Section 1

Toward the TapThe Process. The Problem. The Solution.

2 Toward the Tap

ProblemDefined

PrimaryAudience

Concept

VisualSolution

Applications

Section 3

Research

4 Toward the Tap

Observation was key in developing the problem. We knew we wanted to look at current events and research something that we all had personal experience with, so we asked ourselves a few questions.

We decided to look at the news for inspiration. Articles of all sorts popped up under the categories of “health” and “education,” the themes that we decided we were interest-ed in. After some primary news browsing, we mindmapped topics we were familiar with.

What are we interested in?What applies to populations of all kinds?Where can we look?

Brainstorming

Section 5

Education

Health

College

Admissions

Policies BeliefsFinancial

Aid

AffirmativeAction

Job

Race High School

SummerPrograms

Disease

Research

Funding

Science

Politics

Healthcare

Medicine

Diet

Career

Students

Physicalactivity

Water

Access

6 Toward the Tap

Everyone drinks it. The most common issues with water today are access and cleanliness. We see various cam-paigns attempt to provide clean water to poorer nations, or companies create products such as filters, bottled water, and purification tablets.

There are many existing services that work to provide clean water to areas that don’t have the direct resources to access to it. While we knew that campaigns like this were available, we needed to research how they worked.

Water is universal

We wanted to serve a local community while emphasizing the negative aspects of bottled water (environmentally and financially). We liked the idea of encouraging people to make smart decisions about water, but we didn’t have concise problem yet.

Research 7

People WaterPeople Water works on a platform of buy-one-donate-one. Their treat their service as a movement or a call to action. Customers can see how their purchase helps the lives of others via QR code. They can scan their water bottle purchase and they’ll be shown the exact water project their money has helped fund. This project is very admi-rable, but we knew we wanted to work more locally and less globally. We also knew knew we wanted to target the environmental issue of plastic water bottles.

P&G Children’s Safe Drinking WaterP&G has a campaign that works to aid children of nations that lack clean water. Using the technology of purifiying powder, P&G entices the audience to donate to a large cause. This is a valuable service, but also targets a population of people much larger than we would like.

My Clean Water ActThe Clean Water Act comes off as this “cool” website that strives to bring knowledge to the public about the reality of our water systems. Their vision is to create partnerships with colleges and universities to improve the availability of clean and abundant water supplies. However, this organization is very ambitious and has a variety of programs to do this. Their website suggests their scope is rather large and not specific to any venue of action.

TapWaterTapWater advertises their purchasable water bottles and as a result, create a variety of points at which you can refill your water bottle. Targed towards the UK, the company finds a variety of venues that will allow for pedestrians to fill their water bottles. The organization is non-for-profit and we knew that this was a good starting idea. However, the design and purpose of this program did not seem compelling enough to us. This is where our design could really flourish.

8 Toward the Tap

Research

Primary Audience

Concept

Visual Solution

Applications

Section 9

Problem Defined

10 Toward the Tap

We were ambitious. We wanted to focus on the environmental impact of water bottles and looked up all sorts of statistics and facts. This prompted our research of tap water, an alternative to bottled water. We weren’t sure of the cleanliness of tap water and contacted a stake-holder who had small experience in the tap water industry.

Americans spend more than $15 billion dollars annually on bottled water, buying 2.6 billion cases.

It will take 400 to 1,000 years for plastic to degrade in the environment.

2006’s figures to package/bottle 8 billion gallons of water took 900,000 tons of plastic.

86% of single-use plastic water bottles become landfill or litter in the U.S.

Most water bottles are made of poleth-ylene terephtalate (PET) plastic at 12 – 30 grams each.

Americans spend more than $15 billion dollars annually on bottled water, buying 2.6 billion cases.

66 million water bottles will go into the garbage or litter today.

Bottled water can cost as much as $10 per gallon, making gasoline cost less than bottled water.

Economics

Impact

Consumption

Narrowing our focus

“Bottled water isn’t that much cleaner than tap water...we don’t know how pure bottled water really is.”

–Christopher Lau, stakeholder

Problem Defined 11

12 Toward the Tap

A lot of people prefer buying bottled water. Convenience, availability, and mobility seem to be key factors in peope’s decision to use it. But why? We developed a chart of pros and cons based on personal experience to being understanding the appeal of the product.

Pros

Cons

Tap water Bottled Water

Free

Environmentally friendly

Reliably available

Locally sourced

Easy to transport

Relatively inexpensive

Reliable taste

Can store in masses

Produces lots of waste

Expensive to recycle

Misleading in benefits

Essentially same as tap

Taste can fluctuate

Not readily transportable

It’s all in the bottle

Problem Defined 13

People think bottled water is better and we want to prove them wrong.

