towns in faisalabad for fmcg presentation

P R E S E N T A T I O N A P R I L 2 0 1 5

SUBMITTED TO GENERAL MANAGER MARKETING

S U B M I T T E D B Y Z E S H A N A L I M O F A I S A L A B A D

A G R O P R O C E S S O R S A N D A T M G A S E S P V T . L T D

1

Towns Around Faisalabad Visits Report

Agro Processors and ATM Gasses Pvt. LTD, Karachi

Contents

2

Topic Page No.

Topic Page No.

Topic Page No

Topic Page No

Introduction

5 Jaranwala Town Summery

19 Dijkot Town 30 Sumundri Town Summery 46

AwakatTown

7 Jaranwala Town PhysicalSituation

24 Dijkot Town Summery

34 Sumundri Town Physical Situation

48

AwakatTown Summery

12 Jaranwala Town Distribution Info

23 Dijkot TownPhysical Situation

37 Sumundri Town Physical Situation

48

AwakatTown PhysicalSituation

14 Jaranwala Town MarketResponse

26 Dijkot TownDistribution Info

38 Sumundri Town Distribution Info

49

AwakatTown Distribution Information

15 Jaranwala-AwakatSuggestion & Reco.

27 Dijkot TownSupply Chain

39 Sumundri Town Supply Chain

50

JaranwalaTown

16 Dijkot Town 30 Sumundri Town 40 Sumundri Town Market Response

51Agro Processors and ATM Gasses Pvt. LTD, Karachi

Contents

3Topic Page

No.Topic Pag

e No.

Topic Page No

Topic

SumundriTownSugestions

52 Painsra Market Response

71 Satyana Town Supply Chain

84 Tandlianwala Market Response

96

SadharTown

55 Painsra Town Suggestions

72 TandlianwalaTown

85 Tandlianwala Town Suggestions

97

SadharTown Summery

58 Satyana Town 74 TandlianwalaTown Summery

89 Khurianwala Town 99

PainsraTown

62 Satyana Town Summery

79 TandlianwalaTown Physical Situation

93 Khurianwala Town Summery

102

PainsraSummery

65 Satyana Town Physical Situation

82 TandlianwalaTown Distribution Info

94 Khurianwala Town Physical Situation

105

PainsraDistribution Info

70 SatyanaDistributionInfo

83 TandlianwalaSupply Chain

95 Khurianwala Town Distribution Info

106


Contents

4

Topic Page No.

Topic Page No.

Topic Page No

Topic

ShahkotTown

107 Shahkot Town Suggestions

120 Chiniot Town Suggestions

131 Jhumra Town Market Response

142

ShahkotTown Summery

113 Chiniot Town 122 Cak JhumraTown

133 Jhumra Town Suggestions 144

ShahkotTown Physical Situation

115 Chiniot Town Summery

125 Jhumra Town Summery

136 Amin Pur Bangla Town 145

ShahkotTown Distribution Info.

116 Chiniot Town Physical Situation

128 Jhumra Town Physical Situation

139 Amin Pur Bangla Town Summery

148

ShahkotTown Supply Chain

118 Chiniot Town DistributionInfo

129 Jhumra Town Distribution Info

140 Amin Pur Bangla Physical Situation

150

ShahkotMarket Response

119 Chiniot Town Market Respose

130 Jhumra Town Supply Chain

141 Amin Pur BanglaDistribution Info

151

Amin PurBangla Mark Response

152 Amin PurBanglaSuggestions

153 Gol Karyana Fsd 154 Over All Summery 155

INTRODUCTION5

Visited rural towns surrounded Faisalabad City, Sumendri, Jaranwala, Painsra, Chiniot, Jhumra, Amin Pur Bangla, Shahkot and Tandlianwala. analyzed market situation, Brands availability, supply chain of brands and supply chain from towns to nearest villages.

Mainly the markets of Ghee and Local C Class Brands available in the visited towns.


Awakat and Jaranwala Towns6


Awakat Town7

There is a single Main Market in Awakat Town ( Main Bazar). Major Selling Brands in Oil and Ghee are Data Banaspati, Kashmir Banaspati and sohna Banaspati.

Sohna Banaspati Rs 116-118/ KG Consumer Price. Dealers buy it from Rs 109-111 / KG. Rs133/kg of Data Banaspati and Dealers price is Rs124 per KG.

Data Oil Consumer Price is Rs 141/ Liter and Dealer margin is Rs 5-7/ Liter.

Kasmir Consumer Price 155 / kg of Ghee and 160/Liter of Oil and Dealer Price of Ghee is 142/KG and 150/Liter of Oil.

Oil is not available in Sohna Brand in Awakat.


Awakat Town8

There is no any distributor available of Sohna and Data in Awakat Town. These Brands working on open dealer market. Some Retailers buy these brands from Gol Karyana Faisalabad on Whole Sale Price and Profit Margin is 2-4 Rs per Kg.


Awakat Town9

Major Market in Awakat is of Ghee. Ghee and Oil Ratio is 20:80. Distribution of any company is not available in Awakat. Distributions in Faisalabad covers Awakat and some brands covers from Jaranwala.

SKU 90% trend is Poly Packs in 1X5,1x12,1X16,1X32,1X64 and 10% of Tins.

No Lose Kanaster Banaspati sale in Awakat Town.


Awakat Town10

Distributions in Faisalabad covers awakat and some brands covers from Jaranwala. Kashmir and Data Baspati available in 1X12,1X5 and Sohna Banaspati is available in 1X16,1X32,1X64.

Total Travel from Faisalabad to Awakat and awakat to Faisalabad is 50KM.

Villages could be covered by Dealer/Distributor in Awakat on Motorcycle Rikshas/Gadha Gari.


