinealaunchedbyPacificBluethroughouttheNorthernWinter08andNorthernSummer09schedulingperiod

— AthreetimesweeklyJetstarGoldCoasttoCairnsservicefromFebruary2009tore-establishalinkbetweenwesternJapanandCairns.


— AnewdailyVirginBlueservicebetweenSydneyandHamiltonIslandfromJuly2009

— ThecommencementofdailyVirginBlueservicesbetweenTownsvilleandCanberra,theGoldCoast,CairnsandRockhamptoninApril2009

— ThelaunchofdailyservicesbetweenAdelaideandtheGoldCoastbyTigerAirwaysinMarch2009

— 11newQantasLinkservicesbetweenTownsvilleandMountIsafromMarch2009.

CruiseshippingCruiseshippingcontinuestobeavaluablesectorofQueensland’stourismindustry.TourismQueensland’sactivityinthissectorhasbeenfocusedonusingestablishedworkingrelationshipswithcruisecompaniestopromotetheinclusionofQueenslandportsinfuturecruiseitineraries.

TourismQueenslandisalsoassistingtheDepartmentofEmployment,EconomicDevelopmentandInnovationtoupdateQueensland’sCruiseShippingPlan.

kEy RESuLT AREAS

3.WeinfluenceeffectivetourismworkforcedevelopmentinQueensland.

TourismQueenslandcontinuedtoplayaleadroleinavarietyofworkforcedevelopmentprojectsincludingsupporting11tourismoperatorstoattendabusinessdevelopmentprogramtoliftbusinesscapacityandviability.

TourismQueenslandassistedtourismoperatorstoadoptbest-practicesustainabletourismoperationstodriveashifttowardsQueenslandbecomingasustainabledestinationandcommunity.InNovember2008TourismQueenslanddevelopedawebportaltoprovidethetourismindustrywithaccurateandtimelyinformationonallaspectsofbusinesssustainability,www.tq.com.au/sustainability.TourismQueenslandcontinuedtobeanactivememberoftheAustralianStandingCommitteeonTourismClimateChangeSub-Committee.

TQcontinuestoworkcollaborativelywiththeQueenslandTourismIndustryCouncil,theDepartmentofEducationandTrainingandtheDepartmentofEmployment,EconomicDevelopmentandInnovation,inidentifyingopportunitiestosupportworkforcedevelopment.

24

kEy RESuLT AREAS

4.WeensureproductdevelopmentandmarketingsupportsaQueensland-stylevisitorexperience.

MarketingTourismQueenslandundertakesmarketingactivitiesdomesticallyandinternationallyincluding:

— Queenslandbrandandretailcampaigns

— brandmarketingforQueenslanddestinationsandexperiences

— alliancesandpartnerships

— traderelationships

— destinationpublicityandmediaactivities

— digitalmarketing

— cooperativemarketingwithindustrypartners

MarketinginvestmentTourismQueensland’stotalinvestmentinmarketingforthe2008–09financialyearwas$38.1million.

Thisincludesindustrycooperativemarketingcontributionsof$10.6million.Thetotalof$38.1millioniscomprisedof:

— $22.5millioninwhole-of-stateanddestination-specificdomesticmarketingprograms

— $15.6millionininternationalmarketingprograms

GlobalBrandStrategyIn2008TourismQueenslandbegandevelopingaglobalbrandstrategytobuildasustainable,compellingandeffectivebrandforQueenslandtodefinethequintessentialAustralianexperience.

Thisstrategywillbeimplementedin2009/10andaimsto:

— differentiateQueensland

— provideconsistentmessagesabouttheQueenslandholidayexperience

— strengthenQueensland’scompetitiveadvantage

— growQueensland’sbrandequity

— increaseregionaldispersal

ThestrategyhasidentifiedarangeofdomesticandinternationalmarketsegmentsandwilldriveallfuturedomesticandinternationalmarketingactivitybyTourismQueensland.

Workshopswereconductedwiththe14regionaltourismorganisationsonTourismQueensland’stargetaudiencesandcommunicationstrategies.

The Best Job in the WorldCampaignInJanuary2009,TourismQueenslandlauncheditsfirstglobalconsumercampaignanditsmosthighprofileandsuccessfulcampaigntodate:The Best Job in the World.ThecampaignwasthesecondphaseoftheIslands of the Great Barrier ReefactivityandwasTourismQueensland’smajorinternationalcampaignfor2008–09.

Thedigitalandnewsmedia-drivencampaigncentredonaquesttofindcandidatesforThe Best Job in the World.InMay2009,MrBenSouthallfromtheUnitedKingdomisannouncedasthesuccessfulcandidateandinJulybeganhis$150,000six-monthcontractasthelive-incaretakeroftheIslandsoftheGreatBarrierReef.AspartofhiscontractMrSouthallisrequiredtoreportbacktoTourismQueenslandheadquartersviaweeklyblogs,aphotodiary,videoupdatesandmediainterviews,promotedthrougharangeofTourismQueensland’sglobalmarketingandpublicrelationschannels.

ThehighlightsofThe Best Job in the World:

— Morethan34,000applicationsfrommorethan200countries.

— Morethan$370millioninestimatedglobalmediaexposure(asatAugust2009).

— HighprofileexposureforQueenslandinmarketswhereTourismQueenslanddoesnothavedirectmarketingrepresentation.

— AswagofawardsincludingeightawardsattheCannesLionsInternationalAdvertisingFestival.ThecampaignwonmoreGrandPrixawardsatasinglefestivalthananyothercampaignduringtheFestival’s55-yearhistory.

— Significantincreasesininterestandbookingsthroughspinofftacticalcampaigns.


DomesticmarketinghighlightsMajordomesticmarketingactivitiesin2008–09included:

Too EasyInterstateCampaignLaunchedinJuly2008,thisone-monthcampaignofferedthreenightsforthepriceoftwodealsthroughSunloverHolidays.Withaninvestmentof$1millionitgeneratedthesaleofmorethan16,000roomnights,whichtranslatestoanestimated$9.5millioninvisitorexpenditure.ThiscampaignwasfundedundertheQueenslandGovernment’s$4millionTourismAssistancePackage.

Home Grown —Queensland(intrastate)direct-to-operatorcampaignInanefforttoreducewholesaleoverheadcostsfortourismoperators,particularlysmalleroperators,theHome Growncampaignwasdesignedtoputconsumersindirectcontact.The$500,000campaignranduringSeptember2008andincludedpressadvertisingandlistingsontheTourismQueenslandwebsite.Itresultedinmorethan40,000visitorstothecampaignwebsiteand14,000entriesinthecampaign’scompetition.38.5percentofvisitorstothecampaignwebsiteclickedthroughtooperators’websites.ThiscampaignwasfundedundertheQueenslandGovernment’s$4millionTourismAssistancePackage.

Bonus Breaks ThiscampaignencouragedsoutherntouriststotakeaQueenslandshortbreakbypromoting158bonusoffersfromparticipatingoperators,includingfreenights,roomupgradesorbreakfast.Themonth-longcampaignwastimedtocoincidewithAustraliansreceivingtheir‘bonuspayments’undertheFederalGovernment’sstimuluspackage.Itgeneratedapproximately23,655roomnightsorupto$13.4millioninestimatedvisitorexpenditureinQueensland.ItwaslaunchedinMarchandwasapartnershipwithFlightCentre,InfinityHolidaysandVirginBlue.

Queensland Hot HitsTheQueensland Hot Hits campaignwaslaunchedinApril2009andtargetedQueensland’sbiggestintrastatemarket,‘socialfun-seekers’,bypromotingshortbreakdealsthroughpopularradiopersonalitiesandinteractivewebsitebanners.Itranfortenweeksandresultedinover80,000visitorstothecampaignwebsite,andanabove-industryaverageclickthroughrateof0.14percentforbrandtubeplacements.Thecampaign,whichhadadirectcall-to-actiontotheparticipatingtourismoperators,wasexecutedinpartnershipwithJetstarandmorethan35QueenslandoperatorsincludingStellaResortsandtheAccorandVoyagesGroups.

DigitalmarketingTourismQueenslandmanagesarangeofwebsitesincludingthepopularwww.queenslandholidays.com.auandanumberofinternationalwebsites.TheorganisationalsomanagestheQueenslandproductsubscriptionsfortheAustralianTourismDataWarehouse(ATDW)andanetworkofmorethan40distributorwebsites.2008–09saw2286ADTWsubscribersandafurther1797recordshighlightingQueenslanddestinations,eventsandfreeattractions.Thiswasanincreaseofapproximatelysevenpercent.

Keydigitalmarketingachievementsin2008–09included:

— rollingoutTourismQueensland’ssocialnetworkingprogramwithcontentonYouTubeandthedevelopmentofaQueenslandFacebookpage.With8875fanstheQueenslandpagecanbefoundatwww.facebook.com/queenslandaustralia.ATwitterprofilewasalsocreatedforQueenslandandhas5887followers.

— Growthinconsumeremailsubscriberswith460,770subscribersreceivingregularcommunicationsonupcomingevents,specialoffers,competitions,andothercontentencouragingvisitationtoQueensland.

— DevelopmentofaQueenslandiPhoneapplicationallowingvisitorstoaccessQueenslandproductonagooglemapsinterfacetoidentifytourismproductneartheirlocation.Theapplicationliststhe10mostfrequentlyviewedproductsontheATDWnetwork,QueenslandstoriesandincludessubscriptiontotheQueenslande-newsletter.Thisapplicationwasdownloaded4532sinceitslaunchinlateMay2009.

TourismQueensland’svariouswebsitesattracted12,908,532visitsin2008–09.The Best Job in the Worldwebsiteattractedthemosthitswith6,480,268visitors,theQueenslandHolidayssitefollowedwith3,033,102visits.TourismQueensland’sinternational,regionalnetworkandcampaignwebsiteswerealsoverypopular.

PublicityTourismQueenslandworkstogeneratepositivemediaexposureforQueenslandasaholidaydestinationbyworkingwithanumberofpartnersincludingregionaltourismorganisations.

ThemediaandpublicitygeneratedbyTourismQueensland’sactivitiesinQueensland’sdomesticandinternationalmarketsisoneoftheorganisation’skeyperformancemeasures.

In2008–09TourismQueenslandgreatlyexceededitsmediatargetof$370million,generating$704millioninmediaandpublicityvalueindomesticandinternationalmarkets.

ThisachievementcanbeprimarilyattributedtoThe Best Job in the Worldcampaign.

26

ImagelibraryTourismQueenslandmanagesanextensiveimagelibraryhousingmorethan20,000imagesavailableonline.Thisisavaluableresourceforthetourismindustryandmediaensuringup-to-date,professionally-shotimagesofQueenslandareavailableforuseinmagazines,documentariesandtelevisionseriesthroughouttheworld.

MarketactivationThroughout2008–09TourismQueenslandfocusedondevelopingandmarketing16specifictourismindustrymarketsectorsinpartnershipwithkeystakeholders.

Recognisingthatthemajorityofthesesegmentshavereachedamaturestatusinthetourismdestinationmanagementlifecycle,muchofthisactivityhasbeenintegratedintoregionalandstatewideplanning,industrydevelopmentandmarketingactivities.

Aspecialistmarketingandindustrydevelopmentfocuswillbemaintainedfortourisminprotectedareas,indigenoustourismandcruiseshipping.

TourismQueenslandhasnowadoptedanewmarketactivationapproachtodevelopstrategicbusinessopportunitiesthathavethepotentialtofurtherQueensland’scompetitiveadvantage.

InternationalactivityTourismQueenslandhas13internationalofficesorrepresentativesin:

— London

— Munich

— Shanghai

— HongKong

— KualaLumpur

— Seoul

— LosAngeles

— Auckland

— Singapore

— Taipei

— Tokyo

— Osaka

— Mumbai.

Theserepresentativesdevelopandstrengthenin-markettraderelationshipsandundertakepublicrelationsandmediaactivities,digitalandconsumermarketingandformairlinemarketingalliances.

ThekeygoalsofTourismQueensland’sinternationalgroupinclude:

— drivingincreasedvisitorexpenditure

— encouragingvisitordispersalthroughQueensland’sregions

— broadeningthenumberofsourcemarkets,providingstrongandsustainablevisitationtoQueensland.

ThesegoalsareachievedbymaintainingafocusonmaturemarketsthatmakeupthemajorityofQueensland’sinternationalvisitorsandexploringopportunitymarketstoincreasevisitorexpenditure.

Internationalmarketinghighlights2008–09include:

— The Best Job in the WorldcampaignwhichprovideddramaticallyincreasedawarenessofQueenslanddestinationsandnewopportunitiesforQueenslandproductsinpackagingandpartnerships.ThiswasthesecondstageoftheIslands of the Great Barrier Reefcampaignlaunchedin2006

— continuedactivitytopromotesouthernQueenslandundertheGreatSunshineWaycampaign

— targetedcampaignactivity,undertheQueenslandGovernment’s$4millionTourismAssistancePackage,intheUnitedKingdom,UnitedStatesandGermany

— increasedinternationalawarenessofQueensland’sdestinationsthroughhosting260mediaandtradefamiliarisationtours

— encouragingtradepartnersandstrengtheningrelationshipstoincreasethedistributionofQueenslandproduct.AnexamplewashostingQueenslandonStageAsiainpartnershipwithGoldCoastTourismresultedinbuyersfrom12AsiancountriesexpandingtheirknowledgeofQueenslanddestinations,experiencesandproducts,tosellintheirrespectivemarkets

— Queenslandoperatorswereassistedtostrengthentheirinternationalmarketpresencethroughthe‘QueenslandonTour’series

— negotiatedwithinternationalairlinestomaintaincurrentcapacityandtoincreaseairaccesstoQueensland’stourismdestinations.InternationalcapacitytoQueenslandgrewbyfivepercentyear-on-yearduringthenorthernsummerschedulingperiod(April–October2009),despitethetougheconomicconditions

— maintainingastrongQueenslandpresenceattheAustralianTourismExchange2009,heldinMelbourne.ThisincludedtheintroductionofanewthemedQueenslandarea.


Destinationreports

BrisbaneandSouthEastQueenslandCountryBrisbane

— AninterstatemarketingcampaigntargetingSydneyandMelbournewaslaunchedinDecember2008inpartnershipwithVirginBlueHolidaysfocusingontheScenicRim.

— AsimilarinterstatemarketingcampaigninMayandJune2009inpartnershipwithVirginBlueHolidaysfocusedonBrisbane’sMoretonBayandIslands.ThecampaignwastimelysupportforQueensland’stourismindustryinthewakeoftheMoretonBayoilspill.

— Distributionof600,000copiesofthebiannualpublicationofExperience Brisbane MagazineinsertedintoThe Sunday MailinNovember2008andMay2009.

