towards a better social media staffing
TRANSCRIPT
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INFORM CONSULTANCY GROUP LTD.332 6 Avenue SE, Calgary, AB
Toward Improved Social Media Effectiveness
SABA AFTAB, KENZIE HANDFORTH NOEL & MOSES SERIKI
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AGENDA
INTRODUCTION
BACKGROUND
PROJECT OBJECTIVES AND SCOPE
EXPANDING THE SCOPE
PROPOSED METHODOLOGY
PROPOSED WORK PROGRAM
PROJECT ORGANIZATION AND STAFFING
TIMING AND COSTS
SUMMARY OF PROJECT DELIVERABLES
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WHO ARE WE ?
• We are a Knowledge Based Consultancy Firm
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WHO IS CBFY?
• Local non-profit organization • Serves over 11,000 immigrant youth and
families annually • Helping Calgarians get to “be” Calgarians
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STATEMENT OF PROBLEM
• Enabling staff to become social media experts
• Expected outcome of increased community engagement and exposure
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WHAT WE ARE DOING FOR CBFY?
The organization has decided to obtain consulting services to help accumulate the required research to make an informed/actionable decision as to how to proceed in creating a workforce of social media experts.
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WHY?
• Social media platforms provide a unique and interesting way for people to get reliable information quickly
• Social media marketing is incredibly valuable to increasing the success of business operations
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SUCCESSFUL SOCIAL MEDIA FEATURES
• Keeping profiles up to date
• Interacting with followers
• Posting stimulating information
• Seeking out new followers
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PROJECT OBJECTIVEConsulting Objective Determine the feasibility of all staff acting as social media experts and brand ambassadors in their current roles Focus PurposeMake suggestions and create tools to help CBFY gain more exposure and execute their mandate
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PROJECT SCOPE Focus on the effectiveness of current policies
and procedures Research best practices
Not including: market survey or recommendation of hiring an external Social Media Expert
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6 Questions? Can we answer the question “Only we”......? Can our Culture nurture & sustain a social
media transformation? Are we a Conversational Brand/could we be ? Where are our customers/clients and
competitors? What is the source of our rich content? What does success looks like?
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OUR ADOPTED METHODOLOGY : SWOT ANALYSIS
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GANNT CHART
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PROJECT SCHEDULE
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WORK PROGRAM
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WORK BREAKDOWN STRUCTURE
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Project Organization & Staffing
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Timing & Cost
Fixed Rate $50/hr - ⅓ Paid Upfront & Remaining Once Project is Completed
Total Project Cost $3,550 & Total Hours Spent on Project 51.5hrs
Duration of the Project 1 Month
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Summary of Project Deliverables
CBFY facing a problem not having a strong & effective social media marketing platform
Inform Consultancy Group suggests the implementation of proper social media training to transform CBFY’s staff into social media experts
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QUESTIONS?