towards building strong youth organisations for high social impact..... paper by mina margaret...
TRANSCRIPT
TOWARDS BUILDING STRONG YOUTH TOWARDS BUILDING STRONG YOUTH
ORGANISATIONS FOR HIGH SOCIAL ORGANISATIONS FOR HIGH SOCIAL
IMPACT.....IMPACT.....
Paper by Mina Margaret OgbangaPaper by Mina Margaret Ogbanga
CEO/Country Director, CEDSI NigeriaCEO/Country Director, CEDSI Nigeria
Trustee-World bank RSCFTrustee-World bank RSCF
www.Cedsi-nigeria.Orgwww.Cedsi-nigeria.Org
DEVELOPING A STRATEGIC
PROGRAMME/PROJECT PLANNING-
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 1
1.TO DEFINE THE TERM PLANNING1.TO DEFINE THE TERM PLANNING
2.REVIEW THE REASONS FOR PLANNING2.REVIEW THE REASONS FOR PLANNING
3.DEFINE STRATEGIC PLANNING3.DEFINE STRATEGIC PLANNING
4.REVIEW STEPS IN STRATEGIC PLANNING4.REVIEW STEPS IN STRATEGIC PLANNING
5.APPLY LESSONS TO DESIGN A SAMPLE STRATEGIC PLAN 5.APPLY LESSONS TO DESIGN A SAMPLE STRATEGIC PLAN
FOR OUR YOUTH ORGANIZATIONSFOR OUR YOUTH ORGANIZATIONS
6.PROVIDE A SPACE FOR PRACTICAL PROPOSAL WRITING 6.PROVIDE A SPACE FOR PRACTICAL PROPOSAL WRITING
EXPERIENCE-WORLD BANK CASE STUDYEXPERIENCE-WORLD BANK CASE STUDY
Learning Objectives;
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 2
QUICK EXERCISE 10 QUESTIONS:QUICK EXERCISE 10 QUESTIONS:
1.NAME OF ORG/PHONE NUMBER/YR ESTABLISHED1.NAME OF ORG/PHONE NUMBER/YR ESTABLISHED
2.DO YOU HAVE A VISION, MISSION AND OBJECTIVES?2.DO YOU HAVE A VISION, MISSION AND OBJECTIVES?
3.DO YOU HAVE A BOARD, GOAL AND CONSTITUTION?3.DO YOU HAVE A BOARD, GOAL AND CONSTITUTION?
4.WHAT ARE THE SECTORS OF YOUR ORGANISATION?4.WHAT ARE THE SECTORS OF YOUR ORGANISATION?
5.WHAT ARE THE KEY CHALLENGES IN THE NIGER 5.WHAT ARE THE KEY CHALLENGES IN THE NIGER
DELTA?DELTA?
6.HOW CAN YOUTHS FAST TRACK DEVELOPMENT IN 6.HOW CAN YOUTHS FAST TRACK DEVELOPMENT IN
THE NIGER DELTATHE NIGER DELTA
7.IS TRAINING OF YOUTH ORG IMPORTANT? WHY?7.IS TRAINING OF YOUTH ORG IMPORTANT? WHY?
8. WHAT TRAININGS WOULD YOU LOVE TO RECEIVE? 8. WHAT TRAININGS WOULD YOU LOVE TO RECEIVE?
9.HAVE YOU WRITTEN A PROPOSAL BEFORE? TO?9.HAVE YOU WRITTEN A PROPOSAL BEFORE? TO?
10.ANY ADDITIONAL QUESTION?10.ANY ADDITIONAL QUESTION?
c
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 3
A STRATEGIC PLANNING SESSION WITH A STRATEGIC PLANNING SESSION WITH
YOUTH ORGANISATIONS ON PEACE YOUTH ORGANISATIONS ON PEACE
BUILDINGBUILDING
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 4
Strategic Planning-What Strategic Planning-What is it?is it?…is the managerial process of
developing and maintaining a strategic fit between the organization's objectives and resources and its changing market/donor opportunities.
Org Objectives Resources
Changing Environment
Strategic Fit
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 5
The Role of Strategy in The Role of Strategy in NGOsNGOs
Strategy:•Corporate•Business•Functional
Operating Plans
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 6
Sun TzeSun Tze on Strategy on Strategy
“Know your challenges, know yourself, and your victory will not be threatened. Know the terrain, know the weather, and your victory will be complete.”
