City of St.Petersburg:

the princess of the North

City of St.Petersburg

Founded 1703Second capital of Russia

5 mln people

150 km from Finland150 km. from Estonia

60 deg. North Same as StockholmSame as Anchorage, Alaska

60+ universities

Ingria business incubator:

Projects, talents and more….

What is «Ingria»

1. A place for accelerated development of innovative projects2. Serves entire innovative infrastructure3. Federal scale and vast international partnerships4. Partnerships with universities in Russia and abroad

WITHIN TOP 5 RUSSIAN BUSINESS INCUBATORS BY RUSSIAN FORBES MAGAZINE

Figures and facts

residents

Their revenues

Investments

Their employees

2010 2011 2012 2013 2014

1 полугодие

Number of residents 63 70 86 81 78

Employees of residents 416 538 776 632 632

Investment attrracted,

US$M

3 12 15 8 7

Revenues by residents,

US$M

3 11 20 21 n/d

Number of events 128 129 205 142 51

Total area, sq.m 2334 2334 1644,42 1644,42 1644,42

Partners

What do we do?

1. “How to’s”: business model, financial model, presentation skills, etc2. Bring in investments3. Help forge strategic partnerships4. Tech analysis5. Educational programs and training6. Access to vast network of partners7. Competitions,

… and much more, whatever it takes to bring a startup to success!

Assessment of commercial

potential for the technology

1. Potential market for the technology2. Main players (competing technologies, potential buyers,

etc)3. Optimal commercialization strategy: startup, licensing,

outsourcing of competence, M&A4. Optimal IP protection strategy: country coverage, patent

types, patent umbrellas, etc. 5. Analysis of principal technological, market and societal risks

Product development and

customer development

1. Brainstorming to formulate product hypotheses2. Field study, customer interviews3. Validation4. Cyclic iteration 5. Product launch

Mentoring and mentors

1. 50+ mentors from industry actively working with startups

2. Among mentors people from Microsoft, EMC, Cisco, Intel, etc

3. Weekly and monthly mentoring sessions4. Preparation to get investment5. Foreign mentors welcome

Investors and investments

1. Work with 50+ Russian venture funds2. VC-days: • an educational program, • selection of 20 projects out of ~100 applicants, • 30+ VC funds present• 30% go into negotiations right away!

3. One2one meetings with investors

Students and professors

1. 15+ partner universities – Russia, Finland, Israel2. 300+ students annually in Ingria for• Consulting startups• Course work• BS, BA, MBA theses 3. Every year some students are hired by startups4. “Professor” projects and world class expertise

International activities: inboundEntering the foreign market without a reliable partner is prone to high risks and excess expenses

Demand• 25% of tech startups in Finland, Sweden, Israel would like to try the Russian market (own

data, 2010)…• ….. But are afraid! (legislature, language, business culture, etc)

Offer• Soft Landing program for foreign startups• Equipped workstation• Consulting service• Network access (government, big industrials, venture funds, partner search across Russia

etc)• Student workforce

рабочее место, партнерство, менторская программа, контакты).

International activities: outbound1.Partner incubators and technoparks in Finland, Sweden, Israel,

Silicon Valley2.Several startups already developing worldwide3.Help startup to: • Choose geography for entering the European/Asian market• Choose right business model• Find local team and set local legal entity

Program structure

Part 1: 2-3 days in Ingria in St.Petersburg – orientation, introductory entrepreneurship course, country specific information

Part 2: 1-2 days to 1 month – in the target country, at partner’s infrastructure

Part 3: Back to Ingria: summary and roundup

International educational

programs

1. Identify the potential and topical areas2. Set up business structure and business processes3. Help select projects4. Help select mentors, account managers, consultants5. Subscription to regular consulting sessions and tutorials

Turnkey business incubator

solutions

1. 5 hours a week of group onine consulting sessions2. Software platform by our resident SeeMedia

(www.seemedia.pro)3. Webinars by speakers from all over the globe4. Online VC sessions5. Online Demo Days

Virtual business incubator

Big events: WebReady

competition

ApplicationsMain Russian competition of Internet and Mobile app startups• Multistage project selection• 70 experts and mentors• 10-day educational program• 600+ at Gala finals• Over 30 projects invested every year

Project selection:

Startup Lynch

12 times a year 120 projects test their strengths.

