trả lời câu hỏi cho thi- by linh cao

7/30/2019 tr li cu hi cho thi- by Linh Cao

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Nhng cu hi Mar m thy Ngha h ti mnh cho ra thi ( p n nhm L lm theo kin ch quan- m ng tham kho )

Nhng cu hi ny l nhng cu m thy cha c gii p :

Ly v d hoa Colombia vo ngnh go hay nng sn, thanh long Vit Nam xutkhu sang M th thy c im g tng ng ? ( Thy gi l : mc tiu thm nhp,phn khc, gi, chui phn phi )

Tr li :

Mc tiu thm nhp :

- Ch n thun l hnh thi xut khu,

Phn khc :

- Phn khc trung bnh hoc thp

- nh v sn phm bnh dn

- Sn phm ly thng hiu ca nh phn phi

- Sn phm khng c c trng ring bit

Gi :

- Thp ( c th l bn ph gi )

- Lc no cng ch trng vo lm cho gi r v gii quyt bi ton chi ph

Chui phn phi:

- Khng c thng hiu , ly thng hiu ca nh phn phi cho mnh

Cuc chin gia Nescafe v Trung Nguyn , xt v ka cnh cnh tranh tip th th

gii php no cho Caf Vit Nam ? Ti sao Nescafe cha mang my pha caf v VitNam ? Nu l gim c Mar ca Nescafe th em s lm u vi Trung Nguyn ?V lm g nu nh cuc chin c thm thng Vina caf

Tr li :

1) S lc v th trng c ph ha tan Vit Nam


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C ph ha tan hay c ph ung lin (instant coffee) l mt loi ung bt ngun t cph di dng bt c ph v c nm nm sn theo khu v v c ch bin bngphng php rang xay sy kh. C ph ha tan c s dng ngay bng cch ch vinc si v khuy u l c th s dng. C ph ha tan xut hin trn th trng vo

nhng nm 1950 v pht trin nhanh chng v tr thnh mt trong nhng loi c phph bin nht. Loi c ph ny rt tin s dng, c th bo qun c lu v d s dng.

Trc nhng nm 2000 th trng c ph ho tan Vit Nam cn kh ngho nn vchng loi sn phm v t c nh u t quan tm, nay th trng ny chim n 1/3t trng sn lng c ph c tiu th. i cng vi s tng trng ny l nhng cucchin gay gt gia cc thng hiu c ph ho tan. Theo mt kt qu kho st hinVinaCafe vn ang l thng hiu dn u th trng c ph ho tan, chim khong 45%th phn, tip theo l NesCafe vi 38% v G7 khong 10%... cn li l cc nhn hngkhc.Ba thng hiu c ph ha tan hng u Vit Nam hin nay l Vinacaf ca Cty cphn C ph Bin Ha, Nescaf ca tp on thc phm s 1 th gii Nestl v G7 caCty TNHH Trung Nguyn

Sn phm c ph ha tan ca G7 thuc Trung Nguyn chnh thc vo h thng siu thbn l ca hai tp on tn tui th gii l Costco ca M v E-Mart ca Hn Quc.

2) Cuc chin gia G7 v NesCafe

a) Nguyn nhn cuc chin

- Theo kho st nm 2007, c ph ha tan chim khong 1/3 th trng Vit Nam vsp ti s cn tng rt cao. Nhn thy nhu cu ung c ph ha tan cn cha tht s phbin, tuy nhin ch l cha ph bin do thi quen ung c ph phin ca ngi Vit, ccdoanh nghip ua nhau khai thc th trng tim nng ny.

V G7 tin vo th trng vi mt cuc tn cng bng phng php th m chngminh rng ngi tiu dng thch caf ca mnh hn. Nhng cng ging nh trng hpca Pepsi v New Coke, sn phm tt hn cha chc phi l sn phm chin thng.

Tuy nhin, d xut hin sau nhng vi li th l t cng ty C ph Trung Nguyn, G7

vn sn c ci gc c ph nn khi i vo phn khc mi l ha tan, ngi s dng d dng chp nhn hn. Chnh iu ny li mang li bt li cho Nestle ni chung v mtth phn.

- Vic G7 nh vo th trng c ph ha tan c th a ra l do rng


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+ Th nht l h mun m rng vic kinh doanh ca mnh bng sn phm c ph hatan 3 trong 1 mi, y thc s l mt th trng c tim nng khai thc ln.

