tracxn research: mobile advertising landscape, august 2016

Mobile Advertising Report, August 2016

TracxnWorld’s Largest Startup Research Platform

2


Contents

Topic Page No.

Scope of Report 05

Entrepreneur Activity 07

Investment Trend 11

Who is Investing 19

Exit Outlook - IPO, Acquisitions 23

Sub Sector Analysis 26

Interesting Companies 41

Useful Links 47

Company List 49

Team 225

3

3


Illustrative Sectors We Track

ENTERPRISEAPPLICATIONS

AD-TECH

HR TECH

MOBILE-FIRST ENT. APPS

BUSINESS INTELLIGENCE

OPEN SOURCE

RETAIL TECH

MARKETING TECH

CONTENT MARKETING

VERTICAL SAAS

MOBILE ADVERTISING

TRADTIONAL ADVERTISING

ENTERPRISEINFRASTRUCTURE

SECURITY

STORAGE

NETWORKING

MOBILITY

IT OPS

CLOUD INFRASTRUCTURE

API MANAGEMENT

BIGDATA INFRASTRUCTURE

FINTECH

BITCOIN

PAYMENTS

MOBILE

EDUCATION

MOBILE COMMERCE

MOBILE PAYMENTS

MOBILE ADVERTISING

MOBILE DEV TOOLS

MOBILE HEALTH

MOBILE GAMING

MOBILE LEARNING

MOBILE COMMUNICATION

EDUCATION IT

SELF LEARNING

CONSUMER

HEALTHCARE

MARKETPLACES

SUBSCRIPTION COMM.

FOOD TECH

INTERNET FIRST BRANDS

UBER FOR X

ONLINE RENTAL

TRAVEL

GAMING

LIFE SCIENCES

DIGITAL HEALTH


Sector Overview

Scope of report

The report covers the companies which provide technology, software and tools that are used to deliver, control and targetmobile digital advertisements and search advertisements. It also includes technology enablers in the Ad Tech space - Adperformance, Ad verification etc. The scope of the report is limited to mobile heavy and mobile only advertising technologyplayers. The report excludes Media agencies and generic data provider (first party and third party) companies. Companies forwhich Ad Technology is not a part of their core business are also excluded. Large diversified companies such as Google,Facebook are not included in the report.

• Total $4 Billion in funding across 415 companies with approx. $745 Million invested in 2015/16.

• Number of companies acquired in past two years are 63.

Most active funds

• First Round Capital – (Flurry, Ubermedia, Jingle Networks)

• Draper Fisher Jurvetson (DFJ) – (Admob, NinthDecimal, 4INFO)

• Google Ventures – (Vungle, Adelphic, mParticle)

Notable investments in last three months

• Mobvista (Ad Network) – $80M, PE Funding from CITIC Securities, Yuexiu Fund, New Access Capital – May 17, 2016

• Unlockd (Ad Serving Platform – Lock Screen) – $15M, Series A from PLC Ventures – April 25, 2016

• TabMo (Demand Side Platform) – $4.5M, Series A from Ardian, Generis Capital – April 14, 2016

The scope of this report includes equity as well as debt funding received by the companies.


Scope of Report

Entrepreneur Activity

Investment Trend

Who is Investing

Exit Outlook - IPO, Acquisitions

Sub Sector Analysis

Interesting Companies

Useful Links

Company List

Team

6

6


8994

122

110 109

92

3

0

28

56

84

112

140

2010 2011 2012 2013 2014 2015 2016 YTD

Nu

mb

er o

f C

om

pan

ies

7

YoY – Number of companies founded

Domob AppsFlyer Adjust Mobvista Unlockd Appodeal So!Crowd

Lomark Vungle Near TVSmiles Button Nada Mobile AdinCube


Large Upcoming Sectors


Niche Upcoming Sectors


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

10

10


YoY – Number of Rounds and Total Funding

Note: The funding includes debt rounds also.

$212M

$167M

$202M

$667M

$406M

$539M

$676M

$628M

$305M

39

43

72

107111

130

120

100

30

0

28

56

84

112

140

0

160

320

480

640

800

2008 2009 2010 2011 2012 2013 2014 2015 2016 YTD

Nu

mb

er of R

ou

nd

sFu

nd

ing

Am

ou

nt

(in

Mill

ion

s)

