towards context awareness
DESCRIPTION
Towards Context Awareness: Next Generation CRM, a talk at NUS Business School, SingaporeTRANSCRIPT
Towards Context Awareness Next Generation CRM Nirmal Palaparthi, April 2013
Topics
• Social Media Evolution • Internet of Things • Context Awareness
h"p://louisfernandes.webs.com/apps/blog/
Web 2.0
Data 2.0 (Linked Open Data, Web 3.0)
h"p://www.widetag.com/widenoise/
Takeaway: Emergence of Social Sensors
Internet of things
• Wearable Sensors • Environment Sensors • Personal Applications
New Child: Internet of Things
h"p://www.slideshare.net/ctorgan/self-‐tracking-‐sensors-‐and-‐mhealth-‐trends-‐and-‐opportuni;es
Takeaway: Emergence of Personal Applications
Context Awareness
• Me Marketing • Ambient Intelligence
Paradigm Shift: We need new tools
h"p://www.slideshare.net/helgetenno/context-‐value-‐the-‐new-‐marke;ng-‐economy
Context is about layers of meaning
h"p://www.slideshare.net/adrienjoly/contextawareness-‐the-‐missing-‐block-‐of-‐social-‐networking-‐presenta;on
Me Marketing Process
And beyond marketing…
Mobius Innovations Big Data . Small Devices . Contextual Experiences
STRICTLY PRIVATE AND CONFIDENTIAL
LOCATION BASIC
OWNERSHIP
EVENT DURATIONS
STRICTLY PRIVATE AND CONFIDENTIAL
Temporal Context Related to temporal aspects of transactions viz., time slices, events, and temporal metrics on transactions
Spatial Context Around the locality of the transaction viz., geofences, c o m m u t e m o d e s a n d layers of meaning over location
Lifestream Context Depends on life events of cardholders viz., ownership, life stages and important events
Attitudinal Context A b o u t a t t i t u d e o f a c a r d h o l d e r. A t t i t u d e s towards price, brands and transactions
Transactional Context
Mobius Solutions
• Sense and respond – Respond with appropriate messages at every situation
• Continue conversing with the customer – Treat discrete interactions as one continuous experience
• Embed real time analytics into the customer dialog – Bring down the test and learn cycle to nanoseconds
• Mobius has a comprehensive interface library that can be customized across your touch points
STRICTLY PRIVATE AND CONFIDENTIAL
MOBIUS CORE ACTUATOR LIBRARY SENSOR LIBRARY
Mobius Architecture
COMMUNICATION
DOMAIN REPOSITORY
PERSONALIZER
LEARNING ENGINE
ON DEVICE SENSORS
SMART DEVICE SENSORS
LIFESTREAM SENSORS
PUBLICLY AVAILABLE SENSORS
EXTERNAL RECORD
SENSORS
INTERFACES
FACTS
ON DEVICE ACTUATORS
SMART DEVICE ACTUATORS
LIFESTREAM ACTUATORS
INTERFACE ACTUATORS
EXTERNAL ACTUATOR
API
CONTEXT REASONER
CONVERSATION MANAGER
INTERFACE OPTIMIZER
TOUCH POINT CONFIGURATOR
TOUCHPOINTS
SERVICE SIMPLIFIER
PERSONAL RECOMENDER
SERV
ICE
CONS
OLE
STRICTLY PRIVATE AND CONFIDENTIAL