Awakat Town Summary11

Major Brands in Oil & GheeData Banaspati, Kashmir Banaspati, Sohna Kashmir Sales10 Tons Kashmir Ghee: Oil Ratio30:70 Kasmir Consumer Price155 / kg Data Sales10-12 Tons /Mo



Data Consumer Price

131 /kg

Data Oil Ghee Ratio

10/90 Oil/Ghee

SKU

1x12 , 1X5

A Class Brands Availablity

None



Other Products Comes From

Faisalabad and Jaranwala

Other Brands Available

Karachi Banaspati 111 /kg

Vehicle Used for Supply

Motorcyle Riksha

(Mostly people buy themselves)

Potential in Town for Malta

5-7 Tons in Start


Awakat Town Physical Situation14

Main Bazars

1 Main Bazar Awakat

Total Shops in Territory

7 Shops

Nearest Villages

111RB, Wangawala,112rb,1113RB

Shops in Vilages

1 Big shop In 2 Villages


Awakat Town Distribution Information15

Distribution Available

None

Products comes in Awakat from other places


Products go to Other places from Awakat

111RB, Wangawala,112rb,1113RB, Nearest Villages


Jaranwala Town

16

There are 4 Main Markets or Bazars in JaranwalaTown.

Ghala Mandi

Main Bazar

Kumhara Chowk

Naya Bazar


Jaranwala Town17

Major Brands in Jaranwala are Kashmir Banaspati , Data Banaspati and Gaai Banaspati.

kashmir Ghee retail Price is Rs143/KG and Kashmir Oil Trade Price Rs151/Liter sale on Rs3-4 Margin .

Gaai Banaspati consumer price is Rs141/Kg Ghee. GaaiOil Consumer Price is 155/liter sale on 4-5 Rs Margin.

Data Banaspati and Dealers price is Rs124 per KG.

Data Oil Consumer Price is Rs 141/ Liter and Dealer margin is Rs 5-7/ Liter.


Jaranwala Town18

SKU 90% trend is Poly packs in Jaranwala 1X5 and 1X12, 10% Tins also available.

No Lose Kanaster Ghee sale in Jaranwala Town.

Main Branding in Jaranwala of Gaai Banaspati. Shop Boards and two Bill Boards on Main spots.

Total Travel is 96KM Approximately from Faisalabad to Jaranwala and Jaranwala to Faisalabad.


Jaranwala Town Summery19

Major Brands in Oil & Ghee

Kashmir, Data , Gaai

Kashmir Sales

200 Tons

Kashmir Oil Ghee Ratio

20:80

Kasmir Ghee consumer Price

143/KG

Kasmir Oil consumer Price

153/Liter



Data Sales

150 Tons

Salwa Ghee Consumer Price

130 /kg

Data Ghee Ratio

100% Ghee

Gaai Sales

100 Tons

Gaai Price

138 KG



Gaai Ghee:Oil Ratio

40:60

SKU

1X12,1X16,1X32,1X64


Dalda, Habib

Dalda Sales

1 Tons




Faisalabad


Karachi Banaspati 111 KG

Karachi Sales

20-25 Tons


Motorcyle Riksha and Suzuki

Vehicle used to supply in villages

Suzuki and Motorcycle Riksha


Jaranwala Town Physical Situation23

Main Bazars

5 Main Bazar

Total Shops in Town

400 Shops

Nearest Villages

Awakat to Jaranwala to Khurianwala all villages

Shops in Vilages

2 Big Shops in 1 Village

Bazar Names

Naya Bazar, Gurdwara Bazar, Ghala Mandi, Fsd Road, Kmyaran di Puli


Jaranwala Town Distribution Info24


Uniliver, Dalda, Gaai, Habib, EBM

Gaai Distributor Name

Syed Fezan Bukhari

Contact No.

0345 7673355

Habib , Unilever, Dalda, Ebm , PnG distributor

Abdul Rehman

Shangrila, Supre Crisp , Vital

3217955100


Jaranwala town Summery25

Products comes in Jaranwala from Other Places

Nankana Sahib, Faisalabad

Product go to places from Jaranwala

Khurianwala, 75,76,77,78,noona pur

Total Travel from Fsd to Jaranwala and Jaranwala to Fsd is 90KM

Jaranwala Town has potentioal for Our Brand Malta 10 Tons in Start and it will support 5-10% Mega Soya Supreme


Jaranwala Town Market Response26

Jaranwala Town is a Big town and has potential for our brand. People has buying power also in this town. We can enter in the town with shop boards. And if we appoint Distributor in Nankana sahib he also can cover Jaranwala.

Villages could be cover in Jaranwala by our Dealer/Distributor on Motorcycle Riksha and Suzuki.


Suggestions & Recommendations for JaranwalaTown

27

We can enter in jaranwala Town with some Shop Borads on 4-5 Main Shops in Jaranwala. We can appoint a distributor in jaranwala Town. JaranwalaTown has buying power. Modern Trade shops also building in this town.


Suggestions & Recommendations for JaranwalaTown

28

We can plan BTL activity as gifts to shop keepers, Keyrings, Not Pads for attraction of shop keepers. If we hire distributor in Nankana Sahab he also can manage this Town. Distributor should use a Van Board Branded with Soya Supreme Skins for supply so people can see the brand.

Distributor will also Cover nearest villages by providing stocks even 2 Shops in a Village.


Dijkot and Sumendri Town29


Dijkot Town30

There is a single Main Market in Dijkot Town ( Main Bazar). Major Selling Brands in Oil and Ghee are Data Banaspati, Kashmir Banaspati and Karachi Banaspati.

Karachi Banaspati Consumer Sale Price is 115-117 and Dealer price is Rs 109/Kg.

Oil is not available in Data and Karachi Brands.