14 Toward the Tap

Research

ProblemDefined

Concept

VisualSolution

Applications

Section 15

Primary Audience

16 Toward the Tap

Who and where were the next questions we asked ourselves. We found some demographics and originally wanted to focus on a population of 18 – 34 year olds, but knew that such a range would be difficult to hone in on.

At what age do we develop opinions?Where can we find people in groups?What unifies them?

Women

A demographic study of consumers in the 18-34 age group.

Both

Men

Consume bottled water

Consume bottled water

Tap water isn’t safe!

Don’t consume bottled water

Don’t consume bottled water

Tap water’s perfectly fine.

Targeting the people

Section 17

Regionally, Los Angeles and San Diego drink the most bottled water during the

course of an average day. (3.2 servings)

San DiegoDallasLos AngelesNew York

6.96.56.46.4

Most water overall (servings)

18 Toward the Tap

“Due to the older generations’ matured tastes,

they seek more natural, less caloric beverages. Younger Americans who are increasingly active and have literally grown up with bottled water are beginning to understand the importance of drinking water for better health and overall wellness.”

–Frank Salazar, SBDCNet

We concluded our primary audience must be:

Young (18+)

Easily influenced

Able to make independent decisions

In Southern California

Within a strong community setting

Drinking lots of bottled water

Primary Audience 19

20 Toward the Tap

College students.

Geoffrey, 22U.C. San Diego ’11 Honestly, there’s a strong bias against tap water. There’s a lot of random stuff that goes in it and makes it taste bad. You also have to realize that people here are pretty wealthy, and will be more inclined to buy a $5 bottle of Voss instead of drinking tap water like a poor person. College students like to be trendy, they’ll do something to make them look good.

Young (18+)

Easily influenced

Able to make independent decisions

In Southern California

Within a strong community setting

Drinking lots of bottled water

Primary Audience 21

Ellie, 22Claremont McKenna, ’12The water down here tastes bad and it never comes out the faucet cold enough. I use a large Brita filter most days with a reusable water bottle, and I occasionally buy water bottles when I away from the house. I almost never drink water straight from the faucet. From my experience people in Los Angeles love their plastic water bottles. I also think that people in Los Angeles aren’t as environ-mentally conscious as those in the bay area, so buying crates of plastic water bottles doesn’t really seem like a big deal.

Nick, 22U.C. Irvine, ’09Almost everyone drank bottled water...the water has to travel from Norcal and after going hundreds and hundreds of miles, it’s going to taste different. There was also something about buying water that suggested you were of higher class.

22 Toward the Tap

Research

ProblemDefined

PrimaryAudience

VisualSolution

Applications

Section 23

Concept

24 Toward the Tap

While taste was important in Southern California’s experience with tap water, based on my interviews with previous students from the region, the image that is associated with drinking tap water was also a big factor.

We wanted to show students that tap water could be delicious, healthy, and give a new image of being conscious, mature, and fun.

User Purchases water

Sells water

Filters water

Communicates with vendor

Convinces customer

Plasticizes bottles

Displays water

Taste

Carries/transports

Back EndBOTTLED WATER COMPANY

Front EndBOTTLED WATER COMPANY

Finding the logic

Concept 25

Diagramming the interac-tions between a user and a bottled water company allowed us to understand the most important factors for developing a service.

Convinces customer

Plasticizes bottles Recycles bottles ($$)

Packages water Gets water,finds sources

Prices water

Displays water Marketing branding

CANNOT compare to tap water

Names water Convinces customer

Carries/transports Drinks Filters Easy access to it Convenience

26 Toward the Tap

We wanted to follow certain trends and make them unique – something that was beyond a Twitter hashtag or just a mobile app to keep people interested. A physical object would draw people’s attention and need to confront a person in a friendly way. And it would have to be applica-ble to various campuses in the Los Angeles county. We needed to find a rising trend that in today’s youth.

A lightbulb moment

Section 27

And who doesn’t love a food truck?

