trade book review- naked conversations
TRANSCRIPT
![Page 1: Trade Book Review- Naked Conversations](https://reader035.vdocuments.net/reader035/viewer/2022062418/55529632b4c905e8128b4c35/html5/thumbnails/1.jpg)
PRCA 3030Social Media and PRTrade Book Review
By Matt Mauney
![Page 2: Trade Book Review- Naked Conversations](https://reader035.vdocuments.net/reader035/viewer/2022062418/55529632b4c905e8128b4c35/html5/thumbnails/2.jpg)
Naked ConversationsBy Robert Scoble and Shel Israel
![Page 3: Trade Book Review- Naked Conversations](https://reader035.vdocuments.net/reader035/viewer/2022062418/55529632b4c905e8128b4c35/html5/thumbnails/3.jpg)
Robert Scoble and Shel Israel
At the book launch
![Page 4: Trade Book Review- Naked Conversations](https://reader035.vdocuments.net/reader035/viewer/2022062418/55529632b4c905e8128b4c35/html5/thumbnails/4.jpg)
What did I learn by reading this book?
Blogging – it’s not just for your everyday people
Utilize blogging to reach out
Helping out the little guys
Blogging do’s and don’t’s
![Page 5: Trade Book Review- Naked Conversations](https://reader035.vdocuments.net/reader035/viewer/2022062418/55529632b4c905e8128b4c35/html5/thumbnails/5.jpg)
Blogging – it’s not just for your everyday
peopleThis book isn’t just about blogging, it’s about business blogging.
Provides an opportunity for businesses to outreach to their customers, receive feedback from their audiences, and provide an opportunity to “create conversations.”
![Page 6: Trade Book Review- Naked Conversations](https://reader035.vdocuments.net/reader035/viewer/2022062418/55529632b4c905e8128b4c35/html5/thumbnails/6.jpg)
Utilize blogging to reach out
Blogging is different than other types of communication.
The six pillars of bloggingPublishable
Findable
Social
Viral
Syndicatable
Linkable
![Page 7: Trade Book Review- Naked Conversations](https://reader035.vdocuments.net/reader035/viewer/2022062418/55529632b4c905e8128b4c35/html5/thumbnails/7.jpg)
Helping out the little guys
![Page 8: Trade Book Review- Naked Conversations](https://reader035.vdocuments.net/reader035/viewer/2022062418/55529632b4c905e8128b4c35/html5/thumbnails/8.jpg)
Blogging do’s and don’t’s
There isn’t a blogging rule book
However, you must maintain credibility if you want to be viewed in the most
positive way for your business
![Page 9: Trade Book Review- Naked Conversations](https://reader035.vdocuments.net/reader035/viewer/2022062418/55529632b4c905e8128b4c35/html5/thumbnails/9.jpg)
What surprised me in this book?
Detail
Benefits
Laid back but informative
Dallas Mavericks owner Mark Cuban
Microsoft encourages employees to blog while Apple does not.
![Page 10: Trade Book Review- Naked Conversations](https://reader035.vdocuments.net/reader035/viewer/2022062418/55529632b4c905e8128b4c35/html5/thumbnails/10.jpg)
What else do I want to know?
Since this book was written in 2006, I would like to read an update on this, as the authors take a look at some of the same examples and tell how business blogging has changed since this book was originally printed four years ago.
![Page 11: Trade Book Review- Naked Conversations](https://reader035.vdocuments.net/reader035/viewer/2022062418/55529632b4c905e8128b4c35/html5/thumbnails/11.jpg)
Would I recommend other students to read
this book? I would especially recommend this book for any business or marketing students, as well as PR and communication arts students.
The College of Business Administration at Georgia Southern.
The College Communication Arts at Georgia Southern.
![Page 12: Trade Book Review- Naked Conversations](https://reader035.vdocuments.net/reader035/viewer/2022062418/55529632b4c905e8128b4c35/html5/thumbnails/12.jpg)
Presentation by Matt Mauneye-mail: [email protected]
website: www.mattmauney.wordpress.com Follow me on Twitter: @mattmauney27