Data Banaspati Rs per KG and Rs133/kg Consumer Price. Dealer Price of Data Banaspati is Rs 125/Kg.


Dijkot Town31

There is no any distributor available of Karachi and Data in Dijkot Town Area. These Brands working on open dealer market. Some Retailers buy these brands from Gol Karyana Faisalabad on Whole Sale Price and Profit Margin is 2-4 Rs per Kg.


Dijkot Town32

Major Market in Dijkot is of Ghee. Oil and Ghee Ratio is 30:70 . I have met Dalda Cooking Oil Distributor there who is selling less than 1 Tons Total Dalda in Dijkot Town and in other nearest villages, Ada Jahagir, Jahagir Mor , Lama Pind. Mr. Asim Has also distribution of Unilever, Habeeb and P & G.


Dijkot Town33

SKU 90% trend is Poly Packs in 1X5,1x12 and 1X16 and 10% of Tins.

No Lose Kanaster Banaspati sale in Dijkot Town.Kashmir and Data Baspati available in 1X12,1X5 and Karachi Banaspati is available in 1X16.

Total Travel from Faisalabad to Dijkot and Dijkot to Faisalabad is 45KM


Dijkot Town Summery34


Data Banaspati, Kashmir Banaspati, Karachi Banaspati

Kashmir Sales

20-25 Tons / Mo

Kashmir Ghee:Oil Ratio

30:70

Kashmir Dealer Price

138 / kg



Data Sales

25-30 Tons /Mo

Data Ghee Consumer Price

133 /kg

Data Ghee : Oil Ratio

90/10%

Data Oil was Short and not available on the time of Visit.



SKU1x12 , 1X16 (90%) Tins 10% A Class Brands AvailablityDalda Dalda SalesHalf Ton Other Products Comes FromFaisalabad Other Brands Available Karachi Ghee (Dealer Price Rs 109.5/KG) Salwa Ghee Sales 10-15 Tonnage Vehicle Used for SupplyMotorcyle Riksha


Physical Situation Dijkot Town37

Main Bazars

1 Main Bazar Dijkot


14-16 Shops

Nearest Villages

Mureed wala, Kamianwala, 65 Chak, Lama Pind

Shops in Vilages



Distribution Info Dijkot Town38


Uniliver, Dalda, Habib

Cotact Person of Uniliever Dalda, Habib

Contact to Zeshan Ali This is Privacy Contact

0344-550 1616

Contact No.


Supply Chain of Dijkot Town39

Supply from Dijkot to Other Places

lamaPind, Rb 62, Rb63, Jahagir Mor, Jahagir Adda, Kima wala Pind

Supply to Dijkot Town from other Places

Faisalabad City, Gol Karyana Bazar , Sumendri and Jaranwala

Potentioal for Malta is 3-5 Tons in Start in dijkot and Villages covered by our Distributor through motorcycle riksha.


Sumundri Town40

There are 4 Main Markets or Bazars in Sumndrirounded clock Tower Sumendri.

Nehar Wala Bazar (Whole Sale)

Qasim Bazar (Whole Sale)

Chakki Wala Bazar ( Whole Sale)

Kachehry Bazar ( Consumer Sales)


Sumundri Town41

Major Brands in Sumandri are Kisan Banaspati and Salwa Banaspati. Kisan Ghee Consumer Price is Rs143/KG and Kisan Oil Consumer Price Rs152/Liter.

Distributor of Kisan getting Rs 5-7 on Oil and Ghee per Kg and Per Liter. He did not tell Invoice Price.


Sumundri Town42

Over all market of Ghee in Sumendri.

Ghee and Oil Ratio is 30:70. Dalda and Golden Sun is also available in Sumndri. I Met Dalda Distributor Which has Uniliever and P & G Distribution also. Mr. Zulifqar distributor of Dalda selling up to 10 Tons in Sumndri and Kanjwani Village Monthly.

On 6-8 Rs Per Liters and Per Kg Margin.


Sumundri Town43

SKU 90% trend is Poly packs in sumendri 1X5 and 1X12, 10% Tins also available.

No Lose Kanaster Ghee sale in Sumendri Town. Kisan is leading brand in sumndri which is selling 120-140 Tons in a Month according to Kisandistributor Malik Shahid.

They also covering Kanjwani and Salar chak, Chak63 gb.


Sumundri Town44

Salwa Ghee Trader price is Rs 114-116/KG and shop keapers getting Rs 3-5/KG on retail sales.

Only Habib Cooking Oil is available in sumendrifrom premium Brands.

Karachi Banaspati is working on Open Dealer Market.

Total Travel is 96KM Approximately.


Sumundri Town Summery45


Kisan, Salwa and Kashmir

Kashmir Sales

30 Tons


20:80 Oil/ Ghee

Kasmir Ghee Consumer Price

140 / kg

Salwa Sales

25-30 Tons /Mo



Salwa Price 130 /kg Salwa Oil Ghee Ratio100% Ghee Kisan Sales150-200 Tons Kisan Pricekisan Oil Ghee Ratio 40/60, Ghee/oilSQU 1x12 , 1X16,1X5



A Class Brands AvailablityDalda Dalda Sales3 Tons Other Products Comes FromFaisalabad Other Brands Available Golden Sun, Madni Salwa Ghee Sales 10-15 Tonnage Vehicle Used for SupplyPeople reached to buy theirself Vehicle used to supply in villagesSuzuki and Motorcycle Riksha


Sumundri Town Physical Situation48

Main Bazars4 Main Bazar Sumenrdri Total Shops in Town10-12 Shops in one Bazar Nearest VillagesKanjwani , 68, 62, 16 Kokhewali Shops in Vilages1 Big shop In 2 Villages Bazar NamesNehar Wala Bazar, Kachehry bazar, Qasim Bazar, Chaki Bazar Total Travel from Faisalabad to Sumundri with Return92KM


Sumundri Town Distribution Information49


Uniliver, Dalda, EBM, Habib

Cotact Person of Uniliever Daldan EBM, Habib

Privacy

Contact No.

