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    Total Quality Management

    BY-

    ABHISHEK K.

    AJISHA D.

    ANJALI

    ANAND MOHAN

    AMAL

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    Approaches to define Quality

    User Based Approach

    Defined as Fitness for use

    Viewed from users perspective and is dependent onhow well does the product meet needs of the consumer.

    Also known as Customer Oriented Approach

    Production Based Approach

    An outcome of engineering or operational excellenceand is measured in terms of quality of conformance

    The producer has specifications and produces theproduct as per the specifications

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    Approaches to define Quality

    Value Based Approach

    Quality is viewed in context of price

    Quality is satisfactory, if it provides desired

    performance at an acceptable price

    Customer looks at the total value proposition

    and not the price alone

    ice

    BenefitsValue

    r!

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    Attributes of Quality

    Performance

    Products primary operating characteristics

    Features

    Augmented product The bells & whistles of theproduct

    Reliability

    Ability of the product to function at the specified levelof performance

    Conformance

    Degree to which characteristics of the product meet pre-established standards

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    Attributes of Quality

    Durability

    Length of time a product can be used before itdeteriorates or becomes non functional

    Serviceability

    Speed, competence & courtesy of providing ASS

    Aesthetics

    Look, feel sound, taste, smell

    Perceived Quality Resulting from advertisement, image, brand name,

    earlier use, hearsay

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    EVOLUTION of TQM

    CRAFTSMEN & ARTISANS(eg. Artists,

    Sculptors, working with metals & other materialswho were very Quality-conscious.

    TRADESMEN (eg.Masons,Carpenters etc.)

    ENGINEERING TRADES & PRACTICES

    (eg.Foundry,Smithy, Die-making,Mould-

    making,Stamping,Forging,Turning,Milling,

    Drilling etc. )

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    TQM Evolution

    Custom-built Articles/Products having considerable controlover Quality.

    Mass- Produced Products with less control over Quality

    Quality control Department in Factories.

    TQM-based Production facility enhancing theOrganization through Quality techniques to better achieveorganizations goals-eg. Productivity and Profitability withmin.wastage.

    ISO Quality Management Systems.

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    Evolution of quality Era

    91900 1920 1940 1960 1980 1990 2000

    Craftsman

    Foreman

    Inspection

    SQC

    TQC

    TQM

    TQC &CWQC

    Evolution

    Years

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    Evolution of quality Means & Focus

    10

    19751980 1985 1990 1995 2000

    Operation Customers Innovations

    Quality of

    Work life

    Quality

    Circle

    Productivity

    Employee

    Involvement

    Quality

    Employees

    Empowerment

    Total

    Quality

    Self DirectedTeams

    TQC/TQM

    Self

    Directed/Managed

    Teams

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    In TQM,

    Total Involvement of all levels in the

    organization

    Quality Conformance to agreed upon

    requirements

    Management Best use of available resources to

    achieve Total Quality

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    12

    DefinitionTotal Quality Management (TQM) is

    a management strategy aimed at

    embedding awareness ofquality in all

    organizational processes.

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    13

    ExplanationTQM requires that the company

    maintain this quality standard in all

    aspects of its business.This requires ensuring that things

    are done right the first time and that

    defects and waste are eliminated

    from operations.

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    Whats the goal of TQM?

    Do the right

    thingsrightthe first

    time,everytime.

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    TQM is a comprehensive management

    system which

    Focuses on meeting owners/customers needs, by

    providing quality services at a reasonable cost.

    Focuses on continuous improvement.

    Recognizes role of everyone in the organization.

    Views organization as an internal system with a

    common aim. Focuses on the way tasks are accomplished.

    Emphasizes teamwork

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    TQM focuses on:-

    CUSTOMERSATISFACTION

    ORGANISATION

    STRUCTURE

    EMPLOYEEINVOLVEMENT

    QUALITYCIRCLES

    TRANING

    LEADERSHIPQUALITYPOLICY

    QUALITY COST

    REWARD

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    TQM beliefs

    Following are the universal Total Quality Managementbeliefs: Owner/customer satisfaction is the measure of quality

    Everyone is an owner/customer. Quality improvement must be continuous.

    Analysis of the processes is the key to quality improvement.

