TOWARDS CASHLESS SOCIETY19th NOVEMBER 2020

1

PAKISTANNEPAL

BANGLADESH

MYANMAR

THAILAND

MALAYSIA

INDONESIA

CAMBODIA

SRI LANKA

Digital Businesses

2019 AXIATA GROUP’S REACH & PERFORMANCE

REVENUE MYR 24.6 B

NPATAMI MYR 1.5 B

CUSTOMERS ~153 M

EMPLOYEES ~13,000

MAJOR COUNTRIES 11

One of the largest

telco groups in

ASEAN & South Asia

2019 PERFORMANCE

MALAYSIA’S LARGEST HOMEGROWN E-WALLET

BOOST CUSTOMER & MERCHANT BASE

3

>7 milusers

44%Females

56%Males 79%

18 - 34

Majority AGEGroup

Fast growing in East Malaysia

26%46%

130Kmerchants

8.81M+ Users >213,000 Touchpoints 60% Hawker + Mom & Pop Shops

13%35 - 44

Transaction behaviour:

• 46% Peninsular Malaysia

• 26% East Malaysia

• 28% Online

GOING CASHLESS : WHERE ARE WE RIGHT NOW?

Use of CASH declined by 64%

(Malaysia) since the

pandemic started. Other

ASEAN countries showing the

same trend Singapore (67%),

Philippines (64%), Thailand

(59%)

The trend for Online /

Digital Payment is

increasing: 40% usage of

e-Wallets in Malaysia, 64%

will continue to shop

online even after MCO

Where are E-wallet being used ?

• Food & Beverage (F&B) & Bill Payment being

the TOP channel where e-wallets are a

popular payment medium.

• Followed by Convenience stores, Groceries,

Mobile Reloads and food deliveries.

Source:1. Mastercard Survey: Malaysia has the highest eWallet usage in Southeast Asia;

https://www.soyacincau.com/2020/06/24/mastercard-impact-study-2020-malaysia-leads-ewallet-usage-sea/2. Malaysians on Malaysia Q1 2020: Malaysian Consumer Confidence Dampened by COVID-19 Pandemic:

https://www.oppotus.com/malaysian-consumer-confidence-q1-2020-dampened-covid19/

Program PemimpinBersama Rakyat in BintuluWith Minister of Multimedia and

Communications,YB Gobind

Singh Deo

#DogoodwithboostOfficiated by Deputy Minister YAB

Dato’ Seri Dr. Wan Azizah

Launch of ‘My Kampung

My Future’With Chief Secretary Goverment,

Datuk Seri Ismail bin Bakar

Launch of UPM’s Putra Future

ClassroomWith Minister of Education, Dr

Maszlee Malik

Malaysian Women

Marathon 2019With Selangor Chief Minister,

YAB Amirudin Bin Shari

Night Bazaar Segama in

Sabah (Digital Sabah)With Sabah Chief Minister, Datuk

Seri Panglima Haji Mohd Shafie

bin Haji Apdal.

National Entrepreneurship Week 2019With Minister of Entrepreneur

Development, Datuk Seri Mohd

Redzuan Yusof

Signing of MoU with Ministry of Rural DevelopmentWith Minister of Rural Development,

YB Datuk Seri Rina Mohd Harun

BOOST EVERYWHERE ANYWHERE

COMPLETING THE CASHLESS ECOSYSTEM TOWARDS DIGITAL COMMUNITY

E-Donation

Transportation

& Parking

Utilities & Bill

payments

E M P O W E R I N G L O C A L M E R C H A N T S A N D

P A R T N E R SEmpowering convenient stores/

Pasar Malam/ Bazaar Ramadhan/ Farmer’s market

B I L L P A Y M E N T S A T Y O U R C O N V E N I E N C EMobile postpaid & prepaid/

Electricity/ Government Loans/ Water/ Local Council/ Astro &

Internet/ Maintenance fees

A D O P T I O N O F C A S H L E S S P A Y M E N T I N E D U C A T I O N

S E C T O RSafer and higher digital literacy in

Government Schools/ Private Institution/ Universities/ Tuition Centers

MerchantsUniversity &

School

C O N V E N I E N I E C E A T Y O U R D O O R S T E P W I T H J U S T “ T A P

& P A Y ” O N L I N EFood & Beverages/ Groceries/

Delivery services

A B R A N D - N E W S H O P P I N G E X P E R I E N C EContactless and Go Cashless experience while you shop at retailers in your neighborhood

malls.

Neighborhood

Mall

C R E A T E C A S H L E S S E C O S Y S T E M F O R P A R K I N G &

T R A N S P O R T A T I O NPublic Transport & Transit payment/ On

Street & Off-Street Parking/ Gated Parking/ Timed Parking

C A S H L E S S T O N G O s , M O S Q U E S / C H U R C H E S , T E M P L E S

Online

Payment

POWERED ON PLATFORM, DATA & ANALYTICS

E-WALLETS : MAKING THE SHIFT…

First time users: more attracted to promotions

and rewards, however 68% of users ranked

CONVENIENCE over others.

RELEVANCE: more Use Cases and functionality

attracts users; for example having the most

extensive Biller list in the e-Wallet e.g. Zakat,

Utilities, Municipals/Local Councils etc.

INCENTIVES : BoostUp Loyalty Boost continues to

reward its Users – 15x growth in Level 4 users since

Nov’19 with over RM1mill gifts to date.

With the MCO in force, many

speculate that usage of e-wallets is

high due to the multitude of

promotions and deals the various e-

wallet providers have been handing

out. Which begs the question:

“Would consumers continue to

use e-wallets if there are no

incentives given?”

Source:1. No discounts, no problem: e-Wallet users stick around despite less cash back; https://www.thejakartapost.com/news/2020/02/14/no-discounts-no-problem-e-wallet-users-stick-around-despite-less-cash-back.html2. Malaysians on Malaysia Q1 2020: Malaysian Consumer Confidence Dampened by COVID-19 Pandemic: https://www.oppotus.com/malaysian-consumer-confidence-q1-2020-dampened-covid19/

Lets Start Building The

Digital Ecosystem

THANK YOUTogether, we can make it work!