— DevelopmentofBrisbane‘Five-in-One’attractionspass,whichpackagesfivekeyBrisbaneproductforthedomesticandinternationalmarkets.

— InterstatemarketingsupportfortheblockbustereventPicasso & his collectionhostedbytheGalleryofModernArt.

— NationalTVcoverageviaChannel7’sSunriseforexclusiveParisOperaBallet,La Bayadere(QueenslandPerformingArts)andthelandmarkexhibitionfromtheNewYorkMetropolitan,American Impressionism & Realism(QueenslandArtGallery)inJune2009.

South East Queensland Country

— TourismQueenslandworkedinpartnershipwithToowoombaandGoldenWestTourism,SouthernDownsandGraniteBeltRegionalTourismandFraserCoastSouthBurnettTourismtodevelopaSouthEastQueenslandCountryTourismOpportunityPlan.TheplanisduetobereleasedinOctober2009.

— AtourismactionplanfortheScenicRimwasdevelopedinpartnershipwithkeystakeholdersandtheCommunityFuturesTaskforce.Aprioritisationoftheprojectshasbeencompletedandinvestigationwilltakeplaceduring2009–10.

— Traininginitiativesincludingtourismonlinemarketingand‘StayingontopinaDownturn’workshopswereheldintheScenicRiminJune2009.

— The11theditionoftheSouth East Queensland Country Guidewasproducedand145,000copiesdistributedviaatargetedletterboxdropinBrisbaneandthroughvisitorinformationcentresandRACQretailstores.

— Morethan100,000copiesoftheCountry ClubmagazineweredistributedthroughoutSouthEastQueenslandduringeachseasonalquarter.

— TheSouthEastQueenslandCountryConferencewasheldinStanthorpeinNovember2008andprovidededucationandtrainingtomorethan120industryparticipants.

28

CentralQueenslandandSouthernGreatBarrierReef— DomesticmarketingactivityundertheCentralQueensland

andSouthernGreatBarrierReefbrandstookplacefromFebruarytoJune2009,withafocusonGorgesandHinterlandandtheCoastandIslandsoftheSouthernGreatBarrierReef.

— TheregionwasfeaturedinQueenslandHolidayse-newsletters,onlinebanneradvertisingandpressfeaturestargetingBrisbane,South-EastQueenslandandregionalminingcommunities.Acampaignwebsitewasalsodeveloped.

— TheCentralQueenslandandSouthernGreatBarrierReefzonealsocontinuedtobepromotedinkeyinternationalmarketsofEuropeandtheUKundertheReef to Outbackinternationalmarketingcampaign.Reef to Outbackwasfeaturedagainatthisyear’sATEandinternationalmarketingopportunitiesdiscussedwithinternationalwholesalers,InboundTourOperatorsandAussieSpecialists.

— TheReef to Outbackmentoringprogramcontinuedtoassisttourismoperatorstodevelopinternationalproduct.Participantsmetwithinboundtouroperatorsresultinginsomenowfeaturingininboundtouroperatorprograms.

— TourismQueenslandimplementedaTourismPipelineProjectinpartnershipwiththeQueenslandTourismIndustryCouncilandBundabergandNorthBurnettRegionTourismtoassistsmallandmedium-sizedtourismenterprisesgrow.ThisinitiativeincludedaproductandskillsgapanalysisandcustomisedbusinesssolutionssuchasbusinessmentoringandAussieHost:anationallyrecognisedcustomer-servicetrainingprogram.

SunshineCoastandFraserCoastfraser Coast

— Afour-monthFraserCoastwhalewatchingcampaigntargetingBrisbaneandsouth-eastQueenslandincludeda‘WhaleBus’operatinginBrisbaneCBD,200,000brochuresdistributedviaThe Sunday Mail,televisionadvertisements,billboardsandonlineactivity.

— AFraserCoastcampaigntargetingSydneyinJune2009aimedtopromotethedestination’snature-basedexperiencesincludingFraserIslandandwhalewatching.

— Acomprehensivedomesticandinternationalpublicitycampaignfortheregion,inpartnershipwithFraserCoastSouthBurnettTourism,includedmediafamiliarisations,pressreleasesandfeaturestories.

— TheregionwaspromotedinternationallytokeysourcemarketsofEurope(includingGermany)throughattendanceatQueensland on TourEuropeandtheGreat Sunshine Waycooperativemarketingcampaign.

— TourismQueenslandextendeditsintegrated Oil Spill Recovery CampaigntoincludetheFraserCoastandtargetedMelbourneandSydney.Thecampaignwasworthinexcessof$750,000andaimedtoinformconsumersthatFraserCoastwas“OpenforBusiness”.

Sunshine Coast

— Aprintandonlineretailcampaigninearly2009targetingSydneyandMelbournewasdevelopedinpartnershipwithTourismSunshineCoast,localtourismorganisationpartners,industryandVirginBlueAirlines.

— TourismQueenslandandTourismSunshineCoastundertookacomprehensivedomesticandinternationalpublicitycampaignincludingmediafamiliarisations,pressreleasesandfeaturestories.

— TheSunshineCoastwasrepresentedinternationallyinthe Great Sunshine Way cooperativemarketingactivity.

— ANatureBasedTourismPlanwasdevelopedtoprovidetourismopportunitiesfortheSunshineCoastHinterland.

— TheSunshineCoastfeaturedintheTourismQueenslandoilspillrecoverycampaignwhichtargetedBrisbane,SydneyandMelbourne.ANewZealandretailcampaignwasalsopartofoilspillrecoveryactivity.

GoldCoastandHinterland— Amonth-longdrivecampaignwaslaunchedin

August2008toaddressdeclinesinintrastatevisitationtotheGoldCoast.

— TourismQueenslandpartneredwithQantasHolidaysandlocaloperatorsforaretailcampaigninOctoberandNovember2008includingmagazine,televisionandonlineadvertisingtoencourageconsumerbookingsontheGoldCoast.

— GoldCoastholidaypackageswerepromotedinSydneyandMelbournemarketsduringJanuary2009inpartnershipwithVirginBlue,BlueHolidays,GoldCoastAirportandGoldCoastTourism.

— 788,000copiesoftheVery Gold Coast MagazineweredistributedthroughoutSydney,MelbourneandBrisbaneinFebruary2009aspartofamajormarketingcampaign.Onlineactivity,outdoorbillboardsandbuspanelsalsosupportedthemagazinedistribution.

— TheGoldCoastregionwasalsopartoftheGreat Sunshine Way promotionattheAustralianTourismExchange(ATE)2009.

— TourismQueenslandworkedinpartnershipwithGoldCoastTourismonthedevelopmentoftheGoldCoastTourismOpportunityPlan(formerlyknownastheRegionalTourismInvestmentandInfrastructurePlan).NinecatalystprojectsidentifiedintheplanwereannouncedinJanuary2009andincludedecologicallysustainableinfrastructure,marineinfrastructureandsportsandentertainmentfacilities.

— TourismQueenslandsupportedtheproductionofaClassicWalksdocumentary,aspartofAustralianGeographic’sBestofAustraliaseries.ThedocumentaryfeaturedtheGoldCoastHinterlandGreatWalk,andairedonChannel9inJanuary2009.


Whitsundays,IslandsoftheGreatBarrierReefandMackayWhitsundays

— TheWhitsundays Eight Great OfferscampaigntargetedSydney,Melbourne,BrisbaneandregionalQueenslandJuly–October2008.

— The90 Days of SummercampaignfromNovember2008toFebruary2009targetedSydneyandMelbournethroughmagazineadvertorials,pressadvertisementsandonlineactivity.

— AWhitsundaysBlueHolidayscampaigninJanuaryandFebruary2009targetedSydney,MelbourneandBrisbanethroughpress,online,outdoorandradioadvertising.

— AworkshopserieswasdeliveredtoWhitsundayoperatorsinNovember2008coveringdomesticandinternationalmarketing,publicrelationsfundamentalsandhowtoworkwiththemedia.

Mackay

— Athree-monthintrastatecampaignwaslaunchedinJunepromotingboating,campingandfishinginMackaytargetingBrisbane.ThiswasapartnershipwithBCF(Boating,CampingandFishing)andNOVAradio.

— FromSeptembertoOctober2008aBlueHolidayscampaignpromotedMackayholidaypackagesandhighlightedtheReef to Rainforestexperience.

— InMarch2009aMackayregionmagazinewasreleasedtoenticevisitorslivingwithin400kmtoextendtheirtripstoMackayintoalongweekendholiday.Thiswassupportedbylocalradiopromotions.

Outback(includingGulfandWesternDowns)— Anoutdooradventurescampaignwaslaunchedin

October2008whichincludedpromotionsthroughmotoringmagazines.

— AnAutumncampaigntookplaceinFebruaryandMarch2009toincreaseawarenessandextendvisitationintheshoulderseason.

— Atwo-monthbrandcampaignwaslaunchedinJune2009tostimulateinterestanddesiretotraveltoQueensland’sOutback.

— TourismQueenslandlaunchedtheQueensland’sOutbackEducationPrograminJune2009,designedtointegrateQueensland’sOutbackexperiencesintheQueenslandschoolcurriculumandencourageOutbackexcursions.

— TheReef to OutbackjourneywaspromotedininternationalmarketsfollowingaGermanmediafamiliarisationinApril2009andparticipationintheStellaTravelServicescampaign,Journey to Australia’s Outback,inNovember2008,leveragingtheinterestcreatedbyAustraliathemovie.

— TourismQueenslandfacilitatedoperatorinvolvementinbusinessdevelopmentcoursessuchas‘MaximiseyourBusinessValue,MaximiseYourBusinessGrowth’andtheReeftoOutbackInternationallyReadyMentoringprogram.

— Atwo-month‘OutbackonSale’campaignfromJune2009attractedarecordnumberofOutbackadvertisers.

30

TheTropicsandtheGreatBarrierReefTropical north Queensland

— AQantasHolidaysretailcampaignpromotingTropicalNorthQueenslandinAugust2008targetedfamiliesnationally,withaspecificfocusonSydneyandMelbourne.

— Atwo-monthGreenSeasoncooperativecampaignwaslaunchedinOctober2008targeting‘activeexplorers’inBrisbaneandregionalQueenslandtoencouragevisitationduringthewetseason.

— TourismQueenslandinconjunctionwithTourismTropicalNorthQueenslandbeganthedevelopmentofaTropicalNorthQueenslandTourismOpportunityPlantoidentifytourisminfrastructureandinvestmentopportunitiesintheregion.

— TheMamuCanopyWalkcommercialisationprojectwasfinalisedprovidingasustainablebusinessventureforIndigenouslandownersoftheMamuLand.

— TheCapeYorkPeninsulaandTorresStraitTourismDevelopmentActionPlanwasimplementedinpartnershipwithgovernmentagenciesandindustrystakeholders.KeyactionsincludedabushcampingandnationalparkstourismplanandfacilitationofindustrydevelopmentoftheregiontoassistparticipationinpublicrelationsandmarketingactivitiesforTropicalNorthQueensland.

— TourismQueenslandworkedwithMissionBeachinitsrecoveryfromCycloneLarrybydevelopinganidentityfortheCassowaryCoastregionandworkingwithindividualoperatorstomaximisetheuseofThe Great Green Wayconcept.

— TourismQueenslandinconjunctionwiththeCassowaryCoastRegionalCouncil,QueenslandTransportandtheDepartmentofEmployment,EconomicDevelopmentandInnovation(FormerlyknownastheDepartmentofTourism,RegionalDevelopmentandIndustry)providedsignificantfundingtowardstheconstructionofMissionBeach’ssafeboatingpontoonatClumpPointboatramp.ThisinitiativewasoneofthekeyprojectsidentifiedintheCycloneLarryProjectReporttomeetthevisitorandcommunityneedsinMissionBeach.

— AVirginBlue/BlueHolidaysretailcampaignpromotingTropicalNorthQueenslandraninFebruary2009targetingSydneyandMelbourne‘socialfun-seekers’toincreasevisitationoverthetraditionallowseasonofFebruary–March.

Townsville

— AMagneticIslandintrastatecampaignraninDecember2008.

— NorthQueenslandfeaturedinanAprilcampaigntosupportthenewVirginBlueTownsvilletoCanberradailydirectservice.

— TourismQueenslandworkedwithTownsvilleEnterpriseonanintrastatetacticalcampaigntargetingthedrivemarketwithin400kmofTownsvilleinMay.

— TourismQueenslandworkedwithTownsvilleEnterpriseLimitedtofinaliseaLocalGovernmentEngagementstrategytoachievebettertourismoutcomesfortheregion.

— TourismQueenslandworkedwithTownsvilleEnterpriseLimitedtodeveloptheTownsvilleNorthQueenslandTourismOpportunityPlanscheduledforreleaseinSeptember2009.

— TourismQueenslandcontinuedtoassisttourismdevelopmentonPalmIsland.


kEy RESuLT AREAS

6.Weprovideinsightsandresearchasabasisfordecision-making.

Keyhighlightsfor2008–09include:

− TourismQueenslandcommencedamajorresearchproject—UnderstandingtheConnectorsMarket:PerceptionsofRegionalQueenslandDestinations—inpartnershipwithTourismResearchAustralia.ThiswillassistregionalQueenslanddestinationsmaximiseproductdevelopmentopportunitiesandcommunicatewithtargetconsumers.Theresearchisduetobecompletedinearly2010.

− ConsumersegmentationmodelswerecompletedforFrance,Italy,SwedenandSouthKoreabasedonmotivationsandattitudestowardslong-haultravelratherthantraditionalsegmentationapproaches(demographiccharacteristics).

− TheperformanceofTourismQueensland’smajoradvertisingcampaignsandthebrandhealthofQueenslandandQueenslanddestinationscontinuedtobemonitoredthroughthecustomisedadtrackingprogram.

− AspartoftheQueenslandTourismStrategy’sgoals,statewideindicatorstomeasuretheenvironmentalandsocialimpactoftourisminQueenslandweredeveloped.TheenvironmentalindicatorsarenowbeingusedasanimportantpartofTourismQueensland’sSustainableRegionsproject.

− ProductandconsumertrendsandinsightswerecommunicatedtoindustrythroughtheperiodicalIdeas and Inspirationnewsletterandotherindustryforums.

− Trackingofthedomesticconsumersegmentshasbeenongoing,andconfirmsstabilityofTourismQueensland’sconsumersegmentationmodel.

− AdomesticsegmentationtoolkitwasdevelopedforinclusioninTourismQueensland’smarketingtoolkit.

kEy RESuLT AREAS

5.WefacilitatesustainableaccesstoanddevelopmentofQueensland’snaturalenvironmentandculture.

ArtsandCulturalTourismAdraftArtsandCulturalTourismStrategywascompleted.Thetwoleadagencies(TourismQueenslandandArtsQueensland)haveundergonesignificantrestructuresandmajorchangesinfocus,andarerevisitingtheformatofthestrategywhilststillmeetingtheoriginalintent.