Format:

10 minutes: project presentations20 minutes – detailed and tough feedback

We check:

• Business model consistency• Technology congruence• Monetization and upscaling• Presentation skills

Tech transfer center:

St.Petersburg, Russia, Global

A bridge between industry and R&D teams• Education and training• Technology assessment• Facilitation of negotiations

Core partners:• Big Russian and global industrials• Russian and foreign startups• R&D teams from partner universities

Funding: municipal (to start), commercial revenues (finally)

Launch 2014

Demola:

Where students meet industry

• A proven model from Finland franchised to Ingria• Part of Demola network (12+ locations in Europe)• MOU signed, launch in the Fall 2014

Scope • Students solve problems of big industrials as part of their course• Industry pays licensing fees if solution is accepted• 90% of the revenue goes to students, 10% retained by Demola

Funding: municipal (to start), commercial revenues (finally)

Launch 2014

«Ingria»

Startups

Universities

Investors

Business community

State

Mentors

Great team of

professionals

Igor RozhdestvenskiyDirector, Business incubator Ingria

M.Sc Physics, Summa cum Laudae (1984), Leningrad State U. PhD Physics, LSU, 1987Ass. Prof. physics 1988-1992 Leningrad Shipbuilding Institute PhD Physics UWO, Canada, 1995Head, Marketing Dept, Nienschanz Ltd, 1995-1997Ass. Prof., Dept. of Plant Physiology, Umea, Sweden, 1998-2003 Senior Staff, Tech Transfer office, St.Petersburg State U. 2006-2013Chief Commercialization Officer, Skolkovo Technopark 2012 Managing partner, Xmas VenturesExpert and organizer, VIMBI, BIT and other competitions

Contacts

Selected

projects

From hydrogen membranes to an online dating game

ProfiscopeProfiscope gives you access to 3+M automatically assembled resumes of IT

professionals.

We use our own data mining software based on proprietary algorithms:• source code analysis

• text mining

• opinion mining

• time series analytics

• DSS

• people clustering

• sequence mining

… and the database is growing as you read this!

Blabroom

BlabRoomis a web-service for dating, online communication and development of relations. Our users find conversation partners automatically through blabchat service and communicate in it easily, asking questions, suggested by the system, each after each and answering individually. And the "Quest" mode, with numerous online and offline tasks, develops the type of relationship between two users, which they will choose after getting to know each other better in blabchat.

ceo@blabroom.com 35

“Fear to be rejected or disappoint our conversation partner makes lots of us feel uneasy when meeting new

people and expressing our emotions!“BlabRoom is ready to help you!

WiFly Ad Network solution • Shows ads on top of any page the user browses• Show Ads for as long as the user session lasts;• Full Ad control: formats, devices, schedule, duration,

time gap, statistics, e.t.c;• 50 meters geo targeting accuracy;• Non intrusive, high efficiency;• Easy to implement in the network.

Advertising Network for Free Wi-Fi areas

Complete Ad solution

RubicPro. April 2013 36

MobGameDevThe platform allows to create games and educational applications without any programming knowledge, directly on the tablet in your spare time.

We give you the opportunity to get rid of programmers and reduce production time to 1 - 15 days. In this case, income from applications is redistributed like this:

Our client: Millions of creative people who do not have the opportunity to realize their potential in the form of the application because they do not know how to program.

With our platform share in % development time without content

Content from 35 % to 63 %

1-15man-days

APPLE/GOOGLE 30 %

PR 7 %

Programming 0 %

Wire-free point-to-point communication systems

Wire-free data transfer at a high rate (1.25 Gbit/sec) over a distance of 8 km in E-Band (70-

90 GHz).

• No problems with interference between different systems which leads to easier permit procedures.

• Easy to install and adjust.• Much cheaper than installing fiber-optical

communication.

Functionally equivalent to a piece of a fiber-optic cable

Price: $36,700

LAN LAN

39

Mevodena – high efficiency cheap membranes for hydrogen purification

Better alternativeТhe transport of hydrogen through the lattice of group 5 metals (V, Nb, Ta) is orders of

magnitude faster. Thin Pd coating is applied to the group-5 metal composite membrane to catalyze absorption-desorption of H2 and protect the membrane from corrosion.

We offer technology for much more efficient and much less costly selective membranes

Current situationPalladium is consdered to have a unique ability for hydrogen permeation. High purity hydrogen is produced by palladium alloy membranes. These membranes are extremely expensive and inefficient.

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