Privacy

Kisan Ghee Distributor

Privacy


Sumundri Town Supply Chain

50

Supply from Sumendri to other places

Kajwani, Murid Wala Veha, Lama Pind and Nearest Villages

Supply to Sumendri from Other Places

Tandlianwala and Faisalabad

Sumendri has potential for Malta but a tough competition with Kisan Ghee. It is second big terretory of Kisan after Sahiwal. Malta has 5 Tons Potentioal in start.


Sumundri Town Response from Market

51

Mostly shop keepers inform me this is a complete credit market if our distributor has the power of credit for 3 Months we could be survive. Daldadistributor in Sumendri and Dijkot told me that no space for premium brands in Dijkot and Sumendribecause these are costly brands. People do not understand the brand quality, but they understand the less price impact.


Sumundri Town Suggestions and Recommendations

52

We can enter in Dijkot and Sumendri with some Shop Borads on 4-5 Main Shops in Dijkot and 6-7 Shops in Sumendri. We can plan BTL activity as gifts to shop keepers, Keyrings, Not Pads for attraction of shop keepers.


Sumundri Town Suggestions and Recommendations

53

Coca Cola and Pepsi comes from Tandlianwala in Sumendri which distance is 30 KM from Sumendri if our Faisalabad Distributor can handle a sub distributor or deal in sumendri could be helpful for our Brand. Distributor should use a Van Board Branded with Soya Supreme Skins for supply so people can see the brand. Dealer/ Distributor can cover nearest villages.


Sadhar and Painsra Towns54


Sadhar Town55

There is a single Main Market in Sadhar Town ( Main Bazar). Major Selling Brands in Oil and Ghee are Data Banaspati and Kashmir Banaspati.

Kashmir Banaspati dealer Price is Rs139/KG and Data Banaspati Dealer Price is Rs130/kg.

Kashmir and Data per KG Margin is of Rs 4-5 There is no any distributor available of Brands in Sadhar.


Sadhar Town56

Data working on open dealer market. Some Retailers buy these brands from Gol KaryanaFaisalabad on Whole Sale Price and Profit Margin is 2-4 Rs per Kg.

Major Market in Sadhar is of Ghee. Oil and Ghee Ratio is 20:80 .

SKU trend is 90% poly packs 1X5,1X12 and Tins also available 10%.


Sadhar Town57

No Lose Kanaster Banaspati sale in Sadhar Town.

Total Travel from Faisalabad to Sadhar and Sadharto Faisalabad is 40KM


Sadhar Town Summery58


Kashmir, data

Kashmir Sales

20 Tons


90:10


155 / kg



Data Sales

30 Tons

Data Consumer Price

131 /kg

Data Ghee:Oil Ratio

90:10

SKU

1x12 , 1X5, 1X16, 1X32




Dalda, Habib


Faisalabad


Madni Banaspati

(111/Kg Consumer Price)


Motorcyle Riksha



Main Bazars

1 Main Bazar


5 Shops

Nearest Villages

Ada sdhar, air port housing, 610 Pind

Shops in Vilages

1 big shop in a village


Painsra Town62

There is 1 Main Markets or Bazar in Painsra .

Major Brands in Painsra are Kashmir Banaspati, Data Banaspati and Pakwan Banaspati.

Data and Pakwan working on Open Dealer market. Pakwan dealer price is 108/KG and sale on Rs 5 margin.

Data dealer price is 127/ Kg and Oil 132 / Liter. Sale on 5 Rs Margin.

Pakwan Banaspati comes from chiniot.


Painsra Town63

Kashmir Distribution price of Ghee is 138/Kg and 140/liter of Oil. Distributor getting Rs 5-6 Margin on Sale.

Kahsmir sales is 20 tons in Painsra town. Oil and Ghee Ratio is 80:20.

SKU 90% trend is Poly packs in Painsra 1X5 , 1X12, 1X16,1X32 10% Tins also available.

No Lose Kanaster Ghee sale in Painsra Town.


Painsra Town64

There is no premium brands available in PainsraTown.

Total Travel is 80KM Approximately from Painsra to fsd and fsd to Pansra.

Potential is 3-4 tons for Malta in Pansra town and nearest villages. Distributor can cover nearest villages with Motorcycle Rikshas


Painsra Town Summery65


Kashmir, Khalis Banaspati, Gaai

Kashmir Sales

20 Tons

Kashmir Oil Ghee Ratio

20:80

Kasmir Sale Price

151 Kg

Pakwan Banapasti Sales

30 Tons



Pakwan Banaspati consumer Price

118 KG

Pakwan Banapasti Ratio

100% Ghee

Data Sales

30 Tons

Data Consumer Price

133 KG



Data Ghee Oil Ratio

70:30, Ghee/oil

SKU

1X12,1X16,1X32,1X64

A Class Brands Availability

None



Dalda Sales

None


Faisalabad


Motorcyle Riksha and Suzuki, Shehzor




Painsra Town SummeryPhysical Situation

69

Main Bazars

1 Main Bazar

Total Shops in Town

30-35 Shops

Nearest Villages

67 Rb, 64 , Ada painsra, ada bano pura, theekri wala

Shops in Vilages


Bazar Names

Main bazaar painsra and theekriwala


Painsra Town Distribution Information

70


Unilever, ebm, lexxen

Kasmir Distributor contact

Privacy

Person interested in Soya Supreme Distribution

Privacy


Painsra Town Market response

71

Painsra is the potential market for our brand specially Malta. It covers more than 30 Villages. Shop keepers told me that people in painsra like dana in ghee. Many people know our brand. Some informed me Malta was selling here some years ago.


