tourism vii

8/8/2019 Tourism Vii

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Plan your trips with us!


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The mission of Godspeed travel agency isto create and promote travel to andwithin Himachal Pradesh, to developprograms to encourage and support the

growth of the states tourism industry, tomanage a system of welcome centers thatprovides visitors with a positiveimpression of the state and to encouragethe tourists to extend their stay, all of

which contributes to the states economicgrowth.

Companys mission


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Enchanting Himachal

Delhi - Chandigarh - Dharamshala - Dalhousie - Manali - Shimla

Kangra Valley Magic

Delhi - Palampur - Khajjiar / Dalhousie - Dharamshala -

Chandigarh

Himachal Fantasy

Delhi - Chandigarh - Dharamshala - Dalhousie - Manali Shimla

Himachal Ecstasy

Delhi - Shimla - Manali Chandigarh

Himalayan Wonder

Delhi -Dharamshala- Dalhousie- Delhi

Himachal Complete

Delhi - Nalagarh - Shimla - Kullu - Manali - Dharamshala -

Paragpur - Chandigarh

Tour packages we offer


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Cultural tour

This tour offers you a chance to exchange thecultural values and to see a village life veryclosely. The stay will be in e village with thetribal people. Most of the villages are located in

jungles and tourists will be trekking from onevillage to anther.

Visits to ancient monasteries and temples and awalk through lesser known jungle trails will bea part of this trip.

What makes us different??


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Adventurous tour by themeTrekking & Mountaineering

MANALI - HAMTAPASSModerate level of trekking routewhich provides scenic views of himalayas. Trekking to pass is

snow trail which is very exciting and scenic KINNER KAILASH CIRCUIT : Achallenging trekking route in

tribal himachal pradesh. Home ofIbex and Snow leopards, thisis lesser known region bordering Tibet and Spiti. Some trekkingexperience is required.

SEVENSISTERS (4500m) - Making one BC and attemptingsummits. These peaks are best climbing opportunity for

beginners . Provides scenic views of Pir Panjal range and KullyValley in Himachal Pradesh.

White Water Rafting

The best site for rafting are the rivers Chandrabhaga (Chenab) inLahaul, the Satluj near Shimla, the Ravi near Chamba and theBeas near Kullu. Gobind Sagar near Bilaspur, the ChameraLake near Dalhousie and at the Manali-Kullu National Highway

are some of the other hot spots for white river rafting inHimachal Pradesh.


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competitions

Summer Rafting

Cycling

Rock climbing

Mount biking

ParaSailing

ParaGliding

Winter Skiing

Ice sculpturing

Ice skating

*Summer camps for school kids


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Safari tour and rail tour

Jeep safari MANALI-LEH-MANALI - Manali to Leh jeep safari can be combined

with Nubra Valley visit. You can come back via LAHAULSPITI

MANALI-LEH-SRINAGAR- This is TRANS-HIMALAYAN ROUTE

and can be combined with Pangong, Tso Morari Lakes /Nubra

valley visit.

Toy train These trains, operating on narrow-gauge tracks - hence the nametoy trains - laid during the British days, link stations in the plains

to hill stations and offer a laid back experience, where passengers

can take in the diverse mountain scenery at leisure. Kalka-Shimla:

107 tunnels, arched bridges and picturesque stations en routes are

the features of the 96-km journey linking the one-time summer

capital ofIndia to the plains of Punjab.


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National parks and sanctuariesThe Wildlife Sanctuaries provide a very good opportunity to the visitor to enjoy and

experience the wilderness of the state.

SIMBALBARA SANCTUARY: This sanctuary is located in Paonta Valley of Sirmour

District. This area bears beautiful dense Sal forests with grassy glades. This is probably

the most picturesque area of Shiwaliks. There is a perennial stream in the area.

CHAIL SANCTUARY: Chail is a hill station visited by many tourists.The Deodar and Oak

forests with grasslands around the township are the abode of wildlife. One can see

Sambar, Goral and Cheer Pheasants at Blossom and Jhaja.Visitors are welcome to the

Cheer pheasant breeding centre at both these places. Barking deer and Kalijin in the

forests are sure to meet and greet the visitors at dusk and dawn.

MAHARANA PRATAP SAGAR: This lake sanctuary is a big attraction for migratory ducks

from Siberian region during winter. One can see thousands of ducks in the swamp area

between Shahnahar barrage and Pongdam and the surrounding shallow waters of the

lake.