Chunky ChillerClean Street FoodCod Save The Queencode 3 concessionsCool CowCOOLHAUS LACorazon de JahCorn HeavenCousins Maine LobsterCrazy Creole TruckCreativEATSCrepe de VilleCrepe’n AroundCrepes BonaparteCrepuscule Crispy Waffle&FriteCupcake PlaceCupcakeryCupcakes a GoGoCurb A PeelCurbside CravingsCurrywurst Truck LADa Burger BossDante Fried ChickenDave KerinDeano’s DeliDebi RochaDel’s Lemonade - LADesiAmigo Diamond GarrettDiscussion TruckDoghouseTruckDogtown DogDogzilla Hot DogsDon Chow TacosDos ChinosDOSAtruckDumpling StationEat PhamishEat ‘Em Upel burger luchadorelantojoFamous BratwurstFATBURGER La CienegaFirehousechefs TruckFISH HAPPENS!Fishlips SushiFive Diamond flatirontruckFlavor Rush TruckFlippin Yolk

105 Chuck Wagon A Los CrepesA BiteA ROCKin ICEAfterSchoolTruckAhn Joo All American Gourmet Grill AlmoosalAloha FridaysAntonia’s NutsAsian CravingsAttack of the Killer Carnitas Auntie’s Fry BreadB Sweet MobileB&R Burger TruckBabys Badass BurgersBACON MANiaBakery TruckBarcelona On The GoBelly bombZBeth & TimBig ChewyBig G’s RoadhouseBITE ME FOODSBOLLYWOOD BITESBoo’s Philly SteakBoolBorder GrillBowers SausagesBrats BerlinBreezy FreezeBrew CoffeeBurgerMonsterButtermilk TruckCafe Con LecheCafe2UCalbi BBQCaliBanhMiCaliforniaGrillTruckCambalache’scanter’s food truckCaridad CuisineCasablanca TrucksChasing Paradise ChastellisFoodTruckcheerburgerChef Joe’s Tasting SpoonCheTruckChicago Meats LAChomp Chomp NationChunk-n-Chip

Flying PigFox Pizza BusFranken StandFresh FriesFront Porch PopsFrysmithFukuburgerTruckVegasGame On! GourmetGarlic Food TruckGeorge’s GreekGet Shaved Shave IceGetToastedGlobal SoulGlowfishGood Greek GrubGourmet GenieGourmetGrill MastersGravy Train PoutineGreat Balls On TiresGreen TruckGrill Em AllGrill Sergeant Grilled Cheese TruckGringos TacosGringos Tacos (West Covina)Gyro Gone WildGyspy Toast TruckHaleiwa Shave IceHandaRollaMastaHang 10 TacosHaute2GoHeirloom LAHoly AioliHome Skillet TruckHotShotHotDogHula MoonHungry NomadIndia JonesIn-N-Out Burger (Catering only)Jody Maroni’s TruckJogasaki BurritoJose O`Malley’sJuice on the LooseJust4HalibutKing KoneKing’s Corner Kiyoko’s TeriyakiKnockout Taco TruckKogi BBQkomodoKrazy BBQ

L A SNOWIE SHAVE ICEla guera tamaleralardonLee’s PhillyLet’s Roll ItLetsBeFrankLidia’s Dominican Kitchen Little Frenchie Lobsta TruckLomo Arigato TrucklongboardsLongboards SprinterLos SaigonLouks To GoLuckdish CurryLudo TruckM.O.EggrollsMac and CheeseMama’s Food TruckMambo Juice Mandoline GrillMangia RistoranteMarias TruckMaui Shave Ice TruckMaui Wowi LAMe So HungryMeat The GreekMEETnPOTATOESMighty BobaMiss Barbie-QMossie Lee’sMr. GreenzMr. NachoMun-Chee5 Mustache Mike’sMy Delight TruckMy Delight CupCakeryN’AWLINS FOOD TRUCKNacho TruckNana Queen’s TruckNIKUMAN-YANinjasWithAppetiteNo Jodas KitchenNo Tomatoes! Nom NomNoReservationsCaterNY Ice ConnectionO StreetOG Tempura onoliciousbbqOooh La La Crepes

Pacific Shave IcePalazzolo’s GelatoPanfiniti Food TruckPapasTapasCateringPapaya KingParadise CookiesPattyWagonPhilly PleasePhydough Piaggio Gourmet On WheelsPie n BurgerPies And Fries TruckPig’s Feet UnderPinoy JeepneyPitapusherPnut Butter BarPogi Boy TruckRaginCajun On WheelsRancho a Go GoRancho a Go Go LARandom Treats Rasta TacoRebel BiteRed Robin YUMMMMobileRefresh Rice & Roll Onigiri Ricky’s Fish TacosRockin’ Roll TruckRoll’n LobsterRolling RainbowRolling Sushi VanRomolo’s Italian Cuisine Rosa’s Bella CucinaRounds Burger TruckRoyal Red VelvetScarecrow Schmuck TruckSeabirds TruckSeoul Sausage Co.Sexy BurgerShave IceShave It IceShortRibBBQshortribtacoShortstop BBQShrimp PimpSky’s Gourmet TacosSLAMMIN SLIDERSSlap Yo MamaSliceTruckSlider City