Funding Amount Number of Rounds


YoY – Number of Rounds by Stage


YoY – Funding by Stage


Average Ticket Size – Early Stage


Top investments in last one year


Funnel view of Sector


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

18

18


Most Active Investors in Sector

22

18

16

1312 12

10 109

8

0

5

10

15

20

25

First RoundCapital

DFJ Venture Google Ventures SoftBank 500 Startups Accel Lerer HippeauVentures

MetamorphicVentures

IDG VenturesIndia

BessemerVenture Partners

Tota

l Nu

mb

er o

f C

om

pan

ies

Ubermedia Flurry Vungle xAd, Inc. Vungle Ubermedia Ubermedia TapCommerce Millennial MediaVserv

Transpera 4Info SweetLabs UpSnap Medialets URX LiveIntent Thinknear SweetLabsSilverPush


Where are Top Investors investing


Top Investor by Stage of Entry


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

22

22


Major Acquisitions in last one year

Date Company Acquirer Deal Size OverviewTotal

Funding

Jun-2016 madvertise.comPokkt

(Mumbai, 2012)Adways Undisclosed

Alternative payments options for digital contentJungle Ventures, Singtel Innov8, JAFCO Asia, SEGNEL Ventures, GSF India

$8M

Jun-2016 clrtouch.comRoximity

(Denver, 2012)Verve Mobile Undisclosed

iBeacon-powered Location Advertising PlatformFenox Venture Capital, Techstars, IMJ Investment Partners, Plug and Play Tech Center, Fraser McCombs Capital, Ludlow Ventures

$3.1M

Jun-2016 clrtouch.comSmaato

(San Francisco, 2005)Spearhead $148M

Mobile RTB Ad Exchange and SSPSingapore Press Holdings, EDBI, Aeris Capital

$43M

Jun-2016 doublevis.comFiksu

(Boston, 2008)

NoosphereVentures

UndisclosedMobile Marketing Technology PlatformQualcomm, Charles River Ventures, Silicon Valley Bank

$17M

May-2016 where.comMOBILS

(San Paolo, 2014)Glispa Undisclosed Mobile advertising in apps

May-2016 where.comURX

(San Francisco, 2012)Pinterest Undisclosed

Deep Linking for Mobile AppsGV, Y Combinator, SV Angel, First Round Capital, Maverick Capital, Plug and Play Tech Center, Fuel Capital, Greylock Partners, Accel, Cyberagent Ventures, Betaworks, Start-Up Chile

$15M

Mar-2016 admob.com

MoneyTap(Saint Petersburg,

2013)

Glispa Undisclosed Mobile network mediation platform

Mar-2016 voicestar.comJuice Mobile

(Toronto, 2010)YellowPages $35M Offers programmatic direct platform and mobile DSP


Major Acquisitions in last one year


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

25

25


August 2016Tracxn BlueBox: Mobile Advertising 810+ companies in the sector, 320+ funded in last 5 years, $745M invested in 2015/16

29


Top Business Models by Funding

$2.1B

$530M$363M

$170M $144M $123M $102M $99M $79M $76M

0

500

1000

1500

2000

2500

Ad Network Demand SidePlatform

Analytics Data ManagementPlatform

Enabler Attribution Supply SidePlatform

Native Ads Creatives Retargeting

Tota

l Fu

nd

ing

Am

ou

nt

(in

Mill

ion

s)

# Cos. 365 67 33 27 54 9 23 32 41 30

Avg. Age 2010.9 2011.1 2010.5 2011.3 2011.4 2010.2 2010.7 2009.9 2011.6 2012.1

Millennial Media xAd, Inc. Marchex NinthDecimal Factual 4Info Smaato Zumobi Crisp Media TVSmiles

InMobi Amobee Flurry Vserv Aquto Adjust YieldMo DailybreakMedia Spongecell TapCommerce


Ad Network – Business Model Description


Ad Network – Entrepreneur Activity and Investment Trend


Ad Network – Most Funded Companies


Demand Side Platform – Business Model Description


Demand Side Platform – Entrepreneur Activity and Investment Trend


Demand Side Platform – Most Funded Companies


Analytics – Business Model Description


Analytics – Entrepreneur Activity and Investment Trend


Analytics – Most Funded Companies


Data Management Platform – Business Model Description


Data Management Platform – Entrepreneur Activity and Investment Trend


Data Management Platform – Most Funded Companies


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

40

40


Interesting Seed Companies

Company Overview Business ModelTotal

Funding

silverpush.co

SilverPush(2012, Gurgaon)

Provider of advertising and retargeting technology in TVPalaash Ventures, GSF India, 500 Startups, Unilazer Ventures, IDG Ventures India, TA Ventures, M and S Capital Partners

Retargeting > Second Screen $2.8M

unlockar.com

Unlockar(2013, Delhi)

Android app for lock-screen advertising & customer rewards Ad Serving Platform > Lock Screen $162K

