tradehub ea facilitation forum & expo

23-25 September 2015 | Safari Park Hotel - Nairobi

Finding solutions to cross border trade

challenges

Introduction

Facilitating integration of firms into regional and global supply chains and production networks has been identified as key to the rapid economic development experienced in many countries around the world. As competition continues to intensify, reducing the time and costs involved in moving goods through the supply chain has become essential for all economies, including Developing, Least Developed and Land Locked Developing Countries.

As countries strive to enhance efficiency, however, ensuring that the new supply chain and logistics arrangements also become more inclusive will be important for the sustainable development of the East Africa region.

This conference will bring together senior officials and industry to share their views and experience on developing more efficient and inclusive supply chains as envisaged in the WTO Trade Facilitation Agreement.

The event seeks to be a major regional trade facilitation activity preceding the 10th WTO Ministerial Conference to be held in Nairobi from 15-18 December 2015. The WTO Ministerial Conference is the highest decision making body of the WTO and is normally held every two years. It is a high profile international event which brings together trade ministers from all WTO members from around the world.

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SELECTION OF CONSULTANTSOne international consultant will be engaged to assist in the

review and coordination of the presentation papers, and to prepare a publication from the presentation papers. One national

consultant will be engaged to assist in the organizing of the EATFF. All consultants will be selected from competitive criteria.

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Conference DescriptionThe East Africa Trade Facilitation Forum (EATFF) is an inaugural conference in which five countries are expected to participate. This forum seeks to become the main annual open regional platform to exchange information, experiences and practices for trade facilitation in East Africa, identify priority areas for regional cooperation and integration, and learn about new tools and services which can increase the efficiency of cross-border transactions.

It is the only East African wide platform to exchange information, experiences and practices for trade facilitation in the region. In addition to regular panels and breakout sessions, the EATFF will feature an Exhibition on Trade Facilitation in parallel, to maximize information sharing on the activities, practices, case studies and findings of trade facilitation service providers, researchers, as well as development/donor agencies, international organizations and government agencies.

Expected Impact, Outcome and OutputThe expected impact of the EATFF is increased understanding and knowledge among countries in the region on World Trade Organization Trade Facilitation Agreement (TFA) and other trade facilitation measures. The expected outcome is a wide dissemination of knowledge on trade facilitation to Sub-Saharan Countries. To obtain these desired outcomes, the expected output of the EATFF include;

i. A successful organization of the EATFF and side events, including a study tour, a three (3) day Trade Facilitation Expo on new instruments and tools for trade facilitation;

ii. Two (2) technical capacity building workshops;

iii. Preparation and presentation of eight (8) trade facilitation topics;

iv. Joint publication related to the theme of the EATFF, including presented research papers and inputs of the EATFF participants.

Conduct of ActivitiesThe EATFF 2015 is convened and organized by Trade Hub East Africa Ltd. Collaboration with several government and international agencies is expected. The theme of the event is “Finding solutions to cross border trade challenges”.

The support from Ministry will be used in the following activities;

i. Organizing the plenary sessions with featured panels of experienced policy makers/analysts/presenters/experts to introduce selected issues of broad regional relevance and interest followed by open discussion;

ii. Organizing the breakout sessions which shall provide opportunity for participants to share experiences from different sub-regions and discuss issues relevant to the selected topics in detail;

iii. Organizing the Trade Facilitation Expo to showcase work, case studies and services on trade facilitation from service providers, researchers/analysts, development/donor agencies, international organizations, and government agencies;

iv. Organizing the field visit to the LAPSSET project in Lamu County

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Achievement of outcome n Will be based on evaluation conducted after the EATFF. If over 80% of respondents note that their knowledge on

trade facilitation and paperless trade had increased as a result of their attendance to the forum, then the event will be considered successful.

n If over 80% of participants indicate during evaluation that they would be able to share the acquired knowledge in their home countries to improve trade facilitation situation, then the event will be considered successful.

Evaluation of outputs and achievement of outcome

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Evaluation of OutputsOUTPUT (I): A successful organization of the EATFF and side events, including a study tour, a Trade Facilitation Expo and at least two technical capacity building workshops. This will be evaluated on the following criteria:

n The number of trade facilitation officials, experts, practitioners and technical assistance providers attending the conference;

n The number of exhibitors from the private and public sector entities involved in paperless trade, trade finance, trade logistics and international agencies attending;

n The number of countries represented in the conference.

