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INTRODUCTIONThe project involved visiting Bisleri factory at Andheri West, Mumbai. The factory has a manufacturing process and is covered under the Factories Act. After the security check we proceeded to meet the Production Manager, Mr. Manmohandas Hegde who briefed us about the manufacturing process at the factory. He also added that every drop that goes into the bottle has to go through a stringent purification process and no personnel is necessary in almost whole of the manufacturing process. This prevents contamination and hence the purity of Bisleri. However, overall Bisleri wasnt keen on sharing all the information we asked for, inspite of our best efforts. Nevertheless, it was a good first hand experience which will definitely help us in the future.

OUTSIDE BISLERI OFFICE, ANDHERI (E)

MR. RAMESH CHAUHAN(CHAIRMAN AND MANAGING DIRECTOR)

MR. RAMESH CHAUHAN, THE CHAIRMAN AND M.D. OF BISLERI

Born on 17 June 1940 in the Purndare Nursing Home in Chowpaty in Mumbai.

Mr Ramesh Chauhan was the former owner of brands like Thumps UPLimca and Goldspot.

US-returned 22-year old RJC was entrusted with the assignment of planning and building the factory.

He sold all his brands to coke for US $ 50 crores.

In 1995 he bought Bisleri for 4 lacs.

Bisleri- the sweet Taste of Purity:

Bisleri was originally anItalian company created by Felice Bisleri, who first brought the idea of selling bottled water in India. Bisleri then was introduced in Mumbai in glass bottles in two varieties.Parle bought over Bisleri (India) Ltd. in 1969 and startedbottling water in glass bottles under the brand name Bisleri. Later Parle switched over to PVC non-returnable bottles &finally advanced to PET containers.In1995 Ramesh J. Chauhan started expanding Bisleri operations. In 2003 Bisleri announced its venture to Europe. All shares are held by Mr. Ramesh J Chauhan and his family. Bisleri is capturing Indian market by providing best quality over a period of long time. None of the water products in line are able to compete with Bisleri and thus Bisleri stand unique in the market. Bisleri commitment is to offer every Indian pure & clean drinking water. Bisleri water is put through multiple stages of purification, ozonised & finally packedfor consumption.Rigorous R&D & stringent qualitycontrols hasmade Bisleri a market leaderin the bottled water segment. Bisleriendeavors to maintain strict quality controls for each unit purchases per-form & caps only from approve the vendors. Bisleri produces their own bottles in-house; & have recently procured the latest world class state of the art machineries that put them at par with international standards. This has not only helped them improving the package quality but also reduced raw material wastage and double the production capacity. Every drop that goes into a Bisleri bottle is scientifically purified as per international standards and fortified with minerals to give you TheSweet Taste of Purity. Amongst the players, Bisleri continues to hold a leading position with a 36% market share, with Kinley and Aquafina fast catching up. Currently there are 350 workers working in the factory and around 30 office employees.

MISSION STATEMENT

We are in the business to serve the customer. He is the most important person. He is the only one who pays. He deserves the best presentation and quality for the price he is paying.We must have world class quality at the lowest production and distribution costsThis will make us an unbeatable leader and will have satisfied customers.

RULES NO SMOKING

NO EATING

NO CHEWING

NO TOBACCO

NO GUTKHA

NO MOBILE PHONES

MANDATORY TO WEAR GLOVES AND CAPS

HANDS TO BE SANITIZED

ANY PERSON HAVING DIRECT CONTACT WITH THE BOTTLES NEEDS TO BE SANITISED FIRST

BISLERI WORKERS FOLLOWING THE RULES LAID DOWN FOR THEM

MAJOR KEY POINTS OF BISLERI ANDHERI (E) UNIT

15 LAKH CASES IN A MONTH

CCTV CAMERAS ALL OVER THE PLACE

UNSKILLED WORKER GETS AN AVERAGE Rs 5000 SALARY IN WHICH AROUND 500/MONTH IS DEDUCTED AND THERE ARE NO INCENTIVES.

WASTE MANAGEMENT THROUGH RECYCLING OF PET BOTTLES AND WASTE WATER

OPENENED IN THE 1990s , THIS IS THE BIGGEST AND OLDEST PLANT OF BISLERI

THERE ARE 11 COMPANY OWNED PLANTS TILL DATE

40 CONTRACT MANUFACTURERS AND 8 FRANCHISEES, ALL INVESTMENTS ARE TO BE DONE BY THE CONTRACTOR OR FRANCHISOR IN ALL ASPECTS, ONLY THE QUALITY AND TECHNOLOGY WILL BE BY BISLERI.

HUGE RO PROCESS 2 MEMRANE , BISLERI CHANGES IT WEEKLY WHICH COSTS IN LAKHS , THEY THEREFORE CANT AFFORD TO BRING DOWN PRICE ,HOWEVER OTHER COMPANIES USE IT FOR 6 MONTHS

THEIR 20 L JAR SALES AMOUNT TO 45% SHARE OF THEIR REVENUE BECAUSE ALMOST ALL OFFICES HAVE A WATER DISPENSOR AND THE WATER JARS USED THERE ARE FROM BISLERI

EX: HINDUSTAN UNILEVER LIMITED, WHICH IS RIGHT OPPOSITE THEIR ANDHERI OFFICE, ORDERS 95 JARS OF 20L EACH DAY FOR ITS OFFICE. SUCH IS THE DEMAND OF BISLERI PRODUCTS.

The demand for 250ml bottles is major during December due to the marriage season. Also overall demand is more during summer and less during winter.