tourvest
DESCRIPTION
Presentation by Dieter Holle of Tourvest at the E-Tourism Africa Summit 2011 in Cape TownTRANSCRIPT
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money burned, lessons learned
Don’t Panic!
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Late 1990’s PANICE-commerce has emerged and will put us out of business within 10 years!
PANIC! – Let’s build a better website!
Travel Agents, Tour Operators and all printed material will cease to exist!
PANIC! – Yes, the new website will replace that too!
Every second household in our source markets with internet access!
PANIC! – Problem, we don’t speak B2C…
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Mid 2000’s PANICIt’s for real this time. Everything is online, soon there won’t be books for amazon.com to sell!
PANIC! – Let’s follow the herd & go B2C
Travel Agents & Tour Operators only serve those who still don’t have internet...
PANIC! – B2C and we will do everything!
Suppliers are undercutting and going direct all via the internet...
PANIC! – Buying power will keep us competitive!
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Reality CheckTravel Agencies & Tour Operators continue to flourish
RELIEF!
TDM Brochure material in high demand. Digital not as practical.
TANGIBLE!Price is not everything – service critical
EXISTANCE JUSTIFIED!
Less is more, don’t try to do it all. Focus!
MONEY BURNED, LESSON LEARNED!
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Focus!Focus on our traditional B2B space with technology
Assist our customers to grow – empower with tools
Place service & ease of use as priority
Approach online B2C opportunities gradually
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E-Commerce / Technology
B2B Connect Range
Internal Process Optimization
Extranet & Collaboration Applications
Focused web presence B2B & B2C
Managed Social Media
CRM and Electronic Marketing
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E-Commerce / Technology
Rate, Content Distribution & Online Res Facility
- Online real-time booking facility- Client specific setup/rate levels etc.- Lookup rates & T&C’s- Print suitable images- Export information for re-import- Database change alerts
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E-Commerce / Technology
Connect B2B Adobe Desktop AirApp
- Lightweight Desktop Application- Rapid access to rates, T&C’s & info- Desktop presence- Social Media Integration- Expandable
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E-Commerce / Technology
Connect B2B Host2Host XML
- Full XML connectivity to TDM- Integrate our large key accounts- Seamless flow of bookings/information- Supplier integration
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E-Commerce / Technology
Internal Process Optimization
- Efficiency through B2B & Host2Host- Efficiency through supplier connections- Technology to aid processes- & quality control- Effective reporting
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E-Commerce / Technology
Extranet & Collaboration Applications
- Supplier facing Extranet to aid content/data updates - Employee collaboration in managing data
![Page 12: Tourvest](https://reader033.vdocuments.net/reader033/viewer/2022061218/54b69efd4a795968278b479b/html5/thumbnails/12.jpg)
E-Commerce / Technology
Focused Web Presence B2B & B2C
- Brand specific focused websites/portals B2B- Product specific B2C sites
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E-Commerce / Technology
Managed Social Media
- TDM specific Social Media Policy- Selective access to Social Media in the work environment- Social Media efforts focused on target market (B2B)- Executive buy-in
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E-Commerce / Technology
CRM and Electronic Marketing
- In-house developed, integrated SalesNet CRM- Use of technology to enable tracking of online marketing- campaigns
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Focus On What You Do Best!
Don’t Follow, Innovate!
Don’t Panic!
Lesson’s Learnt