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 7
Organisational MissionOrganisational MissionBroad purposes of the
organization
General criteria for assessing the long-term organizational effectiveness
Driven by heritage & environment
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 8
Examples of Corporate Examples of Corporate MissionMission ARIK AIRLINES is engaged in air
transportation and related businesses. It operates world-wide as the flag carrier of the Republic of Singapore, aiming to provide services of the highest quality at reasonable prices for customers and a profit for the company
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 9
MISSION of The Center for MISSION of The Center for Development Support Development Support InitiativesInitiatives
To Build Peace, Organisational capacity, empower communities and reduce poverty through enhancing institutional capacities for sustainable partnerships and Development
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 10
Organisational Objectives & Organisational Objectives & GoalsGoalsAn objective is a long-range
purpose ◦ Not quantified and not limited to a time
period◦ E.g. increasing the return on shareholders’
equity
A goal is a measurable objective of the business◦ Attainable at some specific future date
through planned actions◦ E.g. 10% growth in the next two yearsStrategic Planning for Youth
Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 11
Strategic planningStrategic planning
Goals / Objectives
SWOT Analysis
Strategy
Implementation
Measurement and Evaluation
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 12
The Usual Strategic Planning The Usual Strategic Planning HierarchyHierarchy
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 13
Framework of a Successful Framework of a Successful OrganisationOrganisation
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 14
Vision is a Critical DriverVision is a Critical Driver To succeed in the
long term, our Organisation needs a vision of how we will change and improve in the future.
“without a vision, the people perish”
The vision of the business gives its energy. ◦ It helps motivate
us.
◦ It helps set the direction of corporate and marketing strategy.
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 15
Two key Forms of Two key Forms of ObjectivesObjectivesCorporateFunctionalCorporate-Objectives concern
the Organisation as a whole-To improve the state of our
sanitation by 2011Functional-Specific objective for
fundraising or activities-To construct 50 toilets by March
2011Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 16
Values underpin all we doValues underpin all we doValues form the foundation of an Organisations
management style. Values provide the justification of behaviour and,
therefore, exert significant influence on marketing decisions.
An example is provided by BT Group - defining its values:
BT's activities are underpinned by a set of values that all BT people are asked to respect:◦ We put customers first ◦ We are professional ◦ We respect each other ◦ We work as one team ◦ We are committed to continuous improvement.
Source: BT Group plc websiteStrategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 17
Has the Organisation got a Has the Organisation got a strong Clear Mission?strong Clear Mission?
The Organisation Mission is important to our sales & marketing planning
It provides an outline of how the plan should seek to fulfil the mission
It provides a means of evaluating and screening the fundraising plan
It provides an incentive to implement the marketing plan Strategic Planning for Youth
Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 18
"Strategy is the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations".
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 19
Strategic Audit Strategic Audit - ensuring that the Company resources and - ensuring that the Company resources and competencies are understood and evaluatedcompetencies are understood and evaluated
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 20
Need to work within Need to work within Organisational Resources & Organisational Resources & ConstraintsConstraints
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 21
Value Chain AnalysisValue Chain Analysis Value Chain Analysis describes the activities that
take place in an organisation and relates them to an analysis of the competitive strength of the business.
Michael Porter suggested that the activities of a business could be grouped under two headings: 1. Primary Activities - those that are directly
concerned with creating and delivering a product (e.g. component assembly); and
2. Support Activities, which whilst they are not directly involved in production, may increase effectiveness or efficiency (e.g. human resource management). It is rare for a business to undertake all primary and support activities.
Value Chain Analysis is one way of identifying which activities are best undertaken by our Organisation and which are best provided by others ("outsourced"). Strategic Planning for Youth
Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 22
Primary ActivitiesPrimary ActivitiesPrimary value chain activities Primary value chain activities include:include:
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 24
Support ActivitiesSupport ActivitiesSupport activities include:
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 25
Core competenciesCore competencies
Every organisation MUST know what they stand for
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 26
Identifying Core Identifying Core CompetenciesCompetenciesPrahalad and Hamel suggest three Prahalad and Hamel suggest three factors to help identify core factors to help identify core competencies in any business:competencies in any business:-Provides potential access-Provides potential access-makes significant contribution to -makes significant contribution to community needscommunity needs-difficult to imitate-difficult to imitate
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 27
What is Competitive What is Competitive Advantage?Advantage?“Competitive advantage is a
Organisations ability to perform in one or more ways that competitors cannot or will not match.”
Philip Kotler
“If you don’t have a competitive advantage, don’t compete.”
Jack Welch, GEStrategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 28
Other Characteristics of Other Characteristics of Competitive AdvantageCompetitive AdvantageSubstantiality
◦Is it substantial enough to make a difference?
