track 1-4 ibm smartcloud for social business ala-carte and add-ons into common packages at a single...

© 2013 IBM Corporation

Track 1-4 IBM SmartCloud for Social Business스마트 클라우드, 이제 대세는 클라우드다

Brian Donovan | IBM 스마트 클라우드 아시아 영업 총괄 임원

© 2013 IBM Corporation2

Agenda -

Cloud Overview

Why Cloud

IBM Cloud

Marketplace

IBM SmartCloud for Social Business

Integration and Migration Options

Why SmartCloud for Social Business


What is “Cloud Computing”?

Software as a ServiceCustomer makes buying decisions based

on application and components of IT Value

stack are asserted by service provider.

Application on Demand HostingCustomer makes buying decisions based

on the application and standard options.

Private Cloud

VirtualCloud

Public Cloud

IBM Strategic OutsourcingCustomer makes buying decisions based on

the total solution and IBM Global Technology

Services is the integrator and manager of all

solution components of IT Value Stack.

IaaS PaaS SaaS

SC Enterprise SC Enterprise+ SC for Social Business

A software delivery model in which applications are hosted by a vendor or service provider and made available to customers over a network, typically the Internet.


CIOs expect cloud computing to improve their organizations’business capabilities

How Important are the Following Objectives for Adopting Cloud? % of Respondents

Increased collaboration with external

partners

Competitive/cost advantages

thru vertical integration

New delivery channels/markets

New/enhanced revenuestreams

Competitive differentiation

thru specialization

Rebalancedmix of

products/services

Flexiblepricing models

62%57% 56% 54%

51%46%

43%

Source: IBM CIO Study 2012


Cloud is a Priority for IBM and Its Customers -

One of 4 key growth plays on IBM's 2015 roadmap

80% of Fortune 500 use IBM

Cloud Computing

IBM SmartCloud - Helping our

customers rethink IT and

reinvent business

Foundations Services Solutions


Social Business is Key to IBM's Growing Portfolio of SaaS Solutions

Social Business Smarter Commerce

Business Analytics & Optimization

Smarter Cities


IBM is the Social Business Leader

The Forrester Wave: Cloud Strategies of Online Collaboration Software Vendors, 3Q 2012, Forrester Research Inc, Aug 2012

The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information

is based on best available resources. Opinions reflect judgment at the time and are subject to change.

IBM was cited as a leader in The Forrester Wave for Cloud Strategies of Online Collaboration Software Vendors

#1IDC named IBM #1 in Enterprise Social Software for the 3rd consecutive yearIDC, Worldwide Enterprise Social Software 2012-2016 Forecast, June 2012

IBM SmartCloud for Social Business leads in 11

of 18 categories


IBM SmartCloud Engage Advanced – Flagship Offering

Files

Meetings

Chat

Surveys

Communities

Activities

People

Blogs, Wikis,

Ideation

Docs

� Enterprise-class, security-rich, integrated social and messaging services � Multi-tenant SaaS offering� Flexible client options – mobile, browser, tablet, rich client� Facilitates collaboration inside and outside your firewall� Simplifies and improves daily interactions with colleagues, customers, vendors, partners

Email

Calendar

Traveler

IBM Confidential

- D E M O -


Extending the IBM Portfolio with IBM Docs -

Extends IBM Connections and IBM SmartCloud for Social Business

Real-time co-editing

Author presence awareness

Commenting & discussions

Revision management

Attention management

Pre-req Connections Files

Web-based collaborative editors for creating, sharing and collaboratively authoring word processor documents, spreadsheets and presentations. More than editors through a

browser

Designed to support both SaaS offerings through IBM Commercial offerings, like SmartCloud for Social Business as well as private cloud implementation in customers' data centers.


Blogs, Wikis and Ideation

Add blogs to your communities and quickly author and share rich content with community members.

Create and maintain live wiki content.

Use ideation to transform discussions into actionable insights.


SmartCloud Service Offerings, Pricing and Packaging

Engage Bundle Plans Stand-Alone Services Service Add-ons

All prices are $USD per user, per month except where noted; volume discounts apply

The easy way to buy - Engage plans

combine ala-carte and add-ons into

common packages at a single price point.