IndigenousTourismTourismQueenslandhasmaintaineditsfocusonIndigenoustourism,throughthewhole-of-GovernmentIndigenousTourismStrategyandtheCapeYorkandTorresStraitTourismDevelopmentActionPlan.

Nationally,TourismQueenslandparticipatesintheIndigenousTourismGovernmentForumandworkswithTourismAustraliatofacilitateQueenslandIndigenousoperatorinvolvementinmajorindustryevents.

TourismQueenslandalsoprovidesadviceandguidanceandhelpsconnectsIndigenousproductswithkeysourcemarkets.

ProtectedAreasHistorically,TourismQueenslandhasfocusedonecoandnature-basedtourism,howeverasecoandnature-basedtourismarenowrecognisedaspartofthemainstreamtourismindustry,theorganisation’sfocusinthefuturewillbeontourisminprotectedareas.

TourismQueensland’sfocusontourisminprotectedareaswillinclude:

− facilitatinginvestmentandplanningofinfrastructureanddevelopment

− helpingtoaddressregionaltourismissuesinprotectedareas

− providingrepresentationonkeyindustryforums,programsandprojectgroups

− developingregionalecotourismplans.ForexampletheCape York Camping and National Park Tourism Plan,Sunshine Coast Hinterland Nature Based Tourism Plan

− promotingnaturalencountersunderQueenslandexperiencesmarketingactivities.

32

kEy RESuLT AREAS

7.Weoperateasaknowledgeandperformance-drivenorganisation.

CapturinggreatideasandresourceallocationIn2008–09,TourismQueenslandestablishedaProjectAdvisoryGrouptoassessnewprojectsideas,prioritiseplannedprojectsandassistinresourceallocation.TourismQueenslandalsointroducedanewbusinessplanningprocesstoincreasethealignmentofprojectswiththestrategicdirectionoftheorganisation.

Your Say SurveyTheYour SaySurveyfor2009demonstratedTourismQueensland’sstaffsatisfactionatitshighestlevelever.Keyfindingsofthesurveyincluded:

− overallstaffsatisfactionwas97percent(88percentin2008)

− improvementsinorganisation-widemeasuresofintegrity,respectandtrust

− significantimprovementsinlevelsofsatisfactionwithaccountability(delegation,direction,decisions)

− stafffeelclearintheirowngoalsandthoseoftheirGroup

− stafffeelhappywiththeHealthy,WealthyandWiseinitiativesandwiththeirwork-lifebalance.

Performance@TQFrameworkThelaunchofthePerformance@TQframeworkincludedaseriesofleadershipdevelopmentworkshopsattendedbystaff.

RewardandrecognitionHealthyWealthy&WiseInitiativesHealthyWealthy&Wisehasbecomeoneoftheorganisation’scornerstoneprogramsthatengagesemployeeswithnon-monetaryrewards.Itprovidesstaffwithoptionalbenefitsandawiderangeofinformationthataddsvaluetobothworkandpersonallife.Theprogramaimstoincreasejobsatisfaction,work/lifebalanceandhealthingeneral.

Activitiesin2008–09included:

− healthappraisals

− selfdefenceworkshop

− TheSmithFamilytoy&bookappeal

− skinchecks

− firstaidawarenessseminar

− healthycookingworkshop

− fluvaccinations

− financialhealthseminar

− discountedQRtickets

− QSuperseminars.

LearningALearningFrameworkoutliningarangeofspecialisedlearningprogramswasdevelopedtooffervaluableandtargetedlearningopportunitiescustomisedtoeachGroup’sneeds.


kEy RESuLT AREAS

8.Wemaintainastreamlinedandinnovativebusinessenvironment.

Keyachievements− Continuationoffinancialmanagement

processessimplification.

− CompletionofinfrastructureprojectsincludinganupgradetoTourismQueensland’sfirewalls.

− ThecommencementofareviewofthesystemtoreplacethecurrentfamildatabasesystemusedbyTourismQueensland’sInternationalMediaandTradeRelationsteam.

− Completionofthebusinesscontinuityandinternationalconnectivityprojects.

− ContractmanagementtrainingwascompletedforallTourismQueenslandstaff.

— ContinuationofTQIntranetandweeklyinternalstaffnewsletter,Crew on Q.

− Atwo-yearEnterpriseBargainingAgreement(EBA)wasnegotiatedbystaffandmanagement,andcertifiedbytheQueenslandIndustrialRelationsCommissionin2008.TheagreementistitledtheTourism Queensland Employing Office Certified Agreement 2007.

TourismQueenslandrecordsare‘publicrecords’asdefinedinthePublic Records Act 2002.TourismQueenslandappliesQueenslandGovernmentpoliciesandstandardstotheserecordsandisprogressivelyimplementingtherequirementsofInformation Standard 40: Recordkeeping.TourismQueenslandhasimplementedtheTotalRecordsInformationSystem(TRIM)softwaretool,whichhasfacilitatedaneffectiveelectronicdocumentandrecordsmanagementsystemandpropermanagementofcorporaterecords.AllcorporaterecordsareretainedanddisposedofinaccordancewithInformation Standard 31: Retention and Disposal of Public Records.

TQConferenceandAwardsforExcellenceThe2009AwardsforExcellenceandConferencewasheldinFebruary2009.Theawardsrecognisedoutstandingachievementsfrom1January2008—31December2008.

Category Winner(s) HighlyCommended

OutstandingStaffMember

JodieAczel AlisonHorsburgh

OutstandingTeam BestJobintheWorld(allTQStaff)

AndrewParle,MarkKelso,SteveBattle,KatieMills,OlliePhilpot,GraemeManson,GabrielleAshford&SarahTittman

ExcellenceinManagement

BirteZurhold CraigShim

ExcellenceinLeadership

AmyNewman WendyLevy

ToshioWatanabeAward

UK,Ireland&NordicRegionalInternationalOffice(JaneNicholson,LizMulcaster,HayleyLloyd)

MichelleKyung

WendyHallAchievementAward

GlenMiller/EmmaHanson

WorkforceStatistics@30June2009

Demographic

Full-timeequivalent(FTE) 144

FTE staff establishment 150

Complimenttotal BrisbaneFTE—125.4OverseasFTE—18.6Casuals—3Full-time—104Part-time—19FixedTermContract—8Temporaryfull-time—14Temporarypart-time—1

Male 27%

Female 73%

Averageage 36.25

Averagelengthofservice 3.43

Annualisedturnover(permanent)

21%

Absenteeism 1.55%

Staffsatisfaction 97%

34

FinancialSummary

SuccessfuldeliveryofTourismQueenslandservicesrequiresmanagementofcostswithinbudgetandensuringvalue-for-moneyexpenditureinaccordwiththeStateGovernmentprocurementpolicy.Forthe2008-09financialyear,TourismQueenslandhadincomeof$67.83millionofwhich$43.53millionwastheannualgrantfromtheQueenslandGovernment.InNovember2008,$9.7millionwasreceivedwhentheSunloverHolidayslicenceagreementwasterminatedearlyandthebrandsold.Afterrecognisingthelicencefeeandadjustingfortransactioncostsandotheradjustments,incomeof$8.8millionwasrecognised.

Totalexpenditurefor2008–09was$67.47millionofwhich$45.73millionwasinvestedinmarketing,promotionanddevelopmentinitiativesaswellasgrantstoregionaltourismorganisations.Thecostofconsultingfeesformarketinganddevelopmentinitiativeswas$311,525whilethecostofconsultingfeesforanoperationalinitiativewas$45,000.

TourismQueensland2004-05

$M2005-06

$M2006-07

$M2007-08

$M2008-09

$M

TotalIncome* 108.08 62.83 69.96 65.52 67.83

Cooperativemarketingincome 13.19 13.75 13.06 10.72 10.58

Marketing,promotionanddevelopmentinitiatives**

41.13 42.80 48.17 44.55 45.73

Marketing/incomeratio*** 38.1% 68.1% 68.9% 68.0% 67.4%

* decreasesfrom2004–05to2005–06duetothecommerciallicenceagreement** includesgrantspaidtoRTOsandexcludesmarketingemployeeexpenses***percentageoftotalincomespentonmarketing,promotionanddevelopmentinitiatives


InternationalTravelByTourismQueenslandEmployees2008–09

Andrew ParleDirector,Aviation

Japan,Korea,Macau,HongKongandChina

29Jun–11Jul Routedevelopmentopportunities—meetingswereheldwithJapanAirlines,AllNipponAirways,ContinentalMicronesiaandAirNewZealandtoinvestigateopportunitiestointroduceormaintaindirectservicestoQueensland.

$14,628

Graeme MansonActingExecutiveDirector,International

UnitedStates 3Aug–9Aug MeetingswithindustrypartnersandpossiblerepresentativeagenciesforTourismQueensland’sLosAngelesoperations.

$3,300

Steve McRobertsExecutiveDirector,Marketing

Chris ChambersDirector,DigitalMarketing

UnitedStates 4Aug–13Aug MeetingswithdigitalagenciestodevelopinteractiveapplicationsforThe Best Job in the Worldcampaign.

InvestigationofanewdigitalmarketingprojectforiPhoneapplication.

$23,475

Graeme MansonActingExecutiveDirector,International

Korea 17Aug–19Aug ReviewTourismQueensland’soperationsinKorea.Meetingswithwholesalers,media,airlinesandpossiblerepresentativeagenciestoprogresscooperativeactivities.

$2,450

Paul BuggyRegionalDirector,India,MiddleEast,KoreaandRussia

Korea 17Aug–23Aug LeadingQueenslandTourismoperatorsontheQueenslandonTourtrademission.

Confirmandprogresscooperativemarketingopportunitieswithwholesalers,mediaandairlinepartners.

$4,610


ChinaandHongKong

6Sept–12Sept Routedevelopmentopportunities—meetingswereheldwithChinaSouthernAirlines,CathayPacificandQantastoinvestigateopportunitiestointroduceormaintaindirectservicestoQueensland.

$8,835

Anthony HayesChiefExecutiveOfficer

China 11Sept–14Sept Meetingswithheadofficerepresentativesofcarriersthatcouldintroduce/maintaindirectservicestoQueensland.

$11,171


Russia 21Sept–28Sept AttendanceattheMoscowTravelandLeisureShowtoassistQueenslanddestinationsfeatureinRussiantradeprograms.

MeetingswithSingaporeAirlines,EmiratesHolidaysandJapanAirlinestoexploretradefamiliarisations.

$14,300


UnitedArabEmirates,Malaysia,ChinaandHongKong

8Oct–16Oct AttendanceatWorldAirRouteDevelopmentConference.FinalisedcooperativemarketingagreementswithEtihadAirwaysandEmiratesAirlines.

$16,343

Don MorrisChairman,TourismQueensland

ChinaandUnitedArabEmirates

15Nov–24Nov MeetingswithseniorexecutivesofSingapore,EmiratesandEtihadAirlinestoexplorecooperativeproposals,accompanyingtheMinister.

$15,800

Denise DeveneyRegionalDirector,GoldCoastandHinterland

Germany,Netherlands,France,SwitzerlandandItaly

22Nov–6Dec PresentnewQueenslandproducttointernationaltradeatQueenslandonTourEurope.

MeetingsandworkshopswithtradealsoheldtoassistQueenslanddestinationsfeatureinEuropeanbrochures.

$13,135

36


China 25Nov–30Nov GuestspeakerattheChinaInternationalAirRoutesSummit.MeetingswithShanghaiandChinaSouthernAirlinestopresentbusinesscasesforflightsintoGoldCoastandBrisbane.

$10,302

Mark kelsoManager,AviationandEconomics

Japan 18Dec–20Dec AttendanceattheinauguralJetstarflightfromGoldCoasttoTokyotomeetwithJapanesetourismindustrystakeholdersandstrengthenrelations.

$181

Matthew SmithProjectLeader,MarketActivation

UnitedStates 14Jan–29Jan AttendanceatG’DayUSA:AustraliaWeekmentoringindustryoperatorsandbuildingrelationswithinmarket.

$11,120


Korea 8Mar–14Mar MeetingswithKoreanAirandmajorwholesalerstoconfirmTourismQueensland’sinvestmentinmarketingfor2009.

$4,100

katie MillsInternationalMarketConsultant,AsiaandNewZealand

China,TaiwanandSingapore

11Mar–25Mar BusinessmeetingswithtradeandattendanceatQueenslandonTourChina.AirlinemeetingsheldinSingaporetodiscussMOUarrangements.

$3,636

Steve BattleMarketDevelopmentSpecialist

UnitedStates 14Mar–23Mar AttendanceatCruiseShippingMiamiandQueenslandExchangetobuildrelationshipswithkeystakeholdersandreconfirmTourismQueensland’scommitmenttotheindustry.

$5,897


UnitedArabEmiratesandIndia

24Apr–11May ParticipatinginTourismAustraliamissionandtwotradeshowstosupportandadviseoperatorsincreatingnetworkswithinternationaltrade.

$17,000

Anthony HayesChiefExecutiveOfficer

Germany 15May–22May InterviewpotentialrepresentativeagenciesinMunichandFrankfurt.

MeetingwithTourismQueensland’scurrentrepresentativeagencyinLondoninordertodiscussrenewalofcontracts.

$22,012


Korea 31May–6Jun MeetingswithKoreanAirRegionalManagerforOceaniaconfirmingKoreanoperationstoBrisbane.Meetingswithmajorwholesalerstosupportcharters.MeetingwithCathayPacifictoimplementcooperativecampaignsandQantasandTourismAustraliatodiscussmarketmovements.

$4,100

Steve McRobertsExecutiveDirector,Marketing

Germany,FranceandUnitedKingdom

20Jun–3Jul AttendtheCannesLions2009Awards.

ManageBestJobintheWorldcampaignmediaandPRactivity.

NegotiatewithglobalpartnerstoprogressTourismQueensland’s2010“NextBigIdea”.

$13,609


Consolidated Financial Reportfor the year ended 30 June 2009

Tourism Queensland (“the Corporation” or “TQ”) is constituted under the Tourism Queensland Act 1979 and is a statutory body within the meaning given in the Financial Administration and Audit Act 1977.

On 23 April 2007 the Queensland Parliament passed the Statutory Bodies Legislation Amendment Act 2007 which amended the Tourism Queensland Act 1979. These amendments included the creation of the Tourism Queensland Employing Office (“the Employing Office”) as a statutory body for the purposes of the Financial Administration and Audit Act 1977. The Tourism Queensland Employing Office started operations on 1 November 2007.

