Town Hall Webinar

March 9, 2010

AGENDA

• Welcome

• Membership Report

• New Members

• Public Relations & Marketing Communications

• Sales, Tradeshows & Events

• HHA Total Brand Connectivity

• National Trust for Historic Preservation

• PHG Alliance Partners

• 2010 Annual Meeting of Members

HHA TOWN HALL HOSTS

• Thierry Roch Executive Director

• Tracey Simmons Director, Membership Services

• Michael DiRienzo Director, Sales

• Gina Galatro Manager, Marketing Communications

• Matthew Paul Manager, Reservations

MEMBERSHIP REPORT

• Hotel Count 219

• New Hotels +14

• Hotels on the HE Code: 44 (5+)

• Flagged Hotels: 30

• YOY Renewal Rate: 91.4%

• Pipeline: 20+

NEWEST MEMBERS

• The Battle House RenaissanceMobile, AL

• Capital HotelLittle Rock, AR (Dual Boutique)

• Cork Factory Hotel*Lancaster, PA

• The Claridge HotelMiami Beach, Florida

• The Columbia ClubIndianapolis, Indiana

• Hotel Brexton*Baltimore, Maryland

• Hotel St. FrancisSanta Fe, NM (Dual Summit)

• The Inn on Ferry StreetDetroit, MI

• The Martha Washington Hotel & SpaAbingdon, VA (Dual Boutique)

• The Mayo Hotel and ResidencesTulsa, OK (Dual Summit)

• Pine Needles Lodge & Golf ClubSouthern Pines, NC

• Pinehurst ResortVillage of Pinehurst, NC

• Stonepine EstateCarmel Valley, CA

• Woodlands InnMt.Pleasant, SC (Dual Boutique)

2010 NEW MEMBERS

Hotel BrextonBaltimore, MD

• 29 Guest Rooms• Queen Anne style brick mansion constructed in

1881• Located in the Mt. Vernon district, a National

Register Historic District• Served as a residential hotel until 1920 when it

was converted into apartments• Connection to British Royalty

2010 NEW MEMBERS

The Cork Factory HotelLancaster, PA

• 75 Guest Rooms

• Mixed use commercial complex; originally opened in 1865 as the Lancaster Cork Factory

• Property converted to Armstrong Cork Factory, subsequently Kerr Glass Factory and now, Cork Factory Hotel

• Historic Preservation Trust of Lancaster award winner

2010 NEW MEMBERS

The Cork Factory HotelLancaster, PA

2010 PUBLIC RELATIONS

• Public Relations & Marketing Calendar

• San Francisco Media Lunch– March 24, 2010

• New York City Media Event– April 28, 2010

• Upcoming Press Releases and Pitches

2010 MARKETING COMMUNCATIONS

• The Concierge• Upcoming iMails • 2010 Employee Rate Program• Keep Your Guest Program (in development)

– Hotel specific loyalty program using iMail– Drives business from repeat guests

• Historic Name Exchange (in development) – Contribute customer names, market to other

similar customers in exchange– PHG handles logistics and distribution

2010 SALES, TRADESHOWS & EVENTS

Sales Events

– San Francisco* – January 19th(*In cooperation with The Cramer Collection)

– New York – April 28th

– Washington, DC – September 9th

– Chicago – Date TBD

2010 SALES,TRADESHOWS & EVENTS

Tradeshows

– ASAE Springtime – May 27th – Washington, DC

– NBTA – August 8-11 – Houston

– Affordable Meetings – Sept 8-9 – Washington, DC

– Luxury Travel Expo – December 7-10 – Las Vegas

– Holiday Showcase – December 14th – Chicago

2010 SALES, TRADESHOWS & EVENTS

HHA Member Portal Tradeshows & Events Online Registration

2010 SALES, TRADESHOWS & EVENTS

Group Sales Representation

• HHA National Sales Office –Washington, DC

• The Hyland Group–Washington, DC

–Chicago

• The Cramer Collection–Santa Rosa, CA

2010 SALES, TRADESHOWS & EVENTS

HHA Member Portal - Sales Section

HHA TOTAL RESERVATIONS SOLUTION

• Total Branded Connectivity- a seamless solution for reservation management.

• A single portal connects all reservations channelsoGDS oVoice Call Centers oHotel’s WebsiteoPreferred Brand WebsitesoOnline Travel Agents

• Manage all electronic distribution in one place

• Comprehensive, on-demand, self-paced training

TOTAL BRANDED CONNECTIVITY

HHA Key Systems & Benefits • SynXis CRS

• Training & Learning

• Interfaces

• Internet Booking Engine

• Channel Connect

• GDS Advertising

• E-Marketing Suite

Increased hotel level control

Comprehensive, on-demand

1-way, 2-way+

State of the Art Features

Merchant Model: Opaque & Channel Management

Preferential Pricing on GDS Media

Internet Marketing Solutions

PRODUCTIVITY SOLUTIONS

National Trust for Historic Preservation

• This Place Matters

• Dozen Distinctive Destinations

• National Trust Member Rate vs. Employee Rates

• Preservation Magazine

• Gozaic

PHG ALLIANCE PARTNERS

VOLUME PURCHASING POWER

• Negotiating power of more than 150,000 rooms• Value-added benefits for member hotels • Major savings on products and services that

hotels need • 30 Alliance Partners

2010 ANNUAL MEETING

The GreenbrierWhite Sulphur Springs, WV

November 16-19, 2010

Questions?

Thank you for supporting

Historic Hotels of America!