For ultimate customization – ala-carte

offerings let you mix and match services

For extended capability - add-ons

provide additional features to

meet client needs.

Advanced - $10

Everything in Standard + Notes +

Traveler + Docs*

Available add-ons: Storage, Archive,

BlackBerry, Audio*

Notes Entry - $3.75Web mail, calendar, contacts, and

IM, 1GB inbox

Traveler for Notes - $2

IBM SC Docs - $3* (Q4)

Notes - $5Everything in Notes Entry + desktop

client, 25GB inbox

Connections - $6Files, viewers, profiles, activities,

communities, dashboard, IM (client

and web*), no-charge mobile app

Meetings - $5 / $29 $29 for H+24 attendees

App and screen share, mobile

iNotes - $3Essential web mail, calendar, and

contacts with POP3 and IMAP support

Archive Essentials - $4

BlackBerry - $5

Storage - $5/GB

Standard - $8Connections + Meetings + Web

Forms + Web chat + Mobile IM

Available add-ons: IBM Docs*,

Storage, Audio*

Notes Entry - $3.75Web mail, calendar, contacts, and IM,

1GB inbox

IBM Confidential

IBM SmartCloud for Social Business - Resonating with Customers - Across

Industries, Geographies, Company Size


Global Food Technology Manufacturer Connects in Cloud to Improve Customer Service

"Being able to connect our culinary chefs in the cloud is invaluable when talking about customer service. Someone who was once isolated now has access to information they might otherwise not have so they can make better decisions, faster and can get client questions answered more quickly."

- Bob Brindza, SOA Business Analyst, Newly Weds Foods

• Speeds communication response rate from

days to hours

• Saves 4-5 days per month in travel time and

10% on travel cost

• Eliminates time zone barriers to productivity

• Unique no-cost "guest account" model lets their

clients easily collaborate on recipe ideas

Benefits:

• IBM LotusLive Social Business cloud services to enable culinary team to share information and ideas quickly and easily -- regardless of the time or location

• Enables Chefs to find and connect with other chefs around the world, to store and share recipes and demos, and to host web meetings with clients

The solution:

• A tool to connect geographically dispersed teams without the capital expense and staff needed to run an in-house solution

• Security to protect proprietary information and safeguard client recipes or technology

The need:


Global Electronics Manufacturer Connects Remote Business Units and Suppliers

Benefits

� Low cost and rapid deployment will provide cost savings.

� Superior extranet capabilities will allow Panasonic to provide a

set of cloud collaboration tools for immediate access across all

regions

� Connecting global project teams and best practices for product

research, development and sales and giving Panasonic an

edge over competitors.

� To unify global divisions and acquisitions such as Sanyo under one IT Infrastructure - “One Panasonic”

� To transform the way Panasonic works through Social Business

� To move key IT functions to cloud

� To become the #1 Green innovation company in the Electronics Industry by 2018

The need:

• Adopted IBM Social Business Cloud solutions

• Enables Panasonics global workfoce to communicate and collaborate more efficiently across business units – as well as with its global network of suppliers

• Critical success factors:

� Governance and security

� Global scale

� Extensible user interface

The solution:


Award-winning Security and Compliance -

2012 Gold WinnerIBM CloudSecurity Solutions

IBM Standards ITCS-104 based on ISO 27001

Physical Security

Controls & Compliance

Encryption

Authentication

Privacy

Intrusion Detection

Best cloud computing security


Hybrid

SaaS Public Cloud Dedicated Private Cloud On Premises

Customization, FlexibilityAgility, Price Advantage

Flexible business service delivery and consumption models

Common Cloud platform built on an open standards reference model

Choose the model that best meets your business priorities


Broad mobile support across major platforms -

“We couldn't possibly keep up with the rate of mobile device and browser changes using our own IT staff. That's one reason for us to move to cloud.”