    Measurement, a skilled use of analytical tools, and employeeinvolvement are critical sources of quality improvement ideas andinnovations

    Sustained total quality management is not possible without active,visible, consistent, and enabling leadership by managers at alllevels

    It is essential to continuously improve the quality of products andservices that we provide to our owners/customers

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    Gurus of TQM

    Dr. W E Deming Dr. J M Juran Dr. Philip Crosby

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    Gurus of TQM

    Dr. Kaoru IshikawaDr. Genichi Taguchi Dr. Masaaki Imai

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    Gurus of TQM

    Dr. Shigeo Shingo Dr. Yoshio Kondo Dr .Armand V. Feigenbaum

    Dr. James Harrington

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    The Deming philosophy

    14 points for management:

    1. Create and publish to all employees astatement of the

    aims and purposes of the company. The managementmust demonstrate their commitment to this statement.

    2. Learn the new philosophy.

    3. Understand thepurpose of inspection to reduce the costand improve the processes.

    4. End the practice of awarding business on the basis ofprice tagalone.

    5. Improve constantly and forever the system of productionand service.

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    The Deming philosophy

    6. Institute training

    7. Teach and institute leadership.

    8. Drive out fear. Create an environment of innovation.

    9. Optimize the team efforts towards the aims andpurposes of the company.

    10. Eliminate exhortations for the workforce.

    11. Eliminate numerical quotas for production.

    12. Remove the barriers that robpride of workmanship.13. Encourage learning and self-improvement.

    14. Take action to accomplish the transformation

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    W E Deming PDCA Cycle

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    Seven Deadly Sins

    Lack of vision and mission as regards quality &process improvement

    Emphasis on short term profit

    Personal performance appraisal systems

    Mobility of management

    Running a company on visible figures alone

    Customer satisfaction level

    Employee morale Relationship with your vendors

    Confidence the market has in your company

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    Seven Deadly Sins

    Excess non-productive expenditure

    Excessive cost of warranty

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    J M Juran

    Developed the idea of trilogy

    Quality Planning

    Quality Improvement

    Quality Control

    Conformance to specifications is necessary but not

    sufficient requirement of a product. Fitness for use by the consumer of the targeted

    market segment is an essential requirement in

    addition to conformance

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    Jurans 10 Points

    Build awareness of need and opportunities forimprovement

    Set goals for improvement

    Organise the overall improvement programme Provide the training

    solve problems through project methodology

    Report progress

    Give recognition

    Communicate results

    Keep score

    Institutionalise the improvement process

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    Philip Crosby

    Do it right the first time

    Zero Defects

    Absolutes of QM Quality is defined as conformance to requirements, not as

    'goodness' or 'elegance'

    The system for causing quality is prevention, not appraisal Quality is Free

    The performance standard must be Zero Defects, not "that's closeenough"

    The measurement of quality is the Price of Non-conformance, notindices.

    Cost of quality is only the measure of operational performance

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    Philip B. Crosbys 14 Points

    Make it clear that management is committed to quality.

    Form quality improvement teams with representativesfrom each department.

    Determine where current and potential quality problems

    lie.

    Evaluate the cost of quality and explain its use as amanagement tool.

    1)

    2)

    3)

    4)

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    Raise the quality awareness and personal concern of all

    employees.

    Take actions to correct problems identified through

    previous steps.

    Establish a committee for the zero defects programme.

    Train supervisors to actively carry out their part of thequality improvement programme.

    5)

    6)

    7)

    8)

    Philip B. Crosbys 14 Points

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    Hold a zero defects day to let all employees realise that

    there has been a change.

    Encourage all individuals to establish improvement

    goals for themselves and their groups.Encourage employees to communicate to management

    the obstacles they face in attaining their improvement

    goals.

    Recognise and appreciate those who participate.

    9)

    10)

    11)

    12)

    Philip B. Crosbys 14 Points

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    Establish quality councils to communicate on a regular

    basis.Do it all over again to emphasise that the quality

    improvement programme never ends.

    13)

    14)

    Philip B. Crosbys 14 Points

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    Quality TQM principles

    People will produce quality goods and services when themeaning of quality is expressed daily in their relations.

    Inspection of the process is as important as inspection of

    the product. Probability of variation, can be understood by scientific

    methods.

    Workers work in the system to improve thesystem; managers work on the system to improve the

    system. Total quality management must be consistentlytranslated into guidelines provided to the wholeorganization.

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    Envision what you desire , but start working fromwhere you actually are.

    Cleaner site and safer place to work is alsoimportant.

    Accept the responsibility for quality.

    Use the principle of get it right, the first time,

    every time. Understand that quality is a journey, not a

    destination

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    How to begin Continuous improvement

    Start setting goals, and start meeting the goals you haveset.