38

The Financial Accountability Act 2009 came into effect on 1 July 2009 replacing the Financial Administration and Audit Act 1977 and its subordinate legislation. In accordance with the transitional provisions contained in the Financial Accountability Act 2009, the financial reports for the year ended 30 June 2009 have continued to be prepared in accordance with the Financial Administration and Audit Act 1977.

Accordingly, these Statements have been prepared:

— to satisfy the provisions of the Financial Administration and Audit Act 1977 and other prescribed requirements;

— to provide accounting for the custody and management of moneys and resources under the control of the Corporation; and

— to disclose the results of operations of the Corporation during the year and to indicate the financial position of the Corporation at the close of the year.

These consolidated statements have been prepared for the first time under AASB127 Consolidated and Separate Financial Statements. Information has been provided for the economic and parent entity for the period ending 30 June 2009. The financial statements for Tourism Queensland Employing Office as at 30 June 2008 includes only transactions from inception.

Separate statements have been included for Tourism Queensland Employing Office under APG14 Consolidated Financial Reports.

The Statements are general purpose in nature and provide a full presentation of the financial activities of the Corporation.


40 ConsolidatedFinancialReport

ConsolidatedIncomeStatementfortheyearended30June2009

Consolidated Parent

income notes2009 $000

2008$000

2009 $000

2008$000

Revenue

Governmentrevenue 2 44,056 49,309 44,056 49,309

Other Revenue

Cooperativemarketingincome 10,575 10,717 10,575 10,717

Interestreceived 808 1,032 808 1,032

Other 2 2,314 4,433 2,314 4,433

Gains

Gainonforeignexchange 1,267 13 1,267 13

Gainonsaleoffixedassets - 18 - 18

GainonsaleofSunloverLicence 2 8,808 - 8,808 -

Total income 67,828 65,522 67,828 65,522

Expenses

Marketingandpromotionexpenses 3 38,097 35,423 38,097 35,423

Operationexpenses 4 5,690 6,139 5,690 6,139

Employeeexpenses 5 15,274 14,071 15,274 14,071

Developmentexpenses 6 2,239 3,139 2,239 3,139

Grantpayments 7 5,398 5,985 5,398 5,985

Depreciationandamortisation 8 745 733 745 733

Losses

Lossonsaleoffixedassets 31 - 31 -

Total Expenses 67,474 65,490 67,474 65,490

Operating Surplus 354 32 354 32

TheaccompanyingnotesformpartoftheseFinancialStatements.


ConsolidatedBalanceSheetfortheyearended30June2009

Consolidated Parent

notes2009 $000

2008$000

2009 $000

2008$000

Current Assets

Cash&cashequivalents 11 6,827 4,434 6,827 4,434

Trade&otherreceivables 12 2,413 6,110 2,413 6,110

Othercurrentassets 13 69 257 69 257

Total Current Assets 9,309 10,801 9,309 10,801

non-Current Assets

Otherfinancialassets 14 107 107 107 107

Property,plantandequipment 15 1,468 1,828 1,468 1,828

Intangibles 16 872 641 872 641

Total non-Current Assets 2,447 2,576 2,447 2,576

Total Assets 11,756 13,377 11,756 13,377

Current Liabilities

Trade&otherpayables 17 7,435 8,614 9,882 10,956

Accruedemployeebenefits 18 2,305 2,243 161 160

Provisions 19 - 577 - 577

Otherliabilities 21 (b) 247 248 247 248

Total Current Liabilities 9,987 11,682 10,290 11,941

non-Current Liabilities

Accruedemployeebenefits 18 326 270 23 11

Provisions 19 - 89 - 89

Otherliabilities 21 (b) 578 825 578 825

Total non-Current Liabilities 904 1,184 601 925

Total Liabilities 10,891 12,866 10,891 12,866

net Assets 865 511 865 511

Equity

Retainedsurplus 865 511 865 511

Total Equity 865 511 865 511



ConsolidatedStatementofChangesinEquityfortheyearended30June2009

Consolidated Parent

RetainedSurplus$000

RetainedSurplus$000

Balance at 30 June 2007 479 479

Operatingsurplusfortheyear 32 32


Operatingsurplusfortheyear 354 354




ConsolidatedCashFlowStatementfortheyearended30June2009

Consolidated Parent

notes

2009 $000

inflows (Outflows)

2008$000

Inflows(Outflows)

2009 $000

inflows (Outflows)

2008$000

Inflows(Outflows)

Cash flows from operating activities

RevenuefromGovernmentreceived 45,888 48,788 45,888 48,788

Receiptsfromcustomers 17,419 20,588 17,419 20,588

Licencefee 1,144 2,856 1,144 2,856

GSTinputtaxcreditsreceived 4,088 4,071 4,088 4,071

Paymentstosuppliersandemployees (72,405) (75,933) (72,405) (75,933)

GSTpaidtotheATO (2,393) (1,561) (2,393) (1,561)

Interestreceived 848 1,010 848 1,010

net cash flows provided by / (used in) operating activities

20 (a) (5,411) (181) (5,411) (181)

Cash flows from investing activities

Proceedsfromthesaleofproperty,plant&equipment

- 18 - 18

ProceedsfromthesaleofSunloverLicence 8,700 - 8,700 -

Purchaseofproperty,plant&equipment (178) (93) (178) (93)

Purchaseofintangibles (470) (495) (470) (495)

net cash flows provided by (used in) investing activities

8,052 (570) 8,053 (570)

Cash flows from financing activities

Repaymentoflease (248) (268) (248) (268)

net cash flows provided by / (used in) financing activities

(248 (268) (248) (268)

net increase / (decrease) in cash and cash equivalents

2,393 (1,019) 2,393 (1,019)

Cashandcashequivalentsatbeginningofperiod 4,434 5,453 4,434 5,453

Cash and cash equivalents at end of period 11 6,827 4,434 6,827 4,434



Note1SummaryofSignificantAccountingPoliciesTourismQueensland’sobjectiveistoenhancethedevelopmentandmarketingofQueenslandtourismdestinationsinpartnershipwithIndustry,GovernmentandtheCommunity.

a.BasisofAccountingThefinancialstatementshavebeenpreparedinaccordancewithAustralianAccountingStandardsissuedbytheAustralianAccountingStandardsBoard.

Thisfinancialreportisageneral-purposefinancialreport.Exceptwherestated,thehistoricalcostconventionisused.

Theaccountingpoliciesdisclosedbelowhavebeenconsistentlyappliedduringtheyear.

b.TheReportingEntityThefinancialstatementsincludethevalueofallrevenues,expenses,assets,liabilitiesandequityoftheCorporationanditscontrolledentity,theTourismQueenslandEmployingOffice.IntheprocessofreportingtheCorporationasasingleeconomicentity,alltransactionswithentitiescontrolledbytheCorporationhavebeeneliminated.

TheTourismQueenslandEmployingOfficeissubjecttoauditbytheAuditor-GeneralofQueenslandortheirdelegate.

c.RevenueRecognitionRevenueisrecognisedtotheextentthatitisprobablethattheeconomicbenefitswillflowtotheCorporationandtherevenuecanbereliablymeasured.Thefollowingspecificrecognitioncriteriamustalsobemetbeforerevenueisrecognised:

GovernmentContributionNon-reciprocalrevenuefromtheGovernmentismeasuredatthefairvalueofthecontributionreceived.Revenueisrecognisedwhen:

(i) TheCorporationgainscontrolofthegrant;

(ii) ItisprobablethattheeconomicbenefitswillflowtotheCorporation;and

(iii) Theamountofthegrantcanbemeasuredreliably.

ReciprocalrevenuefromGovernmentisaccruedoverthetermsofthefundingarrangements.

CooperativeMarketingIncomeCooperativemarketingincomecomprisesrevenueearnedfromindustrypartnersasacontributiontowardsthecostofmarketingactivity.Cooperativemarketingincomeisrecognisedwhenthemarketingactivityisprovided.

InterestInterestincomeisrecognisedonanaccrualbasiswhentheCorporationcontrolstherighttoreceivetheinterest.

AssetSalesThegainorlossondisposalofassetsisrecognisedatthedateanunconditionalcontractofsaleissigned.Gainsorlossesoffinancialassetsandfinancialliabilitiesarereportedbycategory.

DividendsRevenueisrecognisedwhentheCorporation’srighttoreceivethepaymentisestablished.

RentalIncomeRentalincomeisaccountedforonastraight-linebasisoverthetermofthelease.

LicenceFeeLicencefeeincomeisrecognisedwhentheCorporationcontrolstherighttoreceivethefee.

OtherOtherincomeisrecognisedasitaccrues.

d.ForeignCurrencyTransactionsBoththefunctionalcurrencyandpresentationcurrencyoftheCorporationisAustraliandollars.

Transactionsinforeigncurrenciesareinitiallyrecordedinthefunctionalcurrencyatanaverageforeignexchangeratefortheperiod.Monetaryassetsandliabilitiesdenominatedinforeigncurrenciesareretranslatedattherateofexchangerulingatthebalancesheetdate.

Translationdifferencesrelatingtoamountspayableandreceivableinforeigncurrenciesaretakentotheincomestatementinthefinancialyearinwhichtheyarise.

e.FinancialInstrumentsRecognitionFinancialassetsandfinancialliabilitiesarerecognisedinthebalancesheetwhentheCorporationbecomespartytothecontractualprovisionsofthefinancialinstrument.

ClassificationFinancialinstrumentsareclassifiedandmeasuredasfollows:

— Cashandcashequivalents—heldatfairvaluethroughprofitandloss

— Receivables—heldatamortisedcost

— Heldtomaturityinvestments—heldatamortisedcost

— Payables—heldatamortisedcost.

Apartfromcashandcashequivalents,TourismQueenslandholdsnofinancialassetsclassifiedatfairvaluethroughprofitandloss.

NotestoandformingpartoftheFinancialStatementsfortheyearended30June2009


NotestoandformingpartoftheFinancialStatementsfortheyearended30June2009(continued)

DerivativeFinancialinstrumentsTheCorporationusesderivativefinancialinstrumentssuchasforeigncurrencycontractstohedgeitsriskassociatedwithforeigncurrencyfluctuationsforgeneralcommitmentsinseveralofitsinternationaloffices.Suchderivativefinancialinstrumentsarestatedseparatelyatfairvaluewithdisclosureoftherisksassociatedwiththehedge.Derivativefinancialinstrumentsarenotheldforspeculativepurposes.

Derivativesareinitiallyrecognisedatfairvalueonthedatethederivativecontractisenteredintoandaresubsequentlyre-valuedatthereportingdateinlinewithmarketfluctuations.Thefairvalueofforwardexchangecontractsiscalculatedbyreferencetocurrentforwardexchangeratesforcontractswithsimilarmaturityprofiles.

TheCorporation’sderivativefinancialinstrumentsdonotqualifyforhedgeaccounting.Anygainsorlossesarisingfromchangesinfairvaluearetakendirectlytonetprofitorlossfortheyear.

f.CashandCashEquivalentsCashandcashequivalentsincludecashonhand,inbanksandmoneymarketdepositsatcall,allstatedattheirprincipalamounts.

Moneymarketdepositsatcallarerecordedatcost,whichalsoequatestomarketvalue.InvestedfundsareusedintheCorporation’sday-to-daycashmanagementfunctionandareclassifiedascashduetotheconvertiblenatureoftheinvestments.

g.InvestmentsAllinvestmentsareinitiallyrecognisedatcost,beingthefairvalueoftheconsiderationgiven.

Afterinitialrecognition,investments,whichareclassifiedasinvestmentsinequityinstrumentsthatdonothaveaquotedmarketpriceinanactivemarketandwhosefairvaluecannotbereliablymeasured,aremeasuredatcostlessamountsprovidedtorecognisediminutioninvalues.

h.TradeandOtherReceivablesReceivablesarerecognisedandcarriedatoriginalinvoiceamountlessaprovisionforimpairment.AnallowanceforimpairmentismadewhenthereisobjectiveevidencethattheCorporationwillnotbeabletocollectthedebt.Baddebtsarewritten-offwhenidentified.

Settlementondebtorsisrequiredwithin30days.

i.Property,PlantandEquipmentAcquisitionandValuationPlantandequipmentisstatedatcostlessaccumulateddepreciationandanyimpairmentinvalue.Itemsofplantandequipment,includingleaseholdimprovements,withacostorothervalueequaltoorinexcessof$5,000arerecognisedforfinancialreportingpurposesintheyearofacquisition.Itemswithalesservalueareexpensedintheyearofacquisition.

DepreciationDepreciationisprovidedonastraight-linebasisovertheestimatedusefullifeoftheasset:

Majordepreciationperiodsare:LeaseholdImprovements

2009Leaseterm

2008Leaseterm

Property, Plant and Equipment

Computerequipment 3years 3years

Furniture,fixturesandfittings 7–12years 7–12years

j.Intangibles

Intangibleassetswithacostorothervaluegreaterthan$100,000arerecognisedinthefinancialstatements.Itemswithalesservalueareexpensedintheyearofacquisition.EachintangibleassetisamortisedovertheusefullifetotheCorporation,lessanyanticipatedresidualvalue.TheresidualvalueiszeroforallofTourismQueensland’sintangibleassets.

Majoramortisationperiodsare: 2009 2008

Internallygeneratedsoftware 2.5years 2.5years

k.Non-CurrentAssetsHeldforSaleNon-currentassetsheldforsaleconsistsofthoseassetswhichmanagementhasdeterminedareavailableforimmediatesaleintheirpresentcondition,andtheirsaleishighlyprobablewithinthenext12months.

Theseassetsaremeasuredattheloweroftheassetscarryingamountandtheirfairvalueslesscoststosellandarenotdepreciated.


l.ImpairmentofNon-CurrentAssetsAllnon-currentphysicalassetsareassessedforindicatorsofimpairmentonanannualbasis.Ifanindicatorofpossibleimpairmentexists,theCorporationdeterminestheasset’srecoverableamount.Anyamountbywhichtheasset’scarryingamountexceedstherecoverableamountisrecordedasanimpairmentloss.

Theasset’srecoverableamountisdeterminedasthehigheroftheasset’sfairvaluelesscoststosellandthedepreciatedreplacementcost.

AnimpairmentlossisrecognisedimmediatelyintheIncomeStatement,unlesstheassetiscarriedatare-valuedamount.Whentheassetismeasuredatthere-valuedamount,theimpairmentlossisoffsetagainsttheassetrevaluationreserveoftherelevantclasstotheextentavailable.

