tracking social media with google analytics
TRANSCRIPT
![Page 1: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/1.jpg)
www.ivantage.co.uk
1
Tracking Social Media with Google Analytics
Presentation to J P MorganGlobal Equity Derivatives Group
Matt TrimmerPrincipal Consultant & Managing Director
David LinesHead of Sales and Marketing
Slides:http://www.slideshare.net/ivantage
Friday, 15 October 2010
![Page 2: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/2.jpg)
www.ivantage.co.uk
2
Two aspects of tracking social media with GA
Are social media platforms delivering traffic and valuable interactions to your website? Traffic sources report
Referring sites Referral path report
Campaign tracking Tagging URLs
Advanced segments Aggregate social media referrals of campaign tracking URLs
Are the social media tools on your website being used? Event tracking
GA in-page tagging feature Integrated Tools
PostRank Analytics
Friday, 15 October 2010
![Page 3: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/3.jpg)
www.ivantage.co.uk
3
Are social media platforms delivering traffic and valuable interactions to your website?
Friday, 15 October 2010
![Page 4: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/4.jpg)
www.ivantage.co.uk
4
Traffic sources
Friday, 15 October 2010
![Page 5: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/5.jpg)
www.ivantage.co.uk
5
Traffic sources > Referring sites (Who sent you traffic?)
Friday, 15 October 2010
![Page 6: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/6.jpg)
www.ivantage.co.uk
6
Zoom in on social media
Friday, 15 October 2010
![Page 7: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/7.jpg)
www.ivantage.co.uk
7
Visit the referral
Friday, 15 October 2010
![Page 8: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/8.jpg)
www.ivantage.co.uk
8
Which pages gave you the traffic? (Referral path)
Friday, 15 October 2010
![Page 9: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/9.jpg)
www.ivantage.co.uk
9
Visit those pages (may need to login and be member)
Friday, 15 October 2010
![Page 10: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/10.jpg)
www.ivantage.co.uk
10
How is social media delivering to the bottom line?
Friday, 15 October 2010
![Page 11: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/11.jpg)
www.ivantage.co.uk
11
Goals (Commercial objectives of your site)
Friday, 15 October 2010
![Page 12: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/12.jpg)
www.ivantage.co.uk
12
E-commerce (show me the money)
Friday, 15 October 2010
![Page 13: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/13.jpg)
www.ivantage.co.uk
13
Use Advanced segments for regular analysis
Friday, 15 October 2010
![Page 14: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/14.jpg)
www.ivantage.co.uk
14
Use Advanced segments for regular analysis
Friday, 15 October 2010
![Page 15: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/15.jpg)
www.ivantage.co.uk
15
Use Google Analytics’ campaign tagging URLs
Build accurate tracking URLS Embed them in social media
Using URL shortening services
Friday, 15 October 2010
![Page 16: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/16.jpg)
www.ivantage.co.uk
16
Select landing page
Friday, 15 October 2010
![Page 17: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/17.jpg)
www.ivantage.co.uk
17
Create Google Analytics tracking URL (URL builder)
Friday, 15 October 2010
![Page 18: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/18.jpg)
www.ivantage.co.uk
18
Which turns landing page from…
This http://blog.blockbuster.co.uk/2010/02/the-82nd-academy-
award-oscar-nominations/ To this
http://blog.blockbuster.co.uk/2010/02/the-82nd-academy-award-oscar-nominations/?utm_source=facebook&utm_medium=social-media&utm_campaign=oscarsShorten it
Friday, 15 October 2010
![Page 19: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/19.jpg)
www.ivantage.co.uk
19
Shorten with URL shortening service
Friday, 15 October 2010
![Page 20: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/20.jpg)
www.ivantage.co.uk
20
Which turns landing page from…
This http://blog.blockbuster.co.uk/2010/02/the-82nd-academy-
award-oscar-nominations/ To this
http://blog.blockbuster.co.uk/2010/02/the-82nd-academy-award-oscar-nominations/?utm_source=facebook&utm_medium=social-media&utm_campaign=oscarsShorten it
And finally to http://bit.ly/9KTS9v
Friday, 15 October 2010
![Page 21: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/21.jpg)
www.ivantage.co.uk
21
Use and measure
facebook (social-media)
facebook (social-media)
Friday, 15 October 2010
![Page 22: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/22.jpg)
www.ivantage.co.uk
22
Campaign tracking examples
Friday, 15 October 2010
![Page 23: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/23.jpg)
www.ivantage.co.uk
23
Are the social media tools on your website being used?
