1

ANANYA JAIN

2

ANANYA JAIN

3

This research was carried out to find the most wanted car of South Delhi. Toyota is a big brand, it’s vehicles are popular among the youth of today’s world.This research was keen upon the number of people wishing to go for Toyota company over any other leading company.

This research was carried out to find the most wanted car of South Delhi. Toyota is a big brand, it’s vehicles are popular among the youth of today’s world.This research was keen upon the number of people wishing to go for Toyota company over any other leading company.

ANANYA JAIN

4

ANANYA JAIN

5

• TToyota established in 1933.oyota established in 1933.

• Founded by Founded by kiichor Toyoda..

• A Japanese Automobile Company with its network in 30 countries A Japanese Automobile Company with its network in 30 countries worldwide.worldwide.

• Is in contact with 19 million customers worldwide.Is in contact with 19 million customers worldwide.

• Ranks 8th on the overall Global Fortune 500 list.Ranks 8th on the overall Global Fortune 500 list.

• Profits are more than $5200 million, which are an increase of 16.6% from Profits are more than $5200 million, which are an increase of 16.6% from last year! last year!

ANANYA JAIN

6

ANANYA JAIN

7

Smartly Designed Ergonomic Interiordesigned to minimize physical effort and discomfort, and hence maximize efficiency

Wide and Spacious Interior Cabin

Optitron Meter

ANANYA JAIN

8

New LOW & WIDE Body

Headlamp Washer

Front Fog Lamps

ANANYA JAIN

9

Powerful Engine

Easy Handling

Anti-lock brakes

ANANYA JAIN

is a safety system that allows the wheels on a motor vehicle to continue interacting attractively with the road surface as directed by driver steering inputs while braking, preventing the wheels from locking up and therefore avoiding skidding.

10

ANANYA JAIN

11ANANYA JAIN

12

Sales Of Toyota Altis & Honda Civic 2009-2010

Sales OfTOYOTA ALTIS

Sales Of HONDA CIVIC

May 518 324

June 497 270

July 418 322

August 630 352

September 308 198

October 581 337

Total Sales 2952 1803

ANANYA JAIN

13

SALES OF TOYOTA ALTIS AND SALES OF TOYOTA ALTIS AND HONDA CIVIC HONDA CIVIC

Honda CivicToyota Altis

ANANYA JAIN

14

As per our observation on the secondary data available:Corolla Altis is one of the most popular cars in Delhi this time. Visit http://www.toyotaaltis.in/ for more information.

The statistics clearly show that Toyota Altis is better than Honda Civic. Altis has crossed Civic’s market share within the last 3 years.Attractive Exteriors and Genius Interiors make it a fully fonder pack of Gorgeous and Genius (G&G).

ANANYA JAIN

15

ANANYA JAIN

16

ANANYA JAIN

17

ANANYA JAIN

Marketing research is "the function that links the consumer, customer, and public to the marketer through information.

Marketing research specifies the Information required to address these issues, Designs the method for collecting information, Manages and Implements the data collection process, Analyzes the results, and Communicates the findings and their implications.

Market research is concerned specifically with markets, while Marketing research is concerned specifically about marketing processes.

18

ANANYA JAIN

Decide Model(MR)

19

ANANYA JAIN

The role of marketing research in managerial decision making is explained further using the framework of the "DECIDE" model:The DECIDE model conceptualizes managerial decision making as a series of six steps.

The decision process begins by precisely defining  the problem or opportunity, along with the objectives and constraints. Next, the possible decision factors that make up the alternative courses of action (controllable factors) and uncertainties (uncontrollable factors) are enumerated. Then, relevant information on the controllable and non-controllable outcomes is collected. The next step is to identify  and select the best alternative based on chosen criteria or measures of success. Then a detailed plan to develop  and implement the alternative selected is developed and put into effect. Last, the outcome of the decision and the decision process itself are evaluated.

20

ANANYA JAIN

Data collection is a term used to describe a process of preparing and collecting data. The purpose of data collection is to obtain information to keep on record, to make decisions about important issues, to pass information on to others. Primarily, data are collected to provide information regarding a specific topic.

For this study, I’ve chosen Personal Interview.

21

ANANYA JAIN

PERSONAL INTERVIEWING ADVANTAGES: • Generally yields highest cooperation and lowest refusal rates• Allows for longer, more complex interviews • High response quality• Takes advantage of interviewer presence• Multi-method data collection  DISADVANTAGES: • Most costly mode of administration• Longer data collection period• Interviewer concerns

22

ANANYA JAIN

S.No 

Questions Responses

1 How much sales do you make for this Product?

 

2 Which is the most Competitive Product?  

3 Why the other Product is more/less superior than this?

 

4 What is the ratio of People purchasing this product?

Old Age:Young:Middleage:Men:Women:

5 Why do you think that the sales of this product is High/Low in your place?

 

6 Do you get better/less support from the stockiest/dealer/company in terms of Commercials?

 

7 Comments to improve this product?  

8 Month of peak sales?  

Marketing Research Questionnaire

Name of the student- Ananya JainProduct/Service- Toyota AltisPOS Name & Address-Contact-

23

ANANYA JAIN

4 Questionnaires were been filled by 4 different dealers of Toyota Altis.The following are the interpreted results:

24

ANANYA JAIN

The Sales of Altis in Kotla region is high as compared to other products because of High Resale Value, Aesthetic Looks, MID system, Fuel range and different features. Moreover, the showroom is located near all the business class colonies that like Def. Col.

25

ANANYA JAIN

The sales of Toyota is high in comparison with all the other products if sum up because of the Brand Name, Low M. Cost, Warranty competition and Diesel Variant. The location of the showroom is in a high-end mall that engages a lot of Business Class people.

26

ANANYA JAIN

The Sales of Toyota Altis in Vasant Kunj Region is higher than all other competitive products because of the high end features available.Moreover, Toyota’s showroom is the only one located in Vasant Kunj other than Honda’s. It attracts most of the business class society.

27

ANANYA JAIN

The Sales of Toyota Altis in Patparganj is high in comparison of other cars because of the Brand Name, Low M. Cost & High Warranty Period. Plus, it is one of its only kind showroom there and no competitive showroom is located nearby.

28

ANANYA JAIN

Month of Maximum Sales:

29

ANANYA JAIN

The survey reveals that Honda Civic is the most competitive product in this segment. Chrevolet Cruze comes second competitive, and Skoda Laura is the least competitive product in this segment.

30

ANANYA JAIN

Why the other Product is more/less superior than Toyota Altis?

Reasons for the superiority of Toyota Altis in comparison with other competitions:

•Resale Value is Higher than other competitive cars.•Brand Name•Low Maintenance Cost•Warranty Period is better than all other competitive cars. (3Yrs or 1,00,000kms)•Diesel Option Available•MID control•Elapse Time display•Electronically controlled D. seat•Aesthetic Looks

31

ANANYA JAIN

There are comparatively lesser number of women purchasing this product over men.Men are the heads of a family, therefore if a car is purchased(taking it as a fixed asset) then it is on the name of the Male member even though the female might drive it.

32

ANANYA JAIN

Toyota Altis is popular among the Business Class/Executive Class more than the Service Class and Oldage.

33

ANANYA JAIN

Support from the company in terms of Commercials:

Toyota Company provides 50% support in terms of Finance for Commercials.The planning, Approval, Managing is all done by the dealers themselves.

34

ANANYA JAIN