Trademark Confusion Testing

Total Responses: 80

What is your age?

21 - 30 years old 31 - 40 years old 41 - 50 years old 51 - 60 years old 61+ years old0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

33.75%

15.00%

23.75%

15.00%

12.50%

Have you purchased packaged alcoholic beverages in the last six (6) months?

Yes No Don't Know0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00% 100.00%

0.00% 0.00%

Based on the brands shown and the description of the products, would you say these products come from:

The Same Company Different Companies Don’t Know0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

45.00%

31.25%23.75%

Alcohol Brand Image 1 Alcohol Brand Image 2

Product Description Product Description

Based on the brands shown and the description of the products, would you say these products come from:

The Same Company Different Companies Don’t Know0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

72.50%

23.75%

3.75%

Alcohol Brand Image 3 Alcohol Brand Image 4

Product Description Product Description

Based on the brands shown and the description of the products, would you say these products come from:

The Same Company Different Companies Don’t Know0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

37.50% 41.25%

21.25%

Alcohol Brand Image 5 Alcohol Brand Image 6

Product Description Product Description

Based on the brands shown and the description of the products, would you say these products come from:

The Same Company Different Companies Don’t Know0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

43.75%36.25%

20.00%

Alcohol Brand Image 6 Alcohol Brand Image 7

Product Description Product Description

Based on the brands shown and the description of the products, would you say these products come from:

The Same Company Different Companies Don’t Know0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

43.75% 40.00%

16.25%

Alcohol Brand Image 5 Alcohol Brand Image 8

Product Description Product Description

Based on the brands shown and the description of the products, would you say these products come from:

The Same Company Different Companies Don’t Know0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

42.50%47.50%

10.00%

Alcohol Brand Image 6 Alcohol Brand Image 9

Product Description Product Description

What is your gender?

Male Female0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

33.75%

66.25%

What is your annual household income?

<$25,000 $25,000 - $50,000

$50,000 - $75,000

$75,000 - $100,000

$100,000 - $150,000

$150,000 - $200,000

$200,000+ Prefer not to disclose

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

10.00%

41.25%

20.00%

10.00%

5.00%

1.25%0.00%

12.50%