OUTPUT (II): Preparation and presentation of 8 to 10 trade facilitation topics at the EATFF. This will be evaluated on the following criteria;

n The number and titles of relevant topics presented in the conference;

n The quality of the papers presented.

OUTPUT (III): Joint publication related to the theme of the EATFF. This output will be evaluated on the following criteria:

n The actual publication in Trade Hub East

Africa website and websites of other

international development agencies who

partnered with Trade Hub in organizing

the event;

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ENDORSEMENTSInternational endorsementsThis event has been endorsed by UNCTAD, for more international endorsements, we are in talks with WTO, WCO, EAC, ADB, TMEA and WB.

Regional endorsementsEndorsements being sort from EAC,

National endorsementsEndorsements being sort from the Ministry of Foreign

Affairs and International Trade, EAC Commerce and Tourism,

Ministry of Industrialization, Ministry of Transport,

LAPSSET and the National Treasury. KRA, KPA, KEBS etc. We are already in talks with KENTRADE who have shown considerable interest in this event.

Private sector endorsementsWe will engage Kenya National Chamber of Commerce

and Industry, KEPSA, KIFWA, East Africa Transporters Association, East Africa Business Council, Kenya Association of Manufacturers, Kenya Bankers Association etc.

Personal endorsement by renowned

industrialist Dr. Manu Chandaria

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Event MarketingWork with media agencies such as Real Wealth Advertising Agency to ensure sustained advertisement in print, television and radio preferably two weeks before the event.

n Harness the power of social media such as Facebook and twitter.

n Mount billboards along busy highways

n Print and distribute flyers two days before the event

Our experience and expertiseFor the last six years, we have facilitated trade in the housing estate sector, having organized six very successful expos, under the Ideal Interiors brand. Over the years, we have brought together hundreds of exhibitors to showcase their products in well attended expos previously held at KICC but currently being held at Oshwal Center in Westlands. We have just concluded another successful expo held from 19- 22 March 2015.

We have expertise in expo organization, management and conferencing.

We have grown and we are now rebranding. Under Trade Hub East Africa, we are offering trade facilitation services and we pride ourselves as experts in international trade and development with a staff capacity of 13 employees and international partnership with leading trade facilitation companies.

CHIEF GUESTWe are looking at having the event graced by Foreign Affairs and International Trade Cabinet Secretary Amb. Amina Mohamed.

Sponsorship opportunities and benefitsThe conference offers many sponsorship opportunities. Sponsors have unique and increased visibility from signage acknowledgement in all conference materials to being recognized by conference attendees as being an integral part of the trade facilitation agenda.

Get acknowledged as a key partner in the organization of the Conference

Benefits include: n Corporate logo on all conference materials including brochures, fliers, programs, handbooks,

screen displays at the venue and any media related adverts n Listed as sponsor on Conference website n Allowed to invite ten (10) guests to the conference n 10 minutes brief about your organization during the conference n Continuous mention as key sponsor by the MC n Branding of cocktail and dinner n Your brochures/fliers inserted into the conference bags n A free advertisement in the conference program n Full page write-up in the conference handbook n Branding of secretariat uniforms n Joint press conference n Logo on conference press release n Free exhibition space at the conference

Why should your organization get involved?This event shall bring together regional trade facilitation experts to deliberate on the East African trade facilitation process as envisaged in the WTO Trade Facilitation Agreement. The event seeks to be a major curtain-raiser for the 10th WTO Ministerial Conference.

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THEME: “FINDING

SOLUTIONS TO CROSS-BORDER

TRADE CHALLENGES”

THE EXPO

”While I was the group CEO of UBA, I saw how important it was for government and business to work together in partnership to

drive Africa’s growth” Tony Elumelu.

In East, several international organizations, government institutions, financial sector institutions, transport companies, consultants, projects, programs, companies and civil society organizations are providing a wide range of trade facilitation services to enable businesses access business support related information.

Such services and information supports business in a number of ways including; trade linkages, trade finance, insurance, cargo shipment, customs transactions, standards formulation, enforcement,

testing and management, research, credit, business incubation, exports, trade policy information; and business development efforts.