Painsra TownSuggestions and Recommendations

72

A person Khalid sb meet me in Unliver office Painsraand he want to get distribution for Malta in Painsra. We can meet him and also we can plan BTL activation activity some gifting or flot for attraction of dealers.

Distributor in Painsra also can cover nearest villages through suzuki or Riksha


Satiana and TandlianwalaTowns

73


Satyana Town74

There is a single Main Market in Satiana Town and Major Selling Brands in Oil and Ghee are Data Banaspati, Darja Awal and Kashmir Banaspati.

Data banaspati Consumer price is 131/ Kg and Shop Keepers getting Rs 3-4 per Kg and Data Oil Price is Rs 144 / Liter and Shop Keepers Getting Rs 2-3 Per Kg..


Satyana Town75

Kahsmir Consumer Price is Rs 141 /Kg and Shop Keepers getting Rs 3-4 Per Kg and Oil of Kashmir is 155/ Liter Consumer Price. Sale on 5-6 rupees margin.

Darja Awal consumer Price is Rs142/Liter Shop Keepers sale margin is 3-4 Rupees per Liter.

No ghee available of Darja Awal.


Satyana Town76

Major Market of Ghee in Satyana Town. Ghee and Oil Ratio is 20:80.

SKU Trend is Poly Pack 1X5,1X112 and 1X16 in Satyana Town 85% and Tins also available 15%.

All companies supply in Satyana from Faisalabad.


Satyana Town77

Satyana Market covers nearest villages 75 Chak, 76 Chak , 77 Chak and 78 Chak. There are 2- 3 shops in these villages from Faisalabad to Satiana. There is No premium brands of Oil and Ghee available in Satiana. P & G, Unilever , Coca Cola and Pepsi distributions available in Jaranwala and Faisalabad they supply in Satiana Also.

.


Satyana Town78

Kashmir Distributor Mr. Basharat Baig selling up to 17 Tons on Rs 3-4 Margin in a month in Satiana and Nearest Villages which mentioned above.


Satyana Town Summery79


Kashmir ,Darja Awal, Daata

Kashmir Sales

17-20 Tons


90:10



Darja Awal

10-12 Tons

Darja Awal Consumer Price

Rs 142/ Liter

Data Ghee:Oil Ratio

90:10



SKU

1x12 , 1X16,1X5, 250 Grms and 100 Grms


None

Other Products Coke and Pepsi Comes From

Faisalabad


Sona Banaspati, 110 per KG


People Buy Theirself


Satyana Town Physical Situation82

Main Bazars

1 Main Bazar Satyana


12-14 Shops

Nearest Villages

Chak 76,75,78,79,81, Jhapal, Noonay Wala

Shops in Vilages

2 big Shops in a Villages


Satyana TownDistribution Information

83


Kashmir and Data Dealership

Cotact Person of Uniliever Dalda

Privacy

Contact No.

Privacy


Supply Chain Satyana Town

84

Supply Comes from Other places to Satyana Town

Faisalabad, Khurianwala, Jaranwala

Supply from Satyana to other places

Chak 76,75,78,79,81, Jhapal, Noonay Wala

Mostly people buy themself


Tandlianwala Town85

There are 3 Main Markets or Bazars in Tandlianwala.

Rail Bazar

Karyana Bazar

Ghala Mandi

Major Brands of oil and ghee in Tandlianwala are Salwa Banaspati , Kisan Banaspati and Kashmir Banaspati. Major market of Ghee in Tandlianwala. Ghee:Oil ratio is 70:30.


Tandlianwala Town86

Salwa Banaspati sale is 30 tons approximately. SalwaBanaspati dealer price is Rs109.5/Kg and sale on Rs 5-6 /Kg Margin.

Salwa Oil is not avalable.

Kisan Banaspati sale is 20 Tons in Tandlianwala. Distribution price of Kisan Banaspati is Rs142.50/Kg and Sale margin is Rs4-5.

Kisan Oil distribution Price is Rs149/Liter sale margin is Rs 3-4 /Liter.


Tandlianwala Town87

No Premium brands available in tandlianwala town. Unilever and P & G, Coca Cola and Pepse supply in Tandlianwala from Okara.

Kashmir sales in Tandlianwala is 20 Tons according to its distributor Mr. Altaf.

Kahsmir distribution Price is Rs 138 /Kg of ghee Rs 145/ Liter of Oil and Shop Keepers getting Rs 3-4 Per Kg and per liter.


Tandlianwala Town88

Ghee: Oil Ratio in Tandlianwala Town is 30:70.

There is a distributor for Brite, Lemon Max, CP, Tetley Tea and Bonus detergents in Tandlianwala, but that was off.

Satiana to Tandlianwala there are 2 Main Villages Jhapal and Noonay Wala there are 3-5 Shops in the villages.

Potential for 5 Tons in tandlianwala of Malta brand which will support 5-10% Soya Supreme Cooking Oil.


Tandlianwala Town Summery89


Salwa, Gaai, Kashmir and Kisan

Kashmir Sales

20 Tons


80:20


145/KG



Salwa Sales

25-30 Tons /Mo

Salwa Consumer Price

130 /kg

Salwa Oil Ghee Ratio

100% Ghee

Kisan Sales

10 Tons



kisan Ghee:Oil Ratio

60:40

Gaai sales

10 Tons

Gaai Ghee:Oil Ratio

80:20

Gaai Banaspati Consumer Price

143/KG

SKU

1x12 , 1X16,1X5, 250 Grms, 100 Grms




None

Dalda Sales

None


Okara


Data, Madni


Motorcycle Riksha


Physical Situation Tandlianwala Town

93

Main Bazars

3 Main Bazars


10-12 Shops

Nearest Villages

88, 82, 84, 85 Chaks

Shops in Vilages


Bazar Names

Rail Bazar, Karyana Bazar , Ghala Mandi


Distribution InfoTandlianwala Town

94


Unilever, PnG, Bonus

Contact Person of Kashmir , Unilever

Privacy

Contact No.

