tpma m commerce - march 26 2013
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DESCRIPTION
Presentation on Mobile Commerce by Nicolas Dinh from MasterCard for the Toronto Product Management Association, March 27th, 2013.TRANSCRIPT
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Mobile Commerce
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US Thanksgiving / Black Friday 2012
Page 2April 4th, 2012
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• $1.6B in digital sales – +30% from 2011 CM
• Mobile – 18% of consumers visited a retailer site/app (+70% YoY). Mobile sales 13% (+96% YoY)
• iPad Factor – generated majority of mobile traffic (7% of total traffic)
Cyber Monday 2012
Page 3April 4th, 2012
Source: IBM
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Commerce → eCommerce → mCommerce
What is Mobile Commerce?
Page 4April 4th, 2012
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What is Mobile Commerce?
Page 5April 4th, 2012
Commerce• Being able to
buy/sell
eCommerce•Using a computing
device•Connected to an
online network
mCommerce•Anytime
•Anywhere
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Phases of Commerce Model
Page 6April 4th, 2012
Inspiration
Investigation
Research
SearchTransaction
Use
End Of Life
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Phases of Commerce Model
Page 7April 4th, 2012
Inspiration
Investigation
Research
SearchTransaction
Use
End Of Life
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Phases of Commerce Model
Page 8April 4th, 2012
Inspiration
Investigation
Research
SearchTransaction
Use
End Of Life
Social
• Social overlay: leveraging social media and networks that support social interaction and contribution to drive commerce
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Changing Face of Commerce
Page 9April 4th, 2012
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• (Frictionless) Payments
• Product / Service Discovery
• Location
• Personalization
– Identity
– Recommendations and Predictive Analysis
Mobile Commerce: Key Components To Success
Page 10April 4th, 2012
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Payments
Page 11April 4th, 2012
Make it easy and seamless as possible!
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Product Barcodes
Product Discovery
Page 12April 4th, 2012
• Generally unique identifiers for products, standards based
• QR Codes
– Encode up to 4K characters
– Can encode with events, URLs, contacts, triggers, etc.
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NFC
Product Discovery
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• Services / APIs to:
– Product data (names, prices, descriptions, images)
– Merchant location data (addresses
– Real-time inventory status
Location Services
Page 14April 4th, 2012
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Identity
• Develop extensible applications from user history and historical data
• Leverage purchase history to build trust
• Weave integrated payment system directly into customer identity
• Leverage to make it easier for your customers to buy from you
• Socialize the commerce experience
Personalization
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Recommendations & Predictive Analysis
Personalization
Page 16April 4th, 2012
Item
Taste, Preference, Interest
How do you leverage substantially amounts of Data generated from your M-commerce solution to help your
customer?
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Tesco Homeplus
Page 17April 4th, 2012
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