Whereas there are several trade facilitators and trade development services, a large number of private sector organizations, especially SME’s continue not to access this information. This is partly because the SME’s may not know of the availability of such information and even where they know, they find difficulty in accessing this information.

On the basis of the above, TradeHub East Africa, a trade facilitation and development company, is launching the East Africa Trade Facilitation Expo aimed at bringing together trade facilitators/service providers under one roof with the potential and actual business entities who are the users.

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The broad objective is to expose the members of the business community to trade facilitation information that will help spur performance of the business community at national, regional and international levels. More specifically the objectives include;

n Enable more public-private dialogue between the private sector and the Government’s trade-facilitating institutions;

n To narrow the information gap of the existing trade facilitation services with the current and potential importers/exporters;

n To promote coherence in trade regulation; n To enhance private sector operators participation in

international trade; n To increase awareness on available trade facilitation

services; n To encourage more companies and individuals to

consider exporting into regional and international markets;

n Encourage linkages between small and medium sized companies and multinational enterprises;

n Promote skills development and innovation; n To help clusters in specific industries improve their

opportunities to compete in global markets; n To improve access to financial and non-financial

business services; n To improve access to information on trade logistics

services available.

The event will include;1. Exhibitions by trade-facilitating government agencies such as;

n Kenya Revenue Authority; n Kenya Ports Authority; n Kenya Bureau of Standards; n Port Health Services;

n Kenya National Highway Agency; n Horticultural Crop Development Agency; n Export Promotion Council etc. n KENTRADE n Kenya Railways

Objectives of the East Africa Trade Facilitation Expo n Lapsset n KENGEN n Kenya Power

2. Exhibitions by trade finance institutions such as; n Equity Bank; n Barclays Bank; n Co-operative Bank; n Kenya Commercial Bank; n National Bank of Kenya; n Africa Development Bank; n Transnational Bank etc.

3. Exhibitions by Embassies and Missions of Kenya’s leading trading partners

4. Exhibitions by trade logistics companies such as; n Shipping lines; n Transporters; n Warehouses; n Container Freight Stations (CFS); n Clearing and Forwarding agents; n Air Freighters;

5. Exhibitions from International companies n Crimson Logic n KGH Borders Services n Webb Fontaine n Accenture n Sovereign Border Services n § Crown Agents n § IBM n § SGS n § BDO East Africa n § Bureau Veritas

EXPECTED RESULTS n Create awareness on the WTO Agreement on Trade

Facilitation; n Strengthen Government-to-Business partnerships in

trade facilitation; n Improve the business environment by enabling the

dissemination of trade facilitation information.

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BENEFITS FOR EXHIBITORSUnder one roof, exhibitors will benefit from the following:

n Interact with over 6,000 actual or potential importers/exporters and have a chance to present the services you provide for a real opportunity to close business deals;

n Reliable and profitable markets or source of imports/exports;

n Affordable and efficient trade logistical (cargo transport) support;

n Easy and efficient clearing services; n Customs and border clearance guide; n Affordable, credible and well tailored financial

services; n Advice on standards and quality assurances; n Showcase the services you can provide to the

wider market; n Take advantage of the presence of Embassies

for international business linkages; n Increase your knowledge on the EAC Integration

process and the opportunities it unleashes.

EXPECTED PARTNERSThe Expo event is organized with support from;

n Ministry of Foreign Affairs and International Trade;

n Kenya Revenue Authority; n Trademark East Africa; n Africa Development Bank; n World Bank; n United Nations Conference on Trade and

Development; n World Trade Organization; n World Customs Organization; n OECD; n Safaricom Ltd; n EABL n East African Community n Real Wealth

VENUEThe Expo will take place in 23-25 September 2015, Nairobi. The Chief Guest is expected to be the Cabinet Secretary, Ministry of Foreign Affairs and International Trade.


THEME: “FINDING


TRADE CHALLENGES”

THE CONFERENCE

CONFERENCE BACKGROUNDLimiting cross border friction is increasingly important for the smooth, uninterrupted flow of trade. It boosts competitiveness for business, especially for small and medium sized business and emerging industry sectors. This conference brings business, government, international organizations and operational customs and trade experts together from across the East Africa region and the world for an important dialogue on the most effective means to facilitate the movement of goods and services between countries.