Sustainability◦Can it be neutralized by competitors
quickly?Ability to be leveraged into
visible business attributes that will influence customers
(Source: Strategic Marketing Management, Aakers) Strategic Planning for Youth
Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 29
Strategic vs. Marketing Strategic vs. Marketing PlansPlansStrategic planning is concerned about the
overall direction of the business.
The objective of a strategic plan is to set the direction of a business and create its shape so that the products and services it provides meet the overall business objectives.
Marketing has a key role to play in strategic planning, because it is the job of marketing management to understand and manage the links between the business and the “environment”. Sometimes this is quite a straightforward task. Strategic Planning for Youth
Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 30
Key issues in strategic and Key issues in strategic and marketing planning?marketing planning?The following questions are key in the
marketing and strategic planning process:◦Where are we now?◦How did we get there?◦Where are we heading?
A marketing plan helps to:◦The ability of a business to achieve
profitable sales is impacted by dozens of environmental factors, many of which are inter-connected
◦ Identify sources of competitive advantageStrategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 31
Situation AnalysisSituation AnalysisInternal Analysis—Organisation capability
etc.External Analysis—customers, market
definition, industry structureSWOT Analysis
◦Strengths, Weaknesses, Opportunities & Threats
◦Identify & prioritize major problems and opportunities: selection of key issues
Based on the NGOs core competencies, decide on future options Strategic Planning for Youth
Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 32
SWOTSWOT
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 33
SWOT Analysis is still a SWOT Analysis is still a useful Tooluseful Tool
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 34
PEST analysisPEST analysisA scan of the external macro-
environment in which the company wants to operate (or operates) and can be expressed in terms of the following factors:
◦Political ◦Economic ◦Social ◦Technological
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 35
PEST or SWOTPEST or SWOTA PEST analysis most commonly
measures a market; a SWOT analysis measures a business unit, a proposition or idea.
Generally speaking a SWOT analysis measures a business unit or proposition, whereas a PEST analysis measures the market potential and situation, particularly indicating growth or decline, and thereby market attractiveness, business potential, and suitability of access - market potential and 'fit' in other words.
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 36
Definition of risksDefinition of risksDefinition
•Risk of loss due to changes in industry and competitive environment, as well as shifts in customer preferences
Organizational risk
•Risk due to changes in regulatory environment (e.g. deregulation)Regulatory risk
•Risk due to major changes in technologyTechnology risk
•Risk of failures due to business processes and operations or people’s behavior, either intentional (e.g. fraud) or unintentional (e.g. errors)
Integrity risk
•Risk of loss due to changes in the political, social, or economic environments
Macroeconomic risk
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 37
Project management - Project management - processesprocesses
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 38
Project management – a Project management – a processprocess
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 39
In Every Planning : Success In Every Planning : Success Keys must Cover:Keys must Cover:Completing a planCommunicating the planImplementingMeasurementEvaluation
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 40
Success Keys - Success Keys - DeploymentDeployment
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 41
Success Keys - EvaluationSuccess Keys - Evaluation
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 42
Best Companies Spend more Best Companies Spend more time on Forward Planning than time on Forward Planning than Historical AnalysisHistorical Analysis
Achieving Agility Through a New Approach to Forecasting In today’s turbulent economy, rolling forecasts are proving to be an important new tool in changing the way budgeting and planning has traditionally been handled. Mary Brandel
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 43
So...what is strategic So...what is strategic planning to you?planning to you?
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 44
Strategic intent must inform all of organisational lifeStrategic intent must take account of the realities of the organisation and its environmentStrategic intent is more important than ‘strategy’
Success plan is?Success plan is?
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 45
Strategic intent must inform all of organisational life
Strategic intent must take account of the realities of the organisation and its environment
Strategic intent is more important than ‘strategy’
Strategic Planning is not Strategic Planning is not about:about:
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 46
predicting the future
writing a detailed road map into the future
a few people writing a vision statement & then getting ‘buy-in’ from everyone else
Strategic Planning is Strategic Planning is about:about:
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 47
learning increasing the possibilities for
the organisationdiscovering how fit the
organisation is for its environment
discovering and telling compelling stories about the future
Where do you want your Where do you want your Organisations to be by Organisations to be by 2015(MDG)?2015(MDG)?
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 48
ConclusionConclusion
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 49
Whatever you can dream...you can achieve...lets go there...
AppreciationAppreciation
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 50
Thanks For ListeningContact:Mina +234-80-33402265Mimi.Ogbanga@yahoo.comwww.cedsi-nigeria.orgRegister to Participate in any of
our Development Programs
Strategic Planning for Youth Organisations By Mina Ogbanga,CEDSI NIGERIA Nigeria 51