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Trademarks Hot Topics in Trademark Law from around the Globe Latin America: Plain Packaging Status Santiago R. O’Conor Partner 44th Annual Meeting New York, September 11-13, 2016 Buenos Aires-Argentina

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Page 1: Trademarks Hot Topics in Trademark Law from around the ... · § Argentina: - Law Nº 26.667 - Advertising of Tobacco Products § Brazil: - Federal Law Nº 9.294/1996 - PP Bill Nº

Trademarks

Hot Topics in Trademark Law from around the Globe

Latin America: Plain Packaging Status

Santiago R. O’Conor Partner

44th Annual Meeting

New York, September

11-13, 2016

Buenos Aires-Argentina

Page 2: Trademarks Hot Topics in Trademark Law from around the ... · § Argentina: - Law Nº 26.667 - Advertising of Tobacco Products § Brazil: - Federal Law Nº 9.294/1996 - PP Bill Nº

AGENDA

Chile

Ecuador

Uruguay

:

Page 3: Trademarks Hot Topics in Trademark Law from around the ... · § Argentina: - Law Nº 26.667 - Advertising of Tobacco Products § Brazil: - Federal Law Nº 9.294/1996 - PP Bill Nº

Health and sustainability

conscience

Latin America’s population:

605.353.428 millions

GENERAL REMARKS:

PP IN LatAm

Page 4: Trademarks Hot Topics in Trademark Law from around the ... · § Argentina: - Law Nº 26.667 - Advertising of Tobacco Products § Brazil: - Federal Law Nº 9.294/1996 - PP Bill Nº

LatAm is not set apart from the two global positions:

SPECIFIC REFERENCE

TO TOBACCO

AND

“Plain Packs Protect” (www.plainpacksprotect.co.uk)

“Hands Off Our Packs” (www.handsoffourpacks.com)

MORE

Page 5: Trademarks Hot Topics in Trademark Law from around the ... · § Argentina: - Law Nº 26.667 - Advertising of Tobacco Products § Brazil: - Federal Law Nº 9.294/1996 - PP Bill Nº

§  Packages less attractive

§  Increase effectiveness of health warnings

§  Prevent the use of misleading and deceptive colours

§  Remove possitive association

PLAIN PACKAGING

Page 6: Trademarks Hot Topics in Trademark Law from around the ... · § Argentina: - Law Nº 26.667 - Advertising of Tobacco Products § Brazil: - Federal Law Nº 9.294/1996 - PP Bill Nº

Strong Limitations to IP Rights.

Violates IP Intl. Treaties

Move away the investment in IP

which is the engine of commerce

Prosperity for people and countries

Develops counterfeiting

Tax issues

Do consumers need a Nanny?

NON-PLAIN PACKAGING

Page 7: Trademarks Hot Topics in Trademark Law from around the ... · § Argentina: - Law Nº 26.667 - Advertising of Tobacco Products § Brazil: - Federal Law Nº 9.294/1996 - PP Bill Nº

Preliminary Status: §  Argentina §  Colombia §  Mexico §  Peru §  Brazil §  Cuba

Advanced Status: §  Chile §  Ecuador §  Uruguay

COUNTRIES INVOLVED

Page 8: Trademarks Hot Topics in Trademark Law from around the ... · § Argentina: - Law Nº 26.667 - Advertising of Tobacco Products § Brazil: - Federal Law Nº 9.294/1996 - PP Bill Nº

§  Argentina: - Law Nº 26.667 - Advertising of Tobacco Products

§  Brazil: - Federal Law Nº 9.294/1996 - PP Bill Nº 103/2014 (Pending) - ABPI: Strong Rejection §  Colombia: - Law Nº 1335/2009

- Resolution Nº 3961/2009

PRELIMINARY STATUS

Page 9: Trademarks Hot Topics in Trademark Law from around the ... · § Argentina: - Law Nº 26.667 - Advertising of Tobacco Products § Brazil: - Federal Law Nº 9.294/1996 - PP Bill Nº

§  Cuba: - No Legislation - WTO Panel – (Cuba, Dominican Republic,

Honduras, Indonesia and Ukraine)