Whereanimpairmentlosssubsequentlyreverses,thecarryingamountoftheassetisincreasedtotherevisedestimateofitsrecoverableamount,butsothattheincreasedcarryingamountdoesnotexceedthecarryingamountthatwouldhavebeendeterminedhadnoimpairmentlossbeenrecognisedfortheassetinprioryears.Areversalofanimpairmentlossisrecognisedasincome,unlesstheassetiscarriedatare-valuedamount,inwhichcasethereversaloftheimpairmentlossistreatedasarevaluationincrease.

m.TradeandOtherPayablesLiabilitiesfortradecreditorsandotheramountsarecarriedatcost,whichisthefairvalueoftheconsiderationtobepaidinthefutureforgoodsandservicesreceived,whetherornotbilledtotheCorporation.Tradecreditorsarenon-interestbearingandarenormallysettledon30dayterms.

n.EmployeeBenefitsProvisionismadeforemployeebenefitsaccumulatedasaresultofemployeesrenderingservicesuptothereportingdate.Thesebenefitsincludeliabilitiesforemployeebenefitsofwagesandsalaries,annualleaveandlongserviceleave.

Liabilitiesarisinginrespectofwagesandsalaries,annualleaveandlongserviceleavethatareexpectedtobesettledwithin12monthsaremeasuredattheirnominalvalues.

Liabilitiesforlongserviceleavebenefitsthatarenotexpectedtobesettledwithin12monthsaremeasuredatthepresentvalueoftheestimatedfuturecashoutflowtobemadeinrespectofservicesprovidedbyemployeesuptothereportingdate.Indeterminingthepresentvalueoffuturecashoutflows,theinterestratesattachingtogovernmentguaranteedsecurities,whichhavetermstomaturityapproximatingthetermsoftherelatedliability,areused.

Employeebenefitsexpensesarisinginrespectofthefollowingcategories:

— wagesandsalaries,non-monetarybenefits,annualleave,longserviceleave,sickleaveandotherleavebenefits;and

— othertypesofemployeebenefits

arechargedagainstprofitsonanetbasisintheirrespectivecategories.

EmployersuperannuationcontributionsarepaidtoQSuper,thesuperannuationplanforQueenslandGovernmentemployees,atratesdeterminedbytheStateActuary.Contributionsareexpensedintheperiodinwhichtheyarepaidorpayable.TheCorporation’sobligationislimitedtoitscontributiontoQSuper.Therefore,noliabilityisrecognisedforaccruingsuperannuationbenefitsinthesefinancialstatements,theliabilitybeingheldonawhole-of-GovernmentbasisandreportedinthefinancialreportpreparedpursuanttoAAS31FinancialReportingbyGovernments.

o. LeasesLeasesareclassifiedasfinanceleaseswheneverthetermsoftheleasetransfersubstantiallyalltherisksandrewardsofownershiptothelessee.Allotherleasesareclassifiedasoperatingleases.

TheCorporationhasenteredintoanumberofoperatingleaseagreementsforbuildings,motorvehicles,computerequipmentandofficeequipment.Rentalspayableundertheseoperatingleasesarechargedtotheincomestatementoverthetermofthelease.

AssetsheldunderfinanceleasesarerecognisedasassetsoftheCorporationattheirfairvalueattheinceptionofthelease,oriflower,atthepresentvalueoftheminimumleasepayments.Thecorrespondingliabilitytothelessorisincludedinthebalancesheetasafinanceleaseobligation.

Leasepaymentsareapportionedbetweenfinancechargesandreductionoftheleaseliability.Financechargesarechargeddirectlyagainstincome.Capitalisedleasedassetsaredepreciatedovertheshorteroftheestimatedusefullifeoftheassetortheleaseterm.

Intheeventthatleaseincentivesarereceivedtoenterintonon-cancellableoperatingleases,suchincentivesarerecognisedasaliability.Leasepaymentsareallocatedbetweenrentalexpenses,reductionoftheliabilityand,whereappropriate,interestexpenseoverthetermofthelease.




p.OtherFinancialLiabilitiesInterestbearingliabilitiesarerecognisedatbookvalueastheamountcontractuallyowing.

Borrowingsareinitiallyrecognisedatfairvalue,netoftransactioncostsincurred.Borrowingsaresubsequentlymeasuredatamortisedcost.Anydifferencebetweentheproceeds(netoftransactioncosts)andtheredemptionamountisrecognisedintheincomestatementovertheperiodoftheborrowingsusingtheeffectiveinterestmethod.

q.ProvisionsProvisionsarerecordedwhentheCorporationhasapresentobligation,eitherlegalorconstructiveasaresultofapastevent.Theyarerecognisedattheamountexpectedatreportingdatetosettletheobligationinafutureperiod.

r.InsuranceTheCorporation’snon-currentphysicalassetsandotherkeyrisksareinsured.Inaddition,theCorporationpayspremiumstoWorkCoverQueenslandinrespectofitsobligationsforemployeecompensation.

s.ComparativesWherechangesinpresentationhavebeenmadeinthecurrentfinancialperiod,comparativefigureshavebeenadjustedforconsistency.

t.RoundingAmountshavebeenroundedtothenearestthousanddollarsunlessotherwisestated.

u.TaxationTheCorporationisexemptfromincometaxunderSection24AQoftheIncome Tax Assessment Act 1936andisexemptfromCommonwealthtaxationwiththeexceptionofFringeBenefitsTaxandGST.Assuch,GSTcreditsreceivablefrom/payabletotheATOarerecognisedandaccrued.

Goods&ServicesTaxRevenues,expensesandassetsarerecognisednetoftheamountofGSTexcept:

1. wheretheamountofGSTincurredisnotrecoverablefromthetaxationauthority,itisrecognisedaspartofthecostofacquisitionofanassetoraspartofanitemofexpense;or

2. forreceivablesandpayableswhicharerecognisedinclusiveofGST.

ThenetamountofGSTrecoverablefrom,orpayableto,thetaxationauthorityisincludedaspartofreceivablesorpayables.

CashflowsareincludedintheCashFlowStatementonagrossbasisandtheGSTcomponentofcashflowsarisingfrominvestingandfinancingactivities,whichisrecoverablefrom,orpayableto,thetaxationauthority,areclassifiedasoperatingcashflows.

CommitmentsandcontingenciesaredisclosednetoftheamountofGSTrecoverablefrom,orpayableto,thetaxationauthority.

v.IssuanceofFinancialStatements

ThefinancialstatementsareauthorisedforissuebytheChairman,ChiefExecutiveandExecutiveDirectorBusinessPerformanceandPlanningatthedateofsigningtheCertificateofTourismQueensland.

w.UseofEstimatesandJudgementEstimatesandunderlyingassumptionsarereviewedonanongoingbasis.Revisionstoaccountingestimatesarerecognisedintheperiodinwhichtheestimateisrevisedandinanyfutureperiodseffected.TheCorporationhasmadenojudgementthatmaycauseamaterialadjustmenttothecarryingamountsofassetsandliabilitieswithinthenextreportingperiod.

x.NewandRevisedAccountingStandardsAtthedateofauthorisationofthefinancialreport,anumberofneworamendedAustralianAccountingStandardswithfuturecommencementdateshavebeenissued.DetailsoftheseStandardsthatmayhaveanimpactonfuturefinancialreportsaresetoutbelow:

— AASB101PresentationsofFinancialStatementsappliestoreportingperiodsbeginningonorafter1January2009.TheCorporationhasnotyetassessedthefullimpactofthisStandard.

— AASB127ConsolidatedandSeparateFinancialStatementsappliestoreportingperiodsbeginningonorafter1July2009.TheCorporationhasnotyetassessedthefullimpactofthisStandard.

AllotherAustralianAccountingStandardsandInterpretationswithfuturecommencementdatesareeithernotapplicabletotheCorporation,orhavenomaterialimpactontheCorporation.



Note2Revenue

Consolidated Parent

2009 $000

2008$000

2009 $000

2008$000

Government Revenue

DepartmentofEmploymentEconomicDevelopmentandInnovation—annualgrant

43,531 48,809 43,531 48,809

DepartmentofPremierandCabinet - 500 - 500

CommonwealthDepartmentofResourcesEnergy&Tourism 525 - 525 -

44,056 49,309 44,056 49,309

Other Revenue

Rentreceived 59 69 59 69

Licencefee 1,000 3,000 1,000 3,000

Other 1,255 1,364 1,255 1,364

2,314 4,433 2,314 4,433

Gains

SaleofSunloverLicence 8,808 - 8,808 -

InNovember2008,theQueenslandGovernmentacceptedanofferbyAustralianOutbackTravelPtyLtd(AOT)forTourismQueenslandtocashouttheSunloverHolidayslicenceagreementearly.ThefinancialeffectsofthetransactiononTourismQueenslandarethesaleoftheSunloverHolidaybrandandthereceiptof$9.7million.Afterallocationoftheproceedstolicencefeesfortheperiod,transactioncostsandotheradjustments,againof$8.8millionwasrecognised.Asaresultoftheproceedsreceived,theannualgrantreceivedbytheDepartmentofEmployment,EconomicDevelopmentandInnovationwasreducedby$6.0million.MoreinformationonthesaleoftheSunloverLicenceisavailableintheQueenslandGovernmentPressReleasedated5November2008.

Note3MarketingandPromotionExpenses

Consolidated Parent

2009 $000

2008$000

2009 $000

2008$000

Domesticactivity 20,036 19,185 20,036 19,185

Internationalactivity 15,599 13,056 15,599 13,056

Researchactivity 2,462 3,182 2,462 3,182

38,097 35,423 38,097 35,423

Thesefiguresdonotincludethesalariesandwagesofmarketingstaff.



Note4OperationExpenses

Consolidated Parent

2009 $000

2008$000

2009 $000

2008$000

Leaseexpenses 1,447 1,358 1,447 1,358

Telephone,faxandpostage 370 436 370 436

Computercharges 1,220 924 1,220 924

Contractorsandconsultantsfees 299 402 299 402

Travelandaccommodationexpenses 405 346 405 346

Printing,stationeryandofficeconsumables 139 162 139 162

Stafftraining 166 195 166 195

Rates,electricityandothercharges 377 292 377 292

Badanddoubtfuldebts (31) 232 (10) 232

Insuranceandlegalfees 284 280 285 280

FringeBenefitsTax 110 90 110 90

Motorvehicleexpenses 74 98 74 98

Repairsandmaintenance 54 65 54 65

Bankfeesandcharges 70 56 70 56

Subscriptions 82 94 82 94

Entertainment 53 36 53 36

Other 571 1,073 571 1,073

5,690 6,139 5,690 6,139

Note5EmployeeExpenses/NumberofEmployees

Wagesandsalaries 11,497 10,620 1,896 4,378

Employersuperannuationcontributions 1,085 1,025 29 373

Compensatedabsences 1,320 1,070 32 344

Payrolltax 598 522 27 203

Employingoffice - - 12,516 7,939

Other 774 834 774 834

15,274 14,071 15,274 14,071

Numberofemployeesattheendoftheperiod 144 142 20 21

Thenumberofemployeesincludesbothfull-timeemployeesandpart-timeemployeesmeasuredonafull-timeequivalentbasis.



Note6DevelopmentExpenses

Consolidated Parent

2009 $000

2008$000

2009 $000

2008$000

Regionaldevelopment 954 1,606 954 1,606

Other 1,285 1,533 1,285 1,533

2,239 3,139 2,239 3,139

Note7GrantPayments

RegionalTouristCorporationgrantpayments 3,523 4,110 3,523 4,110

Convention&IncentiveBureauxgrantpayments 1,875 1,875 1,875 1,875

5,398 5,985 5,398 5,985

Note8DepreciationandAmortisation

Plantandequipment 400 438 400 438

Leaseholdimprovements 106 108 106 108

Intangibles 239 187 239 187

745 733 745 733



Note9KeyManagementPersonnelCompensation

(i) DirectorsThenumberofdirectorswhoreceivedremunerationorwereduetoreceiveremunerationwithinthefollowingbands:

2009 2008

Upto$9,999 5 1

$10,000to$19,999 2 6

$20,000to$29,999 - -

$30,000to$39,999 1 1

8 8

2009 $000

2008$000

Totalremunerationofdirectors 95 110

Theaboveremunerationincludesfees,commissions,retirementpayments,fringebenefits,postemploymentbenefitsreceivedordueandreceivable,directlyorindirectlybytheDirectorsfromTourismQueensland.

(ii)ExecutivesThenumberofseniorexecutiveswhoreceivedremunerationorwereduetoreceiveremunerationwithinthefollowingbands:

2009 2008

$100,000to$119,999 - 1

$120,000to$139,999 - -

$140,000to$159,999 - -

$160,000to$179,999 - -

$180,000to$199,999 2 -

$200,000to$219,999 - -

$220,000to$239,999 1 1

$240,000to$259,999 1 2

$260,000to$279,999 - -

$280,000to$299,999 - 1

$300,000to$319,999 1 -

5 5

2009 $000

2008$000

Totalremunerationofseniorexecutives

1,175 1,009

Theaboveremunerationincludesfees,commissions,retirementpayments,fringebenefits,postemploymentbenefitsreceivedordueandreceivable,directlyorindirectlybytheseniorexecutivesfromTourismQueensland.Thesefiguresdonotincludeseparationandredundancybenefits.

2009 $000

2008$000

Totalseparationandredundancybenefitpaymentstoseniorexecutives

85 242



Note10Auditors’Remuneration

Consolidated Parent

2009 $000

2008$000

2009 $000

2008$000

Amountspaidorpayabletotheexternalauditors:Auditingtheaccounts

22

53

22

53

Totalexternalauditfeesrelatingtothe2008-09financialyearareestimatedtobe$76,200exclusiveofGST(2008:$68,400).

Note11Cash&CashEquivalents

Generalaccount 6,827 4,434 6,827 4,434

6,827 4,434 6,827 4,434

Note12Trade&OtherReceivables

Tradedebtors 2,229 3,296 2,229 3,296

Less:Provisionforimpairment (406) (430) (406) (430)

823 2,866 823 2,866

Otherdebtors 734 2,152 734 2,152

NetGSTreceivable 831 1,027 831 1,027

Interestreceivable 25 65 25 65

1,590 3,244 1,590 3,244

2,413 6,110 2,413 6,110

Movements in the provision for impairment

Balanceatbeginningofyear 430 200 430 200

Amountswrittenoff (1) (3) (1) (3)

Amountsrecovered (408) (157) (408) (157)

Increase/(decrease)inprovision 385 390 385 390

Balanceatendofyear 406 430 406 430



Note13OtherCurrentAssets

Consolidated Parent

2009 $000

2008$000

2009 $000

2008$000

Prepayments 69 257 69 257

69 257 69 257

Note14OtherFinancialAssets

InvestmentinAustralianTourismDataWarehouse 107 107 107 107

107 107 107 107

ThenatureoftheCorporation’sinvestmentinAustralianTourismDataWarehouse(“ATDW”),includingdistributionandvotingrights,dividendentitlementsandBoardrepresentation,issuchthatATDWisneitherasubsidiarynoranassociateoftheCorporation.TourismQueenslandholdsa11.94%ownershipinterestinATDW.



