Consumer Expectations while travelling to Goa

Group Saish Haridas 1324Rishikesh Satardekar 1352Rohan Haldankar 1322Ashwin Lawande 1332Nishant Pokale 1347

Objective of the study

To find out/Know the expectations of Tourist visiting Goa.

Who is a Tourist?Tourist is someone who travels for recreation, leisure, religious, family or business purposes, usually for a limited duration. It can be commonly associated with international travel, but may also refer to travel to another place within the same country.

What is an Expectation?Expectation is defined as believing that something is going to happen or believing that something should be a certain way.a looking forward to; anticipation

Methodology• Personal Interviews The methodology used was personal interview Wherein we interviewed 15 tourists from

different segments. • No of questions : 5

Segmentation of samples

• Individual Tourists: 3• Family Tourists: 5• Business Tourists: 2• Group Tourists: 5

Questions Asked 1. Tell me something about yourself.2. Why you have chosen Goa as a destination?3. What do you expect from Goa as a tourist destination?4. What are the unique attractions of Goa ?5. Based on your experiences in Goa, How would you rate its overall attractiveness on scale of 1-10 (10 being the best).

Demographic variablecase gender age occupation status Native

placeincome

1 Male 25 Student Single Afghanistan

2 Male 23 Student Single Mumbai

3 Male 40 Photographer Married UK

4 Male /Female

28/24 manager/housewife

Married Andhra Pradesh

5 Male /Female

23/26 marketer/housewife

Married Delhi

case gender age occupation status Native place

income

6 Male /Female

24/28 Teacher/housewife

Married Delhi

7 Male /Female

23/26 Govt. employee/housewife

Married Mumbai

8 Male /Female

25/30 Architect /housewife

Married Bangalore

9 Male 35 Manager Married Mumbai

10 Male 40 Manager Married Gujarat

Case Gender Age occupation Status Native place

Income

11 Male /Female

25 Students Single Delhi

12 Male 24 Students single Mumbai

13 Male /Female

29 Musicians Single Mumbai

14 female 25 Call center employee

single Delhi

15 Male 35 service Single /married

Bangalore

Variables Case Why Goa? Expectation from Goa Unique Attraction(as

per tourist observation

1 Beaches, Alchohol Safety, Transportation,Proper food

Dudhsagar waterfall

2 Weather, Christmas week.

Ease of transportation,Helpfulness

Sweet lake Arambol,Old Goa Church,Shigmo

3 Scenic beauty,Peacefullness,Ease of travel.

Cleanliness,Diversity in Nature

Tanshikar spice farm,Valpoi trek,Old goa church

4 Enjoyment,Safety,Beaches.

Good Food,Nightlife,Accommodation

Titos’ night club, Old Goa,Mangeshi temple

5 Enjoyment, SafetyEase of travel

Economical,Helpful people

Donapaula jetty, Calangute Beach

Case Why you will choose Goa?

Expectation from Goa Unique Attraction(as per tourist observation

6 Safety,Climate,Events

Cheap liquor,Accommodation,Cleanliness

Floating casinos, Palolem beach, Spice farm

7 Climate,Enjoyment, Affordable

Clean Beaches,Fresh sea food,Ease of travel

Arambol beach, Calangute beach,Shacks

8 Enjoyment,Accommodation

Freedom, Liquor,Nightlife

Mambos night club,Casino royal, Cruise boat

9 Accommodation,Connectivity

Food, Facilities, Hospitality

Casino pride, H20 Shacks

10 Accommodation,Connectivity,Climate

Hospitality, Liquor, peacefulness

Miramar beach,Cruise boat

Case Why Goa? Expectation from Goa Unique Attraction(as per tourist observation

11 Beaches,Alchohol,party

Transportation,Supportiveness

Dudhsagar waterfall,Candolim beach

12 Weather, new year Freedom,Food, Cheap liquor

Old Goa Church,Benaulim beach,Bodgeshwar temple

13 Enjoyment,Weather,Travel

Cheap liquor,Adventure

Baga beach, Shacks, Vagator beach

14 Boating, Beaches, Enjoyment,

Good Food,Nightlife,Cheap accommodation

Dudhsagar waterfall,Donapaula jetty, Old goa church, Titos night club

15 Fun, Weather,Beaches

Economical,Helpful people, Good sea food

Palolem beach, Palm Discoveries

Ratings from tourists on Attractiveness

0

1

2

3

4

5

6

7

8

9

10

Case1

Case2

Case3

Case4

Case5

Case6

Case7

Case8

Case9

Case10

Case11

Case12

Case13

Case14

Case15

Statements

“people are very supportive and helpful as they come forward to help willingly if any problem occurs ,when we fell down from our bike ,people helped us by providing water , ice pack and helped us with first aid ”(case 6 )

“ Shops closing very early in cities ..Buses not operating after 8:30 pm “ (case 2)

Statements

• “ Police are pathetic in Goa…very rude behavior towards non -Goans ..not cooperative” (case 14)

• “ very enjoyable experience, good food, good music, and very friendly environment “case (4)

Conclusion