tourist e-card – a way to expand modern services and solutions for tourists visiting lithuania...
TRANSCRIPT
Tourist e-card – a way to expand modern services and solutions for tourists
visiting Lithuania
Dr.Vygintas GrinisKaunas City Municipal Administrationin cooperation with Association „Infobalt“
OPEN DAYS 2009, Conglomerate Come, Create and Innovate Workshop 08C19 Tourism innovations: sharing experiences
Brussels 08/10/2008
Content of the presentation
• Tendencies of e-services in the world
• Idea of the project
• What infrastructure now exists in Lithuania ?
• Pilot project: Vilnius - European Capital of Culture 2009
Tendencies of e-services
Areas where e-cards are used (according functions, level of security, frequency of usage)
Public services: passport, identity card, social insurance document driver license, public servant, student, retiree document
Banking cards: large amounts of money (with PIN and signature -VISA, MasterCard) low cost items (less than 25 €, without PIN or signature– Pay Pass, Visa Wave)
Business: company card (access to the office, PC, databases) micro payments (parking, vending machines, entertainment) tickets (public transport, concerts, cinema, entertainments) loyalty cards (shopping and service networks)
Student card
Stadiums, sport halls
Card functions: ticket to the event, payment for parking, food, drinks, gift card.
Turnover of stadium increased about 15% due to faster service operations (payment procedure with cash takes about 40 sec., with e-card - only 1,5 sec).
e-services available for tourists
Planning of trips and ordering via Internet, payments in public transport, museums, cultural events, discounts in hotels, cafeterias,
concerts, cinema, entertainments
France, CannesE-cards and mobile NFC phones are used:
Shopping - Monoprix (supermarket), Galleries Lafayette (department store), Groupe LaSer Chains.
Payment for car parking
Services for tourists– information about historical monuments, famous pictures in museum, melodies of music.
Content of the presentation
• Tendencies of e-services in the world
• Idea of the project
• What infrastructure exist now in Lithuania ?
• Pilot project: Vilnius - European Capital of Culture 2009
Goals of the Tourist e-card project
Increase number of tourists, visiting Lithuania Develop new attractive services for tourists Encourage incoming and domestic visits, propose
practical electronic memory to tourist’s usage. Increase a number of tourist articles and variety of
public services, renewal of the products Improve the image of Lithuania as an interesting
country to visit, using innovative and new technologies
Seek effectiveness for the usage of existing public tourist infrastructure, integrate e-card with the database of tourist objects
Tasks of the Tourist e-card project
1. Develop and implement tourist e-card infrastructure, enabling payments for all tourism services presented in Lithuania
2. Increase effectiveness of national tourism information system database using e-card, allowing planning of the trip and buying of the tourist products in advance
3. Develop system, that allows to collect information about used services and number of visiting tourists.
Main functions of Tourist e-card
Tourist identification E-purse for payment in public transport
(bus, trolleybus, railway, ferries), for parking, visiting museums, culture and sport events, tolls, buying from vending machines, rent of bicycles, boats, services in Tourism information centers, etc.
Implementation of national loyalty system, used in hotels, SPA, country farms, campings, gas stations, car rental companies, shopping centers, newsagents, restaurants, etc.
Tourist e-card infrastructure
Tourist E-card operatorService supplier
E-cards and analogs
Equipment for service providers
PC with e-cards reader and Internet network
Self service terminal (with Internet) NFC mobile
phone
Fast
Secure
Internet
PortalPublic service e-signature user authentification
Transport Monthly ticketsSingle ticketsparking
Culture, educationstudent cardtickets to eventse-cash in the evente-contenttourist card
HealthCritical persons infoe-prescription
Utility Payment collection
Businessvideomusictextgamingvending machinesfast food restaurants shopsloyalty
User (identification)cardmobile phonewatchkey fob
Card authorization centercards issuingpersonalizationcard blocking
Internet banks
Micro payment system
Top-up by cash system
Other systems
User terminals (on-line)PC with card readermobile phone with card (NFC)
STB with card reader
Citizen card functionality
on-lineoff-line
Tourist e-card system structure
Description of the infrastructure
1. Portal – provides full-scale information about tourism e-services in Lithuania: ability to choose interesting items to visit, pay for travel and to collect all tickets to e-card in advance
2. Broadband internet, enabling communication of all service suppliers and users
3. Internet banking system4. e-cards authorization center - issuing of e-
cards, personalization, blocking in case of loosing5. Micropayment system for low cost items6. System of top-up of e-cards with cash7. Wide network of terminals for users
Content of the presentation
• Tendencies of e-services in the world
• Idea of the project
• What infrastructure exist now in Lithuania ?
• Pilot project: Vilnius - European Capital of Culture 2009
E-ticket for public transport
Student cards in the schools of Kaunas city
•Access to school
•Breakfast and lunch (paid by student or by social care department)
•Distribution of the books in the library
•Payments for copy machine and printing
•Payment for public transport (in the city transport and out of town)
Student cards in the schools of Kaunas city
Vilnius - European Capital of Culture
2009
This is the official gateway of Vilnius – 2009 to leisure and tourism information in Lithuania
Intended for foreigners who come here to work and recreate
Intended for Lithuanian residents seeking holiday opportunities in Lithuania
Who www.lt.gyvai.eu is intended for
Content of the presentation
• Tendencies of e-services in the world
• Idea of the project
• What infrastructure exist now in Lithuania ?
• Pilot project: Vilnius- European capital of culture 2009
Implement plan of tourist e-card project
1. Development of national tourist e-card business model and arrangements of agreements with all interested parties
2. Development of technical solutions for service providers, common infrastructure (equipment requirements for service providers, interfaces, security, communication protocols)
3. Implementation of tourist e-card common infrastructure and equipment for public service providers (museums, theaters, state enterprises, etc.)
4. Marketing of tourist e-card
Project risks
1. Not all public service providers understand advantages of new technologies
2. Lack of financing in public sector
3. Not accepted national e-cards standard
4. Unsatisfactory work of the operator
Principles of www.lt.gyvai.eu menu
The home page features groups of services which users always look for: Arrival Accommodation Catering facilities Events Leisure Shopping
Each group is broken down into more specific categories both on the home page and in the specific zone
e-card integration with the portal of
www.lt.gyvai.eu Pilot project allows to check the integrity and
readiness during year 2009, Vilnius – European Capital of Culture 2009
More than 980 events and 115 projects during year 2009 in Vilnius and Lithuania
Foster cooperation between cultural operators 3 million visitors expected in year 2009 in
Lithuania Implementation of the e-card for visitors of
European Capital of Culture 2009 allows to realize B2B, PPP models and new innovative solutions in practice
Budget of the pilot project
Equipment for service providers € units €
PC + reader +Internet connection 1000 300 300.000
Special terminal + Internet connection 725 300 217.500
NFC phone 340 100 34.000
Common software and hardware
Portal 100000 1 100.000
Personalization of cards 23200 1 23.200
Top up of cards with cash equipment 580 120 69.600
Cards for tourists
Personalized cards 5 3000000 15.000.000