Note15Property,PlantandEquipment

Consolidated Parent

2009 $000

2008$000

2009 $000

2008$000

Leasehold improvements

Atcost 1,143 1,169 1,143 1,169

Less:Accumulateddepreciation (828) (747) (828) (747)

315 422 315 422

Plant and equipment

Atcost 4,185 4,760 4,185 4,760

Less:Accumulateddepreciation (3,069) (3,377) (3,069) (3,377)

1,116 1,383 1,116 1,383

Work in progress

Atcost 37 23 37 23

37 23 37 23

Total Property, plant and equipment

Cost 5,365 5,952 5,365 5,952

Less:Accumulateddepreciation (3,897) (4,124) (3,897) (4,124)

Totalwrittendownamount 1,468 1,828 1,468 1,828

Reconciliationsofthecarryingamountsofeachclassofproperty,plantandequipmentatthebeginningandendofthecurrentfinancialyeararesetoutbelow.

Leaseholdimprovements

$000

Plant&equipment

$000

Workinprogress

$000

TOTAL$000

CarryingAmountat1July2008 422 1,383 23 1,828

Additions - 47 155 202

Disposals (26) (8) - (34)

Transfers 25 94 (141) (22)

Depreciationexpense (106) (400) - (506)

Carryingamountat30June2009 315 1,116 37 1,468



Note16Intangibles

Consolidated Parent

2009 $000

2008$000

2009 $000

2008$000

Software internally generated

Atcost 1,128 914 1,128 914

Less:Accumulatedamortisation (805) (566) (805) (566)

323 348 323 348

Work in progress

Atcost 549 293 549 293

549 293 549 293

Total intangibles

Cost 1,677 1,207 1,677 1,207

Less:Accumulatedamortisation (805) (566) (805) (566)

Totalwrittendownamount 872 641 872 641

Reconciliationsofthecarryingamountsofeachclassofintangiblesatthebeginningandendofthecurrentfinancialyeararesetoutbelow.

SoftwareInternally

Generated$000

WorkinProgress

$000TOTAL

$000

CarryingAmountat1July2008 348 293 641

Additions - 540 540

Disposals (22) (48) (70)

Transfers 236 (236) -

Amortisationexpense (239) - (239)

Carryingamountat30June2009 323 549 872

Note17TradeandOtherPayables

Consolidated Parent

2009 $000

2008$000

2009 $000

2008$000

Accruedexpenses 1,065 1,262 1,428 1,761

Tradecreditors 1,682 5,153 3,766 6,996

Othercreditors 4 1 4 1

Unearnedrevenue 3,855 2,023 3,855 2,023

Depositsandfeesinadvance 829 175 829 175

7,435 8,614 9,882 10,956

TheCorporationhasenteredintoaMasterCardcreditfacilitywithWestpactoalimitof$1,000,000.At30June2009,theCorporationhadutilisedapproximately$63,975ofthisfacility.



Note18AccruedEmployeeBenefits

Consolidated Parent

2009 $000

2008$000

2009 $000

2008$000

Current

Employeebenefits—annualleave 1,060 926 152 154

Employeebenefits—longserviceleave 873 812 - -

WagesOutstanding 372 505 9 6

2,305 2,243 161 160

non-Current

Employeebenefits—longserviceleave 326 270 23 11

2,631 2,513 184 171

Consolidated

Current Non-current

Annualleave$000

Longserviceleave$000


Openingbalanceat1July2008 926 812 270

Increase/(decrease)inprovision 940 321 56

Reductionsinprovisionasaresultofpayments (806) (261) -

Closingbalanceat30June2009 1,060 872 326

Parent

Current Non-current

Annualleave$000



Openingbalanceat1July2008 154 - 11

Increase/(decrease)inprovision 19 - 12

Reductionsinprovisionasaresultofpayments (21) - -

Closingbalanceat30June2009 152 - 23



Note19Provisions

Consolidated Parent

2009

$000

2008

$000

2009

$000

2008

$000

Current

AnnualLeave—SLHolidaysPtyLtd - 134 - 134

Longserviceleave—SLHolidaysPtyLtd - 443 - 443

- 577 - 577

non-current

Longserviceleave—SLHolidaysPtyLtd - 89 - 89

- 666 - 666

On16June2005,TourismQueenslandsignedalicenceagreementwithSLHolidaysPtyLtd,asubsidiaryoftheAOTGroup,forrightstomanageTourismQueensland’scommercialenterprisesincludingSunloverHolidaysandtheQueenslandTravelCentres.Thelicenceagreementwasforaminimumfive-yeartermwithafive-yearoptionandbecameeffectiveon1July2005.Theaccruedannualleaveandlongserviceleaveentitlementsoftheemployees(278full-timeequivalents)whotransferredtoSLHolidaysPtyLtdwerepreservedintrustbyTourismQueensland.InNovember2008,theQueenslandGovernmentapprovedTourismQueenslandacceptanofferbyAustralianOutbackTravelPtyLtd(AOT)tocashouttheSunloverHolidayslicenceagreement.Allprovisionswereclearedleavinganilbalanceasat30June2009.

Current Non-current

Annualleave–SLHolidays

PtyLtd$000

Longserviceleave–

SLHolidaysPtyLtd

$000

Longserviceleave–

SLHolidaysPtyLtd

$000


PaymentstoSLHolidaysPtyLtd - - -

Transfers - - -

Increase/(decrease)inprovision (134) (443) (89)

Closingbalanceat30June2009 - - -



Note20CashFlowStatement

Consolidated Parent

2009 $000

2008$000

2009 $000

2008$000

(a)ReconciliationofNetProfittoNetCashUsedinOperatingActivities

Netprofit 354 32 354 32

Depreciationandamortisationexpense 745 733 745 733

Provisionforimpairment (24) 229 (24) 229

(Profit)/lossonsaleofnon-currentassets 31 (18) 31 (18)

(Profit)/lossonsaleofSunloverLicence (8,808) - (8,808) -

Impairmentofshares - 123 - 123

Changesinassetsandliabilities:

(Increase)/decreaseinreceivables 3,320 4,650 3,320 4,650

(Increase)/decreaseinotherassets 188 165 188 165

Increase/(decrease)increditorsandaccruals (843) (6,220) (738) (3,879)

Increase/(decrease)inaccruedemployeebenefits 118 386 13 (1,955)

Increase/(decrease)inprovisions (492) (261) (491) (261)

Netcashusedinoperatingactivities (5,411) (181) (5,410) (181)

(b)ReconciliationofCashandCashEquivalentsForthepurposesoftheCashFlowStatement,cashcomprisescashonhandandhighlyliquidinvestmentswithshortperiodstomaturitywhicharereadilyconvertibletocashonhandattheinvestor’soptionandaresubjecttoaninsignificantriskofchangesinvalue,andborrowingswhichareintegraltothecashmanagementfunctionandwhicharenotsubjecttoatermfacility.CashattheendofthereportingperiodasshownintheCashFlowStatementagreeswiththerelateditemintheBalanceSheet(refertoNote11).



Note21Commitments

Consolidated Parent

2009 $000

2008$000

2009 $000

2008$000

Lease Expenditure Commitments

(a)OperatingLeases

Minimumleasepayments

–Notlaterthanoneyear 3,216 3,099 3,216 3,099

GSTinputtaxcreditsreceivable (214) (205) (214) (205)

3,002 2,894 3,002 2,894

–Laterthanoneyearbutnotlaterthanfiveyears 7,674 9,880 7,674 9,880

GSTinputtaxcreditsreceivable (534) (734) (534) (734)

7,140 9,146 7,140 9,146

–Laterthanfiveyears 170 815 170 815

GSTinputtaxcreditsreceivable - - - -

170 815 170 815

Aggregateleaseexpenditurecontractedforatbalancedate (excludingGST)

10,312 12,855 10,312 12,855

(b)LeaseIncentiveRecognisedinBalanceSheet

–Notlaterthanoneyear 247 248 247 248

–Laterthanoneyearbutnotlaterthanfiveyears 578 825 578 825

–Laterthanfiveyears - - - -

825 1,073 825 1,073

TotalLeaseLiabilityAccrued

Current 248 248 248 248

Non-current 578 825 578 825

826 1,073 826 1,073



Note22FinancialInstruments

a.CategorisationofFinancialInstrumentsTheCorporationhascategorisedthefinancialassetsandfinancialliabilitiesheldas:

FinancialAsset Category

Cash

Receivables Loansandreceivables(atnominalvalue)

Shares Financialassetavailableforsale

Otherfinancialassets Forwardforeignexchangecontractsatfairvaluethroughtheprofitandloss

FinancialLiabilities Category

Payables Financialliabilitynotatfairvalue(atnominalvalue)

Leaseincentiveliability Financialliabilitynotatfairvalue(atamortisedcost)

Otherfinancialliabilities Forwardforeignexchangecontractsatfairvaluethroughtheprofitandloss

Financialassetsandfinancialliabilitiesarepresentedseparatelyfromeachother,offsettinghasnotbeenapplied.

b.FinancialRiskManagementTourismQueensland’sactivitiesexposeittoavarietyoffinancialrisks—creditrisk,foreignexchangeriskandliquidityrisk.Financialriskmanagementisimplementedpursuanttopolicycoveringspecificareassuchasmitigatingforeignexchangeriskanduseofderivativefinancialinstruments.ThesepoliciesfocusontheunpredictabilityoffinancialmarketsandseektominimisepotentialadverseeffectsonthefinancialperformanceoftheCorporation.

c.CreditRiskCreditriskexposurereferstoasituationwheretheCorporationmayincurfinanciallossasaresultofanotherpartytoafinancialinstrumentfailingtodischargetheirobligation.

TheCorporationaimstoreducetheexposuretocreditdefaultbyensuringitinvestsinsecureassetsandmonitorsallfundsowedonatimelybasis.

ThefollowingtablerepresentsTourismQueensland’smaximumexposuretocreditrisk:

Consolidated Parent

FinancialAssets

2009 $000

2008$000

2009 $000

2008$000

Cash 6,827 4,434 6,827 4,434

Receivables 2,413 6,110 2,413 6,110

9,240 10,544 9,240 10,544

Themaximumexposuretocreditriskatbalancedateinrelationtoeachclassofrecognisedfinancialassetisthegrosscarryingamountinclusiveofanyprovisions.Themethodforcalculatinganyprovisionalimpairmentforriskisbasedontheageofthefinancialinstrument.Anypartywithanoutstandingobligationgreaterthan60daysisincludedintheprovisionforimpairment,withtheexceptionofgrantmoniesfromQueenslandGovernmentdepartments.



Note22FinancialInstruments(continued)

c.CreditRisk(continued)Nosignificantconcentrationofcreditriskhasbeenidentifiedasexposureisspreadoveralargenumberofcounterpartiesandcustomers.

Nofinancialassetshavehadtheirtermsrenegotiatedsoastopreventthemfrombeingpastdueorimpaired,andarestatedatthecarryingamountsasindicated.

ThefollowingtablesrepresentTourismQueensland’sfinancialassetspastduebutnotimpaired:

FinancialAssetsasat30June2009

NotOverdue$000

Lessthan30Days

$00030to60Days

$00061to90Days

$000

Morethan90days

$000Total$000

Receivables 1,873 146 394 - - 2,413

1,873 146 394 - - 2,413

FinancialAssetsasat30June2008

NotOverdue$000

Lessthan30Days

$00030to60Days

$00061to90Days

$000

Morethan90Days

$000Total$000

Receivables 4,527 871 512 - 200 6,110

4,527 871 512 - 200 6,110

ImpairedfinancialassetsaredetailedatNote12.

d. ForeignExchangeRiskForeignexchangeriskariseswhenfuturetransactionsaredenominatedinnon-Australiancurrency.

TourismQueenslandoperatesnationallyandinternationallyandisexposedtoforeignexchangeriskarisingfromcurrencyexposurestotheEuro,BritishPound,USDollar,HongKongDollar,JapaneseYen,NewZealandDollar,SingaporeDollar,TaiwanDollar,IndianRupeeandSouth-KoreanWon.TheCorporationentersintoaforwardforeignexchangecontractunderwhichitisobligedtoreceiveforeigncurrencyatsetexchangeratesandpayapredeterminedamountofAustralianDollars.Asat30June2009,nosuchcontracthadbeenenteredintoforthe2009–10financialyear.

TourismQueensland’sriskmanagementpolicyistohedgebetween50%and100%ofcommittedandforecastpurchasesdenominatedinforeigncurrencywheresettlementiswithin12months.

Theforwardforeignexchangecontractfor2009–10willbemadeupofthefollowingcurrencies

CurrencyContractAmount

$A000

Euro 735

BritishPounds 201

USDollar 567

HongKongDollar 768

JapaneseYen 663

NewZealandDollar 406

SingaporeDollar 542

3,882



Note22FinancialInstruments(continued)

e.MarketRiskSensitivityTableThefollowinginterestratesensitivityanalysisdepictstheoutcometoprofitandlossifinterestrateschangeby+/-1%fromtheyear-endratesapplicabletotheCorporation’sfinancialassetsandliabilities.

InterestRateRisk

CarryingAmount

-1%Profit

-1%Equity

+1%Profit

+1%Equity

2009$000

2008$000

2009$000

2008$000

2009$000

2008$000

2009$000

2008$000

2009$000

2008$000

Cash 6827 4,434 (7) (4) (7) (4) (7) 4 (7) 4

f.LiquidityRiskLiquidityriskreferstothesituationwheretheCorporationmayencounterdifficultyinmeetingobligationsassociatedwithfinancialliabilities.

TourismQueenslandmanagesitsexposuretoliquidityriskbyensuringsufficientfundsareavailabletomeetemployeeandsupplierobligationsatalltimes.Thisisachievedbyensuringminimumlevelsofcashareheldwithinthevariousbankaccountstomatchtheexpecteddurationofthevariousemployeeandsupplierliabilities.Allpayables,withtheexceptionoftheleaseliability(seeNote21(b)),arepayablewithinoneyear.

g.NetFairValueThecarryingamountoffinancialassetsandfinancialliabilitiesapproximatesnetfairvalue.

Thenetfairvalueisdeterminedasfollows:

— Thenetfairvalueofcashandcashequivalentsandnon-interestbearingmonetaryfinancialassetsandfinancialliabilitiesapproximatetheircarryingamounts.

– Thenetfairvalueofothermonetaryfinancialassetsandfinancialliabilitiesisbasedonmarketpriceswhereamarketexists,orisdeterminedbydiscountingexpectedfuturecashflowsbythecurrentinterestrateforfinancialassetsandliabilitieswithsimilarriskprofiles.

