tourism society - social media and travel
DESCRIPTION
Tnooz editor Kevin May spoke at the UK's Tourism Society in London on 26 October 2010, outlining how the industry has coped (or not) with the rise of social media and the challenges/opportunities ahead.TRANSCRIPT
Tourism and Social Media#whatisthatallabout
THE OLD WAY Word of mouth
THE OLD WAY MSM Review
THE OLD WAY Self Destruction
THE NEW WAY Ranting/Issues
THE NEW WAY Crisis management
BASICS One-off problems
CASE STUDIES Individual issues
CASE STUDIES United Breaks Guitars
CASE STUDIES Kevin Smith
CASE STUDIES Ash Cloud
CASE STUDIES Arizona
CASE STUDIES Athens Riots
CASE STUDIES Eurostar
CASE STUDIES Ryanair
GUIDELINES Check List
1 – Awareness
2 – Decision Making
3 – Reacting
4 – Engaging
5 – Monitoring
BUT WHAT NEXT? Social graph
BUT WHAT NEXT? Facebook
BUT WHAT NEXT? Facebook
BUT WHAT NEXT? Social products
BUT WHAT NEXT? Social opportunities
BUT WHAT NEXT? Gaming
BUT WHAT NEXT? All about mobile
GUIDELINES Check List
1 – Understand the graph
2 – Use Facebook
3 – Make products social
4 – Take a few risks
5 – Get a mobile strategy