Curated list of companies by the sector analyst are defined as Interesting


Interesting Series A Companies


Interesting Late Stage Companies


Top Funded Deadpooled Companies


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

46

46


Useful Links

Slide Title Content Platform Link

List of All Companies in readable format Companies Link

Large Upcoming Sectors Entrepreneur Activity Link

Niche Upcoming Sectors Entrepreneur Activity Link

Top investments in last one year Investment Trend Link

Top IPOs in last three years Exit Outlook - IPO, Acquisitions Link

Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link

DSP – Most Funded Companies Sub Sector Understand Link

Ad Network – Most Funded companies Sub Sector Understand Link

SSP – Most Funded Companies Sub Sector Understand Link

Data Management Platform – Most Funded Companies Sub Sector Understand Link

Analytics – Most Funded companies Sub Sector Understand Link

Top Funded Deadpooled Companies Companies Link

http://tracxn.com/theme/feedview/530ddecbe4b085b6b112dec5

http://tracxn.com/theme/upcoming/530ddecbe4b085b6b112dec5

http://tracxn.com/theme/upcoming/530ddecbe4b085b6b112dec5

http://tracxn.com/theme/feedview/530ddecbe4b085b6b112dec5#%7Csort%3DfundingDate%7Corder%3DDEFAULT%7CfeedName%3DMobile%20Advertising%7CfundedDate%5Emin%3D01%2F07%2F2015%5Emax%3D01%2F07%2F2016

http://tracxn.com/search#%7Csort%3DipoDate%7Corder%3DDEFAULT%7CfeedName%3DMobile%20Advertising%7CpublishedStatus%3DPUBLISHED%7CcompanyType%3DPUBLIC

http://tracxn.com/search#%7Csort%3DacquisitionDate%7Corder%3DDEFAULT%7CfeedName%3DMobile%20Advertising%7CpublishedStatus%3DPUBLISHED%7CacquisitionDate%5Emin%3D01%2F07%2F2015%5Emax%3D01%2F07%2F2016

http://tracxn.com/search#%7Csort%3DtotalMoneyRaised%7Corder%3DDEFAULT%7CfeedName%3DMobile%20Advertising%7CpublishedStatus%3DPUBLISHED%7CbusinessModel%3D53b2a258e4b099dec62dae3d%3ADemand%20Side%20Platform%7CisFunded%3Dtrue

http://tracxn.com/search#%7Csort%3DtotalMoneyRaised%7Corder%3DDEFAULT%7CfeedName%3DMobile%20Advertising%7CpublishedStatus%3DPUBLISHED%7CbusinessModel%3D5379efb5e4b067207b18f1b2%3AAd%20Network%7CisFunded%3Dtrue

http://tracxn.com/search#%7Csort%3DtotalMoneyRaised%7Corder%3DDEFAULT%7CfeedName%3DMobile%20Advertising%7CpublishedStatus%3DPUBLISHED%7CbusinessModel%3D537a04c6e4b067207b18f29a%3ASupply%20Side%20Platform%7CisFunded%3Dtrue

http://tracxn.com/search#%7Csort%3DtotalMoneyRaised%7Corder%3DDEFAULT%7CfeedName%3DMobile%20Advertising%7CpublishedStatus%3DPUBLISHED%7CbusinessModel%3D53d64b8ee4b0fa22152d1ea3%3AData%20Management%20Platform%7CisFunded%3Dtrue

http://tracxn.com/search#%7Csort%3DtotalMoneyRaised%7Corder%3DDEFAULT%7CfeedName%3DMobile%20Advertising%7CpublishedStatus%3DPUBLISHED%7CbusinessModel%3D53db4910e4b02e0bacb2d3cd%3AAnalytics%7CisFunded%3Dtrue

http://tracxn.com/search#%7Csort%3DtotalMoneyRaised%7Corder%3DDEFAULT%7CfeedName%3DMobile%20Advertising%7CpublishedStatus%3DPUBLISHED%7CcompanyType%3DDEADPOOLED%7CisFunded%3Dtrue


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

48

48


Mobile Advertising – Company List

COVERS THE FOLLOWING SECTORS

Campaign Management

New Ad Formats

CreativesDemand Side

PlatformAd Network Ad Exchange

Supply Side Platform

Native Ads

Ad Serving Platform

Ad Server Deep Linking AnalyticsData Management

PlatformRetargeting Attribution Enabler


Campaign Management (1/4)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform

Retargeting Attribution Enabler

Company Details Funding Investors

UpSnap [Cornelius, 2002]: UpSnap provides campaign management solution to the advertisers, ad agencies. Has builta proprietary database of historical consumer data. The data base is used to identify target audience for campaign.Uses technology platform to build suitable campaign for the target audience. The campaign can be used on theimpressions purchased by UpSnap via RTB exchanges, direct publisher integrations and SDK integrations.