Privacy

Lemon Max, Brite, Cp, Teley Bonus Distributor

Privacy

Privacy


Supply Chain Tandlianwala Town95

Products supply to Tandlianwala from Other Places

Faisalabad,Okara

Products Supply from Tandlianwala to Other Places

Jhamda, 78, Sumendri

Potential for Malta is 2-3 Tons in Tandlianwala Town because there are many brands available in market and this is a complete credit market.

Our dealer can supply in villages itself on Motorcycle rikshas.


Markt Response Tandlianwala Town

96

Shop keepers informed that is a difficult market for new brand. People are comfortable with current brands. Gaai Banaspati tried to get share many time with huge investment in advertising but they are failed. Mostly people in this town are un educated and lower middle class. Completely a credit market.


Suggestions and RecommendationsTandlianwala Town

97

We can enter in Tandlianwala Town with some Shop Borads on 4-5 Main Shops. We can plan BTL activity as gifts to shop keepers, Keyrings, Not Pads for attraction of shop keepers. If we get distributor in Tandlianwala or in Sumendri Town he can cover these towns. Distributor in Tandlianwala can cover nearest villages through Motorcyle Riksha.


Khurianwala and Shahkot Towns98


Khurianwala Town99

There is a single Main Market in Khurianwala Town ( Main Bazar). Major Selling Brands in Oil and Ghee are Data Banaspati and Kashmir Banaspati.

Kashmir Banaspati Dealer Sale Price is Rs138/KG and Data Banaspati dealer price is Rs130/kg. Data Oil Consumer Price is 144/Liter.

Kashmir consumer price is 142/kg and Kashmir Oil Consumer Price Price is 155/Liter.

Kashmir and Data per KG Margin is of Rs 4-5 There is no any distributor available of These Brands.

Data working on open dealer market.


Khurianwala Town100

Some Retailers buy these brands from Gol KaryanaFaisalabad on Whole Sale Price and Profit Margin is 2-4 Rs per Kg.

Major Market in Khurianwala is of Ghee. Ghee:OilRatio is 20:80 . SKU trend is 90% poly packs 1X5,1X12 and Tins also available 10%.


Khurianwala Town101

No Lose Kanaster Banaspati sale in KhurianwalaTown.Total Travel from Faisalabad to Khurianwala and Khurianwala to Faisalabad is 45KM.

Mostly people buy from nearest villages themselves. But our dealer and distributor can also cover nearest villages with motorcycle riksha and Gadha Gari.


Khurianwala Town Summery102


Kashmir , Data

Kashmir Sales

70 Tons


90:10

Kasmir Consumer Price

Data Sales

50 Tons



Data Ghee:Oil Ratio

90:10

SKU

1x12 , 1X5


None






Madni, Golden, Darja Awal


Motorcyle Riksha


Physical Situation Khurianwala Town

105

Main Bazars

Patriawala rd, Jhumra rd, Jaranwala rd


5 main shops

Nearest Villages

karmanwala, tbi, rasool pura, lathyanwala

Shops in Vilages



Distribution Information Khurianwala Town

106


Kashmir

Products comes in Khurianwala

From Jaranwala and Faisalabad

Products go to other places from Khurianwala

karmanwala, tbi, rasool pura, lathyanwala


Privacy


Shahkot Town107

There are 4 Main Markets or Bazars in Shah Kotrounded clock Tower Shahkot.

Circle Road

Sangla Rd

Manawala Bazar

Jaranwala Rd


Shahkot Town108

Major Brands in Shahkot are Kashmir Banaspati, Khalis Banaspati and Gaai Banaspati Banaspati. Kashmir Distribution price of Ghee is 138/Kg and 140/liter of Oil. Distributor getting Rs5-6 Margin on Sale. Kahsmir sales is 40 tons in Shahkot town. Oil and Ghee Ratio is 80:20.

Khalis banaspati Dealer Price is 111/Kg and Oil is not available in Khalis Banaspati.

Gaai Ghee distribution Price is 139/Kg and Consumer price is 144/KG. Gaai Oil Distribution price is 151/Liter and Consumer price is 155/Liter.


Shahkot Town109

Gaai banaspati sales is 10 tons in Shah kot 95% Ghee and 5% oil. Distributor price is 134/Kg and selling on 5 Rs margin.


Shahkot Town110

SKU 90% trend is Poly packs in shahkot 1X5 , 1X12, 1X16,1X32 10% Tins also available. No Lose KanasterGhee sale in Shahkot Town.

Dalda is only Premium Brand available in shahkot.

Only Habib Cooking Oil is available in shahkot from premimum Brands.

Total Travel is 98KM Approximately from shahkot to fsd and fsd to shahkot.


Shahkot Town Summery

111


Kashmir, Khalis Banaspati, Gaai

Kashmir Sales

40 Tons

Kashmir Ghee:oil

20:80 Ghee:oil

Khalis Banapasti Sales

30 Tons


Shahkot Town Summery

112

Khalis Banapasti Ratio

100% Ghee

Gaai Sales

10 Tons

Gaai Ghee:Oil Ratio

40:60


Shahkot Town Summery113

SKU

1X12,1X16,1X32,1X64


Dalda, Habib

Dalda Sales

3 Tons


Nankana Sahab/ Manawala / Faisalabad


Shahkot Town Summery114


Motorcyle Riksha and Suzuki, Shehzor



Malta Brand has 7-8 Tons Potentioal in Town. Distributor of Gaai know our brand and He can buy distribution also. He can manage nearest villages on Motorcycle riksha with Gaai Banaspati supply.