    Management indicate complete commitment to Continuous

    Improvement (CI). Identify stages

    Establish responsibility

    Set the datum

    Pre-Plan

    Regard each project as part of a cycle Each worker regard himself or herself as a quality

    inspector of his or her task

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    Reasons to Begin Now

    The reasons to begin establishing quality improvementprocesses are several.

    For Management

    Provides an invaluable problem-solving tool. Dispels negative attitudes.

    Management becomes more aware of individuals workenvironment.

    Employees gain a sense of participation.

    Increases efficiency and productivity.

    Reduces turnover rate, tardiness, costs, errors, and scrap &rework.

    Improves communications within and among all departments.

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    Develops management skills that were nevertaught.

    Develops overall company awareness andcompany unity.

    Rearranges priorities which once seemed locked inplace.

    Builds loyalty to the company. Reveals training requirements in all departments.

    Lessens the number of defects

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    For employee:

    Provides opportunity for personal growth and development.

    Increases innovation.

    Employees use their knowledge and skills for well-informed

    decision- making.

    Encourages decision-making at the most appropriate level.

    Increases motivation and acceptance of new ideas

    Increases job satisfaction.

    Recognizes employees for their talents. Develops mutual respect among employees, management and

    customers.

    Promotes teamwork

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    Steps in implementing TQM

    Obtain CEO Commitment

    Educate Upper-Level Management

    Create Steering Committee

    Outline the Vision Statement, Mission

    Statement & Guiding Principles

    Prepare a Flow Diagram of Company Processes

    Focus on the Owner/Customer (External) &

    Surveys

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    Consider the Employee as an Internal

    Owner/customer

    Provide a Quality Training Program Establish Quality Improvement Teams

    Implement Process Improvements

    Use the Tools of TQM

    Know the Benefits of TQM

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    Obtain CEO Commitment.

    Educate upper level management.

    To educate the upper level management we have toconduct the following: Undergo quality training

    Commit to TQM and provide the necessary resources.

    Assist in the development.

    Serve as a model of expected behaviour.

    Actively lead the way.

    Drive fear out of the organization

    Provide suitable recognition.

    Drive decision making and problem resolution

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    Create a steering committee.

    Upon completion of upper managements

    commitment and training, a steering committee

    must be created to guide the company through theprocess of implementing TQM.

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    Steering committee roles are.

    Review and evaluate customer surveys.

    Determine processes to be improved.

    Appoint task process improvement teams.

    Monitor process improvement.

    Oversee employee recognition for quality

    improvement. Communicate successes and progress

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    Outline the Vision Statement, Mission Statement, & Guiding

    Principles

    Establishing guiding principles:

    Important principles to consider including in thecompanys vision statement, mission statement, andguiding principles are as follows:

    Owner/customer Satisfaction. Improved Safety.

    Elimination of errors and defects.

    Doing things right, the first time.

    Reputation as the best in the field. Continuous Improvement.

    Employee Empowerment

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    Prepare a Flow Diagram of Company

    Processes:

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    Focus on the Owner/Customer (External) &

    Surveys Focusing on a customers concerns Several areas to survey, and

    to take care to provide or honour, are listed here:

    Safe operating procedures

    Accident experience Attitude

    Professional competence

    Technical competence of the work force

    Overall responsiveness to owner/customer requests

    Planning Condition of equipment

    Timeliness

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    Successful TQM companies have asked their

    owner/customers the following

    questions:

    How well do we deliver what we promise?

    How often do we do things right the first time?

    How often do we do things right on time?

    How quickly do we respond to your request? How accessible are we when you need to contact us?

    How helpful and polite are we?

    How well do we speak your language?

    How well do we listen to you?

    How hard do you think we work at keeping you a satisfied owner/customer?

    How much confidence do you have in our products or services ?Etc

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    Consider the Employee as an Internal

    Owner/Customer

    In order to conduct an analysis of the internal processesfollowing steps should be applied:

    List several of your internal owners/customers withinyour company

    Choose one of these owners/customers to focus on forthe application of this technique

    Determine the Output s (products, services, information)that must be provided to this internal owner/customer

    Determine the work Processes your company uses to

    produce these Outputs Learn how your customers expectations are met and

    how satisfaction is measures

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    Provide a Quality Training Program

    The successful TQM company provides training toemployees in the order illustrated in the list below:

    Upper Management

    Remaining Management

    In-House Trainers & Facilitators

    Front-Line Supervisors

    Non-Supervisory Employees Team Training

    Training of Subcontractors & Suppliers

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    Establish quality improvement teams

    A quality improvement teams focuses onfollowing areas for improvement:

