tracking buzz and sentiment for second screens - daedalus - acm tvx 2014
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Presentation about "Numbat - Tracking Buzz and Sentiment for Second Screens" delivered by Textalytics/Daedalus at the ACM TVX 2014 conference (Newcastle, UK)TRANSCRIPT
Tracking Buzz and Sentiment for Second Screens
Newcastle upon Tyne, 25th - 27th June, 2014
Carlos Abad Sánchez
Daedalus
ACM International Conference on Interactive Experiences
for Television and Online Video
#tvx2014
Textalytics – Meaning as a Service
Social TV Viewers TV Channels
Numbat tool Elasticsearch D3.js
Textalytics Topics extraction Sentiment analysis
Development and future work
Contents
Numbat – Tracking Buzz and Sentiment for Second Screens
Textalytics – Meaning as a Service
Viewers: Real time visualizations on twitter conversations Overall sentiment of the audience on each player / character
Social TV
Numbat – Tracking Buzz and Sentiment for Second Screens
Textalytics – Meaning as a Service
TV Channels Metrics of social audience Measure sentiment of the audience on characters Browse conversations
Social TV
Numbat – Tracking Buzz and Sentiment for Second Screens
Textalytics – Meaning as a Service
Not just TV
Numbat – Tracking Buzz and Sentiment for Second Screens
Textalytics – Meaning as a Service
Numbat tool Embeddable widgets for Second
Screen apps, websites… Management dashboard for program /
event / character definition Twitter streaming tracker which
focus is on these defined entities Search engine indexing comments
for real time search, faceting and aggregating conversations on entities, time, topics…
Numbat tool
Numbat – Tracking Buzz and Sentiment for Second Screens
Textalytics – Meaning as a Service
Elasticsearch Flexible and powerful open source, distributed, real-time search and
analytics engine. Used for indexing twitter streams and real time aggregating comments on
different topics, by time or sentiment.
Numbat tool
Numbat – Tracking Buzz and Sentiment for Second Screens
Textalytics – Meaning as a Service
Elasticsearch features Real time data and analytics Distributed architecture with high availability Full text search Document oriented (structured JSON) and schema free Restful API Build on top of apache lucene
Numbat tool
Numbat – Tracking Buzz and Sentiment for Second Screens
Textalytics – Meaning as a Service
Elasticsearch aggregations Facets provide a great way to aggregate data within a document set context
Numbat tool
Numbat – Tracking Buzz and Sentiment for Second Screens
Textalytics – Meaning as a Service
Elasticsearch aggregations Facets provide a great way to aggregate data within a document set context Aggregations allow faceting over facets Two types: bucketing or metrics
Nested, terms, range, histogram, geo distance…
Numbat tool
Numbat – Tracking Buzz and Sentiment for Second Screens
Textalytics – Meaning as a Service
D3.js: Data-Driven Documents JavaScript library for manipulating documents based on data. HTML, SVG and CSS. “D3 allows you to bind arbitrary data to a Document Object Model (DOM),
and then apply data-driven transformations to the document”.
Numbat tool
Numbat – Tracking Buzz and Sentiment for Second Screens
Textalytics – Meaning as a Service
Textalytics: Meaning as a Service Monitoring and analysis Publishing tools Search applications Virtual assistants
Complete set of APIs. Easy to learn,
use and integrate.
Textalytics
Numbat – Tracking Buzz and Sentiment for Second Screens
Textalytics – Meaning as a Service
Textalytics: Topics Extraction Named entities: people,
organizations, places… Concepts: significant
keywords Time / Money / Phone
numbers expressions and alphanumeric patterns
URIs Quotations
Organize and browse
social conversation by
topic
Textalytics
Numbat – Tracking Buzz and Sentiment for Second Screens
Textalytics – Meaning as a Service
Textalytics: Sentiment Analysis
Document level classification Positive/Negative/Neutral Subjective/Objective Tailored for short texts Handles twitter jargon: RT,
@, #, , spelling errors, disfluence
Other features Entity level sentiment Segment level sentiment
Textalytics
Numbat – Tracking Buzz and Sentiment for Second Screens
Textalytics – Meaning as a Service
External information Wikipedia, linked data
Predefined resources or entity disambiguation and linking
Clustering algorithms
Spam filtering
Development and future work
Numbat – Tracking Buzz and Sentiment for Second Screens
Textalytics – Meaning as a Service
DAEDALUS, S.A.
@numbatSTV
http://textalytics.com
http://www.daedalus.es
Numbat – Tracking Buzz and Sentiment for Second Screens
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