Note23RelatedPartyDisclosuresTransactions with Directors and Director related entitiesIntheordinarycourseofbusinessconductedundernormaltermsandconditions,TourismQueenslandhasdealtwiththefollowingDirectorsandDirectorrelatedentities.

a. MrDonMorrisAOisaDirectorofHamiltonIslandEnterprisesLtd

b. MsJulieMcGloneisOwnerofDivaMedia&Publishingconsultancy.

c. MsLynGregsonisChairmanofTourismWhitsundaysandDirectorofWhitsundayDevelopmentCorporations

d. MrShaneO’ReillyhasshareholdingsinNationalParkPtyLtdtradingasO’ReillysandarelatedpartywhoisChiefExecutiveOfficerofTourismWhitsundays

e. MrGrantCassidyisDirectorofCapricornTourismandDevelopmentOrganisation,DirectorofCoffeeHousePropertiesPtyLtd,DirectorofGlenmorePalmsManagementPtyLtd,

f. MsKayleenCollinsisExecutiveGeneralManagerCairnsInternationalAirportandCommitteeMemberoftheNationalLong-TermTourismStrategySteeringCommittee.

Transactions with Tourism Queensland Employing OfficeIntheordinarycourseofbusinessconductedundernormaltermsandconditions,TourismQueenslanddealtwiththeTourismQueenslandEmployingOffice.


CertificateofTourismQueensland

Thesegeneralpurposeconsolidatedannualfinancialstatementsfortheyearended30June2009havebeenpreparedpursuanttotheprovisionsofthe Financial Administration and Audit Act 1977(theAct)andotherprescribedrequirements.Inaccordancewithsection46(F)oftheAct,wecertifythatinouropiniontheforegoingfinancialstatementsandnotestoandformingpartthereofareinagreementwiththeaccountsandrecordsofTourismQueenslandand

(i) theprescribedrequirementsinrespectoftheestablishmentandkeepingofaccountshavebeencompliedwithinallmaterialrespects;and

(ii)theforegoingconsolidatedannualfinancialstatementshavebeendrawnupsoastopresentatrueandfairview,inaccordancewithprescribedaccountingstandards,ofthetransactionsandcashflowsofTourismQueenslandandtheconsolidatedentityfortheyear1July2008to30June2009andofthefinancialpositionasatthecloseofthatyear.

DMORRISaoChairman

AHAYESChiefExecutiveOfficer

MCLARKEExecutiveDirectorBusinessPerformanceandPlanning

Dated:11/08/2009


IndependentAuditor’sReportTotheBoardofTourismQueensland

ReportontheFinancialReportIhaveauditedtheaccompanyingfinancialreportofTourismQueensland,whichcomprisesthebalancesheetasat30June2009andtheincomestatement,statementofchangesinequityandcashflowstatementfortheyearendedonthatdate,asummaryofsignificantaccountingpolicies,otherexplanatorynotesandcertificatesgivenbytheChairman,ChiefExecutiveOfficerandtheExecutiveDirectorBusinessPerformanceandPlanningoftheconsolidatedentitycomprisingtheCorporationandtheentitiesitcontrolledattheyear’sendorfromtimetotimeduringthefinancialyear.

TheBoard’sResponsibilityfortheFinancialReportTheBoardisresponsibleforthepreparationandfairpresentationofthefinancialreportinaccordancewithprescribedaccountingrequirementsidentifiedintheFinancial Administration and Audit Act 1977andtheFinancial Management Standard 1997includingcompliancewithapplicableAustralianAccountingStandards(includingtheAustralianAccountingInterpretations).Thisresponsibilityincludesestablishingandmaintaininginternalcontrolsrelevanttothepreparationandfairpresentationofthefinancialreportthatisfreefrommaterialmisstatement,whetherduetofraudorerror;selectingandapplyingappropriateaccountingpolicies;andmakingaccountingestimatesthatarereasonableinthecircumstances.

Auditor’sResponsibilityMyresponsibilitytoexpressanopiniononthefinancialreportbasedontheauditisprescribedintheAuditor-General Act 2009.ThisAct,includingtransitionalprovisions,cameintooperationon1July2009andreplacesthepreviousrequirementscontainedintheFinancial Administration and Audit Act 1977.

TheauditwasconductedinaccordancewiththeAuditor-General of Queensland Auditing Standards,whichincorporatetheAustralianAuditingStandards.Theseauditingstandardsrequirecompliancewithrelevantethicalrequirementsrelatingtoauditengagementsandthattheauditisplannedandperformedtoobtainreasonableassurancewhetherthefinancialreportisfreefrommaterialmisstatement.

Anauditinvolvesperformingprocedurestoobtainauditevidenceabouttheamountsanddisclosuresinthefinancialreport.Theproceduresselecteddependontheauditor’sjudgement,includingtheassessmentofrisksofmaterialmisstatementinthefinancialreport,whetherduetofraudorerror.Inmakingthoseriskassessments,theauditorconsidersinternalcontrolsrelevanttotheentity’spreparationandfairpresentationofthefinancialreportinordertodesignauditproceduresthatareappropriateinthecircumstances,butnotforthepurposeofexpressinganopinionontheeffectivenessoftheentities’internalcontrol,otherthaninexpressinganopiniononcompliancewithprescribedrequirements.

AnauditalsoincludesevaluatingtheappropriatenessofaccountingpoliciesandthereasonablenessofaccountingestimatesmadebytheBoard,aswellasevaluatingtheoverallpresentationofthefinancialreportandanymandatoryfinancialreportingrequirementsasapprovedbytheTreasurerforapplicationinQueensland.

Ibelievethattheauditevidenceobtainedissufficientandappropriatetoprovideabasisformyauditopinion.

IndependenceTheAuditor-General Act 2009promotestheindependenceoftheAuditor-GeneralandQAOauthorisedauditors.TheAuditor-GeneralistheauditorofallQueenslandpublicsectorentitiesandcanonlyberemovedbyParliament.

TheAuditor-Generalmayconductanauditinanywayconsideredappropriateandisnotsubjecttodirectionbyanypersonaboutthewayinwhichauditpowersaretobeexercised.TheAuditor-Generalhasforthepurposesofconductinganaudit,accesstoalldocumentsandpropertyandcanreporttoParliamentmatterswhichintheAuditor-General’sopinionaresignificant.

Auditor’sOpinionInaccordancewiths.40oftheAuditor-General Act 2009–

(a)IhavereceivedalltheinformationandexplanationswhichIhaverequired;and

(b)inmyopinion—


(ii)thefinancialreporthasbeendrawnupsoastopresentatrueandfairview,inaccordancewiththeprescribedaccountingstandardsofthetransactionsofTourismQueenslandandtheconsolidatedentityforthefinancialyear1July2008to30June2009andofthefinancialpositionasattheendofthatyear.

BPWORRAL,FCADelegateoftheAuditor-GeneralofQueenslandSignedatBrisbaneon13August2009


TourismQueenslandEmployingOfficeIncomeStatementfortheperiodended30June2009

Income notes2009 $000

2008$000

Revenue

Employmentservicesincome

12,516 7,939

TotalIncome 12,516 7,939

Expenses

Employeeexpenses

2 12,516 7,939

TotalExpenses 12,516 7,939

OperatingSurplus/(Deficit) - -

BalanceSheetasat30June2009

CurrentAssets

Tradereceivables 2,084 1,842

Accruedrevenue 363 499

TotalCurrentAssets

2,447 2,341

TotalAssets 2,447 2,341

CurrentLiabilities

Accruedemployeebenefits

3 2,144 2,082

TotalCurrentLiabilities

2,144 2,082

NonCurrentLiabilities

Accruedemployeebenefits

3 303 259

TotalNonCurrentLiabilities

303 259

TotalLiabilities 2,447 2,341

NetAssets - -

Equity

Retainedsurplus/(deficit)

- -

TotalEquity - -


TourismQueenslandEmployingOfficeStatementofchangesinEquityfortheperiodended30June2009

RetainedSurplus

$000

Balanceat1November2007 -

Operatingsurplus/(deficit)fortheyear -

Balanceat30June2008 -

Operatingsurplus/(deficit)fortheyear -

Balanceat30June2009 -

Cashflowstatementfortheperiodended30June2009

2009 $000

inflows (Outflows)

2008$000

Inflows(Outflows)

Cashflowsfromoperatingactivities

Receiptsfromcustomers 10,866 6,742

Paymentstosuppliersandemployees

(10,866) (6,742)

Netcashflowsprovidedby/(usedin)operatingactivities

- -

Netincrease/(decrease)incashandcashequivalents

- -

Cashandcashequivalentsatbeginningofperiod

- -

Cashandcashequivalentsatendofperiod

- -



TourismQueenslandEmployingOfficeNotestoandformingpartoftheFinancialStatementsfortheyearended30June2009

Note1SummaryofSignificantAccountingPoliciesTourismQueenslandEmployingOffice’sobjectiveistoprovideemploymentservicestoTourismQueensland

a.BasisofAccountingThefinancialstatementshavebeenpreparedinaccordancewithAustralianAccountingStandardsissuedbytheAustralianAccountingStandardsBoard.

Thisfinancialreportisageneral-purposefinancialreport.Exceptwherestated,thehistoricalcostconventionisused.

ThesefinancialstatementsarepresentedinAustraliandollarswhichistheEmployingOfficefunctionalcurrency.

Theaccountingpoliciesdisclosedbelowhavebeenconsistentlyappliedduringtheyear.

b.RevenueRecognitionRevenueisrecognisedtotheextentthatitisprobablethattheeconomicbenefitswillflowtotheEmployingOfficeandtherevenuecanbereliablymeasured.

c.TradeandOtherReceivablesReceivablesarerecognisedandcarriedatoriginalinvoiceamountlessaprovisionforimpairment.AnallowanceforimpairmentismadewhenthereisobjectiveevidencethattheEmployingOfficewillnotbeabletocollectthedebt.Baddebtsarewritten-offwhenidentified.

Settlementondebtorsisrequiredwithin30days.

d.TradeandOtherPayablesLiabilitiesfortradecreditorsandotheramountsarecarriedatcost,whichisthefairvalueoftheconsiderationtobepaidinthefutureforgoodsandservicesreceived,whetherornotbilledtotheEmployingOffice.Tradecreditorsarenon-interestbearingandarenormallysettledon30dayterms.

e.EmployeeBenefitsProvisionismadeforemployeebenefitsaccumulatedasaresultofemployeesrenderingservicesuptothereportingdate.Thesebenefitsincludeliabilitiesforemployeebenefitsofwagesandsalaries,annualleaveandlongserviceleave.

Liabilitiesarisinginrespectofwagesandsalaries,annualleaveandlongserviceleavethatareexpectedtobesettledwithin12monthsaremeasuredattheirnominalvalues.

Liabilitiesforlongserviceleavebenefitsthatarenotexpectedtobesettledwithin12monthsaremeasuredatthepresentvalueoftheestimatedfuturecashoutflowtobemadeinrespectofservicesprovidedbyemployeesuptothereportingdate.Indeterminingthepresentvalueoffuturecashoutflows,theinterestratesattachingtogovernmentguaranteedsecurities,whichhavetermstomaturityapproximatingthetermsoftherelatedliability,areused.

Employeebenefitsexpensesarisinginrespectofthefollowingcategories:

— wagesandsalaries,non-monetarybenefits,annualleave,longserviceleave,sickleaveandotherleavebenefits;and

— othertypesofemployeebenefits

— arechargedagainstprofitsonanetbasisintheirrespectivecategories.

EmployersuperannuationcontributionsarepaidtoQSuper,thesuperannuationplanforQueenslandGovernmentemployees,atratesdeterminedbytheStateActuary.

Contributionsareexpensedintheperiodinwhichtheyarepaidorpayable.TheEmployingOffice’sobligationislimitedtoitscontributiontoQSuper.Therefore,noliabilityisrecognisedforaccruingsuperannuationbenefitsinthesefinancialstatements,theliabilitybeingheldonawhole-of-GovernmentbasisandreportedinthefinancialreportpreparedpursuanttoAAS31FinancialReportingbyGovernments.

f.FinancialInstrumentsRecognitionFinancialassetsandfinancialliabilitiesarerecognisedinthebalancesheetwhentheEmployingOfficebecomespartytothecontractualprovisionsofthefinancialinstrument.

ClassificationFinancialinstrumentsareclassifiedandmeasuredasfollows:

— Receivables—heldatamortisedcost

g.RoundingAmountshavebeenroundedtothenearestthousanddollarsunlessotherwisestated.

h.UseofEstimatesandJudgementEstimatesandunderlyingassumptionsarereviewedonanongoingbasis.Revisionstoaccountingestimatesarerecognisedintheperiodinwhichtheestimateisrevisedandinanyfutureperiodseffected.TheEmployingOfficehasmadenojudgementthatmaycauseamaterialadjustmenttothecarryingamountsofassetsandliabilitieswithinthenextreportingperiod.

i.TaxationTheEmployingOfficeisexemptfromincometaxunderSection24AQoftheIncomeTaxAssessmentAct1936andisexemptfromCommonwealthtaxationwiththeexceptionofFringeBenefitsTaxandGST.Assuch,GSTcreditsreceivablefrom/payabletotheATOarerecognisedandaccrued.

Goods & Services TaxRevenues,expensesandassetsarerecognisednetoftheamountofGSTexcept:

1. wheretheamountofGSTincurredisnotrecoverablefromthetaxationauthority,itisrecognisedaspartofthecostofacquisitionofanassetoraspartofanitemofexpense;or

2. forreceivablesandpayableswhicharerecognisedinclusiveofGST.


TourismQueenslandEmployingOfficeNotestoandformingpartoftheFinancialStatementsfortheyearended30June2009

Note2EmployeeExpenses/NumberofEmployees

2009 $000

2008$000

Wagesandsalaries 9,601 6,242

Employersuperannuationcontributions 1,056 652

Compensatedabsences 1,288 726

Payrolltax 571 319

12,516 7,939

Numberofemployeesattheendoftheperiod. 124 121

Thenumberofemployeesincludesbothfull-timeemployeesandpart-timeemployeesmeasuredonafull-timeequivalentbasis.

Note3AccruedEmployeeBenefits

2009 $000

2008$000

Current

Employeebenefits–annualleave 908 772

Employeebenefits–longserviceleave 873 812

WagesOutstanding 363 498

2,144 2,082

non-Current

Employeebenefits–longserviceleave 303 259

2,447 2,341

Current Non-current

Annualleave$000




TransferfromTourismQueensland - - -

Increase/(decrease)inprovision 921 322 44

Reductionsinprovisionasaresultofpayments (785) (261) -

Closingbalanceat30June2009 908 873 303

Note4FinancialInstrumentsTheEmployingOfficereceivablesareduefromTourismQueenslandandarenotpastdue.


