trademark and unfair comp. boston college law school april 15, 2009 merchandising, referential use
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Trademark and Unfair Comp.
Boston College Law School
April 15, 2009
Merchandising, Referential Use
Boston Marathon
Merchandising
Boston Professional v. Dallas Cap
Merchandising Hypos
• Temporary sports logo tattoos• Tattoo parlor offering sports logo tattoos• Sports logo face painting• T-shirts
– “I love the Red Sox”– “Yankees Suck”– “Proud Boston College Parent”
• School ring with the school logo
Yankees Suck
SFAA v. USOC
New Kids v. News America
• “New Kids on the Block are pop’s hottest group. Which of the five is your fave? Or are they a turn off? … Each call costs 50 cents. Results in Friday’s Life section.”
Playboy v. Welles
<html><head><title>Terri Welles Erotica</title><META NAME="description" CONTENT="Playboy Playmate Of The Year 1981 Terri Welles website featuring erotic nude photos, semi-nude photos, softcore and exclusive Members Club"><META NAME="keywords" CONTENT="terri, welles, playmate, playboy, model, models, nude, naked, breast, …
Administrative Details
• Assignment– Finish Syllabus– Omit last two cases (PETA and Falwell)
Int’l Order of Job’s Daughters