Physical Situation Shahkot Town

115

Main Bazars

2 Main Bazars


200 Shops

Nearest Villages

67 Rb, 64 Johl

Shops in Vilages


Bazar Names

Main bazar, Harianwala BaZAR, Circler Rd


Distribution Information Shahkot Town

116


Uniliver, Dalda, Gaai, Habib, EBM

Gaai Distributor Name

Privacy

Contact No.

Privacy


Distribution Information Shahkot Town

117

Habib , Unilever, pn g

Privacy

Cotact

Privacy

Gaai Banaspati Distribution

Privacy

Contact No.

Privacy


Supply Chain Shahkot Town

118

Products come in Shahkot from other area

Manawala, Jaranwala

Products go to other places from shahkot

67 Rb, 64 Johl, 68, johl mor, ada kimar, kamyar pind


Market Response Shahkot Town

119

Shah Kot is the potential market for our brand. It covers more than 60 Villages. Also has the buying power. Many people know our brand. Some informed me Malta was selling here some years ago.


Suggestions and RecommendationsShahkot Town

120

We can enter in Khurianwala and Shahkot with some Shop Borads on 4-5 Main Shops in Khurianwala and 6-7 Shops in Shahkot. We can plan BTL activity as gifts to shop keepers, Keyrings, Not Pads for attraction of shop keepers. We can also contact with Gaai Banaspati distributor for Malta, he belongs to sheikh family and there are 15 shops in Shahkot of his family.


Chiniot Town121


Chiniot Town122

There are three Main Markets in Chiniot, Main Bazar, Furniture Wala Rd and Jhang Rd. Major Selling Brands in Oil and Ghee are Data Banaspati , Kashmir Banaspati and Gaai Banaspati and HaandiBanaspati.

Kashmir Sales is 300 Tons in Chiniot Town, Consumer Sale price is 155 For Oil and 145 for Ghee and distributor getting Rs5-6 on Per Kg and Per Liter Margin.


Chiniot Town123

Data Ghee Consumer Price is Rs134/Kg . Data working on open dealers Market. Gaai BanaspatiSale is 40 Tons in Chiniot. Distribution price for ghee of Gaai banaspati is 139/kg and Oil 150/Liter and sale on 6-7 Rs per liter and Kg Margin.

Haandi Consumer price is 138/Kg of Ghee and 149/Liter of Oil. Distributor sale on 4 Rs Per Kg and 6 Rs Per liter Margin. Handi Banaspati sale is 30 Tons / Mo.

SKU Trend is Poly pack, 1X12,1X5 90% and 10% Tins also available in Chiniot.


Chiniot Town124

Dalda and Habib is also available in Chiniot.

Dalda sale is 5 Tons monthly.

Habib Sale is less than 1 Ton.

Total Travel from fsd to Chiniot and Chiniot to Fsd is 90KM


Chiniot TownSummery

125


Data, Kashmir, Gaai and Haandi

Kashmir Sales

300 tons


80:20


Chiniot TownSummery

126

Data Sales

300 Tons

Data Ghee:Oil Ratio

70:30

SKU

1x12 , 1X5, 1X16, 1X31, 164X

Kisan Sale

12 Tons

Dalda

4 Tons


Chiniot Town Summery

127


Dalda, Habib


Golden banaspati (123/Kg Consumer Price)


Motorcyle Riksha, shehzore


Chiniot TownPhysical Situation

128

Main Bazars



300

Nearest Villages

Jhang Road Chaks, Sargodha Rd Chaks

Shops in Vilages



Chiniot TownDistribution Information

129


Kashmir, Dalda, Png, unilever, ebm

Kasmir , dalda , unilever

Privacy

Kisan distributor

Privacy

Habib, Mayfair

Privacy


Market response Chiniot Town

130

Chiniot is the complete credit market. We need a strong distributor in chiniot. People are lower middle class but they like dana in Banaspati that is why premium brands not getting big share.

Malta has 3-4 Tons potential in start in ChiniotTown. It is a complete credit market and people’s behavior is different and awkward.

Villages can be covered by our dealer with Motorcycle riksha.


Suggestions and RecommendationsChiniot Town

131

We need a strong dealer or distribution in ChiniotTown. We can plan BTL activities Flot for our Brand in main cities. It will help to attract distributors and dealers in our brand. Shop boards can also be helpful for our brand entry in Chiniot. Distributor in chiniotwill cover nearest villages.


Chak Jhumra Town132


Chak Jhumra Town133

There are two Main Markets in Jhumra Town (Main Bazar and Ghala Mandi). Major Selling Brands in Oil and Ghee are Kashmir Banaspat, Data Banaspati and Gaai Banaspati.

Kashmir Banaspati distributor Price is Rs139/KG and consumer price is 144/Kg Kashmir oil Distributor price is 143/Liter and consumer sale price is 151/liter.

Data Banaspati Dealer price Rs128/kg and sale price is 133/Kg and Data oil dealer price is 141/Liter and consumer price is 145/Liter.


Chak Jhumra Town134

Kashmir sales is 100 Tons in Jhumra Town. GaaiDistribution is available in Jhumra. Gaai Banaspatisale is 40 Tons according to Gaai Distributor.



Chak Jhumra Town135

Major market in Jhumra is of Ghee.

Ghee:OilRatio is 20:80.


No Lose Kanaster Banaspati sale in Jhumra Town.

