traditional marketing vs content marketing made simple
TRANSCRIPT
How companies marketed in the “Old Days”
• Print Media• Billboards• Television Commercials• Websites
Anyone looking to by a Ferrari?
Nice pics, but let’s be honest are you calling a Ferrari dealer after you see these ads?
Content Marketing in 2015
• Blogs & Real Life Pictures and Videos are now what people look for• Real life experiences which tell a
story• Facts and specifications are
boring and unattractive• People want to feel and know
what they are buying
Credits
Picture Credits• http://www.cowanentcompany.biz/billboardads.htm• http://www.jeffbullas.com/2012/04/04/20-awesome-facebook-cover-
photos/• http://www.autoblog.com/2013/12/12/2015-ferrari-458-speciale-
review-first-drive-video/
Video Credit• Top Gear on YouTube https://www.youtube.com/watch?v=xgKjp1pq7iI