toward zero deaths: the national strategy on highway...
TRANSCRIPT
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Toward Zero Deaths:
the National Strategy on Highway Safety
Brent Wilhite, Penna Powers Brian Haynes
May 16, 2012
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Progress
0
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10,000
20,000
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FA
TA
LIT
Y R
AT
E/ 100 M
VM
T
FA
TA
LIT
IES
Fatalities Fatality Rate per 100M VMT
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How Do We Get There?
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Global Partnership
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TZD Emphasis Areas
Drivers, passengers and vulnerable users Collision types
Infrastructure Vehicle-related Emergency Medical Services
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Safety Culture:
The Real Solution
Nils Bohlin
Inventor of the V-type
three-point safety belt,
1959Photo Courtesy: Volvo
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Status of the TZD Strategy
Framework is currently in development
Prioritize strategies – 25 year timeline
Review the final draft Framework
Adopt
Implement the Framework
Periodic reviews
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Branding and Marketing
Black – Remembering the lives lost in traffic crashes.
Yellow – Each person’s individual goal of
zero deaths for his or her family and friends.
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www.TowardZeroDeaths.org
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Utah and Nevada’s goal
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Utah and Nevada’s goalBased on SHSPs
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Utah and Nevada’s goalRepetition
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Utah and Nevada’s goalDept. of Education
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Utah and Nevada’s goalStudent Leaders
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Utah and Nevada’s goalDept. of Health
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Utah and Nevada’s goalState Safety Office
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Utah and Nevada’s goalState Safety Office
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Utah and Nevada’s goalCommunity Events
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Utah and Nevada’s goalDept. of Public Safety
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Highway Patrol
“...the agency is trying to
keep drunken Halloween
partygoers off the roads to
meet a goal of Zero
Fatalities.”
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Utah and Nevada’s goalMedia
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Utah and Nevada’s goalAwareness
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Behavior Modification
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Utah and Nevada’s goalMan-on-the-street
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Utah and Nevada’s goalNew logo
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Utah and Nevada’s goalNew logo
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Utah and Nevada’s goalNew logo
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Utah and Nevada’s goalNew logo
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Utah and Nevada’s goalMan-on-the-street
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Utah and Nevada’s goalIt’s the only goal
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