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TOWS Matrix

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TOWS Matrix

SO Strategies

Strategies that enable competi t ive

advantage, external oppor tun it ies

match wel l w ith internal streng ths ,

al lows fo r compet i tive advantage tobe bu i l t and maintained.

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TOWS Matrix

ST Strategies

Mit igat ion Strategies, f i rm possessesinternal streng ths that faci l i tates

neutral izat ion o f external threats,

may lead to tempo rary advantage if

competi tors are impacted by

env ironmental threats.

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TOWS Matrix

WO Strategies

Acqu isi t ion/Development Strategies,

si tuation where strateg ies are

formulated to acquire or develop new

resources/capabi l i t ies to takeadvantage o f external oppor tun it ies.

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TOWS Matrix

WT Strategies

Conso l idat ion/Exit Strategies, i f f i rms

cant find ways to convert

weaknesses to streng ths v ia

acquis i t ion /development, exi t frommarket is recommended.

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Applying SWOT Analysis

1. Review Case Material

2. Ident i fy the Primary Prob lems/Issues

3. Analyze Internal/External Env ironments

4. Develop Strategic A lternat ives

5. Make Strategy Formulat ion &Implementation Recommendat ions