+ Th hai l h mun bo v th phn c ph rang xay ca mnh, khi m i thNesCafe phi lo cnh trnh bo v th phn c ph ha tan ca h.

b) Li th cnh tranh

Yu t Trung Nguyn G7 Nescafe

iu kin sn xut Nh nhau

iu kin nhu cu L cng ty VitNam, hiu ngi

dn Vit hn nn cli th hn trongvic tm hiu, sngto v p ng nhucu th trng tiVit Nam

Chin lc- cnhtranh

- G7 khng ng u mng caf hatan, nhng cng chim c v tr s1 th phn cafha tan 3 trong 1

- G7 l xut phtim t vng ttrung tm caf caVit Nam - BunMa Thut, G7 nntp trung chim lnht caf Vit th

thit.- Ngi Vit ung

caf mnh hnngi nc ngoirt nhiu. nn G7 ckhu v m hn sovi Nescaf

- ng u mngc ph ha tan nichung

- Nescaf c lmvi hng v quct ha nn kh nhthn so vi khu vca ngi Vit.

- Nescaf-Caf Vitvi khu hiu:Caf mnh, chophi mnh. y lmt nh v hay. G7

phn pho bngMnh khng ,phi ng gu. nnh tr ny khngtrng. n gin vnu ng gu,khng ai dng caf


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- G7 l sn phm caTrung Nguyn, snphm ca VitNam, Nescaf l snphm ca Nestl,

sn phm ncngoi. Tinh thndn tc lun l mtv kh li hi, G7 khi dy tinh thndn tc, thc yngi Vit dnghng Vit.

- Li im ln nhtca G7 so vi

Nescaf nm thng hiu m.Trung Nguyn lcng ty chuyn vcaf. Nestl l cngty sn xut caf,sa, kem v nhngsn phm khc.

ha tan.

Ngnh cng nghiplin quan h tr

i lnh vc c phha tan sau cc ith khc, cha toc li th v mtny.

C li th hn, doc kinh nghim lu

nm trong vic snxut c ph ha tan,i trc, v thit lpcc mi quan h htr sn xut ca ccngnh khc. Ngoira c h tr tcng ty m Nestl .

Chnh ph L thng hiu snphm quc gia cchnh ph quan tm.

C lng thu muasn phm c ph thca Vit Nam ln,chnh ph lun cnnhc hn khi a racc quyt nh lin


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quan.

Phn tch chin lc Mar v sn phm ng cc n sng ca Milo?

Tr li :

- Milo vo Vit Nam khi b thua thit th trng sa giu nng lng, lcny Milo chuyn sang 1 sn phm mi khi nhn ra c nhu cu ca ng ccdinh dng dnh cho tr nh

- Nhu cu ang cao: V tr nh cn nhng th nhiu dinh dng , v cha mmua nhng th ny cho tr th s khng tnh ton chn la nhiu nh l muanhng mt hng thit yu khc

- Nhm vo phn khc em li gi tr dinh dng cao, gip tr c th n ngon,tng cn => trng tm l ca nhng ngi lm cha m

Nhng cu m thy gii p L cng thng k li :

Ngy 26.9 M p dng thu mi cho lp xe Trung Quc xut qua M tng t 4%

- 35% ( ko di 3 nm ) . Casumina ca Vit Nam s lm g ?Tr li :

- Trung Quc s nhp ngun sao su r hn na , nu k => gi cao => ngi tiudng M k mua lp xe TQ=> doanh nghip M b th trng u t voTQ=> c th chuyn sang VN => TQ mt c 2 th ( 1. p lc ln VN v saosu thin nhin , 2. Th trng )

- VN c c hi thu ht cc doanh nghip m rng nh my SX lp xe ti VN=>

Hip hi cao su VN n lc mi gi cc doanh nghip nc ngoi , Casumia sngh v mnh trong cuc chi ( 1.Casumia vn l thng b nht ti TT VN , 2.C 1 thng nc ngoi n u t c nn tng cng ngh b nh vy thchuyn g s xy ra ? Mnh mnh i hay mnh hp tc ? Mnh l mnh tiptc nh vi thng ny , mnh i l mnh m rng th trng quc t adng ha th trng hay mnh hp tc vi my thng ? Cn khng lm g cl cht )


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- u th trong 1 quc gia c ngha l : Casumia c chi ph sn xut gi r -nhng Casumia k c u th cnh tranh khi ra nc ngoi , theo nh thy thCasumia trong tnh hung ny ang c li , nu h ch ng lin doanh trthnh thng hiu ton cu

- VN c 2 thng chnh: Casumina v cao su Nng, cao su N bt li v mtLogistics => c hi =>c hi quc t ha thng hiu ca mnh cho Casumina

- CP p thu n 3 nm l nh thng vo chnh quyn TQ,

Khi nim sn phm trong Mar ton cu n a chiu khng n thun ch lmnh c cng ngh j mnh sn xut vy thi, th 2 l c 1 thng no nk c nng lc g trong ngnh c th tr thnh i th ca mnh ngay tcth

Phn tch cuc chin Google v Microsoft , ti sao Microsoft l cnh tranh vigoogle , v ti sao Micro li mun mua li Yahoo ?