Greg NeveauDirector, Technology Architecture at Brunswick

iPhone iPad Android RIMWindows

MobileNokia Symbian

Email & Calendar

Meetings& IM

Pendingcustomerdemand


Social File Sharing

Will Certify Pending

customerdemand




An Extensible Open Integration Platform – API's

SmartCloud Services

Social Business Toolkit

Partner Services

Ecosystem of integrated ISV applications enable end-to-end solutions

OpenSocial REST APIs and extension points

Standards-based authentication, encryption and single sign-on

Link enterprise or ISV applications to the Social Business cloud


The Social Business Toolkit

Make your applications more valuable by adding social capabilities

A single toolkit for integrating apps with the IBM Social Business offerings

People APIsUse OpenSocial APIs to get access to Profiles and Contacts data

UI ExtensionsAdd your own custom actions to the Smartcloud Engage UI

Files APIsUsing the CMIS APIs you can manipulate the powerful SmartCloud engage files store from applications

Communities APIsCreate and manage communities

Meetings APIsStart and Stop meetings from your application and get custom meeting reports

Navigation APIReuse the SmartCloud Engage navigation bar in your application for a consistent look/feel

https://www.ibm.com/developerworks/social


Acceleration Networks optimize the route between the User'sWorkstation and the server addressing last mile.

Akamai Acceleration Network –95,000 edge servers in 71 countries


Social Business Cloud Roadmap - 2013 Concepts and Directions

1H 2013 2H2013

Sametime Meetings Audio Offering

Connections 4.x capabilities, dashboard activity streams, microblogs, profiles, and OS File connectors

SC Notes Rooms and Resources, enhanced logging, onboarding automation, password synch

Enhanced Archive Essentials

Phase 2: New service URL and Cloud automation

Analytics

IBM Docs Assignments and Revision Management

Media Gallery

Hybrid Bridging – cloud and on-prem/dedicated

Forms/Survey Update

Sametime Meetings vNext

Phase 2: Cloud automation

SmartCloud Docs iPad editing

Additional native mobile apps

Additional native mobile apps

Featu

res

Mo

bilit

y

Continued focus on service quality, reliability, scale, enterprise governance

This information is intended to outline our general product direction and it should not be relied on in making a purchasing decision. It is is for informational purposes only and may not be incorporated into any contract. The information on roadmaps is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion


Why IBM SmartCloud for Social Business?

Overview

� Social: SmartCloud for Social Business leverages market leading social software technology. � Extranet: SmartCloud for Social Business provides a secure extranet for working with customers and partners.

� Partner: SmartCloud for Social Business offers integrated partner solutions with obvious and intuitive business value.

� Integrated: SmartCloud for Social Business provides a thoughtfully integrated set of rich, value-add services.

� Free guest account: Invite unlimited guests and they get access to all collaborative services.

� Profile and contacts: Connect with colleagues, business partners, and customers and build project teams that span company firewalls.

� Communities: Create social sharing spaces to collaborate and innovate on newideas.

� Dashboard: Central place for collaboration inside and outside your company

� Hybrid: Ultimate flexibility in the mail environment, straddling on-premises and cloud based mailboxes

Major Differentiators

IBM Confidential

24

Awareness / Consideration

Solution Brief: Become a social business in the cloud

Solution Brief: SmartCloud for Social Business Mobility Solutions (coming soon)

Solution Brief: SmartCloud for Social Business Archive Essentials (coming soon)

Email template: SmartCloud Engage Advanced Trial and Trial Reviewers Guide

Email template: Social Business in the cloud

Event in a Box: SmartCloud for Social Business EIA

Demo: Archive Essentials

Demo: Social Business in the Cloud Demo

Webinar: Reinventing Business with Next-Generation Social Collaboration in the Cloud

Webinar: Optimize Your Mobile Workforce with Social Collaboration in the Cloud

Webinar: Securing the Cloud: Extend the Benefits of Traditional IT Environments to Cloud

Datasheets: SmartCloud of Social Business Customer Resources

Datasheets: IBM Docs and IBM SmartCloud Archive Essentials

Whitepaper: Transitioning to IBM SmartCloud Notes

Progression

SmartCloud Engage Advanced Trial Reviewers Guide

SmartCloud Engage ROI Calculator (Progression tool for sellers)