Friday, 15 October 2010
![Page 24: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/24.jpg)
www.ivantage.co.uk
24
Event tracking
Google Analytics JavaScript technology To record in-page events
Social Media Book Marking Facebook “Like”
Friday, 15 October 2010
![Page 25: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/25.jpg)
www.ivantage.co.uk
25
Facebook “Like”
http://www.websharedesign.com/blog/how-do-i-track-that-little-facebook-like-button-in-google-analytics.html
Friday, 15 October 2010
![Page 26: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/26.jpg)
www.ivantage.co.uk
26
Integrated Tools (analytics.postrank.com)
Friday, 15 October 2010
![Page 27: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/27.jpg)
www.ivantage.co.uk
27
Integrated Tools (analytics.postrank.com)
Friday, 15 October 2010
![Page 28: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/28.jpg)
www.ivantage.co.uk
28
About ivantage
Friday, 15 October 2010
![Page 29: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/29.jpg)
29
www.ivantage.co.uk
2
About ivantage
Internet marketing agency Established in 2002 Independent 36rd Ranked UK Agency according to New Media Age
rankings
Friday, 15 October 2010
![Page 30: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/30.jpg)
30
www.ivantage.co.uk
3
What we do We help grow online businesses by
Generating web site traffic through Paid Search (PPC) Natural Search (SEO) Local & Mobile search Social media Display & video E-mail
Analyzing web site traffic using Web Analytics to accurately analyse how visitors find and interact with
websites Converting web site traffic using
Conversion Rate Optimisation to convert visitors into customers or clients
Friday, 15 October 2010
![Page 31: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/31.jpg)
31
www.ivantage.co.uk
4
How we do it - our values We help grow online businesses by generating, analyzing and
converting web site traffic using: Professional, passionate people Affordable, effective technology Shared client goals and ambitions Exceptional client service Ethical and transparent methodologies
That deliver Intelligent, measured campaigns to add value, not cost
Available through Professional services Training
Friday, 15 October 2010
![Page 32: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/32.jpg)
32
www.ivantage.co.uk
5
Our vision
To be the Internet’s leading performance-driven Internet marketing agency
Friday, 15 October 2010
![Page 33: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/33.jpg)
33
www.ivantage.co.uk
6
Professional services
Traffic Generation Paid Search - PPC
Audit, strategy, take-over/set-up, optimisation & management Natural Search - SEO
Audit, strategy, optimisation & management Local & Mobile Search
Strategy, optimisation & management Display & Video
Strategy, optimisation & management Social Media
Strategy, optimisation & management Email marketing
Strategy, transmission, tracking and management Traffic Analysis
Web analytics Audit, strategy, implementation, support and interpretation
Traffic Conversion Conversion Rate Optimisation
Audit, strategy & optimisation
Friday, 15 October 2010
![Page 34: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/34.jpg)
34
www.ivantage.co.uk
7
Training (public scheduled and private on-site) Google Analytics Google Adwords Google Website Optimizer Urchin Software from Google Search Engine Optimisation (SEO) Social Media Marketing
Two of three Google Certified trainers in the UK Two of four Google Certified trainers in Europe Two of fifteen Google Certified trainers in the world
Friday, 15 October 2010
![Page 35: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/35.jpg)
35
www.ivantage.co.uk
8
Who we do it for – multi-channel retail
Friday, 15 October 2010
![Page 36: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/36.jpg)
36
www.ivantage.co.uk
9
Who we do it for – business to business
Friday, 15 October 2010
![Page 37: Tracking social media with google analytics](https://reader033.vdocuments.net/reader033/viewer/2022052823/55559bbfb4c905a5178b50ee/html5/thumbnails/37.jpg)
37
www.ivantage.co.uk
10
Who we do it for – NGOs and GOs
Friday, 15 October 2010