$9.65MVillage Ventures, SoftBank, Steamboat

Ventures, Apax Partners

Ubimo [Tel Aviv, 2012]: Ubimo provides location-based marketing service with additional datapoints such as weatherand local events to make ads more relevant and contextually aware. Ubimo’s software-as-a-service platform allowscompanies to manage ad placements by looking at factors that might influence each consumer’s purchasing decisions,such as nearby venues, events, the weather, and neighborhood demographics such as the ages and gender of peoplemost likely to patronize different services and businesses. Ubimo won Red Herring 2015 Top 100 Europe award.

$9.5MPitango Venture Capital, OurCrowd, YJ

Capital

Appoxee [Jaffa, 2010]: Appoxee is a push marketing platform for marketers to increase app engagement, retentionand in-app purchases. Appoxee offers a set of tools to create, target, analyze and automate push and in-appmessaging campaigns. Provides multi-app messaging and targeting capabilities for publishers with multiple apps. Alsooffers a set of in-app plugins, giving publishers additional ways to interact with their users. These include a messageinbox and customer feedback form. Acquired by Teradata in Jan 2015

$2.4MCyhawk Ventures Ltd., Lazarus Israel,

Oryzn Capital

Rain [Los Angeles, 2014]: Rain customers can create and place ads using the ad platform. The customers provide alocation for targeting of customers and Rain delivers the ads to the mobile of the customers who are nearby to thelocation. Also, offers a landing page when a customer clicks on an ad. Provides real-time reporting solution to thecustomers.

$100K 500 Startups

ZapMe [Sydney, 2007]: ZapMe is a Mobile Digital Marketing Company that offers a content delivery platform that islocation enabled. ZapMe allows its users to follow brands and receive direct offers at anytime. Offers location basedservice that can deliver offers when and where the user chooses. Using Google Maps API ZapMe can also send usersto a location e.g. to the nearest retailer with a redeemable coupon etc. All data including ad response, CTR anddemographics are stored in the platform and can be gathered for full reporting to the advertiser.

$40k

http://www.upsnap.com/

http://www.ubimo.com/

http://www.appoxee.com/

http://www.rainlocal.com/

http://www.zapme.com.au/



Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Enpocket [Boston, 2001]: Enpocket allows brands to plan, create, execute, measure and optimize mobile advertisingcampaigns. Provides a platform for mobile advertising campaign management and delivery system distinguished byadvanced consumer insight, targeting, and measurement. Delivers mobile advertising across multiple formatsincluding SMS, MMS, mobile internet advertising, and video. Acquired by Nokia in September 2007 for an undisclosedamount.

BlueRun Ventures, GrandBanks Capital, Leader Ventures

MobIntent [New York City, 2010]: MobIntent builds tools to simplify the process of creating, managing andoptimizing mobile ad campaigns. Mobintent provides a complete view of campaign performance across search,display and social to better understand how customers interact with brand. Mobintent closed its operations in 2011.

Techstars

Lean [Mountain View, 2010]: LeanMarket is a campaign management platform which enables the marketers to pull areport and see in-depth data on every mobile app and mobile website that their ads appear in. Features includecampaign dashboard, category targeting, device targetting, interactive reports etc. It also offers a self-serve interfaceto tweak and optimize the campaigns anytime they want. Also offers a self-serve platform for RTB bidding. It was apart of Y-Combinator accelerator program.

Y Combinator

WhereADbouts [Palo, 2013]: The WhereADbouts platform allows advertisers to create, manage and organize mobileadvertisements campaigns using location and context-based selection strategies. The cloud-based platform enablesadvertisers to geotag, timetag and contextag their ads for maximizing CTR. Using the predictive analytics of theWhereADbouts platform, brands and advertisers are able to build forecasts to understand and prioritize what drivesthe most impact in their advertisement campaign.

Flightly [Santa Monica, 2014]: Flightly provides Twitter advertising platform where it helps advertisers optimize thead campaign to reach the relevant audience. Advertisers can create ad campaign and also manage using systemworkflow. Has partnership with Twitter for ad API and mobile measurement. Customers include Live Nation, Koral,Razorgator, Gameday, Golden State Warriors etc.

http://www.enpocket.com/

http://www.mobintent.com/

http://www.lean.com/

http://www.whereadbouts.com/

http://www.flightly.com/



Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Waypedia [Atlanta, 2014]: Waypedia provides a platform for mobile app promotion. App developers can register andselect their app for promotion. Select specific geographical location for targeting or target worldwide. Select thevolume of ads to be displayed. Estimated cost per download is 0.1$. Claims to have worked with 800+ advertisers, 5K+monthly campaigns, 7M+ monthly impressions.