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What is common to all

Duration 3 nights and 4 days (can be extended)

Comfortable accommodation

Certified Mountain Guide

Porters and Kitchen staff Basic Medical support - First Aid facility

Simple Vegetarian Food and mineral water

All travel in AC vehicle- Volvo

Online booking

* luxury accomodation


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Pricing

Tour packages range from Rs 5000-25,000

Product bundle pricing- offering sleeping bags, motor

bikes, binoculars, Nanny

Discounts- seasonal discounts: Aug-sept

Segmented pricing- customer segmented pricing

students below 20 yrs- 15% discount

senior citizens above 70 and above-30% discount


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Targets : segmenting marketing- different

products to more than one segment

YOUTH: targeting high school students and college students

ADMINISTRATION: JUIT,PEC, PU, HPU

WORKING CLASS: who want a break from their busy schedule

FOREIGN TOURISTS: form all over the world

ADVENTUROUS TOURISTS: who love to explore nature

ATHELETES: professionals who participate in cycling competition from

all over the world

FAMILIES: who plan their trips during vacations

HONEYMOON COUPLE: best place to spend holidays for them is HP

Special attention to international students such as Bhutanese ancient

monasteries and temples of Himachal Pradesh (promoting and blending

cultures around the world)


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MARKETING STRATEGIES

Concepts: Welcome (Swagat)

Information (Suchana)

Faciliation (Suvidha) Safety (Suraksha)

Cooperation (Sahyog)

Objectives: Develop activity-based tourism to increase the duration of

tourists visits.

Develop adventure tourism by providing facilities and

safety standards at internationally required levels

Devote special attention to the promotion of religious

tourism.


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ENDORSEMENT

BRAND EMBASSADOR:

AKSHAY KUMAR


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Important Areas of Action: Breaking the seasonality factor

Dispersal of tourism to lesser known areas of thestate- includes promoting tourism in rural and tribal

areas , and developig National Parks and wildlife

sanctuaries

Do notW

ait forT

ourist , Get Him

Marketing Research


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Reason of visit in Himachal

Reason Indian

(%)

Foreign

(%)

Total(%)

Climate 23.42 17.91 22.85

Peaceful Atmosphere 15.19 19.40 15.63

Natural Beauty 40.33 48.26 41.15

Less expensive 0.58 2.49 0.77

Publicity 1.67 1.49 1.65

Other 18.81 10.45 17.95


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Purpose of Visit by Tourists

Purpose of Visit Indian(%) Foreign(%) Total(%)

Business/Official 15.13 4.98 14.08

Pleasure Trip 55.81 68.16 57.09Sports 3.91 7.46 4.28

Social/ Religious

Functions

5.41 4.98 5.36

Pilgrimage 11.22 8.45 10.93

Health 1.90 1.49 1.86

Other 6.62 4.48 6.40


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Basis of the Strategies: Differentiation- different from other organizations

Attention to all the AGE groups.

Discovering the true Himachal.

Exploring the unexplored. Safety.

Adventure sports.

Special discounts.

Focus

Focus on those foreign countries , where H.P is most popular

already say US , UK. France , Germany whichhave a

high

percapita income. Tourist will have a higher spending propensity.

In Domestic sector, the focus on generating more tourist hithertolow contributin central and eastern zones of India. North alreadycontributes 73% of tourists and will continue to patronise , forreasons of proximity and familiarity


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Security: tourist dreads insecurity. We will remove this

insecurity by launching door to door packages that

take care of complete logistics.

Standards: Maintenance ofhigh standard in providing

Transportation

Lodging Food

Guides

Other facilities


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Location

Chandigarh (Head Office)

Shimla

Delhi

Kolkata

Mumbai

Bangalore


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Advertising: Online Advertising

Search engine Marketing

Direct Mail

Offline Marketing:

Stalls during fests and other events in Educational

Institues.

Pampltes

Newspapers and Magazines

Sponsorships By KAHTARON KA KHILADI

Special offers for employees of Organizations like Infosys ,

HDFC bank


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Marketing strategies for

competitive advantageMarket challengerGodspeed travel agency can give a high

competition to th

e existing business.W

ithrecession affecting the market, it is highly

price-sensitive we offering low prices wouldincrease our market growth.Flank attack:Segmental: our company would be focusing on theuncovered market needs and rural areas.Geographical area: targeting areas where the opponent isunderperforming.


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Strength

new innovative service catering to people from all

walks of life

location of your business favorite tourism destination

quality processes and procedures personalassistance


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weakness

since we are undergrads we lack marketing expertise.

no brand value


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opportunities

Developing a market to contribute

to states economic growth and the

local people of Himachal and togive them employment.

To move into new market segments

that offer improved profits

To enter into international market


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Threat

competitors have superior access to channels ofdistribution- Himachal tourism and other well

known travel agency


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Tour ends..

But with us sweet

memories alwaysremain

tourism vii

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