Word of Mouth MarketingHow Smart Companies Get People Talking

By: Andy Sernovitz

Slidecast by: Damara Simmons-McFerren

About the Author:Andy Sernovitz

Northwestern word of mouth

marketing professor

CEO- GasPedal

Keynote Speaker

Businessman

18-year veteran of interactive

marketing

What did word of mouth

marketing teach me?

•What is word of mouth marketing?

•Wherever you go, whatever industry you’re in, cause a conversation

•Rules of word of mouth marketing

•Honesty is the best policy

What surprised

me?

•UR the UE

•There are many different types of “talkers”

Want to know more?

Technorati: the bloggers bible

Survey Says…

Yes!

Contact Me!

Damara Simmons-McFerren

Follow me on Twitter:

@DamaraSimmons

Check out my Blog:

www.wordpress.com/damarasi

mmons