CertificateofTourismQueenslandEmployingOffice

Thesegeneralpurposeannualfinancialstatementsfortheyearended30June2009havebeenpreparedpursuanttotheprovisionsoftheFinancial Administration and Audit Act 1977(theAct)andotherprescribedrequirements.Inaccordancewithsection46(F)oftheAct,wecertifythatinouropiniontheforegoingfinancialstatementsandnotestoandformingpartthereofareinagreementwiththeaccountsandrecordsofTourismQueenslandEmployingOfficeand


(ii)theforegoingannualfinancialstatementshavebeendrawnupsoastopresentatrueandfairview,inaccordancewithprescribedaccountingstandards,ofthetransactionsandcashflowsofTourismQueenslandEmployingOfficefortheperiodending30June2009andofthefinancialpositionasatthecloseofthatyear.

AHAYESChiefExecutiveOfficer

MCLARKEExecutiveDirectorBusinessPerformanceandPlanning

Dated:11/08/2009


ReportontheFinancialReportIhaveauditedtheaccompanyingfinancialreportofTourismQueenslandEmployingOfficewhichcomprisesthebalancesheetasat30June2009,andtheincomestatement,statementofchangesinequityandcashflowstatementfortheyearendedonthatdate,asummaryofsignificantaccountingpolicies,otherexplanatorynotesandcertificatesgivenbytheExecutiveOfficerandExecutiveDirectorBusinessPerformanceandPlanning.

TheExecutiveOfficer’sResponsibilityfortheFinancialReportTheExecutiveOfficerisresponsibleforthepreparationandfairpresentationofthefinancialreportinaccordancewithprescribedaccountingrequirementidentifiedintheFinancial Administration and Audit Act 1977andtheFinancial Management Standard 1997,includingcompliancewithapplicableAustralianAccountingStandards(includingtheAustralianAccountingInterpretations).Thisresponsibilityincludesestablishingandmaintaininginternalcontrolsrelevanttothepreparationandfairpresentationofthefinancialreportthatisfreefrommaterialmisstatement,whetherduetofraudorerror;selectingandapplyingappropriateaccountingpolicies;andmakingaccountingestimatesthatarereasonableinthecircumstances.

Auditor’sResponsibilityMyresponsibilitytoexpressanopiniononthefinancialreportbasedontheauditisprescribedintheAuditor-General Act 2009.ThisAct,includingtransitionalprovisions,cameintooperationon1July2009andreplacesthepreviousrequirementscontainedintheFinancial Administration and Audit Act 1977.

TheauditwasconductedinaccordancewiththeAuditor-General of Queensland Auditing Standards,whichincorporatetheAustralianAuditingStandards.Theseauditingstandardsrequirecompliancewithrelevantethicalrequirementsrelatingtoauditengagementsandthattheauditisplannedandperformedtoobtainreasonableassurancewhetherthefinancialreportisfreefrommaterialmisstatement.

Anauditinvolvesperformingprocedurestoobtainauditevidenceabouttheamountsanddisclosuresinthefinancialreport.Theproceduresselecteddependontheauditor’sjudgement,includingtheassessmentofrisksofmaterialmisstatementinthefinancialreport,whetherduetofraudorerror.Inmakingthoseriskassessments,theauditorconsidersinternalcontrolrelevanttotheentity’spreparationandfairpresentationofthefinancialreportinordertodesignauditproceduresthatareappropriateinthecircumstances,butnotforthepurposeofexpressinganopinionontheeffectivenessoftheentity’sinternalcontrol,otherthaninexpressinganopiniononcompliancewithprescribedrequirements.

AnauditalsoincludesevaluatingtheappropriatenessofaccountingpoliciesandthereasonablenessofaccountingestimatesmadebytheExecutiveOfficer,aswellasevaluatingtheoverallpresentationofthefinancialreportincludinganymandatoryfinancialreportingrequirementsasapprovedbytheTreasurerforapplicationinQueensland.

Ibelievethattheauditevidenceobtainedissufficientandappropriatetoprovideabasisformyauditopinion.

IndependenceTheAuditor-General Act 2009promotestheindependenceoftheAuditor-GeneralandQAOauthorisedauditors.TheAuditor-GeneralistheauditorofallQueenslandpublicsectorentitiesandcanonlyberemovedbyParliament.

TheAuditor-Generalmayconductanauditinanywayconsideredappropriateandisnotsubjecttodirectionbyanypersonaboutthewayinwhichauditpowersaretobeexercised.TheAuditor-Generalhasforthepurposesofconductinganaudit,accesstoalldocumentsandpropertyandcanreporttoParliamentmatterswhichintheAuditor-General’sopinionaresignificant.

Auditor’sOpinionInaccordancewiths.40oftheAuditor-General Act 2009–

(a)IhavereceivedalltheinformationandexplanationswhichIhaverequired;and

(b)inmyopinion—


(ii)thefinancialreporthasbeendrawnupsoastopresentatrueandfairview,inaccordancewiththeprescribedaccountingstandardsofthetransactionsoftheTourismQueenslandEmployingOfficeforthefinancialyear1July2008to30June2009andofthefinancialpositionasattheendofthatyear.

BPWORRAL,FCADelegateoftheAuditor-GeneralofQueenslandSignedatBrisbaneon13August2009

IndependentAuditor’sReportTotheExecutiveOfficeroftheTourismQueenslandEmployingOffice


Compliancechecklist

Summaryofrequirement Basisforrequirement Annualreportreference

Accessibility TableofContents ARGs–section8.1 1

Glossary N/A

Publicavailability FMS–section95(1)(i) insidecover

Interpreterservicestatement Queensland Government Language Services Policy

insidecover

Copyrightnotice Copyright Act 1968 insidecover

LetterofCompliance

AletterofcompliancefromtheaccountableofficerorstatutorybodytotherelevantMinister(s)

ARGs–section9 insidecover

Introductoryinformation

Agencyroleandmainfunctions FMS–section95(1)(a)and(b)

ARGs–section10.3

8

Operatingenvironment FMS–section95(1)(f),(e),(j) 8

Externalscrutiny ARGs–section10.3 14

MachineryofGovernmentchanges ARGs–section10.3 N/A

Reviewofproposedforwardoperations FMS–section95(1)(h) 20

Agencyperformance

Governmentobjectivesforthecommunity FMS–section95(1)(a)and(i)

ARGs–section11.5

N/A

Agencyobjectivesandperformanceindicators 20–34

Agencyoutputsandoutputperformancemeasures 19

SummaryofFinancialInformation

Summaryoffinancialinformation ARGs–section12 35

Disclosureofbudgetvactualresults ARGs–section12.3 N/A

Governance—ManagementandStructure

Organisationalstructure FMS–section95(1)(f)(iii) 13

Executivemanagement FMS–section95(1)(f)(iii) 12

Relatedentities FMS–section96(1) N/A

Scheduleofstatutoryauthoritiesorinstrumentalities FMS–section96(2) N/A

Boardsandcommittees ARGs–section13.5 N/A

PublicSectorEthicsAct1994

-implementationstatementgivingdetailsoftheactiontakenduringthereportingperiod

Public Sector Ethics Act 1994

(section23andSchedule)

N/A

WhistleblowersProtectionAct1994

-publicinterestdisclosuresreceived

Whistleblowers Protection Act 1994

(section30-31andSchedule)

N/A

Governance—RiskManagementandAccountability

Riskmanagement FMS–section95(1)(k) 10

Auditcommittee ARGs–section14.2 10

Internalaudit ARGs-section14.3 10


Summaryofrequirement Basisforrequirement Annualreportreference

Governance—HumanResources

Workforceplanning,retentionandturnover FMS–section95(1)(f)(iii) 34

VoluntaryEarlyRetirement(VER) DirectiveNo.11/05Voluntary Early Retirement (VER)

N/A

Retrenchments DirectiveNo.10/05

Retrenchment

N/A

Initiativesforwomen ARGs–section15.4 N/A

Governance—Operations

Consultancies FMS–section95(1)(eb) 35

Overseastravel FMS–section95(1)(ea) 36–37

Informationsystemsandrecordkeeping Public Records Act 2002 34

Wastemanagement Environmental Protection (Waste Management) Policy 2000, Environmental Protection Act 1994

N/A

OtherPrescribedRequirements

Sharedservices ARGs–section17.1 N/A

Carbonemissions Premier’s Statement N/A

OptionalInformationthatmaybeReported

Correctionstopreviousannualreports ARGs–section18.2 N/A

FreedomofInformation Freedom of Information Act 1992

N/A

Privacypolicy QueenslandGovernmentPrivacy Policy

N/A

Indigenousmatters N/A N/A

NativeTitle N/A N/A

FinancialStatements

Annualgeneralpurposefinancialstatements Financial Reporting Requirements for Queensland Government Agencies

38–69

Certificationoffinancialstatements FAA–sections39and46F 63and68

IndependentAuditorsReport FAA–sections38AA(1)and46FA(3)

64and69

Remunerationdisclosures Financial Reporting Requirements for Queensland Government Agencies

51

FAAFinancial Administration and Audit Act 1977FMSFinancial Management Standard 1997ARGsAnnualReportGuidelinesforQueenslandGovernmentAgencies

72 TourismQueenslandDirectory

TourismQueenslandHeadOfficeTourismQueenslandHouse30MakerstonStreet,CityGPOBox328BrisbaneQLD40010735353535www.tq.com.auwww.tq.com.au/annualreport08-09

Contactofficer:GeneralManager,CorporateandGovernmentRelationsTel:0735355588Email:[email protected]

ZoneDirectors

GoldCoastandHinterlandDeniseDeveneyTedderTerracesCnrHughesAvenueandTedderAvenue,MainBeachQLD4217Postal:TourismQueenslandHouseGPOBox328BrisbaneQLD4001Tel:0418412140

BrisbaneandSouthEastQueenslandCountrySharonRaguseBasedinheadofficePostal:TourismQueenslandHouseGPOBox328BrisbaneQLD4001

SunshineCoastandFraserCoastLynneBanford23Regatta1BusinessCentreKawanaQLD4701Postal:LockedBag5010CaloundraDCQLD4551Tel:0754139223or0406539122

Whitsundays,IslandsoftheGreatBarrierReefandMackayRachaelKlitscherSuite2,CumberlandHouse,2–4IslandDrive,CannonvaleQLD4802Postal:POBox194AirlieBeachQLD4802Tel:0749460106or0419662933

TourismQueenslandDirectory

Central Queensland and Southern Great Barrier ReefTrevor Cox Level 1, 149 Bolsover Street Rockhampton QLD 4700 Tel: 0408 761 774

The Tropics and the Great Barrier ReefJeff Gillies Cairns Port Authority Building Cnr Spence & Grafton Streets Cairns 4870 Postal : PO Box 2358 Cairns QLD 4870 Tel: 0437 735 944 or 0419 645 955

Outback (including Gulf and Western Downs)Matt Bron The Department of State Development, Landsborough Highway Longreach QLD 4730 Postal: PO Box 210 Longreach QLD 4730 Tel: 0439 476 106

International RepresentativesUnited KingdomHills Balfour Synergy 3rd Floor, Colechurch House, 1 London Bridge Walk, London, SE1 2SX England Tel: +44 207 367 0900 Fax: +44 207 407 3810

Europec/- Tourism Queensland, global spot Oberbrunner Str. 4, 81475 Munich, Germany Tel: +49 89 7596988 80 Fax: +49 89 7596988 10

America6100 Center Drive Suite 1150 Los Angeles, CA 90045 USA Tel: +1 310 695 3250 Fax: +1 310 695 3258

Hong KongRoom 2507, 25th Floor Harbour Centre, 25 Harbour Road Wanchai Hong Kong Tel: +852 2827 4322 Fax: +852 2877 5668

ChinaRoom 3709-3710, 37th Floor CITIC Square 1168 NanJing Road West Shanghai 200041 China Tel: +86 21 5292 9668 Fax: +86 21 5292 9698

TaiwanSuite 3202, 32nd Floor International Trade Building No. 333 Keelung Road Section 1 Taipei 110 Taiwan Tel: +886 2 2723 3196 Fax: +886 2 2723 3197

Korea20th Floor, Young Poong Building 33 Seorin-dong, Chongro-ku Seoul 110-752, Korea Tel: +822 399 5767 or +82 399 5768/69 Fax: +822 399 7878

IndiaTQ Represented by Tourismatique 21 Arun Chambers, Ground Floor Tardeo, Mumbai 400034 IndiaTel: +91 22 4053 3018

JapanSuite 1301, Yurakucho Denki Building NW 7-1, Yurakucho 1 Chome Chiyoda-Ku Tokyo 100-0006 Japan Tel: +81 3 3214 4931/5521 Fax: +81 3 3211 7904

OCAT bldg, 4F T-4, 1-4-1, Minatomachi, Naniwa-ku, Osaka 556-0017 Japan Tel & Fax: +81 6 6632 5030

Singapore51 Goldhill Plaza, #16-04 Singapore 308900 Tel: +65 6 253 2811 Fax: +65 6 253 8653

Malaysia15 Jalan Wangsa 1/3 Taman Wangsa Permai Kepong 52100 Kuala Lumpur Malaysia Tel: 0011 6012 383 2093

New ZealandLevel 2, 1 Teed Street Newmarket, Auckland New Zealand Tel: +64 9 374 1780 Fax: +64 9 374 1781

30 September 2009

The Honourable Peter Lawlor MPMinister for Tourism and Fair Trading GPO Box 1141 Brisbane Q 4001

Dear Minister

I am pleased to present the Annual Report 2008–09 for Tourism Queensland.

I certify that this annual report complies with:

— the prescribed requirements of the Financial Administration and Audit Act 1977 and the Financial Management Standard 1997, and

— the detailed requirements set out in the Annual Report Guidelines for Queensland Government Agencies.

A checklist outlining the annual reporting requirements can be accessed at www.tq.com.au/annualreport08-09 and is on page 70–71.

Yours sincerely

Don Morris AO Chairman

ISSN: 1837-4107. The Queensland Government is committed to providing accessible services to Queenslanders from all culturally and linguistically diverse backgrounds. If you have difficulty understanding the annual report, you can contact us on (07) 3535 3535 and we will arrange an interpreter to effectively communicate the report to you. © State of Queensland (Tourism Queensland) 2009. Publicity Availablility Statement: Danielle Koopman, General Manager — Corporate and Government Relations Tel: 07 3535 5588 Fax: 07 3535 5438 Email: [email protected] Web: www.tq.com.au / http://www.tq.com.au/about-tq/corporate-information/corporate-information_home.cfm

Front cover: Daydream Island, ‘Best Job in the World’ final selection event, May 2009. left–right Magali Heuberger, George Karellas, Clarke Gayford, Ben Southall and Hailey Turner

Tourism Q

ueensland Annual Report 2008 –2009

Tourism QueenslandAnnual Report2008 – 2009

tourism queensland annual report 2008 – 2009 · results for each queensland destination. the...

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