STRATEGY, TRAINING AND ANALYSIS

Exhibitor Exchange 2011--Using Social Media Marketing with Trade Shows

Skyline Exhibits 2011

I'm excited to meet you and glad you are here…

800-991-7538PO Box 28, Granville, OH 43023 2

I'm a geeky girl in tech who has a natural talent for thinking out of the box. I use this to simplify social media and help my clients launch their brands across the web.

I usually answer questions from the community on this page - so post away!

Digital Impact on tradeshow & event marketing

Best practices from a local exhibitor

Taking social media for your organization to the next level

More importantly

What do you do with it and how I hope you’ll use it!

800-991-7538PO Box 28, Granville, OH 43023 3

Conversation If you don’t talk, no one listens…

ContestsRun, advertise, promote, celebrate

Video Tell the story of your story - use it to keep the event alive

beyond the day of event (Pam Perry)

800-991-7538PO Box 28, Granville, OH 43023 5

Tweet, tweet…

@nateriggs@tiffanyodutoye

#skylineoh#tradeshowtips

Check out the chatter from todayAt http://www.tweetchat.com

Google (forms) Meetup.com Tweetchat PR 2.0 Internet radio Live

networking

800-991-7538PO Box 28, Granville, OH 43023 6

Video / Blogs Twitter Sched Eventbrite FB / Groups & Events LI Events Scribd

Instead of branding you or your company, brand your event or cause…

Use the event name for the hashtag i.e. #beyonsocial101

2 articles in the paper 2 media advisories

696 direct hits on the pr log free site

79 shared links195 fan page shares20+ media outlets and

message board post 2 internet radio interviews

Sold out event Media present at

the event Secured sponsors

and vendors Several Blogger

reviews Top trending in

Columbus for two weeks (key words)

Brand ambassadors Share the FB admin love Develop core messaging

and allow the community, exhibitors and speakers to disseminate it

1. "Like" the fan page

2. Add it to your favorites

3. Share it with 10 or more of your friends

4. Register for the events (bootcamp) and the (meet & tweet) – be sure to “share”

5. Invite your list: Can you spread the word to 5-10 of your acquaintances that might like to come or to your newsletter mailing list?  Here is a link to invites and buttons: http://beyondsocial101.com/conferencebadges/ If you don't like any of those, there are several images on the Facebook Fan page...

6. Do a press release

7. Contribute content to the conference blog. You should have received access to the blog for "beyondsocial101.com". You can post anything related to social media, but especially "blogging" trends, tips, strategies.  See attached "blogging guidelines" for more details.

8. Add the event banner to your website and blog with a link to the website.

9. Add us to your Follow Friday tweets

10. @mention us as often as possible with short links to the website.

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Today’s 62 year old is NOT tomorrow’s 62 Year old …

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So many choices, where do we start…

Portable: 33% of cell phone owners now access news on their cell phones.

Personalized: 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them.

Participatory: 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.

75% get news forwarded through email or posts on social networking sites

52% share links to news with others via those means.

“Your mobile opportunity is like a drive through…

if you don’t have they wont come through if you do, you’ll leverage the opportunity”

BEST PRACTICES

Not all users are tech savvy… Set expectations (How many txts) Follow through (Announce) Explain, demonstrate, explain again…

(Tweet Up w/Jennifer Abernethy)

Event Registration and Your Blog Eventbrite and Wordpress for

tickets, syndication and event management Get the mobile # on the

registration form Create your auto responders and

tell your registrants what to say about your event! i.e. biztechday.com

Be at the cusp of innovation! Do you home work: Mobile is web v PC Create a realistic business case Use a strong brand to leverage the mobile

internet Make intelligent choices (one one or the

other, sometimes a combination of both (client app and mobile web)

Take advantage of opportunity to have mobile “only” offers (location based services

Offer mobile exclusive content on mobile sites Educate your internal groups and promote

externally to evangelize your mobile site Use mobile ad networks for remnant

inventory, Ringleader, Digital, Quattro, Admob, Millenial, Google

Don’t wait for standardization.

Apps will be for games or big names only FB mobile can be used as SMS replacement? No

spam. Open source software and cloud drive not just b2b

apps All new smart phone in2010 will support

multitasking Flash for mobile that actually works All you can eat content will blend via mobile sub

Google and Microsoft search war spread to mobile

Retail will adopt mobile web Single sign-on Your mobile opportunity (like drive through - if

you don’t have they wont come through) if you do, you’ll leverage the opportunity

www.netbiscuits.com (30-day free trial) | going.com

So much to know, so little time!

Talksocialnetworking.com/eventsSocial Hour | Coffee Break (10:00 – 11:00 a.m.) |

WEBCASTS (1ST, 2ND & 3RD WEEKS OF THE MONTH)Lunch & Learn | Last week of the month

REGISTER NOW BY TEXTING “tiffany” to 90210. We’ll add you to the list…

Talksocialnetworking.com/tiffanyspeaks I’ll come to you…

800-991-7538PO Box 28, Granville, OH 43023 27

www.talksocialnetworking.com [consulting]

www.nowwhatdoido.info [guidebook]

www.beyondsocial101com [workshops / conference]

800-991-7538PO Box 28, Granville, OH 43023 28

EMAIL:Tiffanyo @ talksocialnetworking.com

TWITTER: @TIFFANYODUTOYE

FACEBOOK:FACEBOOK.COM/TIFFANY.ODUTOYE

http://www.slideshare.com/virtualpartner