Cloud Sellers Kit

Partner Enablement

Ten Things You Need to Know about Selling IBM SmartCloud for Social Business

Social Business Toolkit Tech Talk and Sample App

Customer references� Customer videos: Russell's Convenience , Newly Weds Foods

� Case Studies: Newly Weds Foods

� New Videos: Bumbu Desa, Ricoh (available in Q4)

� New Case studies: Bumbu Desa, Ricoh, Panasonic (available in Q4)

SmartCloud for Social Business Assets -

www.ibm.com/cloud-computing/social

IBM Confidential

Call to Action

Get familiar with the services we offer -

Leverage the free trial account and try the service out - customers and business partners

Allow your IBM Sales team to meet with you and explore opportunities to improve

efficiencies within your business

Don’t hesitate to reach out with any questions you might have.


Questions?


Social Dashboard -� Integrated experience for all

provisioned services

� Easy pivot point to start meetings, share files, or connect with a social community

� Activity stream to track upcoming events and relevant activity

� Core services and integrated 3rd

party business applications seamlessly integrate into the activity stream

Market-leading social business services, including social dashboard, profiles, community forums, activities, file sharing, eForms and surveys


Online Meetings -now symmetrical between on-premise and cloud Sametime Meetings

New Meetings customers will now be deployed on the Sametime meetings service, bringing our cloud and on-premises codebases into symmetry.

Sametime Meetings

� Web Conferencing� Application & Desktop Sharing� Meeting Room Library� Participant List� Group Discussion� Polling� Annotation


Communities -

� Bring people together to a central place to collaborate on projects or topics

� Hosted online discussion forums, file sharing, task management, shared bookmarks, blogs, wikis, ideation, and more

� Ideal for cross-company collaboration since participants can join without paying for a subscription

� Works with a browser – no special software to install


File Sharing -

� Stop the madness of emailing files for sharing and collaboration

� Eliminate confusion over who has the latest version

� Keep control over your company's confidential information

� 5GB personal file storage


E-mail and Calendar -� Global navigation notifies user of new

mail and upcoming calendar events

� Social features integrated seamlessly with your inbox, such as profile pictures and status updates

� Embedded user interfaces allow inline reading and commenting on documents, discussion threads, etc.

� Choice of rich, browser, mobile, or tablet client experience

� Security rich

Enterprise-class Email, calendar, and contacts, integrated inside and outside the firewall


Adding Docs to IBM Engage Advanced bundle offers deeper and better integrated social & collaboration cloud suite - more value than MSFT & Google

Advanced - $10Everything in Standard + Notes and Traveler + Docs

Available add-ons: Storage, Archive, BlackBerry, Audio*

E4 - $22Everything in E3 + make/receive PSTN calls, basic call control,

E3 - $20Everything in E2 + Office Prof Plus (on prem), Videocasting, Forms/Access services, Vmail, Legal hold, unlimited archive

E2 - $14Everything in E1 + Office Web App –Edit, Mobile Mail

E1 - $8Cloud Mail, Contacts, Calendars, Sites, Office web app – view only, Web Meetings + Video conference, Forms/Surveys, Guest Model, IM, Email (25GB) and Collaboration (10GB) Storage, Desktop entitlement, PC Audio VOIP, Email archiving, antivirus/antispam

Apps $5Cloud + mobile mail, Contact & Calendars, Email storage (25GB), Drive (5G storage), Docs, Sites, Chat, Plus (Profiles, Groups, Circles, Web + Video meetings),

Optional: Vault (archiving and e-discovery for Docs $5)

Standard - $8 Connections + Meetings + Web Forms + Web chat* + Mobile IM*

Available add-ons: IBM Docs*, Storage, Audio*

� Desktop centric� Lack integration� Weak social capabilities� More advanced packages needed for editing

� Cloud centric� Integrated suite of services� Leading social capabilities � Cloud docs better fidelity than Google

�Cloud only, can download but no offline editing�Limited social capabilities �Not penetrating enterprise market, popular w/ SMB�Poor fidelity for working with uploaded docs/files

track 1-4 ibm smartcloud for social business ala-carte and add-ons into common packages at a single...

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