Voltas: Trader Meet Delhi 2012

Background:

An initiative by Voltas to bring together its Traders in order to put across a communication of their significant role in the company’s growth.

Objective:

∑ To strengthen the trade benefits

∑ To bring alive the significance of the traders

Program Cover

Strategy: To initiate on ground activity ( VPL – Voltas Premiere League ) in order to strengthen the trade benefits

Approach

∑ A T20 match is organized with entertainment frills in order to have a fascinating get together

∑ A fully fledged Cricket Venue to be roped in i.e Saket Sports Complex, Sirifort Sports, Ferozshah Kotla

∑ To bring alive all the essence of T20 format likeo Cheer Leaderso Umpireso Giant Screen – Live Playo Umpireso Score Cardso Branded Voltas Boundaryo On Ground Branding – At the Bowler Run Upo Cricket Kit with branded Attireo DJo Dug Outo Commentatorso Anchoro Refreshmentso Winners Categories: Best Bowler, Best Batsman, Man of the Match and Man of the

serieso Cocktail Party

∑ Two teams namely, o Voltas – Rowdy Rockerso Voltas – Tiger Challengers

Note: The attire to represent the branding of the respective team

∑ Winner Gratificationso Best Bowler: Certificate, Trophy and Cash Reward of Rs 25000o Best Batsman: Certificate, Trophy and Cash Reward of Rs 25000o Man of the Match: Certificate, Trophy and Cash Reward of Rs 15000o Man of the Series: Certificate, Trophy and Cash Reward of Rs 35000

∑ Local professional cricketer to be roped in as a Chief Guest

∑ Branding Collateralso Entry Gateo Banners – Inside and Outside the cricket stadiumo Presentation – Acrylic Made Backdrop with Platformo Team Flags

Program Flow:

∑ Voltas to send us their names of the members representing each team along with the captain and vice captain. Note: Each team to have a 11 playing members and 5 extra players

∑ Passion to do necessary arrangements on the Cricket Ground Front i.e Preparations of Cricket Pitch and other necessary arrangements

∑ Branding to be placed well before start of the match

∑ Beautiful hostess to welcome and deck with garland and the Traders at the entry gate

∑ Players to find their cricket attire in their dressing rooms respectively

∑ Cricket Kit to be placed in each dug out

∑ Chief Guest to be welcomed and meet the players∑ Toss to happen with team captains with the help of the commentator

∑ Cricket Proceedings Begin with Professional approach

∑ Anchor to interview the players and on the status of the match quite often in between the match

∑ Cheerleaders to perform and represent 2 teams respectively. A good looking platform with branding to be created for them to perform

∑ A set of team to look after the team and individual scores

∑ Anchor to do presentation along with prize distribution

∑ Players to freshen up

∑ Cocktail Party Begins with good looking escorts and tequila girls

Program Elements

Program ElementsS.No Elements Description Quantity Remarks

Cricket Stadium For Play 1Depending on the availability and Budget

Cricket Kit 2 each for a teamDress 15 members each 30 each for a teamScreen + ScorecardBranding Collaterals

Stading Banners 20to place inside and outside the stadium

Signages 15Entry Gate 1Team Flags 40

Presentation Backdrop with Platform 1 For PresentationBoundary Branding - 2 sided 25Bowler Run Op Branding 2 Each run up side

GratificationsTrophies 30Certificates 30Cash Award Basis the ConceptManpower

Hostess with Attire - To welcome 4Tequilla Girls for Cocktail Party to add glamourEscorts for Cocktail Party to add glamourCheer Leaders For teams - with Attire 6DJ 1Anchor To drive the event 1Chief Guest 1Umpires 4Commentators 2Score taker 4 2 each a teamGround Staff with Attire 6 For players assistance

Critical Points:

∑ Ground Selection for Day and Night

∑ Creative for Branding Collaterals

∑ Overall Supervision and Management

∑ Teams Attire ∑ Gratification for winners

∑ Timelines