§  Mexico: - Tobacco Control Law (2008) - Two Bills on PP (2013 and 2016) (Pending)

§  Peru: - No PP Bill - Andean Pact Country: Art 134 - Plaguicides

PRELIMINARY STATUS

Page 10: Trademarks Hot Topics in Trademark Law from around the ... · § Argentina: - Law Nº 26.667 - Advertising of Tobacco Products § Brazil: - Federal Law Nº 9.294/1996 - PP Bill Nº

§  Chile: - Tobacco Law Nº19.419. - Bill Nº 8.886-11 (Major Changes) - Food Labelling

ADVANCED STATUS

Page 11: Trademarks Hot Topics in Trademark Law from around the ... · § Argentina: - Law Nº 26.667 - Advertising of Tobacco Products § Brazil: - Federal Law Nº 9.294/1996 - PP Bill Nº

§  Ecuador: - No PP regulation - High Impact Legislation on Tobacco advertising - Risk of PP on Pharmaceutical

Industry à “Generics” §  Uruguay: - ICSIDà Philips Morris vs. Uruguay - Preliminary Status

- PP as from 2017 - And More à Food and Alcohol Labelling

ADVANCED STATUS

Page 12: Trademarks Hot Topics in Trademark Law from around the ... · § Argentina: - Law Nº 26.667 - Advertising of Tobacco Products § Brazil: - Federal Law Nº 9.294/1996 - PP Bill Nº

http://www.foodproductiondaily.com/Packaging/No-plain-food-packaging-plans-says-UK-but-what-about-alcohol`

LIMITS TO IP

Page 13: Trademarks Hot Topics in Trademark Law from around the ... · § Argentina: - Law Nº 26.667 - Advertising of Tobacco Products § Brazil: - Federal Law Nº 9.294/1996 - PP Bill Nº

http://dickpuddlecote.blogspot.com/2013_01_01_archive.html

LIMITS TO IP

Page 14: Trademarks Hot Topics in Trademark Law from around the ... · § Argentina: - Law Nº 26.667 - Advertising of Tobacco Products § Brazil: - Federal Law Nº 9.294/1996 - PP Bill Nº

https://www.pinterest.com/pin/42432421465279868/

LIMITS TO IP

Page 15: Trademarks Hot Topics in Trademark Law from around the ... · § Argentina: - Law Nº 26.667 - Advertising of Tobacco Products § Brazil: - Federal Law Nº 9.294/1996 - PP Bill Nº

http://https://www.pinterest.com/jc205223/packaging-design/

LIMITS TO IP

Page 16: Trademarks Hot Topics in Trademark Law from around the ... · § Argentina: - Law Nº 26.667 - Advertising of Tobacco Products § Brazil: - Federal Law Nº 9.294/1996 - PP Bill Nº

EQUILIBRIUM

§  Educational Campaigns!

§  Health Warnings

§  Tax Increases (?)

SOLUTION TO A

POSSIBLE ENDLESS

SITUATION

Page 17: Trademarks Hot Topics in Trademark Law from around the ... · § Argentina: - Law Nº 26.667 - Advertising of Tobacco Products § Brazil: - Federal Law Nº 9.294/1996 - PP Bill Nº

POSITIVE IDEAS Concentration

and Thought

Victory! Good Laugh!

Joy and pride of Cuban Cigars

Page 18: Trademarks Hot Topics in Trademark Law from around the ... · § Argentina: - Law Nº 26.667 - Advertising of Tobacco Products § Brazil: - Federal Law Nº 9.294/1996 - PP Bill Nº

Equilibrium and Stand by Positive Ideas and not drastic

measures for a solution not to affect IP rights and thus

countries development and progress

Page 19: Trademarks Hot Topics in Trademark Law from around the ... · § Argentina: - Law Nº 26.667 - Advertising of Tobacco Products § Brazil: - Federal Law Nº 9.294/1996 - PP Bill Nº

THANK YOU! ¡MUCHAS GRACIAS!

SanMar(n663,Piso9|(C1004AAM)|BuenosAires|Argen=naTel/Fax.(5411)4311-2740|(5411)5368-7192/[email protected]|www.oconorpower.com.ar