track and field wave 3 summary
TRANSCRIPT
wave three
excitementexpectation
impact
engagementcommunication
activation
Source: NI Track and Field (February 2011)
not excitednot excited
70%70%very excitedvery excited
17%17%
not excitednot excited
40%40%very excitedvery excited
41%41%
excitement& expectation
the ‘excited group’ (7+/10) increased in size from 19% to 34% between 2009 and
2010, and is now at 33%
general optimism that The Games will be well executed from a logistics /
infrastructure perspective, with 58% at least 7+/10 positive that they’ll be well run
ScotlandScotland
LondonLondonOn a scale of 1-10, how excited are you about the 2012 Olympics and Paralympics being held in London?
On a scale of 1-10, how well do you think the 2012 Olympics and Paralympics will be run?
not excited = 0-4/10 excited = 7-10/10
recommendationa third of people are excited now and this
figure only looks set to get higher
is your partnership for presence only, or to develop brand identity? Go beyond the
Games
the right message to the right people at the right time
Source: NI Track and Field (February 2011)
informationfor more information on the Olympics
tracker and the full set of slides from Wave 3, please contact;
Martyn U’ren or Alex Wright
martyn.u’[email protected]
previous 2 waves data also available