1. Local Search and Google Adwords the killer combo

2. Summary About Towing Guru Why Online Marketing Matters Mobile Search Go Local Your Business Online Statistics Google Adwords & Pay Per Click Advertising Outperforming the Competition Geo Targeting What about Yahoo! & bing? 3. About Towing Guru Founded in 2008 Parent Company Softline Solutions Exclusive to Towing Industry Built Reputation for Delivering Personalized Service & Results Customer Satisfaction is our Number 1 Priority ( we aren't just saying that) Honesty, Integrity, & Transparency Focus on Local Online Marketing 4. Why Online Marketing Matters Local Online Marketing is the fastest growing advertising medium Its not enough to just have a website The Big Boys have been doing it for years, its your turn now More Consumers are turning to the web to search for products and services TV, Radio, and Direct Marketing is Expensive and does not produce measurable results 5. But I have a website. 6. Mobile Search 7. Mobile Search 8. Mobile Search 9. Mobile Search 10. Mobile Search What is Mobile Search? Why does it matter more now than ever? Heard of the iPhone? Local Business and Mobile Marketing Mobile Marketing is the fastest growing segment of Online Marketing Part of your marketing strategy 11. Go Local What is Local Search? Your Business Online Bringing Customers to You Taking Advantage of Google, Yahoo! & MSN(bing) What are Directories? 12. Local Search Ecosystem 13. Daniels Towing April 2010 14. Daniels Towing Now 15. Statistics 70% of Americans Now Online 60% of Americans Now Use Search Engines to look for local goods and services. Thats 600 Million local searches a month! 56% of Internet Users characterize their behavior as Shop Online, Buy Offline 97% of internet searchers gather shopping info online 16. The Internet VS Print.. Local Search Statistics Consumers are moving away from using yellow pages (usage now below 30%) to using electronic media 60% of all online searches are for local businesses (The Kelsey Group, March 2009) 1,993,460,600 searches were made for local businesses in 2009 (comScore, August 2009) 55% of those local searches were made with the intent to buy a product (The Kelsey Group, March 2009) 17. Paid Search Google Adwords What is Paid Search (PPC) ? Paid Search & Local Business Benefits of Paid Search Theres more to PPC than Google! How much does it cost? 18. What is Paid Search? 19. What is Paid Search? (then) 20. What is Paid Search? (now) 21. Paid Search (Pay Per Click) Explained Paid Search, also called Pay Per Click or PPC, is a way to guarantee that when someone does a Web search for your product, they will find a page that gives them what they want. Unlike natural search, which uses Search Engine Optimization (SEO) techniques to improve or artificially manipulate a search engine (such as Google) to display pages as high up the ranking as possible. 22. Paid Search (Yahoo!) 23. Paid Search (bing) 24. Paid Search (Pay Per Click) Explained How does Paid Search work? Paid Search is based on the concept of bidding on keywords. The more sought-after the keyword, the higher the price charged by the search engine. Depending on the keywords, you would pay a few fractions of a cent right up to tens or hundreds of dollars. The critical point in paid search is that you ONLY PAY WHEN SOMEONE CLICKS ON YOUR LINK. What Do I Need to Do? Anyone can do paid search. You could go to Googles AdWords site right now, open an account and bid on some keywords. It so easy that you can spend a fortune without seeing a return. Every time someone clicks on keywords youve bought, you pay. Every single time. Whether or not the person was actually interested in your offering. If you choose your keywords badly, youll spend more money than youll make in sales. Its that simple. 25. Paid Search (Pay Per Click) Explained 26. Paid Search for Mobile Devices 27. Facebook Advertising Overview Connect with over 400 Million Users Social Active Ads Create Product Demand Target Your Exact Audience Advertise Your Business, Events, or Your Facebook Page Real Time Tracking 28. Geo Targeting 29. Outperforming the Competition Yellow Pages is Dead! You need to look to other advertising models like online Beat your competition and capture their business online Interact with Customers Build a following your competition cant beat! More eyes means more business 30. Wrap Up & Questions Questions? Drop by the Towing Guru booth to find out more about online marketing for your business. Booth 150! Follow Us on Twitter softlinesoltns Become a Fan www.facebook.com/towingguru