The event seeks to be a major regional trade facilitation activity preceding the 10th WTO Ministerial Conference to be held in Nairobi from 15-18 December 2015. The WTO Ministerial Conference is the highest decision making body of the WTO and is normally held every two years. It is a high profile international event which brings together trade ministers from all WTO members from around the world.

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The conference will feature presentations from experts followed by in-depth high level panel discussions on the following trade facilitation topics;

1Presentations on;

n Overview of WTO Trade Facilitation Agreement and its benefits to East Africa (Presented by WTO) 30 Mins

n Trade Facilitation Agenda and state of its implementation in East Africa (TradeMark East Africa) 30 Mins.

High-Level Panel Discussion

TOPIC: Driving implementation of the WTO Trade Facilitation Agreement (TFA): The way forward for the region (1 Hr)

Implementing trade facilitation measures provided for in the TFA will reduce trade costs by between 13 and 15% depending on the countries income level. This is significant as it will impact on world GDP and employment with 1 trillion dollars income gain and 20 million jobs created. Of the jobs created, 90% of these jobs will be made in developing countries.

In this topic, expert panel will discuss how the Agreement will enhance coordinated border management, the challenges to implementation and the role of donors and the international trade community in ensuring that developing countries in East Africa receive proper assistance.


2Presentations on:

n Intergovernmental coordination for trade facilitation and paperless trade (Presented by KENTRADE) 30 Mins

n Coordinated approach for monitoring trade facilitation

performance: A case of EAC (Presented by EAC) 30 Mins


TOPIC: Towards more Efficient and Inclusive Supply Chain (1 Hr)

Facilitating integration of firms into regional and global supply chains and production networks has been identified as key to the rapid economic development experienced in many countries around the world. As competition continues to intensify, reducing the time and costs involved in moving goods through the supply chain has become essential for all economies, including Developing, Least Developed and Land Locked Developing Countries.

As countries strive to enhance efficiency, however, ensuring that the new supply chain and logistics arrangements also become more inclusive will be important for the sustainable development of the Sub- Saharan Africa region.

This session will accordingly bring together senior officials and industry to share their views and experience on developing more efficient and inclusive supply chains.

3Presentations on:

n Lessons learned from methods of integrating small farmers in agri-trade supply chains (USAID) 30 Mins

n Supply chain integration initiatives in Sub-Saharan Africa: Challenges and the way forward (TradeMark East

Africa)


TOPIC: Enabling Supply Chain Integration Using Paperless Trade (1 Hr)

The conduct of trade on the basis of electronic data and documents- paperless trade- has been widely recognized as an effective way to reduce the time and cost of trade transactions, as well as to increase transparency and control. Both private sector organizations and government agencies have developed a wide array of ICT systems to meet their needs, from their own internal IT systems to e-commerce and e-logistics platforms to regulatory single windows. However, supply chain efficiency gains from these systems are often limited by the lack of interconnectivity of these systems, in particular across borders.

In this session, policy-makers and practitioners will share lessons learned from on-going initiatives and efforts to address technical and legal barriers and enable cross border paperless supply chains in the region, in particular taking into account the constraints faced by LDCs.

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4Presentations on:

n Implementing trade facilitation: Perishable goods and

Single Window (KENTRADE) 30 Mins


TOPIC: Evolving National Single Window: A game changer for global and regional trade?

Many developing countries are in the process of establishing single window systems for electronic submission and processing of trade-related data and documents to regulatory agencies. Kenya launched its single window system on 31 October 2013.

In this session, experts will draw lessons from on-going national and regional single window implementation and discuss on how to ensure that the single window facilities being developed lead to significant improvement in trade facilitation performance.

5Presentations on:

n Innovative trade financing for SMEs (ADB) 30 Mins

n Good practices for agricultural trade facilitation- Country evidences from Sub-Saharan Africa (ITC) 30 Mins


Topic: Integrating SMEs into International Supply Chains through Trade Finance: What’s the magic formula?

Trade finance is the lifeline of trade because more than 90% of trade transactions involve some form of credit, insurance or guarantee[i]. However, SMEs often have limited access to trade finance, making it difficult for them to engage in international trade or to participate in international supply chains.