Fractional Media [Boston, 2013]: Fractional media provides campaign management for the brands based on CPM,CPC and CPA with targeting methods. Fractional Media's machine learning technology matches individual adopportunities based on the history of that individual user's actions and behavior with each campaign and creative.

TapSurge [San Francisco, 2011]: TapSurge is a mobile performance based marketing agency which creates customizedmobile media strategy for each individual app. Use RTB technology to execute the strategy. Has access to major adexchanges along with own traffic sources.

PowerPlay Mobile [ , 2010]: PowerPlay Mobile provides unique technology to connect with customers in real time.PowerPlay Mobile builds mobile campaigns with personalized feature sets addressing client's key performancemeasures. It analyses the results and refines the campaign in real time. In addition Powerplay Mobile also offersLoyalty Programs by giving consumers exclusive deals or special information on business.

GeoMoment Digital [Boca Raton, 2015]: GeoMoment's mobile marketing solution combines the power of any digitalad product with the universal adoption of text messaging. Provides SMSAd Solution, its flagship patent-pendingproduct that is flexible in its integration with all other mobile touchpoints. Provides mobile proximity and beaconsolutions engaging consumers through customizable mobile applications, providing insight, information, engagementand contextual content to consumers in proximity of specific locations.

http://www.waypedia.com/

http://www.fractionalmedia.com/

http://www.tapsurge.com/

http://www.powerplaymobile.com/

http://www.geomomentdigital.com/



Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



New Ad Formats (1/5)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform




Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Creatives (1/9)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Creatives (2/9)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Creatives (3/9)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Creatives (4/9)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Creatives (5/9)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Creatives (6/9)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Creatives (7/9)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Creatives (8/9)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Creatives (9/9)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Demand Side Platform (1/15)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform




Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (1/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (2/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (3/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (4/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (5/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (6/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (7/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (8/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (9/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (10/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (11/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (12/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (13/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (14/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (15/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (16/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (17/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (18/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (19/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (20/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (21/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (22/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (23/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (24/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (25/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (26/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (27/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (28/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (29/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (30/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (31/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (32/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (33/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (34/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (35/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (36/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (37/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (38/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (39/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (40/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (41/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (42/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (43/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (44/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (45/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (46/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (47/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (48/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (49/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (50/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (51/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (52/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (53/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (54/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (55/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (56/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (57/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (58/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (59/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (60/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (61/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (62/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (63/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (64/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (65/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (66/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (67/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (68/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (69/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (70/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (71/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (72/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (73/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (74/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Network (75/75)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Exchange (1/3)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Exchange (2/3)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Exchange (3/3)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Supply Side Platform (1/5)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform




Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Native Ads (1/8)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Native Ads (2/8)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Native Ads (3/8)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Native Ads (4/8)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Native Ads (5/8)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Native Ads (6/8)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Native Ads (7/8)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Native Ads (8/8)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Serving Platform (1/14)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform




Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Server (1/2)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Ad Server (2/2)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Deep Linking

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Analytics (1/7)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Analytics (2/7)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Analytics (3/7)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Analytics (4/7)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Analytics (5/7)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Analytics (6/7)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Analytics (7/7)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Data Management Platform (1/6)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform




Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Retargeting (1/7)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Retargeting (2/7)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Retargeting (3/7)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Retargeting (4/7)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Retargeting (5/7)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Retargeting (6/7)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Retargeting (7/7)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Attribution (1/2)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Attribution (2/2)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Enabler (1/11)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Enabler (2/11)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Enabler (3/11)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Enabler (4/11)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Enabler (5/11)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Enabler (6/11)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Enabler (7/11)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Enabler (8/11)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Enabler (9/11)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Enabler (10/11)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Enabler (11/11)

Campaign Management

New Ad Formats

CreativesDemand

Side Platform

Ad Network

Ad Exchange

Supply Side

Platform

Native Ads

Ad Serving

Platform

Ad Server

Deep Linking

AnalyticsData

Management Platform



Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

224

224


Team

Narender Mandan

Practice Lead, AdTech

Ankur Nandi

Practice Lead, AdTech

https://in.linkedin.com/in/narendermandan

https://twitter.com/narenmandan

https://in.linkedin.com/in/ankur-nandi-26823830

https://twitter.com/ankurn2012

tracxn research: mobile advertising landscape, august 2016

Data & Analytics