Total Travel from Faisalabad to Jhumra and Jhumrato Faisalabad is 60KM


Chak Jhumra TownSummery

136


Kashmir, data, Gaai

Kashmir Sales

100 Tons


90:10

Data Sales

100 Tons



137

Data Price

131 /kg

Data Oil Ghee Ratio

100% Ghee

SKU

1x12 , 1X5, 1X16, 1X32


None



138


Faisalabad and Sangla


Care Ghee


Motorcyle Riksha

Malta has potential of 5 Tons in start in Jhumra town. People know Malta brand already there and they ask me why we do not sale now. Villages can be covered by our dealer with Motorcycle riksha and Gadha Gari.


Chak JhumraPhysical Situation

139

Main Bazars



20-25 in a Bazar

Nearest Villages

Saianwala, Chak Bankay, Soobay, Ordha, Salarwala

Shops in Vilages

1 Big shop in 2 Villages


Distribution InformationChak Jhumra

140


Kashmir


Privacy

Privacy

Gai Banaspati, Dear Tea , Colgate Palmolive

Privacy

Nestle Engro, Kashmir

Privacy


Supply Chain Chak Jhumra

141

Products come from Different areas in Jhumra

Faisalabad and Sangla Hil

Products go from Jhumra to different Places

Saianwala, Chak Bankay, Soobay, Ordha, Salarwala


Market ResponseChak Jhumra

142

People of Jhumra has no Buying power. Mostly people in this Town lower Poor Class. They do not consider quality. They buy brands which are cheap.


Suggestions and RecommendationsChak Jhumra

143

People know that Malta brand was selling there 2 Years before. Shop keepers said it is a complete credit market and we need a strong distributor there who can bear Credit. We can also enter in the market on direct selling through Faisalabad.


Suggestions and RecommendationsChak Jhumra

144

. If Distributor from Faisalabad can manage ChakJhumra then we can enter in the market. We can also plan for some BTL activities like gifting to the shop keepers to enter in market.


Amin Pur Bangla Town


145

There are 1 Main Market in Amin Pur Bangla Town (Main Bazar). Major Selling Brands in Oil and Ghee are Kashmir Banaspat, Data Banaspati.

Kashmir Banaspati distributor Price is Rs140/KG and consumer price is 144/Kg Kashmir oil Distributor price is 146/Liter and consumer sale price is 151/liter.

Data Banaspati Dealer price Rs128/kg and sale price is 133/Kg and Data oil dealer price is 141/Liter and consumer price is 145/Liter.

Amin pur Bangla Town


146

Kashmir sales is 17-20 Tons in Amin Pur BanglaTown.

SKU trend of Kashmir is 1X12 and 1X5 90% and 10% other SKUs.


Amin Pur Bangla Town


147

Major market in Amin Pur Bangla is of Ghee.

Ghee:OilRatio is 20:80.


No Lose Kanaster Banaspati sale in Amin Pur BanglaTown.

Total Travel from Faisalabad to APB and APB to Faisalabad is 70KM

Amin Pur Bangla Town Summery


148


Kashmir, Daata

Kashmir Sales

17-20 Tons


80:20

Data Sales

30 Tons

Amin Pur Bangla Town Summery


149


Faisalabad and Bhawana


None


Motorcyle Riksha and Gadha Gaari

Malta has potential of 3 Tons in start in APB Town. People likes dana in banaspati and This is a backward area consist on Pooro Lower class. Villages can be covered by our dealer with Motorcycle riksha and Gadha Gari.

Amin Pur Bangla Physical Situation


150

Main Bazars

One Main Bazar

Total Shops in Town

20-25 in a Bazar

Nearest Villages

Narwala, amin pur nana pind, 31 chak, 32 chak, 30 chak

Shops in Vilages

1 Big shop in 2 Villages

Amin Pur Bangla Town Distribution Info


151


Kashmir


Privacy

Gai Banaspati, Dear Tea , Colgate Palmolive, EBM, PnG

Privacy

National Foods

Privacy

Amin Pur Bangla Market response


152

People of APB has no Buying power. Mostly people in this Town lower Poor Class. They do not consider quality. They buy brands which are cheap.

APB Town Suggestions and Recomendations


153

Shop keepers said it is a complete credit market and we need a strong distributor there who can bear Credit. We can also enter in the market on direct selling through Faisalabad. Villages are far from each others even 25/SqKm. We have to enter with a strong distributor and shop boards to attract people.

Gol Karyana Faisalabad


154

Whole sale market situated in Faisalabad is called Gol Karyana. There are More than 70 Big whole sale shops in this market. Dealers in Gol Karyana buy oil/ghee directly from Factories and people buy from them.

From different towns people reach in gol karyanaand buy oil/ghee from them.

They told me there is not a fixed prices of B/C class oil/Ghee If we buy huge quantity company decrease rates.

Overall Summery Summery155

Mostly Market captured by C Class Brands like Salwa , Madni and Karachi Banaspati. People buy less costly products in the rural areas. Many areas people like Dana in Banaspati that is the reason of sales of C Class Banaspati. 90% Sale is for Ghee in visited Towns. And SKU Trend is 90% Poly Packs 1X5,1X16,1X12. We can hire distributions in the towns and also get dealers to cover these areas.


Towns Visited


156

About Presenter


157

Zeeshan Ali is an Marketing / Advertising Intellectual and Professionally Employed in Agro processors and ATM Gases Karachi as Central Regional Marketing Manager.

Previously, Ali attached with an Advertsing Agency E-MediaLinks Faisalabad as ATL/BTL Manager. Currently Ali, running a Professional and First Advertising agency of Faisalabad which associated with the name as BRAND WHEELS, ISLAMABAD.

0344 550 16 16

0333 550 16 16


158