    Increased Employee Value

    Informed Employees

    Technical Training

    Quality Training

    Employee Suggestions

    Employee Participation

    Higher Quality of Artistry

    Personal Development

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    The quality improvement team tasks are:

    Identify the customers of the process

    Determine customer expectations

    Flowchart the process

    Identify all of the inputs and interfaces

    Identify the output(s)

    Systematically review the procedures currentlybeing used in the process

    Collect and analyze available quantitative data

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    Determine the need for additional data

    Identify the problem(s)

    Determine the root cause of the problem Determine potential solutions

    Select a trial solution

    Present recommendations to the steering committee

    Implement the solution on a pilot-project basis Analyze the data to discern if there has been

    improvement

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    Implement Process Improvements:

    The structure approach to process improvement is as follows:

    Problem is brought to the attention of the steering committee

    Steering committee forms a team to examine the process andmake necessary recommendations for improvement

    Team meets, reviews its mission, and determines how oftenit will meet

    Training is initiated for team members

    Team meets weekly for an hour or two to analyze the

    problem and develop a solution Solution is initiated on a pilot basis

    Results of pilot study are examined

    Solution is implemented company-wide

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    Use of Tools:

    Seven classical tools of quality and processimprovement, plus one, are presented below.

    Flow chart: Portrays all the steps in a process.Helps understand the process.

    Cause and Effect Diagram: Portrays possiblecauses of a process problem. Helps determineroot cause

    Control Chart: Shows if a process has too muchvariation

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    Seven Classical Tools (Contd)

    Histogram : Portrays the frequency of occurrence.Check Sheet : Tabulates frequency of occurrence.

    Pareto Diagram : Visually portrays problems andcauses in order of severity or frequency. Helpsdetermine which problem or cause to tackle first.

    Scatter Diagram : Helps determine if two variablesare related.

    Run Chart : Shows variation and trends with time.Provides baseline data, and helps to determine if a

    process is improving or not

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    Benefits of Quality

    Higher customer satisfaction

    Reliable products/services

    Better efficiency of operations

    More productivity & profit

    Better morale of work force Less wastage costs

    Less Inspection costs

    Improved process

    More market share

    Spread of happiness & prosperity Better quality of life for all.

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    The cost of quality:

    Why do we implement the information related to

    TQM into our companies? To make more money

    and/or to stay in business. If you dont implementTQM/CI, it will cost your firm money.

    Cost of Quality=Cost of Non-conformance +Cost Prevention

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    What are the benefits of TQM? (contd.)

    The Cost of non-conformance

    Omissions

    Errors

    Poor Product Quality

    Being Late

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    The Cost of nonconformance lead us to

    Rework

    Recalls

    Expediting

    Removal of punch list items

    Time extensions

    Litigation costs and damages Penalties and liquidated damages

    Increased insurance costs

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    Whats it going to cost us to do TQM? you ask.

    Well, what is it costing you now NOT to do it? . . .

    What is your cost of quality? IF you dont havethe real facts, the truth is you really dont know,

    . . . but you probably sense what your cost of

    quality is costing you. You can feel it, and its not

    a comfortable feeling

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    The four types of quality cost are:

    Prevention Cost

    Cost associated with time spend in planning the

    quality system Consists of the following

    Process control costs

    Information systems costs Training Costs

    General Management cost

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    Appraisal Costs

    Cost incurred on measurement & analysis of data in order todetect & correct problems

    Consist of

    Cost of maintaining, testing & inspection

    Process control costs Internal Failure Cost

    Incurred due to non-conformance

    Include

    Scrap and rework costs

    Cost of corrective action

    Downgrading costs

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    External Failure Cost

    Occur when poor products reach customer

    Include

    Costs of customer complaints and returns

    Product recall costs

    Warranty claims costs Product liability costs

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    Economics of Quality of Conformance

    65

    Internal & External Failure Cost

    Prevention & Appraisal Cost

    Optimum Total Cost

    Total Cost

    Obstacles

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    Obstacles

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    Top management commitment

    Changing Organization Culture

    Improper planning

    Continuous Training & Education

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    Obstacles

    67

    Organization Structure & Departments

    Datas & Facts For Effective Decisions

    Internal & External Customers-Dissatisfaction

    Empowerment & Teamwork

    Continuous Improvement

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    EXAMPLE

    Itisthe aim ofABB Kent MetersLtd tosupplyproducts and

    services whichcompletelysatisfyourcustomers.Kent MetersMission Statement

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    THANK YOU

    Quality is a Journey,

    not a Destination