Tr li :

- Micro: ni ting v soft ware, Goo ni ting v tm kim v cng ngh kinhdoanh trc tuyn , n c cng 1 mc ch trong kinh doanh.

- 1 ngy Goo tuyn b t nay bn ch cn mua my tnh l t cho anh downloadfree Os , khng cn l thuc phn mm ca Micro

- By gi chic bnh cn b,v khi mun bn 1 ci my tnh th phi cc nhsn xut nh HP, Sony phi mua phn mm ca Micro nhng nu by gikhng cn ph thuc na th chic bnh n mi to , vy Goo ang ngh l 1dch v m n t chn cm ca thng khc tng nh n khng lin quan nnhau , ti sao chng ta phi l thuc vo operation system ca Micro m trongkhi vi Goo th chng ta c th chia s operation system trn ton cu vi nhau

- Micro - Google- Private ( yu)

-

- Share ( mnh )

-

2008 Micro mun mua Yh, nu Goo trin khai mng m th Micro cngtrin khai nh vy => Goo s cht nu 2 thng cng trin khai

Nu Micro c YH th Goo nguy him v Goo k cn li th cnh tranh trnsp na => Micro v Yh s cng khai thc trc tuyn trn onl nu nh


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8/9

Cu chuyn ca Tide ( mua li thng hiu a phng ) Tide vo VN trc ,ch bn nhng ni th ln , Omo ti sau 1 mt l nh vi Tide thtrng ln, 1 mt l qunh vo a phng , Omo lm qung co gp 3 lnTide => sau nhiu nm 2 thng ny u l , v Tide s nu Tide rt khi VN

omo s li v mang tin qua quc gia khc nh Tide , v th Tide tip tc cucchi , sau Omo quyt inh mua Viso lm sn phm cp thp c c20% th trng , Omo i mi Viso ( Lm viso chanh cp thp v tng Visotrng sng 1 ngy bin Viso nh ngang vi Tide ), Viso ang li s b chiph cho phn l ca nhng sn phm khc ca Omo. Tide li em Downy vo=> Omo li mang Comfort vo . Tide quyt nh mang thm Ariel vo =>Omo m ra sn phm mi l Omo nc git . 2009 Omo quyt nh ra Suft dthay Viso cp thp , cp trung l Omo v Tide , cp cao l Omo nc git vAriel .

Ti sao feather hoa u bic ca Kao li tht bi Vit Nam ? Mc d n c rtnhiu vn

- Th trng du gi c 1 hng : i theo tr gu v i theo dng lm tc mmmt

- Feather i theo hng du gi gia nh => k nm bt c nhu cu v cngkhng thay i c nhu cu ca ngi tiu dng

- Ngi tiu dng k h bit hoa u bic c tc dng g ? => khng hiu c

cng dng m du gi em li

- Mu m rt bnh thng khng c g n tng

Ti sao Micro li mun Vit ha ?

Tnh hnh hin ti :

- Ngi dn tiu dng cc phn mm ca Micro d ting vit hay ting anh vnxi bnh thng

- Doanh s bn khng b nh hng ( v n da vo nh cung cp )

- Cng k tng c uy tn ca Micro

- Nhng ng gii IT lo s iu ny

Li c c cho Micro:


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- Mang ci ting l quan tm n VN

- Truyn ti c thng ip cam kt => tng cng n s trung thnh

- c li v truyn thng

- Thc y chnh ph v k kt cc hip nh

- Tng cng p lc Micro ti quc gia

Phn tch cuc chin xe my Honda v xe my Trung Quc , ti sao HonDa lithng ?

Bi cnh th trng :

- Xe TQ gi r , mu m ging

- Ai cng c th mua c

Gii php :

- Honda chuyn giao cng ngh sn xut linh kin cho TQ

- M rng kinh doanh sang th trng linh kin

- Pht trin cng ngh

Ngn hn :- To ra sn phm nhiu hn

- M rng dng sn phm sang phn khc gi r

- Xy dng h thng knh phn phi , v pht trin dch v sau bn hng

- Bn linh kin

- Pht trin nhng chng trnh mi nh : i nn bo him, ti yu VN, VOV

giao thng .

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