tourism week workshop 2011
DESCRIPTION
PowerPoint for workshop on tourism accreditation during Tourism Week in Victoria, Australia 2011TRANSCRIPT
Australian Australian Tourism Tourism
Accreditation Accreditation ProgramProgram(ATAP)(ATAP)
What is ATAP?What is ATAP?• A business development program based
on Quality Assurance principles• Developed by aligning the six state and
territory based programs• Industry endorsed national standards• Online Program
• Provides a wealth of resources for your business
• Supported by Tourism Victoria
TQUAL MarkTQUAL Mark
• National Tourism Accreditation Framework (NTAF)• Licenses accreditation programs that meet a
national standard
• Recognisable symbol of quality – TQUAL Mark• A large proportion of the Australian Government’s
investment to of $5.5 million to NTAF going into national and global marketing by Tourism Australia
• ATAP was first accreditation program to gain licence approval
• Submit application online • Desktop assessment• ATAP Victoria Panel assessment• Accreditation granted• Onsite verification visit
Accreditation Accreditation ProcessProcess
Start
Application
End of Year 1
Renewal
End of Year 3
Review
End of Year 2
Renewal
An on-site verification will be held within this 3 year period
• Based on a 3 year cycle – • apply, renew and
review
• Business development and continuous improvement tool
• A competitive advantage• Access to incentives and discounts with
Tourism Victoria• Improved profitability through the
implementation of better operating systems
• Ability to display the accreditation logos • Part of a larger accreditation framework
Benefits to the Benefits to the BusinessBusiness
Benefits to the Benefits to the VisitorVisitor
• Signals a commitment to quality• Guarantee of truth in advertising• Reliability and consistency of the product
or service• Satisfies safety and security needs• A recognised national program which can
address concerns with product delivery
Benefits to the Benefits to the IndustryIndustry
• An assurance of professional service by tourism providers
• Demonstrates industry leadership and initiative
• Helping to ensure a reputable national tourism industry
• Contributes to a more sustainable and competitive tourism industry
Tourism AwardsTourism Awards
• ATAP program closely aligned with awards submission
• Use the resources available in the online program to continuously improve your business
• The online program provides resources that will help you to get the systems in place to respond to the awards criteria
Accreditation Accreditation AdvantageAdvantage
• Using the online program• Whether a new or established business the
online resources can help to create and further develop your business systems
• Take advantage of our partnerships• Tourism Victoria offers a range of incentives
to accredited businesses
• Use your accreditation as a marketing advantage
Marketing Marketing AdvantageAdvantage
• On your website• Display the tick and what it means to the
consumer = why they should be picking you above the rest
• In house techniques• Email signatures• Place cards, posters,
• Marketing Collateral• Flyers, adverts, brochures• In your regional/township guide e.g. OVG
Program ModulesProgram Modules
www.atap.net.auwww.atap.net.au
Login
Login InLogin In
Introduction PageIntroduction Page
ApplicationApplication
Modules
Progress Bar
Available Resources
ResourcesResources
More InfoMore Info
More Info LinksMore Info Links
SamplesSamples
ChecklistChecklist
TemplatesTemplates
Case StudyCase Study
Working Working together to together to encourage encourage
business successbusiness success
Local Area Local Area WorkshopsWorkshops
• Aim:– To assist tourism businesses to become
accredited– To provide a forum for professional
development – To provide ongoing support and
assistance generating a continuing return on the initial investment
– To develop a culture of business continuous improvement
Workshop Format Workshop Format OptionsOptions
• A series of workshops• 4+ workshops run every 6-8 weeks• Invite guest speakers to discuss key topics• Organisations work on their accreditation
application with ATAP support close by
• One off workshop• Provide an overview of accreditation• Introduce participants to the online program• Interactive learning of a key area e.g. Marketing,
Risk Management
Industry SupportIndustry Support
• Provide venue, preferably with computer access
• Liaise with local industry to get registration/participation
• Successful formulas • Council/RTO’s subsidise first year
fees• Linked with Tourism Excellence to
provide ongoing benefit
QUESTIONSQUESTIONS
Have you subscribed to our newsletter, ‘Around the Traps with ATAP’?Go to the ATAP Vic web sitehttp://www.atapvic.net.au
For the PowerPoint, go to:www.slideshare.net