Sloppy GourmetThe Slummin’ GourmetSmokin’ Willie’sSOHOTACOSouth Philly ExpSpice IslandSprinkles MobileSpud RunnerStackersSteel City SandwichStrati OrganicStreets of ThailandSuite 106 CupcakerySuper Q Food TruckSurf Riders Shave Ice Sweet Arleen’sSweet BeatsSweet Es Bake ShopSweet WheelsT’s Hot Sauce TruckTa Bom!Taco MaríaTainamite Food TruckTakosherTakoyaki TANOTATamarindo TruckTangoMangoTapa BoyTemakiTruck.comTexas Chili PieThe Boba TruckThe Burnt TruckTHE DIMSUM TRUCKThe Feast TruckTHE FLIP TRUCKThe Fluff Ice™ TruckThe Fry GirlThe Garbage TruckThe GastrobusThe Greasy WienerThe Lobos TruckThe Manila MachineThe Munchie MachineThe Pit StopThe PitStop GrillThe S’Cream TruckThe Shrimp GuysThe Surfer TacoThe Sweets TruckThe Tailgate TruckThe TK Truck

The Wien Hot Dog Co.The Yummy ONEThe Lime TruckThe Vine Gourmet thebuntruckThePokeyTruckTJ’s Woodfire PizzaTNBBBQTornado PotatoTortas 2 Die 4Trailer Park TruckTropical Shave IceTruck NorrisTwistBurgersUmami BurgerUncle Lau’sUncle Lau’s BBQ Urban OvenValentino’s PizzaVchosVegitup GrillVikingVizzi TruckWaffle-iciousWaffles de LiegeWake N Bake WagonWe Heart FroyoWheresTheFirePizzaWhite RabbitWicked WienerzWilloughby RoadYalla Falafel TruckZZ Truck

There are 339 active food trucks in L.A.

28 Toward the Tap

A system of mapping was essential. We all individually thought of words that could apply to our service. After-wards, we collaborated our lists of words and began think-ing of a way they all connect to one another. We strived for something catchy, not too cheesy, and more literal than figurative. H2GO was born.

Free

Trendy

Fun

New

Cool

Exciting

Playful

Keeping it relevant

Section 29

Tap water

Free

Socially aware

Convenient

On-the-go

Fresh waterYoung

Scientific term

BeneficialDo good

H O H

Quick

On-the-run

Casual

Motion

Direction

Waves

Arrow

Clean

Pure

Transparent

Clear

RefreshedVibrant

30 Toward the Tap

Research

ProblemDefined

PrimaryAudience

Concept

Applications

Section 31

Visual Solution

32 Toward the Tap

We wanted there to be a continuous interaction – something that was beyond a Twitter hashtag or just a mobile app to keep people interested. A physical object would draw people’s attention and need to confront a person in a friendly way. And it would have to be applicable to various campuses in the Los Angeles county. We needed to find a rising trend that in today’s youth.

The interaction

Section 33

WEEK 1 The Tank drives around campus, providing free tap water without revealing our identities/mission.

WEEK 2 A brochure is delivered resi-dents of the university. Our mission is revealed and we provide a QR code that leads to another product. A free water accompanies it.

WEEK 3 Students will begin using the application on a daily basis and they will return to the Tank.

EVENTUALLY...we will promote the use of filters so students will become used to the idea of using refillable water bottles and drinking locally sourced tap water.

34 Toward the Tap

We wanted to use unique but familiar imagery – but we didn’t want to invest in using too generic or cliché metaphors. Being a service associated with water, it was easy to use the shape of water droplet to ground our logo. But, it was important that it wasn’t what was the center of our image. Our final design reflected the icons that we used for our mobile application.

filtered water on wheels

The branding

1st Iteration

2nd Iteration

3rd Iteration

Visual Solution 35

Logo Designs by Mary Yang

36 Toward the Tap

The application was secondary. It was a good way of furthering the interaction between the user and our service. It also kept our program contemporary and “cool”. Figuring out the app architecture was difficult but we still needed to pin point its main function. In the end, we thought we would need something that could locate the truck, and a feature that would let you see keep track of your daily water intake. That way, the app could become personal.