This session will bring together selected experts and practitioners to discuss on the ways of improving trade financing for SMEs in region, both through banks as well as through more innovative arrangements.


6Presentations on:

n Facilitating logistic services and infrastructure for agricultural exports (USAID) 30 Mins

n WTO TFA: African experience and the role of Customs (WCO) 30 Mins


Topic: Trade logistics and customs regimes: Boosting regional and global supply chains?

This expert panel will highlight the importance of transportation logistics and the impact of customs administrative procedures on regional and global supply chains. As businesses increasingly utilize global value chains, efficient customs regimes and smooth logistics are crucial as intermediate goods move across many borders on the way to becoming final products.

The panel will focus on identifying best practices and possible solutions to supply chain challenges. The discussion will also consider how diverse regulatory regimes undermine efforts to build global value chains that cut across regions.

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Trade Hub East AfricaTENTATIVE PROGRAM FOR FACILITATION FORUM

23-25 September 2015, Nairobi Kenya Venue: Safari Park Hotel, Nairobi

DAY 18-10 Registration and opening

10.00-10.20Overview of WTO TFA and its benefits to Sub-Saharan Africa (WTO)

10.25- 10.45Trade Facilitation Agenda and state of its implementation (ADB)

10.45-11.15 Tea Break

11.20-12.20 High-level panel discussion

12.25 - 13.25Break-out sessions (delegates divided into 3 groups)

LUNCH

14.00-14.20Intergovernmental co-ordination for trade facilitation and paperless trade (AU)

14.25- 14.45Co-ordinated approach for monitoring trade facilitation performance: A case of EAC


15.50-16.20 Tea Break

16.20- 17.20Break-out sessions (delegates divided into three groups)

17.25-17.50 Lessons learned from methods of integrating small farmers in agri-supply chains.

17.55- 18.20Supply chain integration initiatives in E.A: Challenges and the way forward.

18.25-19.25 High-panel discussion

19.30 - 20.30Break-out sessions (delegates divided into 3 groups)

20.40 -22.30 Official reception

DAY 26.30-7.50 Breakfast

8.00-8.25Implementing trade facilitation measures: Perishable goods and Single Window

8.30- 8.55 Good practices for agricultural trade facilitation: Country evidences from Sub-Saharan Africa

9.00-10.00 High Panel discussion

10.30 Tea Break

10.35-11.35Break-out sessions (Delegates divided into 3 groups)

LUNCH

11.35 - 12.00 Innovative trade financing for SMEs


14.00-15.00 Break-out sessions (Delegates divided into 3 groups)

15.05-15.30Facilitating logistic services and infrastructure for agri exports

15.35-16.00 WTO TFA: African experience and the role of Customs

16.00-16.30 Tea Break


17.40-18.40 Break-out sessions (delegates divided into 3 groups)

DAY 3MORNING Field trip to Lamu Lapsset project

AFTERNOON Back to Nairobi

20.00 - 23.00 FAREWELL DINNER

DAY 4Return to home countries

SPONSORSHIP OPPORTUNITIES AND BENEFITSThe conference offers many sponsorship opportunities. Sponsors have unique and increased visibility from signage acknowledgement in all conference materials to being recognized by conference attendees as being an integral part of the trade facilitation agenda.

PLATINUM SPONSOR – KSHS 15,000,000

Get acknowledged as a key partner in the organization of the Conference

Benefits include: n Corporate Logo on all conference materials including

brochures, fliers, programs, handbooks, screen displays at the venue and any media related adverts

n Listed as sponsor on Conference website

n Allowed to invite ten (10) guests to the conference n 10 minutes brief about your organization during the

conference n Continuous mention as key sponsor by the MC n Branding of cocktail and dinner n Your Brochures/fliers inserted into the conference

bags n A free advertisement in the conference program n Full page write-up in the conference handbook n Branding of secretariat uniforms n Joint press conference n Logo on conference press release n Free exhibition space at the conference

THEME: “FINDING


TRADE CHALLENGES” SPONSORSHIP

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ARRIVAL DAY

SIGNATURE EVENTS

SPEAKER’S DINNER- KSH.1.5 MILLION

Host the speakers at an invitation only dinner the evening prior to the opening of the conference.