The mobile app

Application

Loading

The Truck My Water Locator

Check-InSchedule/MapToday’s Water

Track Water Intake Stats Share

Stats

Settings

Account Notes

Login

Visual Solution 37

Prototyping via wood cut outs of iPhones and computer sketchesDesigned by Erin Woo

38 Toward the Tap

Research

ProblemDefined

PrimaryAudience

Concept

VisualSolution

Section 39

Applications

40 Toward the Tap

It starts with the truck. Otherwise, known as the Tank. By branding the vehicle with a name, it can easily be-come a known entity amongst a community. We would let the Tank supply water to campuses without sharing any information on who we are or why we are doing it. Inserting ourselves without any context allows people to grow more curious in our existence.

1 Launch

Applications 41

You’ve got mail – something that was beyond a Twitter hashtag or just a mobile app to keep people interested. A physical object would draw people’s attention and need to confront a person in a friendly way. And it would have to be applicable to various campuses in the Los Angeles county. We needed to find a rising trend that in today’s youth.

Brochure design by Abby Pribble

2 Reveal

42 Toward the Tap

Staying modern. The accompanying application would keep the service fun and contemporary. Anybody could download the app and keep track of their daily water intake, see how much resource they’re saving by drinking in a refillable water bottle, and find out where the Tank is if they want some crisply cold and free water.

35% Full35% FullOctober 23, 2012 12:00 PMOctober 23, 2012 12:00 PMOctober 23, 2012 12:00 PM

CurrentlyCurrentlyCurrently

My WaterThe Tank Locator Settings

We’ve given awayWe’ve given awayWe’ve given away

500.2 gallons

Today’s water is fromToday’s water is fromToday’s water is from

Walnut Valley Water District

24 oz.24 oz.October 23, 2012 12:00 PMOctober 23, 2012 12:00 PMOctober 23, 2012 12:00 PM

CurrentlyCurrentlyCurrently

Locator Settings

I’ve hadI’ve hadI’ve had

Dollars LitersPlastic (lb)

...since August 31, 2011

300 oz.

I’ve savedI’ve savedI’ve saved

40 more oz. to go!40 more oz. to go!40 more oz. to go!

Daily water intake

The Tank My Water

UCLAUCLAHillgard and WestholmHillgard and WestholmHillgard and Westholm

CurrentlyCurrentlyCurrently

SettingsThe Tank LocatorMy Water

We’re here fromWe’re here fromWe’re here from

Check InCheck InCheck In12:00 PM – 1:00 PM

The TankThe Tank

The Tank2

6

8

10

12

14

16

Interface designs by Erin Woo

3 Discover

Applications 43

35% Full35% FullOctober 23, 2012 12:00 PMOctober 23, 2012 12:00 PMOctober 23, 2012 12:00 PM

CurrentlyCurrentlyCurrently

My WaterThe Tank Locator Settings

We’ve given awayWe’ve given awayWe’ve given away

500.2 gallons

Today’s water is fromToday’s water is fromToday’s water is from

Walnut Valley Water District

24 oz.24 oz.October 23, 2012 12:00 PMOctober 23, 2012 12:00 PMOctober 23, 2012 12:00 PM

CurrentlyCurrentlyCurrently

Locator Settings

I’ve hadI’ve hadI’ve had

Dollars LitersPlastic (lb)

...since August 31, 2011

300 oz.

I’ve savedI’ve savedI’ve saved

40 more oz. to go!40 more oz. to go!40 more oz. to go!

Daily water intake

The Tank My Water

UCLAUCLAHillgard and WestholmHillgard and WestholmHillgard and Westholm

CurrentlyCurrentlyCurrently

SettingsThe Tank LocatorMy Water

We’re here fromWe’re here fromWe’re here from

Check InCheck InCheck In12:00 PM – 1:00 PM

The TankThe Tank

The Tank2

6

8

10

12

14

16

44 Toward the Tap

Drink smart. Stay cool.

4 Engage

Section 45

46 Toward the Tap

Section 47

Statistics

http://www.droptheprop.info/bottled-water-statistics

http://www.sbdcnet.org/small-business-research-reports/bottled-water-industry

Featured Designers

Erin WooMary YangAbby Pribble

The copy/design of this book was created by Erin Woo at the Sam Fox School of Design and Visual Arts. The creation of H2Go was not modeled after any existing service. Any other existing programs of the same or similar name is because of pure happenstance.

Visual Info | Fall 2012

48 Toward the Tap