Benefits include; n Welcome remarks at dinner n Individual recognition on signage at the dinner n Additional visibility on print and electronic signage

recognizing all sponsors at the conference n One (1) marketing piece inserted with attendee

materials n Display table at the Expo hall n Four (4) complimentary conference invitations

including social functions n Attendee database

DAY 1

CONTINENTAL BREAKFAST- KSH.1.5 MILLION

Welcome conference participants on Day 1 as host of a lavish continental breakfast

Benefits include; n Welcome remarks n Individual recognition on signage at the breakfast n Additional visibility on print and electronic signage


materials n Display table at the Expo hall n Three (3) complimentary conference invitations


KEYNOTE LUNCHEON- KSH.1.5 MILLION

A must attend event for all conference participants, speakers and VIPs featuring the keynote address

Benefits include; n Welcome remarks n Premier seating at a table for eight (8) guests and the

keynote speaker n Individual recognition on signage at the Luncheon n Additional visibility on print and electronic signage





GALA EVENING RECEPTION - KSH2 MILLION

A highlight of the conference for informal conversations and networking

Benefits include; n Welcome remarks n Individual recognition on signage at the Reception n Invitations for up to six (6) guests to attend the

Reception n Additional visibility on print and electronic signage

recognizing all sponsors

n One (1) marketing piece inserted with attendee materials

n Display table at the Expo hall n Four (4) complimentary conference invitations


DAY 2

KEYNOTE BREAKFAST - KSH.1.5 MILLIONWelcome conference participants on Day 2 for the 2nd keynote address of the Conference

Benefits include; n Welcome remarks n Table of eight (8) guests and the keynote speaker n Individual recognition on signage at the Reception n Additional visibility on print and electronic signage

recognizing all sponsors n One (1) marketing piece inserted with attendee



ATTENDEES SERVICES AND MATERIALS

CONFERENCE AGENDA AND PROGRAM BOOK- KSH2.5 MILLIONAn essential reference guide to topics and speakers

Benefits include; n Your company logo and 250 words company overview

and/or advertisement on inside back cover n Recognition on all signage at the conference n 4 complementary invitations including to social

functions n One marketing piece inserted with attendee materials

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n Display table at the EXPO area n Attendee database

SPEAKERS LOUNGE- KSH1 MILLION

Host the speakers throughout the conference in a private and relaxed setting

Benefits include; n Food and beverage service available throughout the

conference n Recognition on signage outside and inside the lounge

area n One marketing piece inserted with attendee materials n Display outside Speakers Lounge n Three complimentary invitations n Attendee database

REGISTRATION ATTENDEE BAGS - KSH1 MILLION

Brand with your logo alongside TradeHub Magazine and other co-organizers logo

Benefits include; n Your logo on attendee bags provided to all attendees n Recognition on all signage at the conference n 2 complementary invitations including social

functions n One marketing piece inserted with attendee materials n Display table at the EXPO area n Attendee database

FLASH DRIVES- KSH750,000

Brand the flash drive provided to all attendees containing the Agenda and speakers presentations

Benefits include; n Your company logo on the flash drive

n Option to place your marketing material in the flash drive

n 2 complementary invitations including social functions

n Attendee database

CHARGING STATION- KSH750,000

The charging station for mobile devices is a conference must-have and hot spot for every event

Benefits include; n Logo on signage at charging station n Recognition as the charging station sponsor in the

program n 2 complementary invitations n Attendee database

LANYARD BADGE HOLDERS- KSH750,000

Place your company logo on the lanyards for maximum recognition throughout the conference

Benefits include; n Recognition on all signage at the conference n One marketing piece included in the attendees bag n 2 complementary invitations

PENS AND NOTEPADS- KSH750,000

Brand pens and notepads placed at attendees seats throughout the conference

Benefits include; n Logo on pens and notepads n Recognition on all signage at the conference n One complementary invitation

REFRESHMENT BREAKS- KSH750,000 (3 AVAILABLE)An opportunity to relax and network and a big hit for every conference

Benefits include; n Individual recognition at every refreshment break n Recognition on all signage at the conference n One complementary invitation


www.tradehubea.com

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